PNP-ACG at GCash, sanib pwersa sa pagpapatrolya kontra cybercriminals sa social media

 

Isang mas pina-igting na operasyon ang isinagawa ng Philippine National Police Anti-Cybercrime Group (PNP-ACG) katuwang ang GCash para bulabugin ang mga cybercriminal na patuloy ang panloloko online. Target ng tambalang ito ang mga sangkot sa child exploitation at ilegal na bentahan ng mga pre-registered SIM cards

Sa isang undercover operation, natimbog ng mga pulis ang isang indibidwal na umano’y sangkot sa child trafficking gamit ang isang kilalang online platform. Ayon sa imbestigasyon, itinakda pa raw ng suspek ang pagkikita ng biktima at ng “kliyente” sa isang hotel—lingid sa kaalaman ng suspek ay mga pulis na pala ang kanyang ka meet-up. Mabilis na nailigtas ang bata habang ang suspek ay agad inaresto ng Anti-TIP/OSAEC team ng PNP-ACG. Nahaharap siya ngayon sa kasong paglabag sa Republic Act 9208 at RA 10364 na layong supilin ang human trafficking.

Samantala, tuloy rin ang pagkalampag sa mga nagbebenta ng pre-registered SIM cards—isang kalakaran na ginagamit ng mga scammer para makapandaya online. Na-monitor ng mga awtoridad ang mga transaksyon sa social media kung saan binebenta ang mga SIM na ito para takasan ang pagkakakilanlan. May mga inaresto sa bisa ng RA 11934 (SIM Registration Act) at RA 10175 (Cybercrime Prevention Act). May mga nahuling lumabag din sa Anti-Financial Account Scamming Act (AFASA), sa mga hiwalay na operasyon laban sa cyber fraud.

Patuloy ang paalala ng GCash: Huwag kailanman magbahagi ng MPIN o OTP! Huwag ring mag-click ng mga kahina-hinalang link! Hindi sila nagpapadala ng PM na humihingi ng personal info.

May kahina-hinalang transaksiyon? I-report agad sa PNP-ACG sa (02) 8414-1560 o 0998-598-8116 o sa email na acg@pnp.gov.ph. Sa GCash naman, i-message lang si Gigi sa website, i-type ang “I want to report a scam,” o tumawag sa 2882.

Madiskarte Moms, Ito na ang Back-to-School Hacks na Kailangan Niyo

There’s something exciting about seeing our kids step into the new school year: new books, new teachers, new friends, and new chances to grow. But let’s be honest: the back-to-school season doesn’t always feel like a fresh start.

Kaya dito lumalabas ang pagiging madiskarte nating moms. We go full-on with our budgeting, trying to juggle all the expenses. But no matter how good you are at handling things, there are days that still get you thinking: Is there a smarter way to do this? How can I make things easier and more efficient for my child—and for me?

The good news is you don’t need to figure it all out on your own. There’s a way to make all your expenses feel a lot lighter so you can focus on being present for your kids. 

At the end of the day, it’s not always about doing more; it's about finding smarter, simpler diskarte that works for you and your family. So, if you’ve ever felt the pressure during this season, don’t worry! You’re not alone. Here’s how you can make some of the most common struggles every parent goes through during the back-to-school season lighter:

1. Nauubos na ang oras mo sa school supplies shopping 

Before the start of the school year, ang dami nang kailangan asikasuhin. From buying new uniforms and shoes to making sure all their school supplies are complete, it can really take up the whole day, especially if you're hopping from one store to another. With everything else on your plate, you just want it done, mabilis, hassle-free, at tipid.

Good news, moms—you can Scan QR with GCash at stores nationwide! It’s quick, cashless, and convenient. If you’re a Laking National member, you get ₱200 off a minimum purchase of ₱1,000 when you pay using GCash at National Bookstore. May instant savings ka pa!

If your schedule is too packed to go out, you can still enjoy sulit deals when shopping online on Lazada and paying with GCash to unlock discounts on all your school supplies purchases. 

At kahit ‘di pa sweldo, you can still pay for what you need with GCredit, the revolving credit line in the GCash app powered by CIMB, so you don’t have to stress about being on a tight budget, so you can ensure your kids have everything they need for school! 

2. Stressed sa pambayad ng tuition 

Aside from the usual bills and daily expenses, tuition is one of the biggest burdens every parent has to deal with during back-to-school season. Luckily, you can also breathe easy knowing that you can turn to GLoan for these moments. 

GLoan is the personal cash loan feature that lets you borrow instantly up to ₱150,000 so tuition and other school expenses feel lighter, kahit sabay-sabay ang bayarin. There are no additional documents or collateral required. With interest rates as low as 1.59% per month, you can settle school dues on time and pay in flexible terms. 

3. Kailangan na ng upgrade—pero ang bigat sa gastos
   
   

A new school year often means new gadgets. But a laptop or tablet can be a major investment, and when you have to pay in full, it can take a real toll on your budget.

With GGives, you can enjoy flexible, hassle-free installments, with zero down payment needed. You can also choose the best payment plan that fits your budget. So, for all your big gadget purchases for your kids this July, enjoy special deals – like getting 29% off when you pay with GGives at Power Mac Center and The Loop. 

It’s also worth checking out ongoing promos if you are planning a gadget upgrade. You can get a free Marshall Willen speaker when you buy select iPhone 16 models — or score free Marshall Major headphones with select iPad and MacBook models at Beyond the Box, Digital Walker, or Open Source until September 12. 

You’ll also find 4% off select Apple devices at Digimap and Digiplanet, ₱500 off with ₱15,000 min spend on laptops at Abenson, Electroworld, and Automatic Centre, and even a free powerbank when you purchase a new mobile gadget or tablet — handy extras for kids heading back to school.

The back-to-school season may never be easy, but it doesn’t have to be heavy. Whether you're shopping for school supplies or managing everyday gastos, GCash gives you the tools to do it smarter and lighter. Kaya ‘wag kang mag-alala, Mommy. Mas magaan ang back-to-school with GCash. Get started and download the GCash app today.

New DSWD and GCash agreements to accelerate social services and disaster response

 (L-R) GCash public sector head Cleo Celeste C. Santos, business head Edgardo R. Layug Jr., DSWD partnerships building and resource mobilization assistant secretary Marie Rafael, and GCash manager for public sector-national accounts Alda Lou Cabrera

The Department of Social Welfare and Development (DSWD) has signed two new agreements with GCash, the country’s leading finance app and largest cashless ecosystem, to strengthen the digitalization of its services, enabling faster transactions for social protection and public welfare.

The first agreement is a Quadripartite Memorandum of Agreement (QMOA) with the Bureau of the Treasury (BTr), Land Bank of the Philippines (Landbank), and GCash which integrates the country’s leading finance app into the agency’s Minors Travelling Abroad (MTA) clearance platform and its newly launched Harmonized Electronic License and Permit System (HELPS).

“Our engagement with GCash is a big help for the MTA in terms of paying the fees for the travel clearance. We’re exploring direct payments from our clients to GCash, enabling them to expedite the approval of their documents. We also see the need to expand partnerships with GCash, not just for the minors travelling abroad, but also for other social protective services programs that are handled by the Department of Social Welfare and Development,” said DSWD Protective Services Bureau Director IV Edmon Monteverde.

The MTA system regulates travel for minors going abroad, a government program to safeguard against child trafficking. By using GCash, clients can now settle fees remotely, streamlining applications and accelerating approvals.

Meanwhile, the HELPS platform allows NGOs and charitable institutions to process their accreditation, licensing, and permit applications online, which will now have built-in digital payments through GCash.

“We launched HELPS to solve long-standing inefficiencies. With the upcoming integration of GCash to the HELPS platform, turnaround times will surely improve significantly,” said DSWD Standards Bureau Director IV Atty. Megan Manahan.

As the designated payment channel, GCash collects the fees, which are then remitted through LANDBANK and credited to the Bureau of the Treasury, in line with national fund-handling rules, tapping the millions of users on the GCash app.

“This partnership ensures transparent and secure public collections,” said the Bureau of the  Treasury  Director Maura Lizza Espina. “It exemplifies how digital platforms can support public finance reform.”

LANDBANK Assistant Vice President and Batasan Branch Head Jessica Galorio explained the flow: “LANDBANK serves as a settlement bank for the collections of DSWD through GCash, to be credited to the Bureau of Treasury.”

Supporting the Kaagapay Donations Portal for faster disaster response

In a second agreement, the DSWD and GCash formalized a Memorandum of Agreement for the Kaagapay Donations Portal, which allows Filipinos to donate digitally to vulnerable groups and communities in crisis.

“This MOA expands our capacity to respond to emergencies,” said DSWD Assistant Secretary Marie Rafael. “GCash makes it possible for ordinary citizens to send help directly to DSWD-accredited organizations with just a few taps.”

The Kaagapay Donations Portal supports charitable donations rather than service payments. It allows contributors from across the country and abroad to extend assistance to children under treatment, victims of calamities, and low-income families in need of urgent support.

“The goal is to democratize giving,” added Rafael. “GCash allows donations regardless of geography or transaction size, enabling more Filipinos to take part in rebuilding lives.”

These efforts fall under GCash’s broader vision of “Finance for All,” a mission that aligns with the government’s drive for inclusive digitalization and e-governance. By making public services and philanthropic giving accessible via mobile devices, GCash is helping reshape how Filipinos interact with government and civil society.

“We’re proud to be a partner in nation-building,” said GCash head of GCash for Business Edgardo Layug Jr. “From social welfare disbursements to digital donations, these agreements reflect our commitment to inclusive fintech. This is what Finance for All looks like.”

For more information, visit https://www.gcash.com.

Filipinos in Dubai celebrate Independence Day with GCash

 

GCash proudly celebrates with the Filipino community in the UAE, launching GSave to empower OFWs with accessible digital savings.

GCash, the leading finance super app and largest cashless ecosystem in the Philippines, is reaffirming its support for the Filipino communities abroad by expanding its digital financial solutions with the launch of the GSave feature in the UAE. Through GSave, UAE-based Filipinos can now open a digital savings account in just 10 minutes with competitive interest rates, and with zero maintaining balance and no initial deposit. This feature makes saving for retirement more achievable and more accessible from abroad. 

GCash announced the launch of GSave for Filipinos in the UAE as it joins the 127th Philippine Independence Day celebrations in Dubai and the upcoming Filipino Social Club’s Philippine Independence Day Celebration (FILSOC PIDC 2025) at the Dubai World Trade Centre on June 14. The presence of GCash in these community gatherings seeks to foster genuine connections and deliver for its users tangible benefits. This is part of GCash’s broader commitment to leveraging meaningful innovation to achieve Finance For All.

“Our presence at events like Kalayaan 2025 and FILSOC PIDC 2025 is a testament to our unwavering commitment to the Filipino diaspora," said Paul Albano, general manager of GCash International. "We understand the unique challenges and aspirations of OFWs, and we are dedicated to providing them with the tools to achieve financial security and prepare for a comfortable retirement.”

With the support of local grassroots organizations like FilSoc and Infinite Communities, GCash is deepening its connection to the Middle East’s Filipino community.

Helping OFWs save for their homecoming and retirement

OFWs looking to start building their finances toward their dream retirement will have access to the GCash booth at the Philippine Independence Day celebrations in Dubai on June 14. They can avail of on-the-spot verification, onboarding to GSave, and guided walk-throughs on how the app’s product portfolio can help them manage their finances efficiently and effectively. This is the second installment of Independence Day Celebrations as GCash did a previous run in Dubai as well.

The availability of GSave’s full portfolio also addresses a critical pain point for many OFWs in the Middle East: the desire to have greater control over how their remittances are spent and to easily save for retirement.

With the use of their local +971 numbers, Filipinos in the UAE can now:

• Save from the UAE with GSave: Open a digital savings account in just 10 mins with a competitive 2.6% p.a. interest rate, with zero maintaining balance and initial deposit. This groundbreaking feature makes saving for retirement more achievable and more accessible from abroad;

• Pay directly to over 2,000+ billers: Take charge of essential household expenses by directly paying bills in the Philippines, affording them convenience and peace of mind, and ensuring funds are used as intended;

• Continue savings in the Philippines with instant bank transfers: Seamlessly transfer funds to Philippine bank accounts, ensuring continuity in financial planning; and

• Enjoy everyday free padala to GCash users: Continue to send money to GCash users in the Philippines with no fees, sending support back home quickly and efficiently, and enabling regular disbursement of allowances and emergency funds without hefty fees.

GCash aims to provide every Filipino, no matter where they may be in the world, a comprehensive suite of responsive digital financial services that allow them to thrive every day, save up for the rainy days, and invest in that one day where they can enjoy the fruits of their labor. For overseas Filipino workers, in particular, GCash is helping them balance meeting their financial goals with maintaining their connection with their families, all from one app.

Albano adds, “Our services aim to empower our OFWs to thrive now, despite the challenges of being away from home, and we are as committed to helping them reach that one day we all look forward to, where comfortable retirement goals are met and they get to enjoy the result of all their hard work.”

GCash GSave feature is also now available in 13 countries and territories where Filipinos can download and sign up for the GCash app with their local SIMs, namely the UAE, Australia, Canada, Germany, Hongkong, Italy, Japan, Qatar, South Korea, Spain, Taiwan, United Kingdom, and the United States.

Puregold taps GCash anew to drive digital payment adoption for MSMEs

 

GCash for business general manager Jong Layug, officially leads the opening of the 2025 TNAP Convention.

Major retail chain Puregold has again partnered with GCash to expand the use of digital payments by sari-sari store owners at the 2025 Tindahan ni Aling Puring (TNAP) Convention, the country’s largest trade event for sari-sari store owners and micro, small, and medium-sized enterprises (MSMEs).

The three-day event drew tens of thousands of participants, most of whom still rely on physical cash to manage and run their small businesses. While digital adoption has grown in recent years, cash remains the dominant mode of payment among sari-sari store owners when purchasing inventory.

GCash offered TNAP attendees a range of promotions and incentives to encourage merchants to shift to digital transactions. These include pre-convention campaigns, real-time cashback, and exclusive product discounts for users who pay with GCash at partner booths. The leading finance super app also set up an on-site activation booth in collaboration with Puregold, showcasing how digital tools can help store owners streamline payments, manage capital, and track purchases.

GCash for business general manager Jong Layug stated that the initiative is part of the company’s broader strategy to integrate digital financial services into traditional retail channels and foster digital habits among small-scale entrepreneurs.

“GCash is committed to helping Filipino MSMEs grow by giving them access to safe, convenient, and rewarding digital payment options. At TNAP, we’re bringing this mission to life by making every digital transaction count, whether through savings, rewards, or efficiency,” Layug said.

The partnership comes as Puregold seeks to deepen its role in the country’s digital transition. The retail giant, whose TNAP program is designed to support its extensive sari-sari store network, has been working to improve payment infrastructure at its stores and trade events to reduce friction in B2B transactions.

“Puregold has always believed in the power of MSMEs. By partnering with GCash, we are equipping our TNAP members with tools to thrive in a digital economy,” said Puregold president Vincent Co.

The participation of GCash in TNAP 2025 marks a continued push to embed financial technology into grassroots enterprises, positioning digital tools as drivers of growth and efficiency in the informal economy.

Flash Express and GCash launch Scan on Delivery for seamless, hassle–free delivery payments

 

(L-R) GCash distribution cluster head Antonio Concepcion, enterprise sales head Kim Pineda, and B2B commercial head Martin Limgenco, with Flash Express finance director Cao Yuan, operations deputy director Martin Eusebio, and communications and government relations deputy director Rex Pumihic

To digitize payments and disbursements in the logistics space, Flash Express, one of the country's fastest-growing logistics providers; and GCash, the country’s leading finance app and largest cashless ecosystem, have teamed up to introduce Scan on Delivery, a solution designed to make deliveries more seamless for customers and significantly ease the payment acceptance for delivery riders.

The partnership provides a timely solution to the common challenges of cash-on-delivery (COD), a payment method that remains popular among online shoppers. By introducing Scan on Delivery, customers can pay instantly upon receiving their parcels by scanning a GCash QR code, eliminating the need for physical cash exchange.

This digital payment option also helps alleviate the pressure on delivery riders, who often encounter issues such as a lack of exact change, bill splitting, and the risk of carrying cash. It also simplifies the remittance process, reducing the need for manual deposits and enabling riders to focus more on delivering efficient service.

Scan on Delivery also improves efficiency, enhances safety for both parties, and helps accelerate the shift toward more digital payment habits. The partnership also introduces Webpay, which allows users to conveniently pay through the Flash Express app using GCash, offering a smoother online experience.

Beyond payments, Flash Express has adopted GCash’s Funds Disbursement solution to manage rider commissions. This enables automated and timely payouts directly to riders’ GCash wallets, streamlining compensation and removing the need for over-the-counter cash releases.

“Flash Express, as a highly tech-advanced and fully integrated logistics company, is always on the lookout for timely yet effective innovations and solutions not only for our customers but also for our logistics operations. The Scan on Delivery partnership with GCash will simplify and speed up the collection and remittance of our delivery riders. On the other hand, customers who are familiar with the different payment solutions of GCash will now get to experience the same customer journey whenever they use the service of Flash Express. Overall, this partnership also aims to provide knowledge to customers on digital payment solutions in the e-commerce logistics space,” said Flash Express Communications and Government Relations Deputy Director Reginald Rex Pumihic.

For GCash for Business Commercial Head Martin Limgenco, this strategic collaboration further emphasizes GCash’s role in making Filipino lives easier every day. “Scan on Delivery powered by GCash— Not only are we innovating this critical step-change on how our customers make their payments for cash on delivery, but we are also increasing security and reducing risk for both our partner and their customers. I would like to congratulate Flash Express for embracing this change — you guys are truly pioneers in this field.”

By embedding cashless solutions into logistics, GCash is leading the way in transforming deliveries by making payments simpler, faster, and more secure.

For more information, please visit www.gcash.com.

SEC approval of global stock trading sandbox paves way for GStocks Global launch

 

(L-R) GCash chief regulatory officer Atty. Cef Sison, wealth management general manager Arjun Varma and vice president and new businesses group head Winsley Bangit with Securities and Exchange Commission (SEC) chairperson and CEO Atty. Emilio Aquino, commissioner Atty. McJill Bryant Fernandez, commissioner Atty. Javey Paul D. Francisco, and Philippine Fintech Innovations Office director Atty. Paolo Ong.

The Securities and Exchange Commission (SEC) has paved the way for Filipinos to invest in some of the world’s biggest companies after it approved the regulatory sandbox for local players like GCash to offer global stock investments.

This initiative marks a pioneering step toward making global investing more accessible and seamless for Filipinos, while upholding strong safeguards and regulatory oversight to protect users.

While many Filipinos are eager to invest in global companies, they often face challenges such as complicated account setups, foreign currency requirements, and unfamiliar platforms. These barriers can make global investing seem daunting and out of reach. GStocks Global aims to break down these obstacles by providing a simple, secure, and locally regulated way for users to invest in global stocks using Philippine Pesos, right within the app.

This move also supports the broader mission of GCash to democratize investing by lowering the long-standing barriers that have kept global markets out of reach for most Filipinos.

“We’re proud to be working closely with the SEC to ensure this offering meets the highest standards of safety and compliance. The sandbox allows us to test and learn while putting user protection at the core. For the first time, Filipinos can access global stock markets through a platform they already trust—GCash,” said GCash vice president and head of new businesses Winsley Bangit. 

With the sandbox in place, GCash, through a partnership with EasyEquities, will enable users to buy and sell shares of select global companies using Philippine Pesos, with no need for a US Dollar account or separate platform.

“This offering will initially be in a test phase within a sandbox environment and will only be available to select, eligible users. This phased rollout allows GCash and its partners to ensure quality and gather valuable feedback while ensuring regulatory safeguards remain in place,” said Bangit.

The offering marks the first time Filipinos can explore global investing in a way that is both convenient and fully integrated within a local fintech platform. This initiative also reinforces GCash’s commitment to ‘Finance for All’, ensuring that more Filipinos can participate in global markets with tools that are simple, safe, and designed with local needs in mind. 

As it continues its evolution as the country’s leading finance app, GCash extends the boundaries of what everyday users can achieve with just a few taps and brings global wealth-building within reach. For more information, please visit www.gcash.com.

PNP-ACG and GCash target cybercriminals in joint social media patrols

 As part of its ongoing campaign to patrol social media platforms to reinforce public trust and ensure the security of cashless transactions, the Philippine National Police Anti-Cybercrime Group (PNP-ACG), in collaboration with GCash, recently apprehended multiple suspects involved in cyber-related crimes that include child exploitation and illegal sale of pre-registered SIM cards.

In one undercover operation, officers intercepted an individual accused of trafficking a minor through a widely used online platform. The suspect allegedly arranged a meeting between the victim and a client at a hotel, unaware that law enforcement had been tracking the illegal activity. The operation, conducted by the PNP-ACG’s Anti-Trafficking in Persons/Online Sexual Abuse and Exploitation of Children (Anti-TIP/OSAEC) team, successfully rescued the victim and placed the suspect in custody under Republic Act 9208 (Anti-Trafficking in Persons Act of 2003), as amended by Republic Act 10364 (Expanded Anti-Trafficking in Persons Act of 2012).

Meanwhile, officers have intercepted multiple suspects engaging in the illegal sale of pre-registered SIM cards, a known tool for financial fraud and online scams. Law enforcement flagged transactions where registered SIMs were being sold on social media, offering anonymity for scammers operating in digital spaces. Several individuals were arrested under Republic Act 11934 (SIM Registration Act) in relation to Republic Act 10175 (Cybercrime Prevention Act of 2012), ensuring fraudulent activities tied to untraceable identities are curtailed. Additionally, violations under the Anti-Financial Account Scamming Act (AFASA) were noted in separate busts targeting cyber-enabled fraud schemes.

In response to these cyber threats, GCash reiterates its commitment to ensure that digital innovations remain a tool for empowerment rather than exploitation. As a trusted financial platform, GCash continues to work alongside authorities to safeguard users and uphold a secure, cashless ecosystem. 

Both PNP-ACG and GCash urge the public to exercise caution when conducting financial transactions online, particularly on social media platforms. Suspicious activities may be reported to PNP-ACG via hotline numbers (02) 8414-1560 or 0998-598-8116, or through email at acg@pnp.gov.ph. GCash users may also file a report through the GCash Help Center at help.gcash.com, by messaging Gigi on the GCash website and typing “I want to report a scam,” or by calling 2882 for the GCash hotline. 

To enhance security, GCash continues to remind users never to share their MPINs or OTPs with anyone and to avoid clicking suspicious links that could lead to phishing attempts or unauthorized account access. The company reiterates that it will never send private messages requesting personal information. 

For more information, please visit https://www.gcash.com

Building a more inclusive city: Tagbilaran launches “Cityzen Card” with GCash to unlock financial services

 

(L-R) Tagbilaran City chief of staff Cathelyn Torremocha, GCash account manager for public sector Bryle Acedillo, Tagbilaran City mayor Hon. Jane Yap, GCash head of public sector Cleo Santos, head of B2B strategy Cathlyn Pavia, and Visayas regional sales head Ronelo Buhawe

Tagbilaran, a heritage city known for its old churches and the famed Chocolate Hills, is accelerating its digitalization efforts with the launch of its multipurpose "Cityzen's Card," powered by GCash and Visa. The Cityzen's Card will serve as a prepaid card and a local government-issued ID, enabling Tagbilaran City residents to access essential local government services seamlessly.

As the first Visayan city to offer this service, Tagbilaran is leading the way in innovation and highlighting the value of a multisectoral approach that leverages the combined efforts of local government units, digital financial technology providers, and private enterprises in creating lasting social and economic benefits.

City officials emphasize that the introduction of the Cityzen’s Card marks a significant step forward in improving the delivery of public services and advancing financial inclusion, particularly for traditionally underserved residents. Launched during the city’s annual Saulog Festival, the card will initially be issued to 80,000 residents, including senior citizens, persons with disabilities, and public sector workers.

The co-branded card will also enable the city government to send financial assistance and allowances directly to recipients’ GCash accounts, eliminating the need for in-person collection and reducing the risk of inefficiencies.

In addition, the multi-stakeholder approach in accelerating Tagbilaran City’s digitalization efforts allows residents to make cashless purchases at merchants accepting Visa and benefit from GCash features, such as savings accounts, fair credit options, affordable insurance, and accessible investment opportunities. Cardholders can also enjoy discounts at select establishments across Tagbilaran City, encouraging local economic activity and community engagement. 

“Digitalization is part of the key executive agenda of my administration,” added Mayor Yap during her address at the Liveable Cities LocalLab, a policy platform focused on smart city development.

“We believe that it is now time that we plant the seeds so that the next generation will reap the benefits. As a young mayor, I have access to technology, but I can’t keep it all to myself. I have to share it, I have to make my city realize that this is it, we are going to be a smart city,” said Tagbilaran City Mayor Jane Yap.

The launch of the Cityzen’s Card highlights a growing trend across Southeast Asian countries, where local governments partner with fintech firms to accelerate financial inclusion and digitize public services. In the Philippines, where more than half of the population remains unbanked, fintech companies like GCash have become critical gateways to digital finance.

“The Cityzen’s Card is a powerful example of how digital tools can enable smart governance,” said GCash VP and head of public sector, Cleo Santos. “By embedding financial access into city services, we’re not only streamlining aid and assistance delivery but also supporting efficient governance, like that of Tagbilaran, and driving real financial inclusion for their constituents.”

The Cityzen’s Card is expected to become the default ID and digital financial access point for residents of Tagbilaran. Its rollout comes amid heightened calls for digital transformation across Philippine local governments, many of which are grappling with the logistical challenges of social aid distribution.

For more information, visit https://www.gcash.com.

Tanay partners with GCash to drive digital transformation through innovative digital finance and financial inclusion

 In a milestone initiative to drive digital transformation and meaningful economic growth, the Municipality of Tanay, Rizal, has teamed up with GCash, the country’s top finance app and largest cashless ecosystem, to roll out the province’s first comprehensive digital payment system. This partnership aims to simplify financial transactions for residents, reduce the need for time-consuming commutes, and support the broader economic empowerment of the local community.

(L-R) GCash public sector account manager Anne Danting and public sector regional head Rafael Tecson, with Tanay Rizal mayor Hon. Rafael Tanjuatco and municipal administrative director Jeffrey Pino

The roll out of the new digital system, which includes GCash’s Scan-To-Pay (STP), BillsPay, Fund Disbursement Service (FDS), and VISA Cards, will significantly streamline the way Tanay residents handle their financial transactions. This marks a crucial step for the province, making Tanay the first municipality in Rizal to adopt digital financial aid disbursement through GCash, paired with VISA cards for added financial flexibility.

For many Tanay residents, the traditional process of paying taxes or receiving financial assistance often meant traveling long distances to the municipal hall, a journey that could cost as much as PHP 100 to PHP 200 in transportation expenses. With the integration of GCash’s digital solutions, citizens can make payments and collect financial aid from the comforts of their homes, anytime and anywhere.

This collaboration is set to lead the way for other municipalities in Rizal, sparking a ripple of innovation that will accelerate digital transformation and empower communities across the province to thrive in a world that’s increasingly becoming digital-first. With the successful rollout in Tanay, GCash aims to inspire more local governments to adopt similar technologies, contributing to a more financially inclusive future for all Filipinos.

As GCash continues to expand its footprint across the country, this partnership underscores its commitment to driving positive social impact through innovative financial technology, empowering communities, and fostering sustainable growth.

For more information, please visit www.gcash.com.