Elassion Audio Expands to the Philippines, Inviting Music Lovers to Move with Every Groove

A new name is making waves in the local audio scene as Elassion Audio, a California-rooted lifestyle audio brand, officially expands to the Philippines, bringing its signature blend of powerful sound, thoughtful design, and immersive listening experiences to Filipino consumers.

Built on the belief that music is more than just entertainment, Elassion Audio creates products that inspire connection, self-expression, and unforgettable moments. Guided by its tagline, "Move with Every Groove," the brand is committed to becoming a trusted companion for people who see music as an essential part of everyday life.

Elassion Audio was founded with a mission to make exceptional sound experiences more accessible. The brand combines innovative engineering, intentional design, and a deep appreciation for the role music plays in bringing people together across cultures and communities. At its core, Elassion represents the fusion of Elevate, Sound, and Passion—a philosophy that reflects its commitment to creating products that enrich everyday living through music.

More than an audio brand, Elassion Audio embraces innovation, inclusivity, clarity, and connection. Its growing lineup is designed to complement today's active lifestyles, serving music lovers, content creators, students, professionals, gamers, travelers, and anyone who wants to enjoy quality sound wherever they go.

As part of its Philippine expansion, Elassion Audio introduces a range of lifestyle audio products, including party speakers, portable speakers, and other on-the-go audio solutions designed for both indoor and outdoor use. Whether it's a family gathering, a weekend getaway, a road trip with friends, an outdoor adventure, or a relaxing evening at home, Elassion products are engineered to deliver powerful, dependable sound for every occasion.

Positioned as an attainable luxury audio brand, Elassion Audio offers premium-inspired performance, modern aesthetics, and practical value, giving consumers a fresh alternative in today's competitive audio market.

"The Philippines is a vibrant market where music is deeply woven into everyday life and personal expression," said Garfield Tseng, Country Director, YFC-BonEagle International Inc. "We are excited to introduce Elassion Audio to Filipino consumers and share our philosophy of 'Move with Every Groove.' Our goal is to create products that combine powerful sound, thoughtful design, and everyday versatility, allowing people to enjoy music wherever life takes them while creating meaningful connections through sound."

The brand's expansion into the Philippines is supported by YFC-BonEagle International Inc., the parent company and official distributor of Elassion Audio products in the country and Southeast Asia. Through strategic retail partnerships and a growing nationwide distribution network, the company is making Elassion Audio more accessible to consumers across the Philippines.

"We are proud to introduce Elassion Audio to the Philippine market through our expanding network of retail and online partners," said Angel Bautista, Chief Operating Officer, YFC-BonEagle International Inc. "Elassion Audio products are now available through major retail stores, including SM Gadgets (SM Department Store), SM Appliance Center, 1st Megasaver, K Servico, EMCOR, Asian Home, and Willy & Sons, as well as leading e-commerce platforms. With aggressive expansion plans underway, we aim to make Elassion Audio available in even more key cities and provinces nationwide by the end of the year, bringing our products closer to more Filipino consumers."

As Elassion Audio continues to grow its presence in the country, the brand looks forward to becoming part of the moments, memories, and experiences that matter most—helping Filipinos truly Move with Every Groove.

For more info on Elassion Audio, visit https://elassion-audio.com/.

Eastern Communications Highlights Digital Infrastructure as Driver of Regional Growth at CLICKCONEX 2026

 

 

Eastern Communications Chief Revenue and Innovation Officer, Edsel Paglinawan, presents a thought leadership presentation entitled “Beyond Connectivity: Telecommunications Infrastructure as the Growth Engine of Regional Economies” at CLICKCONEX 2026. 

Eastern Communications underscored the role of digital infrastructure in accelerating regional development during the 10th Convergence of Luzon ICT Champions Conference and Exhibit (CLICKCONEX) 2026

Co-organized by the National ICT Confederation of the Philippines (NICP), the Naga City Government, and the ICT Council of Bicol, the conference brought together leaders from government, industry, and the technology sector to discuss digital development and regional competitiveness.

The event featured a distinguished roster of keynote speakers, including Naga City Mayor Leni Robredo, Baguio City Mayor Benjamin Magalong, and Senators Bam Aquino and Kiko Pangilinan. 

As one of the conference’s keynote speakers, Eastern’s Chief Revenue and Innovation Officer, Edsel Paglinawan. Paglinawan discussed how telecommunications infrastructure has evolved from a basic utility into a strategic enabler of innovation, economic growth, and regional digital transformation. 

In his presentation, "Beyond Connectivity: Telecommunications Infrastructure as the Growth Engine of Regional Economies," Paglinawan said a nation's progress has traditionally been measured through physical infrastructure such as roads, bridges, airports, and seaports that connect people and commerce. Today, he said, digital infrastructure has become equally critical, enabling the country to connect with the global economy and supporting innovation, productivity, and inclusive regional development.

“Whether it is building international connectivity, strengthening network resiliency, supporting hyperscaler investments, or enabling digital ecosystems, these require collaboration across the industry,” Paglinawan mentions. 

As technology continues to evolve, telecommunications companies are the frontliners witnessing how digital infrastructure has transformed from a utility into a growth engine, enabling economic resilience and regional competitiveness. More than connecting people and businesses, telecommunications now empower innovation ecosystems, expand access to digital services, and create opportunities for communities to thrive. For Eastern Communications, the challenge is no longer proving the value of digital infrastructure but ensuring that its benefits are accessible to every Filipino. 

“At Eastern Communications, we remain committed to being partners in that journey. Because beyond connectivity, our mission is to help build stronger regions, more competitive businesses, and a more digitally empowered Philippines,” said Paglinawan.  

Eastern Communications continues to expand its digital infrastructure and ICT solutions to help businesses and communities accelerate digital transformation across the Philippines.

To learn more about how Eastern Communications is helping organizations build future-ready digital infrastructure, visit www.eastern.com.ph. 

vivo V70 FE Review: A Reliable Daily Driver with Incredible Battery Life

The vivo V70 FE may not be the most powerful smartphone in its price range, but after using it as my daily driver, it's clear that this phone focuses on what matters most for everyday users—long battery life, a beautiful display, dependable cameras, and a premium design. If your daily routine revolves around social media, photography, streaming, messaging, and occasional gaming, the V70 FE delivers a smooth and enjoyable experience.

Design and Display

One of the first things you'll notice is how premium the phone feels despite housing a massive 7,000mAh battery. At only around 7.6mm thick, it doesn't feel bulky in the hand. The IP68/IP69 water and dust resistance also adds peace of mind for everyday use. 

The 6.83-inch 1.5K AMOLED display is excellent for daily content consumption. Colors are vibrant, blacks are deep, and the 120Hz refresh rate makes scrolling through Facebook, TikTok, Instagram, and YouTube incredibly smooth. Outdoor visibility is also impressive thanks to its high brightness.

Performance in Daily Use

Powered by the MediaTek Dimensity 7360 Turbo, paired with LPDDR5 RAM and UFS 3.1 storage, the V70 FE handles everyday tasks effortlessly. Apps open quickly, multitasking is smooth, and switching between social media, messaging apps, and productivity tools rarely slows the phone down.

For gaming, it's capable of running titles like Mobile Legends, Call of Duty Mobile, and PUBG Mobile at respectable settings. However, if you're a competitive gamer looking for maximum graphics and frame rates, there are stronger performers in this price bracket. This is more of a balanced smartphone than a gaming-focused one. 

Some highlight settings for mobile games.

For Call of Duty

For Mobile Legends

Camera Experience

Photography is where the vivo V70 FE shines. Its 200MP OIS main camera captures detailed photos with vibrant colors and reliable dynamic range, especially during daylight. Portrait mode also performs well, producing natural-looking background blur and pleasing skin tones.

The 32MP selfie camera consistently delivers sharp selfies, while the 8MP ultra-wide camera is useful for landscapes and group shots, although image quality isn't as impressive as the primary sensor.

Video recording is decent for casual creators, but stabilization and consistency are not class-leading, especially in more demanding conditions. 

Some of the sample shots:

Battery Life

Battery life is easily the biggest highlight.

The 7,000mAh battery comfortably lasts well over a full day, even with heavy use that includes social media, video streaming, navigation, photography, and gaming. Light users can even stretch it close to two days on a single charge.

When it's finally time to recharge, the 90W FlashCharge quickly gets the phone back in action, making battery anxiety almost nonexistent. 

Software

Running Android 16 with OriginOS 6, the software feels responsive and feature-rich. Animations are smooth, multitasking works well, and vivo includes several AI features that improve productivity and photography. While there are a few pre-installed apps, the overall software experience remains polished.

Pros

• Outstanding battery life with a massive 7,000mAh battery

• Fast 90W charging

• Excellent AMOLED display with 120Hz refresh rate

• Sharp and detailed 200MP main camera

• Premium design with IP68/IP69 durability

• Smooth everyday performance

• Good stereo speakers and multimedia experience

Cons

• Dimensity 7360 Turbo isn't the fastest chipset for the price

• Ultra-wide camera quality is average

• Gaming performance is good but not class-leading

• No expandable storage

• Video stabilization could be better for serious content creators

Final Verdict

After using the vivo V70 FE as my daily smartphone, it's easy to recommend for users who prioritize battery life, display quality, camera performance, and reliability over benchmark numbers.

It's not designed to be the fastest gaming phone in its segment, but for everyday use, it excels in almost every area that matters. The outstanding battery endurance, vibrant AMOLED display, dependable cameras, and premium build quality make it one of the most practical smartphones in its class.

Who should buy it?

• Users who want exceptional battery life

• Social media enthusiasts

• Mobile photographers

• Students and professionals

• Anyone looking for a dependable all-day smartphone

Who should skip it?

If your top priority is maximum gaming performance or flagship-level video recording, there are better alternatives at a similar price. However, if you're looking for a balanced smartphone that excels in everyday use, the vivo V70 FE is an excellent choice.

Key Specifications:

Display: 6.83-inch 1.5K AMOLED (1260 x 2800 pixels), 120Hz refresh rate, up to 1900 nits peak brightness

Processor: MediaTek Dimensity 7360-Turbo (4nm)

Rear Cameras: 200 MP Main (OIS) + 8 MP ultra-wideFront Camera: 32 MP

Battery & Charging: 7000 mAh, 90W fast charging

Durability: IP68 & IP69 water and dust resistance

OS: OriginOS 6 (based on Android)

The vivo V70 FE is available in two variants: 8GB + 256GB priced at PHP 25,999, and 12GB + 256GB priced at PHP 29,999. Get it now in vivo stores nationwide or online via the vivo e-store, Shopee, Lazada, and TikTok Shop.

vivo 3x3 Basketball Challenge Year 4 champions emerge

After months of fierce competition and hard-fought matchups from different legs, the vivo 3x3 Basketball Challenge Year 4 officially crowned its newest champions on July 12 at the SM Mall of Asia Music Hall, where Queenpin Basketball and Montero Hoops emerged victorious in the Women's and Men's divisions, respectively.

Now in its fourth year, the vivo 3x3 Basketball Challenge continues to champion Filipino basketball by providing aspiring and seasoned athletes with a platform to compete, gain exposure, and showcase their skills on a national stage. 

This year's tournament culminated in thrilling championship matchups, with the winners taking home championship trophies, medals, cash prizes of up to Php 30,000, and vivo smartphones, headlined by the latest vivo V70.

Queenpin Basketball shines in Women's Division

Queenpin Basketball delivered a dominant performance in the Women's Division Finals, defeating QP 3x3, 21-10, to secure the championship title.

For their championship victory, Queenpin Basketball received Php 30,000 in cash and a brand-new vivo V70. QP 3x3 finished as first runner-up, taking home Php 20,000 and a vivo V70 FE. Uratex Dream secured second runner-up with Php 15,000 and a vivo Y31d, while Kengs Basketball Team rounded out the podium with Php 10,000 and a vivo Y05.

QP 3x3   

Uratex Dream

Kengs Basketball Team

For Queenpin veteran Nic Cancio, the biggest victory wasn't just bringing home the championship, it was seeing women's basketball receive the recognition it deserves. "I am very happy, not just for the experience but really for the spotlight that it gives to women's basketball and to women in sport. I am very happy with this kind of opportunity. It's my first time joining vivo 3x3 and I hope it won't be the last," she shared.

As the oldest player on the team, Cancio shared that the tournament challenged her beyond physical endurance. More importantly, it reminded her of the importance of trusting her teammates and believing in one another.

"I'm not gonna lie, it really challenged me. I'm 30 years old, I'm the eldest in my team, but it challenged me not just to think about my physical limits but beyond that. It challenged me to help my teammates shine, to believe in ourselves, and to believe in our team, " Cancio added. 

Years of persistence pay off for Montero Hoops

The Men's Division Finals delivered one of the tournament's most thrilling games 

as Montero Hoops edged Taho Story MFTG Corporation, 20-19, to claim the championship.

Montero Hoops received Php 30,000 in cash and a brand-new vivo V70 for their championship victory. Taho Story MFTG Corporation finished as first runner-up, taking home Php 20,000 and a vivo V70 FE. Taho Story claimed second runner-up with Php 15,000 and a vivo Y31d, while SMG Kings completed the winners' circle with Php 10,000 and a vivo Y05 unit.

    Taho Story MFTG Corporation      

Taho Story    

   SMG Kings

For Jerick Fabian, lifting the vivo 3x3 Basketball Challenge trophy was the culmination of years of hard work, sacrifice, and returning to the tournament with one goal: to finally become champions.

"Happy and blessed kasi ilang years na namin pinagpaguran ito. Yearly sumasali kami and ngayon nakuha na namin, so napakasaya. Lalo na yung exposure dito, napakaganda," he said. 

Despite entering the tournament as underdogs, Fabian said their belief in one another never wavered. Every practice, every sacrifice, and every game eventually led to their breakthrough moment.

"Yung pagiging underdog namin kasi lahat ng kasali dito malakas. Pinagplanuhan din namin ito, nagp-practice kami, nagsacrifice kami para makuha yung panalo," Fabian added. 

Missed the action? 

Fans can still relive the excitement by watching the full replay of the vivo 3x3 Basketball Challenge Year 4 Semi-Finals and Grand Finals. 

More than crowning champions, the vivo 3x3 Basketball Challenge continues to strengthen basketball in the Philippines by creating opportunities for aspiring athletes to compete, grow, and inspire others through sport.

Through initiatives like the vivo 3x3 Basketball Challenge, vivo remains committed to supporting sports, empowering local talent, and inspiring the next generation of Filipino athletes to dream bigger, compete harder, and pursue greatness, both on and off the court.

Stay updated on vivo's latest products, events, and community initiatives by following vivo Philippines on Facebook, Instagram , YouTube, X, and TikTok.

vivo names first Gen V campus ambassadors

vivo Philippines has named the first five members of its GEN V Campus Ambassador Program following the grand finals on July 12 at the SM Mall of Asia Music Hall, marking the conclusion of the brand's first nationwide campus ambassador search.

The initiative brought together student leaders from colleges and universities across the National Capital Region, reflecting the growing role of student creators and campus communities in brand engagement and youth marketing.

Fifteen finalists, selected through four mall auditions and a wildcard round, advanced to the final competition. During the event, participants showcased their talents through acting, singing, and dancing. The finalists also delivered speeches outlining how they would use the platform to serve their respective communities.

Based on their overall performance, the inaugural GEN V Campus Ambassadors are:

    1. Rhea Mea T. Parcon (World Citi Colleges) – 92.88

    2. Beverly I. Cantos (Mapúa University) – 91.86

    3. John Brent Domaya (Centro Escolar University Manila) – 90.48

    4. Jerah Bernard L. Eusebio (University of the Philippines Diliman) – 87.46

    5. Icen Rose Vivo (University of the Philippines Diliman) – 87.30

Throughout the competition, the finalists highlighted themes of community leadership, confidence, creativity, education, inclusivity, and storytelling. Their presentations reflected how they intend to use digital platforms to engage fellow students and encourage participation within their campuses..

The vivo Campus Ambassador Program was created to identify students who can communicate with authenticity, collaborate with their communities, and grow alongside the brand," said Liu Lu, Brand Marketing Director of vivo Philippines. "The five ambassadors represent different experiences and perspectives, and we look forward to supporting their development over the coming year."

The selected ambassadors will officially begin their term on August 1, 2026.

As part of the program, each ambassador will receive a Php 5,000 monthly cash incentive for 12 months and access to mentorship sessions led by vivo Philippines marketing professionals covering branding, digital marketing, campaign execution, and communication.

They will also participate in vivo product launches, marketing campaigns, and major brand events, providing firsthand exposure to the company's marketing initiatives. Outstanding participants may be considered for internship or employment opportunities with vivo Philippines after graduation, while select ambassadors may also gain access to international learning or exchange opportunities, subject to program availability.

For Parcon, the top-ranked ambassador, the recognition reinforced the message she shared during the competition.

"This opportunity reflects the message I shared during the competition, that everyone deserves to feel seen," she said. "I hope to encourage more students to believe in their own potential and take chances on themselves."

Domaya said the program provided opportunities beyond personal achievement.

"Through this ambassadorship program, I aspire to create meaningful impact, not only for myself, but for the community as well," he said.

Meanwhile, Vivo said she hopes to use the platform to create meaningful stories that inspire fellow students.

"More than an achievement, I see this as a responsibility to uphold the values of both vivo and my university with authenticity, creativity, and purpose," she said.

The GEN V Campus Ambassador Program is part of vivo Philippines' broader effort to strengthen partnerships with student communities by providing leadership development, practical marketing experience, and opportunities for campus engagement. 

Stay updated on vivo's latest products, events, and community initiatives by following vivo Philippines on Facebook, Instagram , YouTube, X, and TikTok.

vivo to crown 3x3 champions, GEN V ambassadors

vivo Philippines will bring together sports, youth leadership, and campus talent as the Grand Finals of the vivo 3x3 Basketball Challenge Year 4 and the culminating stage of the vivo Campus Ambassador Program take place on July 11 and 12, 2026, at the SM Mall of Asia Music Hall. The two-day event marks the conclusion of months of competition and selection, with basketball teams competing for championship honors and student finalists presenting their ideas for a chance to become the first members of vivo Philippines' GEN V ambassador program. Following four qualifying legs, 12 men's teams and 12 women's teams have secured their places in the vivo 3x3 Basketball Challenge Year 4 Grand Finals. The tournament champions will be determined over two days of competition, with the Top 4 teams in each category receiving vivo smartphones, cash prizes, and trophies. "Sports create opportunities for people to challenge themselves, build discipline, and grow together as a community," said Liu Lu, Brand Marketing Director of vivo Philippines. "Through the vivo 3x3 Basketball Challenge, we hope to provide a platform where athletes can showcase their talent, inspire others, and demonstrate the values of teamwork, perseverance, and respect." Alongside the basketball tournament, vivo Philippines will also hold the final stage of its first-ever Campus Ambassador Program. Fifteen student finalists advanced from four mall selection events and a wildcard round: Robinsons Manila Jerah Bernard L. Eusebio, University of the Philippines Diliman Karmela Cosette T. De Ocampo, Adamson University Beverly I. Cantos, Mapua University Market! Market! Icen Rose Vivo, University of the Philippines Diliman Kyle Dominic Carpio, De La Salle University Eowyn Kay B. Roncal, Adamson University Ayala Malls Feliz Celliene Nicole Fresco, Adamson University Cassandra Lava Bautista, CIIT College of Arts and Technology Andre Nicole N. Saragosa, Rizal Technological University Pasig Campus SM Fairview Rhea Mea T. Parcon, World Citi Colleges Quezon City John Brent Domaya, Centro Escolar University Manila Jheanella Anthonette S. Lim, National University Manila Wildcard Finalists Dhandrei Justin Basiuang Blanco, Polytechnic University of the Philippines Main Campus Kirsten Kate B. Salgado, University of the Philippines Diliman Rhangel D. Mercader, National University Fairview See video for full info: https://www.tiktok.com/@vivo_philippines/video/7660082549082868999 During the Final Presentation, each finalist will deliver a three to five-minute presentation before a panel of judges. Five students will be selected as the inaugural GEN V ambassadors, beginning a year-long program on August 1, 2026 that includes mentorship from vivo Philippines marketing professionals, hands-on experience in branding and campaign execution, a Php 5,000 monthly cash incentive for 12 months, and opportunities to participate in product launches and brand events. Outstanding participants may also be considered for internship or employment opportunities with vivo Philippines after graduation. "The vivo Campus Ambassador Program is designed to help students develop practical skills while giving them meaningful exposure to the marketing industry," said Liu. "We look forward to seeing these young talents grow through mentorship, collaboration, and real-world experience." The event is open to the public, and visitors are encouraged to watch the championship games, support the student finalists, and take part in interactive activities prepared throughout the weekend. Attendees will also have opportunities to join games and win exclusive vivo prizes.

Canon Philippines Renews Support for Philippine Red Cross to Aid Mindanao Earthquake Relief and Recovery

 

Canon Marketing (Philippines), Inc. and Canon Business Service Centre Phils., Inc. turned over their donation to renew their support for Philippine Red Cross to aid relief and recovery efforts in earthquake-stricken communities in Mindanao – reflecting Canon’s commitment to its Kyosei philosophy of working together for the common good.

 Canon Marketing (Philippines), Inc. (CMP), together with Canon Business Service Centre Phils., Inc. (CBSC), has renewed its partnership with the Philippine Red Cross (PRC) to support relief and recovery efforts for communities affected by the recent earthquake in Mindanao, including Sarangani and General Santos City. The donation underscores Canon's continued commitment to standing with Filipino communities in times of crisis and delivering timely assistance to those in need.

Left to right: Heide Concepcion, Head of People and Culture, Canon Business Service Centre Phils., Inc.; Anuj Aggarwal, President and CEO, Canon Marketing (Philippines), Inc.; Philippine Red Cross Chairman Richard Gordon; Philippine Red Cross Secretary General Gwendolyn Pang

"Our commitment to the philosophy of Kyosei means standing together with communities, especially in times of uncertainty," said Anuj Aggarwal, President and CEO of Canon Marketing (Philippines), Inc. "Through our continued partnership with the Philippine Red Cross, we hope to bring not only essential relief but also hope to families as they recover and rebuild their lives. We are honored to support the invaluable work of the Philippine Red Cross in reaching those who need it most."

Canon Philippines executives also met with Philippine Red Cross leadership to further discuss ongoing humanitarian initiatives and community resilience efforts.

Philippine Red Cross Chairman Richard Gordon welcomed Canon's continued support, highlighting the impact of sustained collaboration between the private sector and humanitarian organizations in disaster response.

"We are grateful to Canon for its continued partnership with the Philippine Red Cross," said Gordon. "Canon has consistently demonstrated its commitment to humanitarian action, having also extended its support during the Cebu earthquake response. Together, we can provide timely relief and help communities recover stronger from times of crisis." 

Canon executives were toured around Philippine Red Cross’ Operations Center, highlighting its 24/7 emergency monitoring and response operations.

Guided by its corporate philosophy of Kyosei, living and working together for the common good, Canon remains committed to supporting initiatives that create meaningful, lasting impact. Through this partnership, Canon reaffirms its commitment to helping Mindanao earthquake-affected communities recover, rebuild, and emerge stronger.