(L-R) GCash account manager Vance Ching, B2B commercial head Martin Limgengco, business group head Jong Layug, CARD Indogrosir executive vice president Frederick Torres, and general manager Jeffrey Rilles
GCash, the Philippines’ leading finance super app, has teamed up with CARD Indogrosir, a hybrid local retail chain that serves both retail shoppers and wholesale clients. Through this partnership, GCash is rolling out SoundPay devices across all CARD Indogrosir stores, enabling faster and more efficient transactions.
Powered by a compact device that emits a distinct audio cue upon successful payment, SoundPay allows merchants to confirm transactions instantly—no need to check phones or ask for screenshots. This scan-to-pay system is especially valuable in areas with limited connectivity, where reliability and speed are essential.
These devices are already available in 29 CARD Indogrosir branches, with plans to add 44 more before the year ends, and expand the rollout to a total of 200 stores by next year.
For GCash users, SoundPay offers a more intuitive, secure, and modern payment experience. For merchants, it streamlines operations, minimizes delays, and supports smoother interactions with both bulk buyers and walk-in customers.
By integrating SoundPay into CARD Indogrosir’s retail network, GCash is helping more businesses adopt digital payments with confidence and ease.
"This partnership is about meeting users where they are and making payments work better for everyone. SoundPay brings speed, simplicity, and trust to everyday transactions," said Jong Layug, group head of GCash for Business.
“At CARD MRI, we believe that inclusive growth begins with empowering the smallest entrepreneurs—our sari-sari store owner members. Through our partnership with GCash and SoundPay, we are not only modernizing payments but also creating opportunities for every member of the CARD community and the general public to grow, compete, and thrive,” said Frederick Torres, EVP of CARD Indogrosir.
As SoundPay continues its rollout, GCash remains at the forefront of building financial systems that are not only innovative but also inclusive—enabling merchants and customers to transact with greater ease, trust, and relevance, one tap at a time.
CARD Indogrosir is a joint venture between CARD MRI—the largest microfinance institution in the Philippines—and Indonesia’s Indogrosir under the Salim Group. Founded in 2023, it aligns with CARD MRI’s mission to help eradicate poverty in the country by supporting Filipino micro-retailers with access to wholesale pricing, logistics solutions, and essential financial services—making it a strategic partner in GCash’s push for inclusive innovation.
GCash unveils PocketPay, a new solution enabling micro, small, and medium enterprises (MSMEs) to accept debit and credit card payments directly through an Android smartphone.
The Philippines’ leading finance super app, GCash, has introduced two new game-changing products —
GCash PocketPay, which allows merchants to accept card payments seamlessly, and the
GCash Virtual US Account, which enables freelancers to receive salaries straight to their
e-wallet accounts without additional charges.
Helping MSMEs grow their businesses through card payments
MSMEs are limited to cash only and miss out on additional purchases from credit cards.
With the launch of PocketPay, micro, small, and medium enterprises (MSMEs) can now
grow their businesses by accepting card payments directly through an Android smartphone.
The tap-to-pay functionality is especially built for mobile sellers, delivery-based vendors,
and pop-up merchants operating outside traditional retail channels. It allows businesses to
meet customer demand for card payments without investing in costly hardware.
The feature is available with zero transaction fees until December 3, 2025, and can be activated
via the GCash for Business portal.
“GCash PocketPay makes accepting card payments available for all MSMEs. It's an easy-to-use
and reliable business solution that meets their needs wherever they are,” GCash for business
head Jong Layug said.
Apart from initiatives for MSMEs, GCash has also launched an offering targeting Filipino
freelancers servicing clients from the United States.
GCash introduces the GCash Virtual US Account, powered by global payments network Meridian1,
enabling freelancers to receive payments from international clients in real time—fast and hassle-free.
Better take-home pay for Filipino remote workers earning in USD
GCash is also addressing a persistent pain point for Filipino freelancers who often lose a portion
of their income to costly fees, reducing their take-home pay and delaying access to funds they
rely on for daily expenses.
The GCash Virtual US Account, powered by global payments network Meridian1, promises
reduced platform fees and forex costs, allowing gig workers to have bigger take-home pay.
In addition, the GCash Virtual US Account eliminates high withdrawal fees and hidden charges.
Fully verified GCash users are eligible for account opening. They can transfer funds from
different payment platforms, payroll platforms, and marketplaces such as PayPal, Payoneer, Gusto,
Deel, Upwork, Freelancer.com, Fiverr, and Onlinejobs.ph.
This feature is seen to boost inflows of dollars into the country from the US, which is a top r
emittance source for the Philippines. According to the Bangko Sentral ng Pilipinas, about
40% of cash remittances from January to August this year came from the US.
“With the GCash Virtual US Account, we’re enabling Filipino freelancers to take full control of
their hard-earned income, allowing them to maximize every peso they earn,”
GCash general manager for international Paul Albano said.
Through GCash PocketPay and GCash Virtual US Account, GCash strengthens its goal of
enabling both MSMEs and freelancers by breaking barriers to financial access—whether
through effortless card acceptance for small businesses or faster, more affordable cross-border
payments for gig workers.
1GCash Virtual US Accounts are issued and maintained by Meridian Payments US under a "for benefit of" arrangement.
These are not bank accounts and do not qualify as deposits; hence, they are not covered by any deposit insurance schemes.
The holidays are right around the corner! GCash and SB19 are ringing in the season back with a brand-new holiday track that’s sure to make this season sound extra merry!
A new teaser of the latest holiday collab between SB19 and the top e-wallet in the country just dropped online, showing the Kings of P-Pop sitting in a car stacked high with holiday gifts, singing on top of a giant Christmas tree, and breaking into a fun new set of dance moves. This first look at the much-awaited new jingle and music video is sure to make everyone’s holidays a little more exciting.
First hinted during the band’s Fast Zone anniversary concert last October 27 [see here] the collaboration adds another chapter to the annual tradition of SB19 and GCash in recent years of bringing fans festive tracks that capture the spirit of the season.
For SB19, the track is all about bringing warmth and connection this Christmas. “Sobrang excited kami to finally share our latest holiday jingle with GCash — para sa amin, parang regalo siya, like a warm hug this Christmas. Sana sa bawat pakinig ninyo, maramdaman ninyo rin ‘yung saya at excitement ng Pasko.
The new jingle isn’t the only thing to look forward to. In fact, it’s just setting the tone for something even bigger. Along with the official drop of the music video coming early this November, it’s also the start of the Merry GCash season, and that means there are a whole lot more surprises that will make the holidays brighter and more rewarding for everyone. Expect a sleighful of exciting deals, exclusive giveaways, and plenty of festive fun all month long.
Check out the teaser video here, and stay tuned for more announcements by following @gcashofficial online!
GCash extends grace period and waives late penalty fees for typhoon-hit borrowers
Philippines’ leading super finance app, GCash, through official lending arm Fuse Financing Inc., is extending a 30-day due date extension for GLoan and GGives borrowers impacted by Typhoon Tino.
This applies to borrowers whose loans are due between November 5 and 7, 2025 and residing in areas hardest hit by the typhoon: Guian (Samar), Cebu City, North Cebu, South Cebu, Dinagat Islands, Silago, Southern Leyte, and Toboso, Negros Occidental.
Eligible accounts will automatically receive a one-month due date extension. For example, a loan originally due on November 5 will now be due on December 5. During this period, Automatic Debit Arrangement feature will be temporarily disabled, allowing customers to prioritize emergency needs and recovery. No additional interest, late fees, or penalties will be charged during the extension period.
Eligible borrowers will also receive SMS notifications detailing their new due dates and guidance on managing repayments. Other locations may be included as the government declares additional areas under a state of calamity. Customers with clarifications can file a ticket through GCash Help Center or talk to Gigi inside the GCash App.
(L-R) Host and entrepreneur RJ Ledesma; Baken founder and CEO Rachel Carrasco; Unilever head of marketing, philippines and marketing transformation lead, greater asia – beauty and well-being Dennis Perez; and GCash chief marketing officer Neil Trinidad
As Filipino brands embrace culture both as an identity and a bridge to global relevance, industry leaders are calling for innovation rooted in authenticity and purpose.
This was the key message at the inaugural BrandCon PH 2025, organized by The Business Manual (One Mega Group). With the theme “Building Brands that Move the Nation Forward,” the event emphasized how cultural insight, brand longevity, and innovation can collectively drive sustainable growth and nation-building.
Among the leading voices at the event was GCash, the country’s leading finance app, with chief marketing officer Neil Trinidad sharing how the brand’s deep understanding of the Filipino culture has shaped its identity, guided innovation, and strengthened its global resonance.
“Money is a sensitive topic in the Philippines,” Neil shared. “But values like belongingness, progress, and bayanihan helped shape our identity. These became the lens through which GCash built its brand—guiding our rise as the country’s first $5-billion unicorn.”
He added, “For tech brands, you're always looking for a problem to solve. What friction or problem do our consumers have that no one else is addressing today? If you're able to understand that problem, you're able to create a solution, test it right away, improve on it, and then you're actually adding value to their lives. And therefore, you become indispensable in their everyday lives.”
This perspective led to innovations like GLoan Sakto—a micro-loan service allowing users to borrow as little as ₱100, payable within 14 days and with zero interest. By designing products that answer real, everyday needs, the idea of borrowing money is reframed —from a source of shame into an act of diskarte, empowering users to take control of their finances without stigma.
Beyond product innovation, Neil emphasized how culture provides the foundation for sustainable brand growth. By aligning solutions with values that matter to Filipinos, GCash has been able to scale quickly while maintaining deep local resonance.
“When you root your brand in culture and purpose, you don’t just speak to local audiences—you create something the world wants to be part of. That’s how Filipino brands can thrive on the global stage,” Neil concluded.
The first-ever BrandCon PH brought together brand builders, marketers, advertisers, agency leads, creatives, and founders to explore how businesses can stay relevant, resilient, purposeful, and ready to lead—while helping shape Filipino culture and identity in today’s fast-paced and competitive market.
Joining the conversation were industry leaders from Unilever, the global consumer goods powerhouse behind some of the world’s most trusted brands; GIGIL, the multi-awarded independent creative agency renowned for its daring, culture-shaping campaigns; Pickup Coffee, the fast-rising homegrown brand making quality coffee more accessible to Filipinos; and Baken, the innovative local food brand gaining a loyal following for its playful take on an everyday favorite.
By keeping cultural insight at the heart of its strategy, GCash continues to design solutions that reflect Filipino values—helping people move forward and allowing local identity to resonate on the global stage.
Every year, Christmas feels less like a celebration and more like a competitive sport — crowded malls, heavy traffic, and “out of stock” signs everywhere. For many Filipinos, the waiting game is real. They usually hold off on shopping, only to end up in the perfect storm of stress: rushed buying and missed deals.
This year, skip the chaos and shop smart online during the 11.11 sales — get ahead of the rush, score the best gifts, and actually enjoy the holidays stress-free. The best gifts don’t wait — and neither should you. 11.11 is the perfect time to fill your carts on your favorite e-commerce platforms, with early deals, lower prices, and a wider selection before the Christmas crunch begins. Plus, you’ll beat delivery cutoffs and avoid the dreaded shipping delays that come with December’s last-minute panic buying.
And with GLoan, you can plan and manage your Christmas shopping budget early — helping you spread out expenses, score the best deals, save more, and make sure every family member gets something special. Kering-keri for a stress-free, merry season!
So, what should be in your cart this 11.11? Here’s your ultimate family gift guide:
Practical meets pampering for Mom: Massage Gun
Eyeing that full-on massage chair (because… same?) but still saving up for it? A massage gun is the next best thing for Mom. Priced around ₱3,000–₱4,000, it’s a practical yet pampering pick that helps ease sore muscles after a long day. When choosing one, look for multiple speed settings, a quiet motor, and interchangeable massage heads — perfect for helping her unwind and enjoy a well-deserved break anytime she needs it.
A classy upgrade for Dad: Classic Watch
Dad’s the go-to guy for fixing anything, but when it comes to treating himself, he never gets around to it. This Christmas, give him a timeless upgrade with a classic watch (priced around ₱5,000–₱7,000). Choose one with a durable leather strap, a sleek minimalist face, and water resistance for everyday wear. It’s a practical yet thoughtful gift — reliable, classic, and effortlessly stylish, just like him.
A stylish work-from-home must-have for Ate/Kuya: Walking Pad
While working from home sounds comfy, it doesn’t exactly erase the stress. This Christmas, a walking pad (priced around ₱4,000–₱7,000) is the ultimate work-from-home upgrade for your Ate or Kuya who’s always glued to their desk. Look for a foldable model for easy storage, a quiet motor, and adjustable speed or incline settings (0–10°) to fit their fitness goals. It’s a sleek, practical way to keep them moving — even while chasing deadlines (literally!).
Toys that spark creativity for Bunso: Building Blocks
Instead of going all out on toys that end up forgotten after a week, why not give Bunso something fun and educational? Building blocks (priced between ₱700–₱5,000) strike the perfect balance between fun and learning. When choosing a set, look for themes that match Bunso’s interests — cars, flowers, or favorite movie characters — and make sure the pieces are age-appropriate and compatible with other sets. It’s a gift that keeps them entertained, creative, and curious long after the holidays are over.
An “I Deserve It” gift for yourself: That one thing you’ve been eyeing all year
If there’s ever a time to finally check out that item that’s been sitting in your cart all year — this is it. Whether it’s the shoes, the bag, or the skincare set you’ve been eyeing, look for quality, versatility, and timeless design so it feels as good as it looks. It’s not just a purchase — it’s a well-deserved reward for making it through another year. After all, nothing says “I deserve it!” better than finally treating yourself.
Gift Now, Pay Later: How GLoan Makes Early Gifting Effortless
With GLoan, the season of giving doesn’t have to mean the season of stressing. You get instant access to funds of up to Php 150,000 straight to your GCash wallet and flexible payment terms that let you spread out costs without breaking the bank and interest for as low as 1.59% per month. It’s the perfect solution for families who want to give thoughtfully, not impulsively, and make the most of every deal.
To avail GLoan, just follow these steps:
In your GCash dashboard, tap the “Borrow” tab
Tap the GLoan icon
Tap “Get Started” to select your loan amount and purpose of the loan
Tap "Get this Loan" and then "Continue" after reviewing the loan terms and your personal information.
Read the Disclosure Statement and the Terms and Conditions carefully. Tick the box to agree, then tap "Continue”
Confirm the final loan amount you will receive. A 6-digit authentication code will be sent to your registered mobile number via SMS.
Enter the authentication code on the app and tap "Submit". You will see a confirmation message, and the loan amount will be credited to your GCash wallet within 24 hours.
Now that your cart’s full and ready to go, checking out from the app is a breeze. Whether you’re paying with your GCash Visa card or straight from your GCash wallet, kering-keri to cover all the gifts you’ve scored — quick, easy, and cashless, just how holiday shopping should be.
Make this Christmas calm, not chaotic. Because the best gifts aren’t just the ones wrapped under the tree—they’re the moments you get to actually enjoy, without the stress of last-minute shopping or budget worries. So skip the rush and focus on what really matters: creating a merry, meaningful Christmas for your loved ones. With GLoan, kering-keri to shop smarter, not harder—because the joy of giving shouldn’t have to wait.
SB19 once again proved why they’re the country’s premier PPop boy band with a show-stopping performance at Fast Zone on October 26. The one-night-only concert experience was a celebration of 7 years since the band’s debut. It was a visual spectacle that brought music, fashion, and style together, as the group teamed up with Filipino fashion icon Francis Libiran, who unveiled a brand-new collection during the show.
It was an evening full of surprises, but perhaps the biggest surprise of the night came when SB19 revealed a teaser for their next project - a brand-new holiday track in partnership with the country’s top e-wallet GCash for its coming holiday campaign.
SB19 teases fans with a sneak peek at their upcoming newest music video with GCash this holiday season
A festive tradition for the group, and well-loved by their fans, the video featured SB19 joyfully dancing atop a Christmas tree of gifts, playing instruments, and debuting fresh choreography in what’s sure to be the next holiday anthem and ultimate LSS of the season.
Fans Were Treated to a Series of Surprises
Even before the concert started, the excitement was already in full swing, and fans had plenty of surprises waiting for them thanks to GCash. Guests got into the festive mood with GCash’s “Merry G” photobooth, where they captured their concert-ready moments around the venue.
New SB19 merch also dropped at the event, such as photocards, bag charms, t-shirts, and sticker sets for fans to take home pieces from the celebration.
A’TIN visit the GCash booth and enjoy exclusive SB19 merchandise at the concert grounds
The Merry Galo preshow segment of GCash gifted 7 lucky fans with exclusive merch
But the surprises didn’t stop there! Seven lucky fans, selected by random seat number, discovered hidden GCash envelopes under their seats before the start of the concert, each containing premium SB19 merch and exclusive prizes revealed live on stage.
And once the concert kicked off, the energy kept soaring, especially when guest performer Sarah Geronimo joined SB19 for a live performance of Umaaligid, their collab project from earlier this year.
Beyond the Music: A Night that Redefined Collaboration
Fast Zonewasn’t just an anniversary show; it was proof that SB19 can do it all. Music, fashion, and storytelling came together in one spectacle that pushed the boundaries of pop performance.
And while Fast Zone may have come to a close, the excitement is far from over. In fact, they’re just getting started for what's next in their new era. Up next? Their highly anticipated collaboration with GCash - and its music video is set to drop soon.
Follow GCash’s official pages for more updates soon!
(L-R) GCash HR Business Partnering Managers Mayee Nisperos and Mabel Ogoshi; Learning Operations Manager Christine Fajardo; HR Transformation and Service Delivery Head Marjorie Carbonell; Employee Experience and Communications Head Arvin Crisol; AVP for Total Rewards Chavi Hilari; People Analytics Manager Joanna Torres; HR Business Partnering Head Seab Zantua; and HR Transformation Manager Franz Martin.
Fueled by a strong focus on people, innovation, and purpose, GCash recently earned multiple global recognitions in 2025. The Philippines’ leading finance super app achieved a remarkable three-peat as Gold Employer of the Year at the Stevie® Awards for Great Employers. It also brought home six additional wins at the Stevie® Awards, made its debut at the Economic Times Human Capital Awards in Southeast Asia, bagged two awards at the Philippine Quill Awards, and clinched three major honors at the World Business Outlook Awards.
Together, these milestones reflect the growing influence of GCash as a people-powered and purpose-driven organization shaping both the fintech industry and the future of work.
Raising the Bar for Workplace Excellence in Asia
(L-R) GCash Head of Talent Acquisition Joey Agarao and Employer Marketing Manager Jill Ison receive Emerging HR Leader Awards at the Economic Times Human Capital Awards Southeast Asia in Singapore.
GCash continues to show that investing in its people and culture creates lasting impact. By prioritizing employee well-being and harnessing digital innovation, the company has strengthened its position as one of the region’s most admired employers.
This commitment was recognized at the HR Asia Awards 2025, where GCash earned its third consecutive title as one of the Best Companies to Work for in Asia. The company also received the HR Asia Tech Empowerment Award, showcasing its innovative use of technology—from Glean for knowledge management, GitHub Copilot for developers, and Gemini for AI-assisted tasks, to the Gen AI-powered AGA 2.0 HR helpdesk—enhancing both employee experience and operational efficiency.
Showcasing Filipino HR Leadership on the Global Stage
On the international front, GCash demonstrates how Filipino HR practices can excel within global standards. Its efforts to strengthen leadership, empower employees, and introduce forward-looking programs have made waves beyond the Philippines.
At the 2025 Stevie® Awards for Great Employers, GCash Chief People Officer Robert Gonzales was named Silver Stevie® Winner for Chief Human Resource Officer (CHRO) of the Year—a recognition that underscores the vision and leadership driving GCash’s people agenda.
In addition, GCash won four distinctions, including Gold for Employer of the Year in Financial Services for the third consecutive time. The company was also honored for its initiatives in HR technology, leadership development, and corporate learning.
Recognizing Excellence in Employee Engagement
Building on its commitment to fostering a diverse, inclusive, and connected workplace, the Employee Experience and Communications Team was recognized at the Philippine Quill Awards for its excellence in Diversity and Inclusion for the True You campaign. This initiative celebrates and empowers employees to embrace their authentic selves while promoting a culture of inclusion.
The team was also honored for Excellence in Communications for the Web for GDispatch, a web-based internal communications platform that delivers timely updates and resources to keep employees informed, connected, and engaged across the organization.
Spotlighting Next-Generation HR Leaders in Southeast Asia
The impact of GCash is also seen in the rise of its future HR leaders. By encouraging growth and creating opportunities, the company continues to nurture the next wave of talent, strengthening its people-first culture.
This was recognized at the Economic Times Human Capital Awards Southeast Asia in Singapore, where GCash earned multiple honors, including Gold and Silver Awards for Emerging HR Leaders—awarded to GCash Employer Marketing Manager Jill Ison and Head of Talent Acquisition Joey Agarao—alongside distinctions in reward strategy, wellness initiatives, and employer branding.
These recognitions shine a spotlight on the evolving practices and leaders that will carry the organization forward.
Building on its commitment to employee wellness and excellence, GCash was also named Grand Winner for Wellness Company of the Year at the 2025 Asia CEO Awards.
This award affirms the company’s dedication to creating a workplace where well-being, growth, and genuine connection are at the heart of its business. Through holistic programs such as Alagang GCash, the company champions employee health, mental wellness, and work-life integration—empowering every employee to thrive both professionally and personally.
Further, GCash’s people-first culture, inclusive environment, and continuous investment in leadership development have strengthened engagement and retention, creating a workplace where everyone can succeed and grow together.
Together with the GCash Barkada, GCash continues to redefine workplace excellence and set a new standard for how organizations can genuinely take care of their people while driving meaningful impact for the nation.
Driving Financial Inclusion and Innovation Across APAC
Beyond its people and communications practices, GCash reinforces its efforts to make financial services accessible to all, transforming how millions of Filipinos save, borrow, invest, and transact daily.
At the 2025 World Business Outlook Awards, GCash earned three distinctions: Best Cashless Mobile Financial Platform, Best Fintech Solutions Provider, and Best Finance Super App.
These accolades underscore the platform’s role in promoting financial inclusion while strengthening the Philippines’ profile in the global digital economy.
From nurturing inclusive workplaces to championing purpose-driven initiatives and exploring new frontiers in financial innovation, GCash continues to evolve with a steady focus on shaping the future of both fintech and people development.
