Sunday, May 18, 2025

Sony Introduces the Next Evolution of Noise Canceling with the WH-1000XM6

 


WH-1000XM6 in Black, Platinum Silver and Midnight Blue 


  • Featuring Sony’s most advanced noise canceling yet – powered by a next-gen chip and intelligent algorithms – the WH-1000XM6 can block distractions before they reach you. 

  • Co-created with world-renowned mastering engineers, the WH-1000XM6 deliver studio-level precision.

  • Cinema comes alive with 360 Reality Audio Upmix for Cinema.

  • Ensure you are always heard with WH-1000XM6 ultra clear call quality - for any call.

  • Sony is working with 9x Diamond-certified, GRAMMY® Award-nominated global icon Post Malone to showcase how the WH-1000XM6 is truly “For The Music”.


(ASIA PACIFIC, 16 May 2025) – Sony today announced the WH-1000XM6 wireless noise canceling headphones – latest edition of its award winning 1000X series that set a new standard for premium audio and personal listening experiences.


Building on the legacy of the 1000X series, this latest model combines premium sound with the best noise canceling in a seamless design to create an unparalleled audio solution for music lovers, fashionistas, travellers and professionals alike.


The next evolution in noise cancellation​

Powered by an advanced processor and an adaptive microphone system, noise canceling is optimized in real time on the WH-1000XM6 so your world stays undisturbed and your sound stays pure. With processor speeds seven times faster than its predecessor, the HD Noise Canceling Processor QN3 fine-tunes 12 microphones, which is 1.5 times more than its precursor the WH-1000XM5, in real time, delivering a dramatic leap in noise canceling and sound quality. The precise detection of the twelve optimally placed microphones allow the noise cancellation to adapt more precisely to fit you and your environment. Whether you are looking to block out noise on a busy commute or stay focused in the office, your sound experience will be seamless and powerful. 


Noise Canceling


Sony’s new Adaptive NC Optimizer delivers unmatched noise canceling precision – adjusting to any form of external noise and air pressure. Plus, the specially designed driver unit is optimally tuned for enhanced noise cancellation.


Driver unit


Auto Ambient Sound mode is even better at adapting to your surroundings in real time, balancing music and external sound. Multiple microphones filter noise or let in what matters: announcements, conversations, or the world around you. Adjust settings automatically or fine-tune them manually in the Sony | Sound Connect app. 


Premium sound, co-created with the masters

The WH-1000XM6 headphones allow you to hear your music as it was meant to be. Developed in collaboration with world-renowned mastering engineers at three of the industry top recording studios, Sterling Sound, Battery Studios and Coast Mastering, the WH-1000XM6 refines every note for studio-level accuracy, delivering a superior music experience. 


Developed in collaboration with Sterling Sound, Battery Studios and Coast Mastering


The collaborative team of Grammy-winning and Grammy-nominated engineers includes Randy Merrill (Sterling Sound), who has worked with the likes of Ed Sheeran; Chris Gehringer (Sterling Sound), known for his work with Rihanna and Lady Gaga; Mike Piacentini (Battery Studios), who has mastered tracks for Bob Dylan; and Michael Romanowski (Coast Mastering), whose portfolio includes Alicia Keys and the iconic Star Wars soundtracks for Episodes 4, 5 and 6. 


The collaboration of these talented individuals led to the WH-1000XM6 delivering the artist's intended emotion, energy, and detail with remarkable precision.


Randy Merrill, mastering engineer from Sterling Studio, who has worked with music icons such as Taylor Swift and Adele was part of the co-creation of the headphones. Randy praises the headphones sound expression and said: “Sony has always been a benchmark for premium quality, and the WH-1000XM6 headphones take it to a new level. They transport me to a different world with their excellent bass, frequency response, soundstage and detail. They truthfully represent the sounds of the recordings that we work so hard to make.”


Randy Merrill (Sterling Sound)


Mike Piacentini from Battery Studios who has worked alongside Depeche Mode and James Brown said: “We, as mastering engineers, spend a lot of time with the artists and producers to make their vision sound as intended. With the WH-1000XM6, listeners will have a more enjoyable experience because they're hearing every emotion, engineering decision and songwriting choice that the artist and engineer have made.” 


Mike Piacentini (Battery Studios)


The WH-1000XM6 are engineered to perfection with the specially designed driver unit delivering clarity that feels almost tangible, and every detail comes through with precision. 


The high rigidity carbon fiber composite material dome and uniquely developed voice coil structure bring out the subtleties in every frequency – so vocals sound richer, instruments feel more defined, and every track carries more emotion.


The HD Noise Canceling Processor QN3 features an advanced look-ahead noise shaper for improved D/A conversion, allowing the WH-1000XM6 to predict and optimize quantization noise while responding quickly to sudden sound changes. This gives you clearer details, richer bass and a more natural listening experience.


HD Noise Canceling Processor QN3


The WH-1000XM6 supports the High-Resolution Audio and High-Resolution Audio Wireless, thanks to LDAC, Sony’s industry-adopted audio coding technology. In addition, using Edge-AI, DSEE Extreme™ upscales compressed digital music files in real time to restore high range sound lost in compression. 


The Sony | Sound Connect app makes it even easier to fine tune your entertainment experience on the WH-1000XM6. When listening to music, you can dial in the perfect sound with the 10-band EQ, or create a spacious feel with Background Music Effect. Gamers can also enjoy the Game EQ, developed with Sony’s expertise from its INZONE range to enhance sound quality for FPS gaming. For those watching movies on the go, the WH-1000XM6 also feature 360 Reality Audio Upmix for Cinema that brings spatial sound experience just like you are in a movie theater from 2ch stereo sound by Sony’s unique upmix and 360 Spatial Sound technology. 


Game EQ


Always be heard with the Ultra clear call quality 

The WH-1000XM6 allows you to enjoy clarity in every call. Intelligent beamforming isolates your voice from background noise, so you are always heard even when others are talking. If you need to mute you can do it instantly, via the button right on your headphones. 


With the advanced six-microphone AI- based beamforming system, the WH-1000XM6 homes in on your voice while filtering out background noise, so every word comes through crystal clear even in chaotic environments.


Ultra clear call quality


The AI-optimized noise reduction algorithm suppresses background sound while isolating your voice. Beamforming microphones and precise voice pickup technology ensuring every word is heard clearly.


Masterfully crafted for all-day comfort

The familiar iconic design of the WH-1000X series has been taken to the next level with an elegant, soft fit wider headband infused with vegan leather ensuring a pressure-free fit. The asymmetrical headband design makes it easy to identify the left and right side with just a glance. 


The earpads are designed for all-day wear thanks to stretchable material that provides a secure yet gentle fit to reduce pressure whilst blocking external noise. 


Plus, the intuitive controls allow you to easily switch between noise canceling, ambient sound and mic mute with tactile buttons and a responsive touch panel.


Intuitive controls


Inspired by products with handcrafted precision workmanship, the folding mechanism on the WH-1000XM6 is crafted using advance metal injection for a seamless durable fold, while designed to slip seamlessly into bags and airplane pockets. The compact case now features a magnetic closure for easy access.  


Folding mechanism


With three premium colors to suit your style, the WH-1000XM6 are available in Black, Platinum Silver and Midnight Blue


More Intuitive, Smarter than ever 

With WH-1000XM6 you can experience Scene-based Listening, a new intuitive feature that uses sensing technology to automatically play music according to your activity and adjust noise cancellation level based on your environment and location. Along with Quick Access and Scene-based Listening, you can effortlessly connect to the top music service including Amazon Music (via "Amazon Music Play Now"), Apple Music, Spotify (via "Spotify Tap") and YouTube Music.​ 


The WH-1000XM6 is ready for LE Audio, delivering ultra-low latency for flawless gaming and effortless access to broadcasts with Auracast™, with exceptional sound quality. The Multi-Point and Auto Switch makes switching between devices seamless, so you are always connected without interruption. 


The WH-1000XM6 allows you to listen and charge all at once. Need to keep going when the battery is low? Simply plug in the USB charging cable and keep listening to your favorite tunes. 

On the go? Even quicker charging is possible, with three minutes giving you up to three hours of charge


Listen and charge all at once


Partnership with global superstar Post Malone

Sony partners with 9x Diamond-certified, GRAMMY® Award-nominated global icon Post Malone as part of Sony’s “For The Music” audio brand campaign. As one of the most influential and genre-defying artists of his generation, Post Malone embodies the spirit of authenticity, creativity, and connection – values that lie at the core of Sony’s approach to audio innovation. 


Post Malone wearing WH-1000XM6 in Black


“Great sound is essential for me when I’m making and listening to music,” said Post Malone. “These new noise canceling headphones make you feel completely inside the music.” As part of the campaign, Post Malone worked alongside Sony’s team to create a series of ads that showcase how Sony’s audio technology transforms the listening experience, making fans feel like they’re sharing a moment with the artist in real-time.


Made with the environment in mind

Sony has designed these headphones with the environment in mind. The WH-1000XM6 packaging is made from 100% paper materials. We continue to advance the adoption of Sony’s proprietary paper, Original Blended Material, for the packaging of our flagship headphone model, the 1000X series (the WF-1000XM5, WF-1000XM4, WH-1000XM5 and WH-1000XM6). Original Blended Material is an environmentally conscious paper material made from bamboo, sugarcane fibers, and post-consumer recycled paper.


Made with the environment in mind



For The Music

Sony established the brand platform "For The Music" for its premier consumer and professional audio products and services. With "For The Music," Sony is affirming itself as the premier audio brand connecting music creators and consumers, aiming to create authentic music experiences and transcend emotion for fans by supporting creator vision over everything. ​


Pricing and availability

The WH-1000XM6 will be available in Black, Platinum Silver and Midnight Blue at authorized Sony Dealers nationwide from May 16 to June 20, 2025 with a suggested retail price of P27,999. The pre-order bundle comes with a raffle for a chance to win a trip to Coron, Palawan.


For more information, see this link: www.sony.com.ph/microsite/wh1000xm6/index.html


###


About Sony Electronics (Singapore) 

Sony Electronics (Singapore) is responsible for the marketing and sales of Sony products in Singapore. It also handles export business for Sony products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the electronics market. For more information on Sony’s products and services in Singapore, please visit http://www.sony.com.sg/ 


About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net/


*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.


For media enquiries, please contact:

Pearl Avone Lumanao

Marketing Communications Head

Sony Philippines

Email: PearlAvone.Lumanao@sony.com


Angela Jacob-Batin 

General Manager

DigistarPH

Email: angela.jacob@digistarph.com




Friday, May 16, 2025

Accidents Happen: Get Peace of Mind for Your Foldable Phones and Other Devices with HUAWEI Care

HUAWEI gives you peace of mind by protecting your devices because accidents can happen when you least expect them. With HUAWEI Care, you can be confident that your device is in good hands. 



This comprehensive protection service, designed to give you peace of mind, covers accidental damage protection, 1-year warranty extensions, and audio device loss care coverage good for use within one-year from purchase. 



Enjoy Your Foldable Device, Worry-Free 


One of the most common concerns for foldable devices is screen damage. With the HUAWEI Mate XT and HUAWEI Mate X6, you won’t have to worry about this. Not only are these groundbreaking foldable devices built with premium materials, every purchase of these phones comes with Premium Care Service from HUAWEI. This includes a free One-Time Screen Protection, to safeguard your device against accidental screen damage, eligible for HUAWEI Mate XT and HUAWEI Mate X6 within one year from the date of purchase. For the HUAWEI Mate XT a maintenance fee of PHP 7,799 will apply. For the HUAWEI Mate X6, on the other hand, a maintenance fee of PHP 2,699 for cover screen and PHP 3,999 for main screen will apply. Visit the HUAWEI Customer Service Center in Greenhills, San Juan to avail the service. 



Premium Care Service for the HUAWEI Mate XT and HUAWEI Mate X6 also includes APAC region warranty coverage, to ensure your device is supported and protected across authorized HUAWEI service centers in the APAC region, and 1-on-1 Proactive Care Service over phone, live chat, and e-mail to address and resolve device-related concerns with tailored solutions and expert guidance. HUAWEI also hosts a “Service Day” event, where you can score discounts on spare parts and labor fees for out-of-warranty repairs.


For more information on Premium Care Service, visit this LINK for HUAWEI Mate XT and this LINK for HUAWEI Mate X6.


Protect Your Devices with 100% Genuine Parts


HUAWEI Care uses only genuine spare parts. These parts are 100% original, safe, and backed by the manufacturer warranty, so you never have to worry about authenticity. For support, visit your nearest authorized HUAWEI Service Center or any HUAWEI Experience Stores nationwide.


Handle Accidents with Warranty-Covered Repairs 


Your HUAWEI devices’ original warranty continues even after you get your device repaired under warranty. You’ll also enjoy extra savings on repairs, only a service fee will apply for repairs. 


For more details, contact the HUAWEI Service Hotline at 0923 099 0468 available from Monday to Friday at 9:00 AM to 6:00 PM.


To learn more about HUAWEI Care, visit HUAWEI’s official website or social media accounts (Facebook | Instagram).


HUAWEI Unveils Next-Gen Wrist Tech with Flagship Wearables at Innovative Product Launch 2025 in Berlin

HUAWEI is set to launch a series of innovative products and pioneering technologies under the theme "Fashion Next" during the Innovative Product Launch in Berlin last May 15. Combining cutting-edge technology innovations with unique fashion and aesthetics insights, HUAWEI is shaping a smarter and more stylish vision for the future.


HUAWEI WATCH FIT 4 Series Fuses Pro-Level Sports with Fashionable DNA

The HUAWEI WATCH FIT 4 Series stays true to its signature square design while advocating the ‘Fashion Active' philosophy, an energetic, health-conscious lifestyle that empowers users to move confidently and live actively.


The HUAWEI WATCH FIT 4 Pro has a thinness of 9.3mm for an ultra-slim build with lightweight comfort. Furthermore, it also supports pro-level outdoor sports such as professional trail running, freediving with a dive-depth of up to 40-meters, and golf with the new golf course mode. Its sports features are enhanced by the HUAWEI TruSense System, which offers a comprehensive and smarter health management experience.


HUAWEI WATCH 5 Pioneers Leap in Innovation with New Interactive Design

The all-new HUAWEI WATCH 5 introduces groundbreaking innovations that revolutionize intelligent interaction capabilities. Featuring the milestone enhancement of HUAWEI TruSense System, the smartwatch now has a new 3-in-1 sensor, the HUAWEI X-Tap powered by Distributed Sensor Module. This advanced setup enables users to monitor their health effortlessly via fingertip measurements, which delivers faster, more accurate, and comprehensive health insights. 


Additionally, gesture control has been enhanced to support "Double Slide" and "Double Tap" gestures, providing users with more intuitive interaction options. The HUAWEI WATCH 5 reflects a distinctively sophisticated style with new, exclusive colors: Purple and Sand Gold.

The HUAWEI WATCH 5 is set to reshape the future of wearables with superior health monitoring and smarter experiences for global consumers.


Active Rings: Inspiring A New Way To Enjoy Every Moment of Active Living

HUAWEI responds to the growing global interest in fitness by evolving its “Light Up Your Rings” campaign into “Active Rings,” which is built around the “Enjoy Your Moment” philosophy. With more than 100 sport modes supported on HUAWEI wearable devices, HUAWEI continues to empower users of all ages and fitness levels to stay active and embrace health in ways that suit their lifestyle.


On May 15, 2025, the 2025 Kantar BrandZ Global Brand Value Ranking was released. HUAWEI ranked 39th with a brand value of nearly $64.7 billion, setting a new all-time high. Reports indicate that Huawei's brand value surged by 142.4% compared to last year, making it one of the fastest-growing brands in the global top 100.



Discover a Smarter, Healthier Way of Living with the HUAWEI WATCH FIT 4 Series


The HUAWEI WATCH FIT 4 Series is expected to launch this May 22 in the Philippines. Enjoy exclusive early bird deals for the HUAWEI WATCH FIT 4 Series. Grab vouchers worth PHP 300 off for the HUAWEI WATCH FIT 4 Series on Shopee, Lazada, and TikTok. Use “HUAWEIFIT” on Shopee to get discounts on your HUAWEI WATCH FIT 4 Series purchases.


Pay PHP 100 and get PHP 700 off on the HUAWEI WATCH FIT 4 or PHP 1,200 off on the HUAWEI WATCH FIT 4 Pro at any HUAWEI Experience Stores nationwide.


To learn more about the HUAWEI WATCH FIT 4 Series, visit HUAWEI’s official website or social media accounts (Facebook | Instagram).


Deanno J. Basas Appointed President of UBIMTC Following ATRAM and UnionBank Strategic Partnership

Following the formalization of the strategic partnership between ATRAM Group (ATRAM) and  Union Bank of the Philippines (UnionBank) last May 8, 2025, Deanno J. Basas was appointed as  President of UnionBank Investment Management and Trust Corporation (UBIMTC) by the UBIMTC  Board of Directors. He will concurrently remain as the Chief Experience Officer of ATRAM Trust  Corporation (ATC), the trust and fiduciary services entity of the ATRAM. 

Prior to this appointment, Basas held the position of President at ATC until 2022 and subsequently  led ATRAM Digital as CEO, where he spearheaded the company's digital transformation. He brings  over 30 years of local and international experience in treasury trading and asset management to  his new role. 

The appointment follows the approval of the following transactions by the Monetary Board of  the Bangko Sentral ng Pilipinas (BSP) in April 2025: 

• UnionBank will acquire a 27.5% equity stake in ATR Asset Management, Inc. (AAMI),  ATRAM's mutual fund management arm. 

• AAMI will acquire 100% ownership of UBIMTC, UnionBank’s wholly owned subsidiary for  investment management and trust services. 

These transactions pave the way for the proposed merger of UBIMTC and ATC, subject to further  regulatory approvals, with ATC as the surviving entity. The timeline for the merger is yet to be  finalized. 

This strategic partnership leverages UnionBank’s advanced digital capabilities and ATRAM’s deep  wealth management expertise. The collaboration aims to enhance financial solutions, broaden  access to investment opportunities, and foster greater financial inclusion across the Philippines. 

Updates regarding significant developments will be released as they become available. For official  updates, please visit www.atram.com.ph and www.unionbankph.com.



 

DOTr, GCash launch QRPH cashless payments at MRT-3 stations

The Department of Transportation has launched cashless payments at the 13 stations of the MRT-3, in line with its mandate of providing train passengers with a more convenient and faster commute.

Commuters pilot test the cashless QRPH payments at MRT-3 stations



In collaboration with the Philippines’ leading finance Super App GCash, passengers can now make cashless QR payments using any e-wallet or bank via QRPH when purchasing single-journey tickets at MRT-3 stations.


“This is a turning point for public transportation in the Philippines. By embracing cashless systems, we are not just modernizing—we are revolutionizing how Filipinos move. This partnership between the public and private sector is in compliance with the President’s directive to provide faster, safer, and more convenient travel for every Filipino,” Transportation Secretary Vince Dizon said.


With over 350,000 daily commuters expected to benefit, this initiative facilitates faster payments across the key system of the MRT-3.


Oscar Enrico Reyes, Jr., President and CEO of G-Xchange, Inc., the mobile wallet operator of GCash, said, “By working hand in hand with the Department of Transportation, we are simplifying commutes and empowering Filipinos through accessible and secure digital payment solutions. Together, we are shaping a more connected and digitally-enabled Philippines.”


To experience convenient and more secure payments for their MRT-3 commute, passengers can just look for ticket counters that offer QRPH cashless options when purchasing their single journey tickets.


The DOTr is working closely with the private sector along with GCash in providing MRT-3 passengers with more convenient payment options for faster and more seamless travel experience.


Thursday, May 15, 2025

realme GT 7 Powered by Dimensity 9400e Set for Global Debut on May 27


Following the success of the realme 14 Series 5G, realme is gearing up for the global launch of yet another masterpiece: the realme GT 7. The global event is set to commence on May 27 in Paris, France.

The powerful MediaTek Dimensity 9400e processor leads the charge, pushing the limit of what a smartphone can do, especially for gamers and fans who demand top-tier speed and performance. This newest addition to realme’s flagship smartphone lineup aims to push the boundary of mobile gaming by providing fans with a cutting-edge and top-of-the-line smartphone.

Featuring an advanced all-big-core architecture, the Dimensity 9400e powers the realme GT 7 to exceed the 2.25 million mark on AnTuTu, delivering flagship-level responsiveness while maintaining excellent power efficiency. This premium processor can easily handle even high-stakes gameplay, from intense team fights to long grind sessions.

Ultimate 2025 Flagship Processor

Backed by a next-gen X4 prime core with the same advanced manufacturing process as the Snapdragon 8 Gen 3 but at a higher clock speed, a flagship-grade GPU and upgraded AI power, the Dimensity 9400e offers gamers ultra-smooth graphics, faster gameplay, and efficient heat management that keeps things cool even during intense battles. So, whether they’re climbing the ranks in Mobile Legends or pushing for the Mythic title before the season ends, the realme GT 7 keeps them in the zone, with no lag or limits.

Enhanced Gaming Experience with Steady Performance

Under the hood, the realme GT 7 is equipped with realme’s new GT Boost technology, offering buttery-smooth 120FPS gaming across up to 20 popular titles globally without overheating or draining too fast. It predicts and adapts performance frame-by-frame for longer gaming sessions with reduced lag and enhanced immersion, allowing players to focus on winning, not waiting.

Local Availability

realme will introduce the GT 7 to the world on May 27 in Paris, kicking off an exciting chapter for realme’s flagship lineup. While details on Philippine availability have yet to be revealed, fans can keep their eyes peeled — this powerhouse might just be making its way here soon.

For the latest news and announcements about the realme GT 7, visit the brand’s official website and follow its Facebook page.


Perfect Back-to-School AI Tablet: HONOR Pad X9a is Now Available for Pre-order!

 


HONOR Philippines is excited to announce the nationwide availability of the highly versatile AI Tablet HONOR Pad X9a – a device that effortlessly blends advanced technology, sleek design, and unbeatable value starting

at Php 10,999 only! 


 


“The HONOR Pad X9a embodies our commitment to bringing cutting-edge technology to Filipinos at accessible prices. This tablet offers the perfect blend of innovation and affordability.” Said Stephen Cheng, Vice President of HONOR Philippines. 


 





From May 15 to May 30, you can finally pre-order HONOR Pad X9a at any HONOR Experience and Partner stores or online via Shopee (https://bit.ly/Shop_PadX9a_PR), Lazada (https://bit.ly/Laz_PadX9a_PR), and TikTokShop(https://bit.ly/TikTok_PadX9a_PR): 


  • Php 10,999 for the tablet (Unit Only) 


  • Php 11,999 for the bundle with a Smart Bluetooth Keyboard 


Elevate Productivity and Entertainment 


Designed for professionals, students, and tech lovers, the HONOR Pad X9a offers superior AI-powered features to enhance daily activities. From managing tasks and attending virtual meetings to streaming favorite shows, this tablet is built to handle it all. 



Premium Features at a Budget-Friendly Price 


The HONOR Pad X9a boasts a stunning 2K FullView Display and immersive audio capabilities, ensuring an unparalleled multimedia experience. With robust battery life and cutting-edge AI integrations, it’s a reliable partner for work and play, delivering exceptional value for its price. 


 


Making Technology Accessible for All 


HONOR’s commitment to accessibility shines through with the Pad X9a, enabling more Filipinos to enjoy the benefits of advanced technology. Whether you’re an aspiring professional, a student, or someone who values seamless connectivity, this tablet caters to

 your lifestyle needs without breaking the bank. 


 


For more information about the HONOR Pad X9a, visit 

https://bit.ly/Web_PadX9a_PR

 and for exciting announcements, follow HONOR’s website

 www.hihonor.com or social media platforms: 

Facebook (Facebook.com/HonorPhilippines),

Instagram

 (Instagram.com/honorph/) and TikTok

 Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to

https://www.hihonor.com/ph/retailers/.