Connecting Globally, Serving the Filipino Way: Eastern Communications at BATIC 2026

 

 

Eastern Communications’ delegates at the 2026 Bali Annual Telkom International Conference (BATIC) at The Westin, Nusa Dua, Bali, Indonesia.  

Eastern Communications brought their warmth and dedication to world-class Filipino service to the global stage as they participated in the Bali Annual Telkom International Conference (BATIC) last August 25 to 28, 2026, at the Bali International Convention Center (BICC) at The Westin Resort, Nusa Dua, Bali, Indonesia. The pioneering Philippine telecommunications company joined alongside global telecom leaders, digital innovators, and enterprises as they came together to explore the future of digital connectivity and the technologies shaping an increasingly connected world.

For Eastern, connectivity has always been about more than technology. It is about honing a Filipino spirit of service that creates meaningful relationships for organizations around the world.

At the heart of its nearly 150-year legacy is a distinctly Filipino approach to service, one that is built on genuine hospitality, malasakit (care), and an unwavering commitment to go the extra mile for every customer and partner.  

Taking the Filipino Heart of Service Beyond Borders

Eastern’s participation in BATIC 2026 marked an opportunity to represent not only the company's connectivity expertise, but also the values that continue to define its approach to business.

As the Philippines strengthens its role in the global digital economy, Eastern brings to the world a distinctly Filipino way of connecting. Beyond reliable technology and digital infrastructure, Eastern believes that meaningful connectivity begins with understanding the people it serves. Its Heart of Service reflects a commitment to not simply connect businesses, but to build relationships that help them thrive. At BATIC 2026, Eastern proudly carries this Filipino spirit of service onto the international spotlight.

“Technology may connect the world, but it is people who make those connections meaningful,” said Atty. Aileen Regio, Co-Coordinator of Eastern Communications. “At Eastern, we take pride in bringing together trusted connectivity expertise with the warmth and dedication that Filipinos are known for. We are [also] proud to represent the Philippines and showcase how the Filipino heart of service can create exceptional experiences for businesses and partners.”

This philosophy has long shaped Eastern Communications’ relationship with its customers. Beyond providing connectivity solutions, the company places importance on understanding the unique needs of the organizations it serves, building lasting partnerships, and ensuring that customers receive the same care and dedication that have become synonymous with Filipino hospitality.

Where Technology Meets the Human Touch

At BATIC 2026, Eastern showcased its enterprise capabilities and explored opportunities for collaboration with organizations and industry leaders from across the region.

The company’s participation also reflected its continued commitment to evolving alongside the changing needs of organizations. As enterprises navigate an increasingly digital landscape, Eastern continues to strengthen its portfolio of connectivity and digital solutions while remaining grounded in a simple belief: the best service begins with genuinely caring for the people behind every connection. 

“At BATIC, we hope to bring together the best of both worlds. The strength of our technological expertise and the warmth of human-centered service. Just like our “High Tech, High Touch” philosophy, we believe that this balance is what makes connectivity truly meaningful, and it is also the distinctly Filipino perspective we are proud to bring to the global conversation,” said Mr. Jaeson Evangelista, Co-Coordinator of Eastern Communications.

Connecting Filipinos, businesses, and communities, Eastern steps onto an international platform alongside industry-leading players and innovators, carrying the same values that have guided its journey through generations. Because while technology may continue to evolve, the Filipino way of caring, serving, and connecting remains timeless.

Go Bigger at Home: Sony BRAVIA 3 II 100” Offers Up to PHP 65,000 Worth of Freebies in Early Bird Promotion

 

Home entertainment gets a major upgrade as Sony Philippines invites consumers to experience their favorite movies, shows, sports, and games on a massive scale with the BRAVIA 3 II 100-inch, now available with an exclusive early bird promotion offering up to PHP 65,000 worth of freebies, including a free soundbar and subwoofer. 

Bigger screen. More immersive entertainment. 

At the heart of the BRAVIA 3 II experience is its impressive 100-inch screen, designed to bring viewers closer to action and make everything from cinematic scenes and live sport gaming more immersive. 

The BRAVIA 3 II is powered by Sony’s 4K Processor X1, which works to deliver detailed images with enhanced clarity and contrast. Its 4K X-Reality PRO technology also helps refine lower-resolution content, while Live Colour Technology produces vibrant and natural-looking colors. 

Complementing its larger display is Sony’s Dynamic Contrast Enhancer, designed to enhance the distinction between bright and dark areas of an image for a more dynamic viewing experience. 

Picture and sound designed to work together 

The BRAVIA 3 II is designed not only to deliver an expansive picture but also to create a more immersive audiovisual experience.

With support for Dolby Vision and Dolby Atmos, compatible content can deliver enhanced visual depth alongside a more enveloping sound experience. The TV’s sound features are designed to complement the on-screen action, making movie nights, concerts, sporting events, and gaming sessions feel more engaging. 

And with the early bird promotion, consumers can take that experience even further with a free soundbar and subwoofer, included as part of the promotional package. 

Make the Biggest Upgrade Even More Rewarding 

For those ready to make a major home entertainment upgrade, the BRAVIA 3 II 100-inch is available at an SRP of PHP 222,299 with a PHP 22,300 cash discount bringing the net cash price to PHP 199,999. 

From August 1 to September 30, 2026, every eligible early bird purchase comes with a free BRAVIA Theatre Bar 7, valued at PHP 41,199 and a BRAVIA Theatre Sub 8, valued at PHP 24,229, for a combined bundle value of PHP 65,648 worth of freebies. Together, the massive screen and enhanced audio setup create a more complete home entertainment experience–brigning bigger visuals, immersive sound, and cinematic entertainment right into the living room. 

The 100-inch BRAVIA 3 II Early Bird Promotion is available through all Sony Authorized channels, both in-store and online. Deliveries may be arranged with the participating dealer. 

Whether it's settling in for a blockbuster movie, catching live sporting events, playing the latest game, or simply enjoying favorite shows with the family, the BRAVIA 3 II 100-inch is built to make every viewing experience feel bigger. 

For complete promotion details, visit: [LINK] 

For full product specifications and more information about the BRAVIA 3 II, visit: https://www.sony.com.ph/bravia/products/bravia-3m2 

Make 9.9 Sound Better: Score Big Deals and Freebies from Anker soundcore

 

Anker soundcore is bringing exciting deals and exclusive freebies across Shopee, Lazada, and TikTok Shop, giving Filipino shoppers even more reasons to add their favorite tech essentials to cart. 

From flagship AI-powered earbuds and open-ear listening to portable speakers made for the party, shoppers can enjoy special gifts with selected purchases for a limited time only. 

Upgrade Your Listening Experience with the Liberty 5 Pro Series 

For those ready to experience the next generation of intelligent audio, purchasing the Anker soundcore Liberty 5 Pro or Liberty 5 Pro Max comes with an Anker 100W Charger Set. 

The Liberty 5 Pro Series brings together premium sound, intelligent communication, and personalized listening experiences, making it an exciting upgrade for work, entertainment and everyday life. 

More Anker soundcore Favorites, More Freebies 

The 9.9 celebration also brings exciting gifts across Anker soundcore’s lineup:

Product	Freebie
Anker soundcore R60i NC	FREE Earbuds Cleaner
Anker soundcore AeroClip	FREE Butterfly Accessories

Meanwhile, shoppers looking to bring bigger sound into their everyday moments can enjoy even more value. 

Product	Freebie
Anker soundcore Boom Go 3i or Boom 3i	FREE Anker soundcore R50i NC or Anker soundcore Select 4 Go
Anker soundcore Sleep A30

Both offers are available across Shopee, Lazada, and TikTok Shop. 

Bring Home Entertainment and Get More 

The deals extend beyond personal audio. Shoppers who purchase the Nebula Portable Projector P1i can receive their choice of an Anker soundcore R50i NC or Anker soundcore select 4 Go, available on Shopee and Lazada. 

And for those planning the next party or gathering, buying the Anker soundcore Rave 3s also comes with a choice of a FREE Anker soundcore R50i NC or Anker soundcore Select 4 Go, exclusively on Shopee and Lazada. 

Don’t miss out on these limited-time 9.9 offers: 

Platform	Duration
Shopee	September 8, 8 PM - September 9
Lazada	September 8, 8 PM - September 11
TikTok Shop	Until September 9

Whether you’re upgrading your everyday audio, looking for the perfect portable speaker, or bringing your entertainment setup to the next level, Anker soundcore’s 9.9 deals make it the perfect time to shop, and get more with every purchase. 

Add to cart, check out early, and don’t miss your chance to score these exclusive freebies while

supplies last.

For more information on soundcore’s latest products, promotions, and updates, follow soundcore Philippines on Facebook, Instagram, and TikTok. 

Make the upgrade to vivo V70 FE this 9.9

 

Consumers looking to upgrade to a smartphone built for photography, content creation, and extended everyday use can get the vivo V70 FE through vivo Philippines’ 9.9 sale on Lazada, with 0% interest installment, free shipping, and vouchers available. The vivo 9.9 Lucky Bigger Savings campaign runs from 8 pm on September 8 through September 11, giving shoppers more flexible ways to purchase the V70 FE.

The vivo V70 FE is featured in the Lazada campaign alongside offers that include 0% interest for three months via LazPayLater, free shipping, and vouchers of up to 10% off. These options make it easier for consumers who have been considering an upgrade to get a V Series smartphone without having to pay the full cost upfront.

The vivo V70 FE has a 200MP OIS Ultra-Clear Camera, which is designed to capture detailed images for both everyday photography and mobile content creation. The high-resolution camera also allows users to crop photos or zoom in while retaining clarity, giving them more flexibility when framing and editing their shots.

The vivo V70 FE is also equipped with a 7,000mAh BlueVolt Battery, the largest battery capacity in the V Series, built to support extended periods of shooting, streaming and scrolling. Its 90W FlashCharge provides faster charging when users need to get back to using their device.

For consumers looking for a more practical everyday phone, the vivo Y11d is also featured in the Lazada sale. Meanwhile, the newest vivo Y05e rounds out the featured lineup as an option for users who prioritize essential smartphone functions and durability.

“Upgrading to a new smartphone is a significant purchase, and consumers naturally look for opportunities that make the decision easier,” said Liu Lu, Brand Marketing Director of vivo Philippines. “With the V70 FE featured in our 9.9 Lazada campaign, shoppers can take advantage of flexible payment options and savings while getting a smartphone that is equipped for the way they capture, create, and stay connected every day.”

The 9.9 campaign also extends to Shopee, where vivo’s 9.9 Mega Upgrade Sale runs from 8 pm on September 8 through September 10. The campaign offers 0% interest for three months via SPayLater, free shipping and vouchers of up to Php 1,500 off on vivo smartphones like the vivo Y11d, Y05e, and Y05.

The vivo 9.9 promotions are available through vivo’s official stores on Lazada and Shopee. Offers, vouchers, and installment availability are subject to each platform’s terms and conditions and applicable redemption limits.

Sony Expands its ULT POWER SOUND series Lineup with 3 New Bass-Powered Speakers

 

● ULT TOWER MAX delivers the most powerful bass in Sony’s ULT POWER SOUND series yet, pairing overwhelming deep bass and sound pressure with a DJ setup, karaoke features, and a portable design for the ultimate party 

● ULT TOWER 7 fills any space with deep bass and stage-worthy sound, with a portable design that makes it easy to move for parties, DJ setups, karaoke and everyday listening 

● ULT TOWER 5 packs impressive bass, DJ input and karaoke features into a compact, portable design for smaller gatherings and easy on-the-go use 

Sony today unveils three new speakers to its ULT POWER SOUND series: ULT TOWER MAX, ULT TOWER 7 and ULT TOWER 5. Whether you're hosting a party, DJing, dancing or singing karaoke, the new party speakers of ULT POWER SOUND series are designed for music lovers who want to feel every beat and combine deeper bass, higher sound pressure and deep party features to create an unforgettable party experience. 

The new ULT TOWER lineup 

Built around newly developed large circular woofers, large capacity speaker cabinets and ULT DUCT, the next generation ULT POWER SOUND series lineup delivers stronger low-frequency bass performance than ever before. The speakers’ bold new robust and versatile design brings the energy of a live event into any space. 

Co-created with Hip-Hop Sound Creators 

The new ULT TOWER lineup is refined through co-creation with acclaimed hip-hop sound creators, including Grammy-nominated producer Dot Da Genius, award-winning drummer, producer and musical director Daru Jones, record producer, songwriter and DJ Dready, and audio engineer and producer Dennis “ROC.am” Jones. Drawing on insights from these artists and producers, Sony tuned the speakers with their valuable feedback in mind. As a result, the speakers deliver deeper low frequencies, greater impact and clearer vocals, helping listeners connect with the music the way it was meant to be felt. 

Bigger Bass. Bigger Impact. 

Every model features Sony's signature ULT button, with ULT1 and ULT2, plus two new modes – FLAT and LIVE- giving listeners instant access to multiple sound profiles: • ULT1 enhances deep bass for a rich, low frequency sound that makes your heart tremble. 

• ULT2 boosts even greater power, delivering body-to-shaking bass and strong sound pressure. 

• FLAT reproduces music exactly as intended, delivering a true-to-source listening experience. 

• LIVE recreates the spacious feel of a live performance while preserving vocal clarity.

ULT TOWER MAX with Sony’s signature ULT button 

For even more personalisation, the sound can be fine-tuned with Custom EQ in the Sony | Sound Connect app. 

At the heart of the new lineup is Sony's new circular woofer design for the ULT POWER SOUND series lineup. The woofer works alongside the large cabinet volume and ULT DUCT to help each speaker reproduce deeper, more powerful bass with greater authority. 

ULT TOWER MAX with three woofers and the improved ULT DUCT

The ULT TOWER MAX features three woofers — two front-facing and one rear-facing — for powerful bass and sound pressure that can be felt throughout the venue, supported by a high-powered amplifier that delivers up to 2150 watts of output. ULT TOWER 7 delivers powerful bass and sound pressure, with up to 420 watts of output. ULT TOWER 5 delivers impressive bass and sound pressure from a compact design, with up to 300 watts of output. 

360° Party Sound - Powerful Surround Sound that Fills the Room ULT TOWER MAX and ULT TOWER 7 feature 360° Party Sound, projecting powerful audio all around the space so everyone can enjoy clear vocals and powerful bass from virtually any position around the speakers. On the ULT TOWER MAX, four tweeters, mid-range speakers and rear woofer work together to deliver rich, room-filling sound with deep, impactful bass. 

ULT TOWER MAX 

Flexible Placement and Optimized Sound in Any Environment 

Enhanced Sound Field Optimization analyses both speaker placement and surrounding noise levels, then adjusts the overall sound balance across the full frequency range, not just the bass, to maintain clear, balanced sound wherever the party takes place. 

The new range of ULT TOWER speakers also supports flexible positioning, whether placed vertically or horizontally.

ULT TOWER 5 

Built for Parties, DJs and Karaoke 

From casual parties to professional DJ setups, the new ULT TOWER lineup offers flexible connectivity including XLR, RCA and USB-C® connections. 

For larger events, you can connect compatible speakers in a stereo configuration, creating wall-to-wall sound coverage. 

ULT TOWER 7 

New lighting modes makes it easier to switch the mood for different settings. BEAT delivers high-energy lighting synchronized to the rhythm, WAVE creates dynamic ambient effects for social gatherings, and MELLOW offers slower lighting patterns for relaxed listening. 

Karaoke fans can connect Sony's optional ULTMIC14for an optimised vocal experience. Plus, the new Party Chain feature uses Auracast™5 broadcast to connect multiple compatible Sony speakers and synchronise both music and lighting for an unforgettable party experience. 

ULT TOWER 5 with the optional ULTMIC1 

Easier to Move, Easier to Party for Longer 

Designed with portability in mind, the new speakers feature carry handles with a more comfortable grip. ULT TOWER MAX and ULT TOWER 7 also receive upgraded wheels with wider treads, making them easier to move across a variety of surfaces. ULT TOWER 7 and ULT TOWER 5 also feature an IPX4 rating in a vertical position, making them perfect to use outdoors. With up to 30 hours battery life on the ULT TOWER 7 and up to 20 hours on the ULT TOWER 5, you can keep the party going wherever you are. 

ULT TOWER 7 with upgraded wheels 

Supporting the Dance Community Through a Partnership with Red Bull Dance Your Style 

Sony has reached an agreement with Red Bull for sponsorship of Red Bull Dance Your Style 2026. Based on this sponsorship, Sony will support Red Bull Dance Your Style events, including the National Final USA in September 2026 and the World Final in Switzerland in October 2026, as an official wireless speaker partner. Through this partnership, Sony will contribute to the growth and development of the dance community. 

Environment in Mind 

Our products also take the environment into consideration. Approximately 35% of the total plastic used in the ULT TOWER MAX is recycled plastic10, incorporated into multiple parts of the speaker body, while approximately 20% of the total plastic used in each of the ULT TOWER 7 and ULT TOWER 5 is recycled plastic10. This reflects how Sony strives to reduce the environmental impact of our products. 

Pricing and availability 

The ULT TOWER MAX (PHP 88,889), ULT TOWER 7 (PHP 38,889), and ULT TOWER 5 (PHP 22,229) are now available at Sony Centres and authorized dealers nationwide. As part of the launch, customers can also earn 120,000 MySony points by registering these new models for MySony and attaining Platinum membership until September 12, with members gaining access to “Beyond the Beat,” the ULT POWER SOUND launch event happening on September 19 at Okada Manila. 

For more information, visit ULT POWER SOUND series. 

Every Bottle Tells a Story: How a Shared Love for Coca-Cola Built a Community Across Generations

 Across the Philippines, independent communities of Coca-Cola collectors continue to connect through shared memorabilia, stories, and friendships built over time. These groups—formed organically by enthusiasts—reflect a broader culture of collecting that brings together people from different backgrounds through a common appreciation for the brand.

Among these communities is the Coca-Cola Collectors Club Philippines, one of several independent collector groups in the country. It has brought together collectors and enthusiasts who share an interest in Coca-Cola memorabilia since 2015.

What began as a space for enthusiasts has grown into a multi-generational network built on shared stories, friendships, and a lasting connection through collecting Coca-Cola items. On June 20, 2026, members gathered to mark the group’s 11th anniversary and celebrate the people who continue to shape their community.

Collectors from across the Philippines celebrate the club’s 11th anniversary with Coca-Cola Philippines Senior Director for Public Affairs, Communications and Sustainability, Maria Christine Ponce-Garcia | Photo Credit to Sany Chua. 

From hobby to community

Founded by collector Jay-Ar Mendoza, the club draws members from different backgrounds and age groups—from Gen Z hobbyists to long-time enthusiasts. Like many collector communities, members trade, exchange, and showcase Coca-Cola memorabilia while organizing meetups, anniversary gatherings, and exhibits. Over the years, many have also connected with fellow collectors overseas, expanding friendships beyond the Philippines.

Edward Secerio shares a glimpse of his personal Coca-Cola collection, featuring memorabilia that highlights the brand's enduring presence across generations.

Today, the club is led by President Edward Secerio, a member since its early days. His journey began with a single Coca-Cola alarm clock, which he picked up after closing his computer shop and looking for a new hobby. What started as a simple interest grew into a long-term passion, driven by the excitement of discovering pieces he did not yet own.

“More than anything, I want to see the club long after my time. Of course, I’ll guide it as long as I can, but what matters is that the community we’ve built remains strong and relevant. My goal is simple, it is to help shape a community that can grow and still be here for a long time, just like Coca-Cola itself,” Edward shared.

A connection beyond collecting

For some members, the connection to Coca-Cola is both professional and personal. Norman Lontoc, also a member of the Coca-Cola Collectors Club since 2015, first encountered the brand in his career as a Materials and Control Planning Analyst at Coca-Cola from 1992 to 1998. His exposure to promotional items, including miniature bottles, sparked his interest in collecting in the mid-1990s.

Over time, this interest deepened into an appreciation for Coca-Cola’s art and design—something shared by many collectors, including artists and creatives drawn to the brand’s visual identity.

For Norman, each collectible carries a story. “Every bottle has a story,” he said, reflecting on the memories tied to each piece he has acquired over the years.

Members of the Coca-Cola Collectors Club Philippines participate in international collector gatherings, including the Hong Kong Coke Fair 2024 and Singapore Coke Fair 2015, connecting with fellow Coca-Cola enthusiasts from around the world.

On what the club means to him after more than a decade, he added: “It means a lot, because this is where you meet new people and bring them into something shared. You build friendships, then you become part of a community grounded in a common interest. You start to value these kinds of connections and the memories you make with it more as you grow older.”

Connecting generations through collecting

Tatay Dong and Nanay Tess, among the club's pioneer members, share their vintage Coca-Cola memorabilia with fellow and enthusiasts.

One of the things that makes collecting unique is how it connects generations. Across different communities, longtime collectors share stories and experiences alongside younger enthusiasts who are discovering the hobby for themselves.

Within the Coca-Cola Collectors Club Philippines, pioneer members Tatay Dong and Nanay Tess have turned collecting into a shared family activity, even involving their youngest daughter in fairs and exhibits. Their collection includes vintage Coca-Cola items dating back to the 1940s, which they regularly showcase in mall displays and collector events.

The club welcomes its newest members during the Coca-Cola Collectors Club Philippines' 11th anniversary celebration.

Ms. Angie, now 77 years old, represents another layer of the collecting community. Although she only recently joined the club, her collecting journey began in the 1970s. She has welcomed fellow collectors into her home to view her collection—a practice common across collector circles, where enthusiasts visit one another, exchange items, and learn from shared experiences.

At the same time, a new generation is finding its place in the community. Among them is Papi Louie, a toy collector and content creator who documents his collecting journey online. Like many younger collectors today, Louie first entered the hobby through  “anik-anik” culture and online collector communities before expanding into Coca-Cola memorabilia.

“As a new member, I'm excited to learn more about Coca-Cola memorabilia, discover new pieces, and build friendships with fellow collectors. As a content creator, I'm also looking forward to sharing these experiences with a wider audience and hopefully inspiring more people to appreciate the stories, history, and community behind collecting,” Louie shared.

A shared culture of collecting

The Coca-Cola Collectors Club 11th anniversary was a celebration of the broader collecting culture—where enthusiasts come together to celebrate a shared interest and the connections that come with it. Representatives from Coca-Cola Philippines also attended the event as guests, including Sr. Director of Public Affairs, Sustainability & Communications Christine Ponce-Garcia, who met with attendees and recognized the passion shared across the collecting community.

"It's meaningful to see how collecting continues to bring people together across generations. Behind every bottle, every collection are personal stories, friendships and memories that reflect the many ways Coca-Cola has been present of their everyday life over time," said Ponce-Garcia.

Across the country, independent Coca-Cola collector communities continue to bring together people from different walks of life. More than collections of items, they reflect how shared interests can create meaningful connections—linking generations through stories, experiences, and a collective appreciation that continues to evolve over time.

To learn more about Coca-Cola Philippines and its community, visit www.coca-cola.com/ph/en.

The Coca-Cola Collectors Club Philippines is an independent fan community. It is not owned, operated, or officially endorsed by Coca-Cola Philippines.