Kinapos Pero Kinaya: Diskarteng Pinoy Stories on Stretching Every Peso

Sometimes, no matter how resourceful you are, unexpected shortfalls happen. Sometimes it's running out of money for the daily commute, being low on gas, or coming up short on budget at the grocery counter. Other times, it’s something simple but urgent, like needing shampoo, baby’s milk, or even a quick snack.

Filipino breadwinners don’t just get by. They get creative. In a culture built on resourcefulness, diskarte stories are part of our shared experience: the small hacks, clever tricks, and laugh-or-cry moments we all use to stretch every peso. 

We asked real breadwinners to share their most relatable stories, and here’s what we found: 

• “Biglang naubusan ako ng rekado, kaya takbo agad kay mare para manghiram!”

We’ve all been there, cooking adobo when suddenly you’re out of laurel. The pot’s simmering, and there’s no time or budget to run to the supermarket. For many Filipinos, quick fixes are part of everyday life. When you’re short on budget, even a simple missing ingredient can feel out of reach. Small, practical moves like borrowing or knocking on a neighbor’s door for a missing ingredient help keep dinner on the table and the household running.

• “Nilagyan ko ng tubig yung shampoo para umabot pa hanggang bukas.”

Payday’s still a day away, and the shampoo bottle is nearly empty. Like many Filipino households, we add water, give it a shake, and hope it lasts one more wash. From shampoo to baby’s milk to medicine, these small emergencies test our creativity. More often than not, we stretch what’s left by adding water to the bottle, scraping the last bit from the jar, or making do until the next payday. It’s these small acts of resourcefulness that help us get by.

• “Nilalakad ko na lang pauwi pag kinapos sa pamasahe.”

A week before payday, our wallets are down to coins. We line up for the jeepney and realize the pamasahe isn’t enough for the full ride home, so we improvise. Maybe we get off a few stops early and walk the rest of the way, or borrow a little gas money from a friend. These everyday hacks aren’t just about saving; they’re about survival, showing how resourceful and adaptable we become when times get tight.

The Ultimate Galawan for Everyday Gaps

These stories show how Filipinos handle daily gaps with creativity and grit—from food and groceries to minor emergencies and transportation. But even the most resourceful can’t plan for every setback.

That’s where GLoan Sakto comes in. It’s a simple, reliable, and valuable way to cover small but important needs:

• Food and Groceries: pang-rekado, pang-merienda, or pang-araw-araw na bilihin sa convenience store

• Minor Emergencies: pang-shampoo, sabon, gatas or diaper ni baby, at pati gamot

• Transportation: pang-pamasahe sa commute or pang-gas sa motor

GLoan Sakto is a pre-qualified entry loan from GCash that lets eligible users instantly borrow ₱100–₱300 via the app. With a short 14-day term and minimal fees, it’s a convenient way to access quick cash.

To apply for GLoan Sakto, open the GCash app, tap “Borrow,” and follow these steps:

1. Tap GLoan, then tap “Get Started.”

2. Choose the purpose of the loan and tap “Get this loan.”

3. Make sure your personal information is correct, then agree to the Data Privacy Agreement and loan agreements.

4. Double-check the amount that will be credited to your GCash account and tap “Confirm.”

5. Wait for the OTP from GCash, enter it in the app, and tap “Submit.” Users will receive a message from GCash confirming if they’re eligible for GLoan Sakto.

With GLoan Sakto, breadwinners can confidently handle everyday budget gaps—no drama, just solutions.

Learn more about GLoan Sakto on the GCash app or visit https://help.gcash.com/hc/en-us/articles/21435929589657-What-is-GLoan-Sakto.

GCash Corporate Communications team wins big at Quill and Stevies 2025

GCash Corporate Communication and Public Affairs team clinched the 2025 Bronze Stevie for Communications Department of the Year, reflecting the team’s strategic storytelling and impact-driven narratives.

 Through strategic storytelling, impact-driven narratives, and tech news that empowers communities, the GCash Corporate Communications & Public Affairs Team earned multiple distinctions at the 21st Philippine Quill Awards 2025. The team received honors in Women in Tech under Communication Management and in Community Relations and Diversity and Inclusion, both for GTalks.

In addition, the Corporate Communications and Public Affairs Team was named a Bronze Stevie® winner for Communications Department of the Year at the International Business Awards (IBA) 2025. These accolades underscore how GCash Corporate Communications continues to balance business growth with purposeful and sustained focus on driving inclusion, trust, and meaningful impact.

Championing women in technology

At the Quill Awards, GCash was cited for its GTalks: Empowering the Next Generation of Women in Tech. The session, part of the broader GTalks series, opened dialogue on bridging the gender divide in science, technology, engineering, and mathematics (STEM), where women remain underrepresented worldwide.

Through programs like GTalks, GCash has made space for more women to participate in technology-driven careers by promoting inclusive hiring, offering flexible work arrangements, and investing in ongoing learning. Its partnerships with groups such as Connected Women and For The Women also help ensure women are equipped to lead and succeed in digital roles. These efforts reflect commitments of GCash such as the signing of the UN Women Empowerment Principles (WEPs) in 2024. Currently, half of the company’s leadership team is led by women.

“Recognition from the Quill Awards affirms that financial technology can play a role far bigger than transactions. With platforms like GTalks, we are creating opportunities for women, the youth, and underserved communities to take part in shaping the digital economy. At GCash, progress is defined by inclusion, because growth that leaves people behind is not real progress at all,” said Gilda Maquilan, VP and head of corporate communications at GCash.

Communications excellence on the global stage

On the international front, the company’s corporate communications team was honored at the 2025 Stevie® Awards where it received the Bronze Stevie for Communications Department of the Year. The recognition reflects the team’s role in building confidence in digital finance, guiding public conversations on fintech, and amplifying the broader purpose-driven initiatives of GCash. 

Over the past two years, the team has supported major milestones, from helping position GCash as the first Philippine company in the World Economic Forum Unicorn Community, they have also been instrumental in promoting programs such as GForest, which has supported the planting of over 4 million trees, and the GCash Eco Run, which encouraged 12,000 Filipinos nationwide to take part in climate action.

By earning distinction both locally and abroad, GCash demonstrates how a Philippine fintech brand can stand as a leader in both innovation and advocacy, championing financial access while also using its platform to push for equality, sustainability, and nation-building.

For more information, please visit www.gcash.com.

GCash sparks dialogue at the Pulse 2025 on role of AI in helping MSMEs grow their business

 G-Xchange, Inc. president and CEO Ren-Ren Reyes (5th from left) joins other industry leaders during the fireside chat of the segment titled Scaling B2B Businesses through Digital Innovation

As more and more Filipino businesses turn to digital solutions to streamline operations, digital leaders are prioritizing technologies that enable them to grow their business and reach new markets.

This shift was the central focus at Pulse 2025: B2B Innovation & Leadership Forum, organized by Asticom, a leading shared services and tech solutions company. Held at Shangri-La The Fort, Bonifacio Global City, Taguig, the forum brought together business leaders, technologists, and decision-makers from across industries to explore how responsible AI, platform partnerships, and digital transformation are redefining the business landscape in the Philippines.

Among the leading voices at the event was GCash, the country’s top finance superapp. G-Xchange Inc., (the mobile wallet operator of GCash) president and CEO Ren-ren Reyes, along with Jong Layug, general manager for GCash for Business, shared how the platform is evolving beyond consumer finance to drive financial empowerment and provide enterprise-scale solutions.

During one of the fireside chats, Reyes emphasized that the core purpose of GCash extends to both individual users and the broader enterprise landscape. He said, “Whether it's a consumer reloading RFID or a company streamlining collections, we aim to remove pain points through digital tools. Every efficiency gained contributes to a stronger, more empowered economy.”

He also addressed the question of emerging technologies, such as AI, and how GCash filters them through a practical lens:

“We don’t adopt tech for tech’s sake. We ask, does this solve a real problem? If it doesn’t, it’s not worth the distraction. If it does, we scale it in a way that’s intuitive and secure for our users. In the end, at the heart of GCash is our vision—Finance for All. We help Filipinos establish a digital identity and financial footprint, bringing them into the formal system. That small step unlocks services they never thought possible before.”

Noting the crucial role of B2B partnerships and how they’re foundational to GCash’s growth model, Layug shared how GCash has been expanding its enterprise focus through ecosystem collaboration and scalable solutions.

“If something defines who we are, we build it. If speed is critical and others can do it better, we partner. Either way, we always test side by side to ensure we’re delivering the best outcome. We’ve always solved for the Filipino consumer. Now we’re applying the same mindset to businesses—creating tools that remove friction, improve cash flow, and simplify interactions between brands and their customers.”

Also present at the event were industry leaders from McDonald’s Philippines, Globe, Google Philippines, Microsoft Philippines, LinkedIn, Entrego, and other key players in digital innovation and enterprise transformation.

The event was part of Asticom’s 10th anniversary celebration, marking a decade of enabling businesses through shared services, workforce solutions, and technology-driven innovation. Asticom supports organizations in scaling operations and navigating transformation by delivering smart, people-centered business solutions.

As GCash deepens its engagement with the B2B sector through responsible AI, scalable partnerships, and customer-first innovation, it reinforces its mission to support smarter, more inclusive business growth across the Philippines.

For more information, please visit http://www.gcash.com.

It starts with Php 100: How GLoan Sakto supports a working mom of three to help cover daily needs

Josephine Russiana, a hardworking mom in Sampaloc, Manila, taps GCash loans to keep her family thriving.

 Josephine Russiana, 45, cleans condominium units at Bonifacio Global City (BGC), Taguig for a living. As a mother of three, every peso counts to sustain her family’s daily needs. 

But there are days when her hard-earned income simply isn’t enough. Her husband, once a motorcycle taxi rider, had to give up the job when they could no longer keep up with the motorcycle’s monthly payments. He now works part-time as a family driver, leaving the family without a steady second source of income.

"Kumikita ka, pero minsan kinakapos ka talaga," Josephine laments. (I bring in money for my family but sometimes it is not enough.) 

Josephine recalls the day when she didn’t have enough money for her children’s baon for school. She usually splits the P200 budget among her children.  Fortunately, she remembered what a friend told her once: GCash offers cash loan products to eligible users. She tried her luck and was granted P100 instantly.

Josephine was able to get this financial support via GLoan Sakto, a sachet-type (“tingi”) loan, offered by Fuse Financing Inc., the lending arm of GCash.  GLoan Sakto enables dignified lending where they can borrow within a digital formal credit system eliminating the shame of borrowing face-to-face or resorting to unregulated "5-6" predatory lenders. These lenders charge loan shark rates, resulting in an even bigger financial burden for the borrowers. GCash wants to end this cycle of debt traps that only burn a deeper hole in Filipinos’ pockets. 

Often used as “pambale,” borrowing even just P100 can make a meaningful difference for most Filipinos. Through GLoan Sakto, eligible users can borrow small amounts, instantly credited to their wallets, with repayment set within 14 days to help cover immediate needs such as buying a few kilos of rice or canned goods for the family’s next meal. 

The next time she needed to borrow money, Josephine says GCash offered her an increased sum: P300, which she used for her commuting expenses. Eventually, Josephine was able to loan P1,000, allowing her to have additional budget for food and utility expenses. 

What began as a short-term solution to Josephine became her entry point to formal credit and a broader financial journey. Josephine was able to increase her loanable amount because of timely repayments. 

“Wala pang due, binayaran ko na. Hindi po ako nagpapa-overdue,” Josephine says. (I pay before the due date. I never let anything go overdue.)

A gateway to formal credit

For most Filipino families, every sustainable credit journey starts with a first step—often a modest one like this sachet-type loan. 

"Josephine’s story reflects why we launched GLoan Sakto in the first place—to give hardworking Filipinos access to safe, reliable, and dignified credit," says Tony Isidro, president and CEO of Fuse Financing Inc. "Too many families fall into debt traps because traditional loans are out of reach. With GLoan Sakto, we are showing that even the smallest amount, paired with responsible repayment, can open doors to financial confidence and stability," he adds.

To date, Fuse has served 9.5 million unique borrowers, 90% of whom are first-time users of formal credit through Fuse—highlighting how the company and its lending products have enabled many Filipinos to access formal financial services for the first time.

“At Fuse and GCash, we believe that there is good in doing good business— that’s why we make affordable loans accessible, even to ‘high-risk’ segments because they are the ones who were traditionally sidelined by other lenders and yet needed support the most,” Isidro says. 

Through GLoan Sakto, GCash reaffirms its commitment to financial inclusion—empowering millions of Filipinos to rise above daily struggles and build long-term financial confidence. To know more about our lending products, visit gcash.com.

GCash expands livelihood opportunities with the new GCash Pera Outlet Plus, bringing financial access closer to Filipino communities

GCash Pera Outlet Plus turns sari-sari stores into digital finance hubs—letting retailers earn more while serving their communities

GCash, the Philippines’ leading finance super app with the largest cashless ecosystem, announced the official launch of the GCash Pera Outlet Plus. Designed to economically empower Nano, Micro and Small (NMS) businesses, such as sari-sari stores, carinderias, and other community-based retail shops, by becoming a local hub for daily digital financial transactions, such as cash-in, cash-out, load purchase, and bills payment in their communities.

The new GCash Pera Outlet Plus is a separate and dedicated merchant app, currently available for Android mobile devices, that offers a wide range of digital financial services, with simple and powerful tools that enables community-based retail stores to earn additional income and help grow their businesses.

Store owners can unlock income streams and higher earning potential that can augment revenues to their existing business by earning commissions from everyday GCash financial services. Unlike a standard consumer e-wallet, the GCash Pera Outlet Plus wallet is designed for high-volume community transactions, offering higher wallet limits and a separate account history for better transaction tracking and management.

To help GCash Per Outlet Plus partner stores succeed, GCash offers a range of support including, but not limited to, free store merchandising set-up, exclusive merchant promotions and helpful digital tools such as “My Suki” to save customer details and avoid mistakes in keying-in numbers, frontliner delegation features to allow a store front personnel to run the business while owners are away, and a very simple business onboarding process.

With thousands of registered outlets nationwide, GCash Pera Outlet Plus plays a vital role in the country’s digital transformation and in bridging the financial gap, as it paves the way to digitalization at the grassroots community level through NMS businesses.

"At GCash, we believe that empowering community-based retails shops is key to building a more inclusive and resilient economy," said RenRen Reyes, CEO of G-Xchange, Inc. "With the new GCash Pera Outlet Plus, we're giving nano,micro and small entrepreneurs the tools to help grow their businesses further, serve their communities, and contribute to national development. This is a commitment to uplift local livelihoods and drive economic progress from the ground up."

The GCash Pera Outlet Plus features help ensure that NMS businesses—have the digital tools to adapt, thrive, earn, and lead. This initiative is a core reflection of GCash’s commitment to inclusive innovation in line with its vision of providing "Finance for All”. This vision centers on accelerating financial inclusion by providing accessible and meaningful digital finance solutions to empower all Filipinos, especially those who are unbanked or underserved by traditional financial institutions.

By expanding digital financial services to the furthest reaches of the country, the initiative directly supports the Philippine Government’s digitalization agenda for local and national economic development.

To know more about GCash Pera Outlet Plus, you may read more about it here, and submit your application inquiries to the Official GCash Pera Outlet Distributor in your area. Power-up your business today, become a GCash Pera Outlet Plus partner now!

#TechForGood: UPLB, GCash step up green initiatives in Sierra Madre to combat climate change

GCash sustainability head CJ Alegre (first from left) and UPLB dean Marlo Mendoza (5th from left) lead the GForest site tour and commitment signing to plant at least 135,000 forest & fruit trees covering 250 hectares of land

On Save Sierra Madre Day, the University of the Philippines Los Baños (UPLB) is reinforcing its partnership with GCash, the leading Philippine finance super app, through its GForest program, to address environmental threats like illegal forest conversion and accelerate the restoration of degraded lands within the Mount Makiling Georeserve and the Sierra Madre mountain range. The joint partnership aims to protect and reforest 250 hectares of land within the two land grants managed by UPLB by planting at least 135,000 forest and fruit trees during the first phase, and an additional 25,000 seedlings for urban and roadside planting in parts of the Mount Makiling Georeserve by 2029.

UPLB, as the Center for Excellence in Forestry Education, implements its data-driven and science-based approach to identify suitable types of trees, strategic project areas, and apply implementation strategies to ensure environmental conservation and reforestation efforts translate into meaningful long-term impact. UPLB will spearhead the technical execution and oversight of reforestation progress. This ensures adherence to Environmental, Social, and Governance (ESG) standards, to help GCash establish long-term targets and benchmarks for GForest reforestation initiatives.

The academic institution also seeks the help of local farming communities and their families as long-term partners in planting and stewardship, empowering them through livelihood opportunities. These include women’s groups, people’s organizations, and qualified UPLB community members.

UPLB also seeks to engage participation and support from relevant local government units (LGUs) in Laguna, municipalities in Quezon province, and national-level government agencies like the Department of Environment and Natural Resources (DENR) and the Department of Science and Technology (DICT).

Marked by a ceremonial contract signing led by UPLB earlier this year, its College of Forestry and Natural Resources (CFNR), the Land Grant Management Office (LGMO), and GCash, through the support of its 25-million GForest Green Heroes, pledged to plant at least 135,000 forest and fruit trees across 250 hectares in two land grant areas managed by UPLB in the Sierra Madre Mountain Range.

“Sierra Madre is one of our last frontiers when it comes to [our remaining] intact forests,” shared UPLB-CFNR dean Marlo D. Mendoza, MDM. [This] is rich in terms of biodiversity [and is] very high in endemism, which means a lot of species that are in Sierra Madre can only be found there or [can be found in] the Philippines and not other parts of the world.”

Luzon’s backbone against natural hazards

The Sierra Madre mountain range, which spans approximately 600 kilometers from Cagayan to Quezon Province, is known as the “backbone of Luzon” and is home to lush forests and vital watersheds that support the nation’s diverse wildlife populations. In addition, it acts as a natural shield against typhoons coming from the Pacific, protecting the Philippines by weakening and redirecting storm winds before they reach inland areas.

The end goal of the UPLB and GCash reforestation initiative and partnership is to help restore and fortify parts of the UP Sierra Madre Land Grant. The trees planted aim to convert degraded lands (remnants of past logging, timber poaching, and unsustainable farming) into thriving ecosystems of tall native forest species that form a closed or semi-closed canopy.

Fundamental to the success of this program is UPLB’s sourcing process, which focuses on native tree species that are well-adapted to the local environment and support biodiversity. UPLB researchers have selected a diverse mix of native species, such as Mayapis, Apitong, White Lauan, Almon, and Palosapis, that can support canopy restoration while promoting ecological diversity.

Meanwhile, native tree species for urban areas— such as Salingogon, Katmon, Aunasin, and Pamitoyen have been selected based on tree architecture, height, climate adaptability, and the benefits offered, such as aesthetic values, shade, pollution reduction, and habitats for wildlife. To complete the project in the coming months, UPLB will also recruit the help of local communities to oversee the planting, care, monitoring, and evaluation activities thereafter.

By championing collaboration among scientists, organizations like GCash, and local communities, this partnership creates a holistic approach that addresses environmental challenges, enhances resilience, and turns residents into long-term environmental stewards. The program includes community-based monitoring to ensure survival rates and continuous ecological and social benefits.

“This partnership with GCash, as it allows us to explore the environmental and socioeconomic impacts of reforestation,” said Mendoza. “Together, we can implement UPLB’s proven methods to maximize benefits for both ecosystems and local communities.”

Through this partnership, GCash continues to strengthen its commitment to sustainability. As a tech for good platform, we can bridge users with sustainability partners and environmental institutions, like UPLB, and contribute to real-world environmental efforts. CJ Alegre, GCash head for sustainability, added: “At GCash, we believe that technology can be a powerful tool for positive change.”

The UPLB and GCash partnership exemplifies how the Philippines is pioneering nature-based solutions by leveraging technology and digital innovations around climate resilience.

Mynt CEO Martha Sazon named among Fortune’s 100 Most Powerful Women in Asia 2025

Martha Sazon, president and CEO of Mynt, the parent company of GCash, is included in Fortune’s 100 Most Powerful Women Asia 2025, for the second consecutive year

Recognized for the second consecutive year, Sazon is lauded for her transformative leadership and initiatives that drive positive change and financial inclusion for Filipinos

For her transformative leadership and unwavering commitment to financial inclusion, Martha Sazon, the president and CEO of Mynt, the parent company of GCash, has once again been recognized as one of Fortune’s Most Powerful Women in Asia 2025. This marks the second consecutive year she has earned a place on the prestigious list, which honors the most influential women shaping the future of the region across industries, including business, science, entertainment, and sports.

Appointed in the middle of the COVID-19 pandemic, Sazon steered the country’s leading finance superapp through a period of rapid growth and transformation. With over 30 years of cross-industry experience, she led the platform to become the Philippines’ first and only $5 billion unicorn, now used by 8 in 10 Filipinos.

Guided by its vision of “Finance for All,” GCash has built the country’s largest and most inclusive cashless ecosystem—enabling millions of Filipinos to access payments, savings, credit, insurance, and investments. To date, it has disbursed ₱287 billion in loans to 9.5 million borrowers, 90% of whom are first-time users of formal credit—underscoring how GCash and its lending services are opening the doors of financial inclusion. Most borrowers are women, low-income earners, and residents outside Metro Manila, reflecting the deep reach of GCash across underserved sectors.

Its GSave service now reaches one in four banked Filipinos, while, GInsure has expanded access to protection, providing over 63 million affordable insurance policies nationwide.

Moreover, Sazon has been widely recognized for her leadership and innovation, being named the 2022 Master Innovator for Digital Transformation by the Mansmith Innovation Awards, 2023 Woman of the Year by the Asia Leaders Awards, recipient of the 2024 Front & Female Business Leader Award from Tatler, and one of Fortune’s 2024 Most Powerful Women of the Year (Asia). Her influence continues to resonate globally, with GCash becoming the first Philippine company welcomed into the World Economic Forum’s Unicorn Community—a testament to its growing international relevance and to Sazon’s vision of building a more inclusive and sustainable digital future for all Filipinos.

The Fortune 100 MPW Asia rankings honor 100 leading women leaders who are transforming business across Asia’s major financial, consumer, and technology centers, as well as the transport, aviation, industrial, and energy sectors — where scale, digitalization, and supply‐chain resilience define competitive advantage. Their innovative strategies and leadership are driving market growth, scaling new platforms, and shaping Asia’s business landscape.

Meeting farmers where they are: GCash Financial Caravan empowers over 500 Ilagan farmers for financial health

Over 500 farmers in Ilagan City, Isabela, now have direct access to digital financial services following a recent on-ground financial literacy caravan by GCash, the Philippines' leading finance super app and largest cashless ecosystem. Through the recent Barangay GCash event, Ilagan corn and rice farmers learned how to access and use digital financial tools to manage savings and loans.

According to the latest report of the Bangko Sentral ng Pilipinas under the National Strategy for Financial Inclusion (NSFI), farmers — considered the backbone of the nation’s food security — remain the most excluded sector in terms of financial inclusion, with limited access to formal and secure financial services. Aligned with the BSP’s NSFI goals, GCash is working to close this gap by making financial services more accessible and relevant to farming communities.

The Barangay GCash event reflects the broader goal of GCash in ensuring no one is left behind by meeting farmers where they are, introducing them to formal and legitimate financial products, and equipping them with the knowledge to protect themselves through cybersecurity and data privacy education.

The caravan has already reached more than 7,000 farmers in agricultural regions across the Philippines, providing them with essential financial literacy skills that enable them to start, grow, and protect their businesses.

Ilagan City has more than 23,000 corn farmers and 8,000 rice farmers tilling 36,155 hectares of agricultural land. Their LGU invited people across its 91 barangays who took part in the caravan, underscoring the program’s reach within the community.

The Barangay GCash event served as a catch-all financial hub that combines financial literacy with access to digital products that help farmers build resilience and manage their income. In Ilagan, participants engaged with dedicated booths, games, and learning sessions that introduced them to practical money management tools and key financial services of GCash.

Farmers were shown how to grow their savings through a GSave Cebuana Lhuillier savings account and were introduced to GLoan, teaching them how credit can be used to finance farm inputs and emergencies.

The GCash Pera Outlet Program was also showcased, and private financial consultations were also a key feature, which had the highest engagement among all booths, after "Spot the Scam," allowing people to have more open and honest conversations about money. This activity also featured cybersecurity learning sessions that trained participants to recognize fraudulent schemes.

Farmers were invited to share their personal challenges in using digital financial services, allowing GCash to gather feedback for designing better products that match their specific needs. To further encourage participation, the caravan raffled off practical farming tools such as sacks of fertilizer and backpack sprayers. The major prizes included two brand-new smartphones, 10 GCash Tech Items, and two GPO Business Packages, providing participants with both technology and capital to start their own digital financial service hubs.

Annabella Maymay of Ilagan City's City Agriculture Office said the seminar taught her that using the GSave feature of the country's leading financing super app would not only allow her to save money but also earn interest, which means more funds in her e-wallet. 

Farmers Zenaida Resurrecion of Brgy. San Palo and Belinda Manuel of Sentro San Antonio agreed that the GSave feature could help them save money for rainy days. "I have something to pull from during an emergency. Even little by little, it (savings) will grow," Manuel added.

Meanwhile, farmer Edgardo Loyzaga, resident of Brgy. San Isidro shared that the GCash app could help him in managing his own business, as well as monitoring cash flows. 

Support from the local government unit has been crucial to the caravan's success. The LGU of Ilagan provided support with the venue, the Ilagan Community Center, making our event another key leg in their overall farmer education program.

“Our goal at GCash is to make financial tools simple and accessible, especially for farmers who are the backbone of our food supply,” said CJ Alegre, VP and head of sustainability at Mynt, the parent company of GCash. “Through the Barangay GCash caravan, we are giving them the knowledge and resources to better manage their income, secure their livelihood, and build confidence in using digital finance. Financial literacy is the first step toward achieving financial health, and with the right tools, farmers can build a stronger foundation for the future.”

The program in Ilagan highlights the broader mission of GCash: to bring practical and relevant financial solutions directly to communities, ensuring that no sector is left behind in the country’s digital transformation.

Moving forward, the financial literacy caravan will be integrated into existing events of companies, educational institutions, and partner LGUs, including Valenzuela, Parañaque, Manila, Quezon City, and San Juan, to reach more communities nationwide. The financial literacy modules, which include topics on savings and debt management, were vetted by the Bangko Sentral ng Pilipinas and co-created with wealth advisor Chinkee Tan. 

By expanding access to savings, credit, insurance, and financial education, GCash is working toward a future where every Filipino, including farmers, can take part in the nation’s journey toward inclusive growth.

For more information, please visit www.gcash.com.