Sony Unveils FE 100mm F2.8 Macro GM OSS: First Medium Telephoto Macro Lens in the G Master™ Series

Sony releases the FE 100mm F2.8 Macro GM OSS (SEL100M28GM), the first medium telephoto macro lens in the G Master™ series, compatible with α™ (Alpha™) E-mount cameras, featuring 1.4x magnification, advanced stabilisation, and intuitive handling. 

Beyond Life Size 

The FE 100mm F2.8 Macro GM OSS achieves a maximum magnification of 1.4x, making it easy to capture flowers, small objects, and other close-up subjects in vivid detail, revealing subtle textures and features that are difficult to take by the naked eye. 

Compatible with an optional teleconverter1(sold separately), the lens offers up to 2.8x magnification2. This enables impressive close-up shots while keeping a comfortable working distance. It is ideal for subjects that are hard to approach or for avoiding unwanted reflections. 

State-of-the-art Hardware Design 

The optical design effectively positions elements including two XA (extreme aspherical) lenses and two ED (Extra-low Dispersion) glass elements to achieve high-resolution 

1 Compatible with the 1.4X Teleconverter SEL14TC and 2X Teleconverter SEL20TC.2 When the 2X Teleconverter "SEL20TC" is attached. 

performance from the center to the periphery of the image, reducing chromatic and other aberrations. 

To allow precise and intuitive focus adjustments for a variety of macro photography scenes, the lens offers three focus-dedicated features: a "Full-time DMF switch" enables instant MF (manual focus) by rotating the focus ring, even in AF (autofocus) mode; the "Focus Mode switch" allows instant switching between AF and MF; the "Sliding Focus Ring" enables FULL MF mode, linked to the distance and magnification scales. 

The four unique XD (extreme dynamic) linear motors that enable high-speed, high-precision and quiet lens drive, make autofocus (AF) performance up to approximately 1.9 times faster3 than previous models. 

A dedicated aperture ring offers quick, direct control over aperture settings. 

Exquisite Image Quality 

The 11-blade circular aperture produces beautiful, ball bokeh, while carefully controlled spherical aberration ensures an ideal balance of resolution and background blur – creating the signature creamy bokeh of the G Master line. 

The unique "Nano AR Coating II" applies a uniform thin film to the entire lens surface, resulting in clear image quality that suppresses flare and ghosting even in backlit conditions. 

3 Sony measurement conditions. Compared to the FE 90mm F2.8 MACRO G OSS SEL90M28G lens for the α E-mount digital single-lens camera.

An integrated optical image stabilisation system, designed for macro photography, accurately compensates for shift shake (up/down/left/right), angular shake, and front/back shake, ensuring steady handheld shots. 

Availability 

The FE 100mm F2.8 Macro GM OSS will be available in selected countries in the Philippines from November 2025. 

For a product video, click here.

Sony Completes its INZONE Gaming Gear Range with New Headsets and More

 

Sony has today announced it is expanding its INZONE gaming gear range with a full suite of products aimed at PC gamers and designed to win. 

The INZONE H9 II joins the range alongside new in ear gaming earphones INZONE E9. Completing the suite of gaming products in the INZONE range are the specially designed INZONE KBD-H75 gaming keyboard, INZONE Mouse-A gaming mouse and INZONE Mat-D and Mat-F mousepads. 

All new models have been co-developed with leading esports team Fnatic. Collaborating with Fnatic's deep insights in gaming gear such as keyboards and mice, feedback from professional players, and Sony's expertise that has been cultivated over many years, these products enhance your FPS gameplay experience.

Additionally, the INZONE E9 in-ear headphones have been approved for use at the Apex Legends Global Series Year 5 Championship, helping professional players concentrate on their competition with great comfort, FPS optimized sound and superb noise isolation. 

INZONE H9 II in black and white 

INZONE H9 II – built for the best, with the best 

The INZONE H9 II is INZONE’s flagship gaming headset offering high quality sound and noise cancellation in a lightweight design with a detachable microphone. 

From tournament-grade audio and comfortable fit to mic quality, button placement, and LED design – every detail was shaped by Fnatic’s feedback to deliver elite performance with the H9 II. Built around the driver unit in Sony’s new critically acclaimed WH-1000XM6 wireless noise cancelling headphones, the H9 II delivers full-spectrum clarity, for far away footsteps or unsettling deep rumbles. 

The INZONE H9 II also features highly directional cardioid boom microphones that pick up your voice clearly while cutting ambient noise. Its long adjustable boom stays exactly where you place it. In addition, surrounding noise gets filtered out with AI-optimized precision, so your teammates hear more of your voice, loud and clear. Plus, with a super wide band the INZONE H9 II can deliver a clear, more natural sound than ever before, ensuring every callout sounds crisp and competition ready.

Priced at PHP 19,999.00, the INZONE H9 II weighs in at just 260g1 and feature a redesigned headband that evenly distributes weight, so the headset stays comfortable through long sessions and tight scrims. 

For intense gaming, the supplied USB-C® dongle offers a dedicated ultra-low-latency 2.4GHz connection. LE Audio and Bluetooth® pairing maintains a simultaneous connection for you to enjoy low latency gameplay while maintaining connection to your smartphone for calls and notifications. All for up to 30 hours battery life between charges2. A soft pouch is included to keep parts together so they don’t get lost at home, or to prevent damage. 

INZONE E9 in black and white 

Nothing but the game with the INZONE E9 

1 Weight without microphone attached. Weight with microphone is approximately 273g.2 The 30 hours battery life requires 2.4GHz connection, noise-cancelling off and chat is active 

New to the INZONE line up are the INZONE E9 compact wired in-ear headphones. 

With the sound tuning developed through feedback from Fnatic, the INZONE E9 ensures you catch footsteps, reloads and distant threats before they catch you. 

The INZONE E9 (PHP 7,999.00) features a compact design to ensure a snug fit with minimal ear pressure. You can also swap between noise isolation foam tips or silicone hybrid tips in multiple sizes for all day comfort, perfect for different environments. 

The INZONE E9 features Sony’s first full enclosed structure in earphones and the sealed body, combined with noise isolation ear tips achieves superior passive noise reduction for more focused sound. Perfect for when you need to block out a pro tournament crowd, or simple background distraction in everyday play. 

The INZONE Hub for PC gaming lets you adjust your audio profile and your EQ settings with virtual 7.1ch audio and 360 spatial sound to adjust to your taste with the USB-C audio box.

Discover the INZONE KBD-H75 gaming keyboard 

The INZONE KBD-H75 is Sony’s first gaming keyboard3. Featuring a rapid trigger that allows you to toggle input on/off without returning keys to the reset position, combined with up to an 8000Hz polling rate for lightning-fast signal delivery. This powerful combination enhances your FPS gameplay experience! 

Perfect for long gaming sessions, by utilizing a gasket mount absorbs impact and dampens vibration, delivering a softer press and cleaner sound that keeps you focused over hours of play. 

Incorporating professional feedback from Fnatic, the INZONE KBD-H75 gaming keyboard (PHP 17,999.00) adopts a 75% layout while eliminating key isolation for an even more compact width. 

3 The INZONE KBD- H75 is available in a standard US (ANSI) layout. Additional regions will be added in the spring of 2026.

The space-efficient dial allows for customizable assignments4, such as volume control which frees up space for fast, clean mouse flicks. Featuring a machined aluminum chassis, this keyboard offers a quality feel that befits long-term partner in your gaming journey.

Move effortless with the wireless INZONE Mouse-A gaming mouse This ultra-lightweight mouse balances agility and rigidity. At 48.4g, INZONE Mouse-A feels fast and effortless and thanks to a reinforced shell with hollow glass microspheres that contribute to the weight reduction and the stability that holds strong under pressure and plays with purpose all session long with up to 90 hours battery life5. 

The mouse is also equipped with a high-performance custom sensor exclusive to INZONE, with up to 30K DPI acceleration up to 70G, and a maximum speed of 750 IPS giving you pinpoint accuracy at pro-level speed. 

At polling rate up to 8000Hz, INZONE Mouse-A (PHP 11,999.00) delivers smoother tracking and near-zero lag. Custom signal tuning keeps it stable, even under max polling load. 

The optical switch uses light to transmit signals, resulting in no physical contact, which significantly increases response speed. This allows for quicker actions during gameplay.4 Setting the dial and shortcut key assignments requires the use of the INZONE Hub app.5 When used at 1000Hz polling rate. 

From form factor to click feel, INZONE Mouse-A was shaped through hands-on feedback from Fnatic players, refined across prototypes for handling that holds under pressure. 

Prioritise performance with INZONE Mat-F and INZONE Mat-D 

Two new mousepads are added to the INZONE range – the INZONE Mat-F and INZONE Mat-D. 

The INZONE Mat-F (PHP 4,999.00) provides a 6mm thickness with the SlimFlex material, just enough resistance to support sharper aiming and smoother braking, ideal for low sense players. The textured fabric allows easy micro-corrections with enough friction to support hard stops making it ideal for low sens players needing both finesse and control. 

INZONE Mat-F 

The INZONE Mat-D (PHP 2,999.00) has a 4mm thickness and is designed for a smooth glide and high-speed response in any Battle Royale style games. The low friction supports

light, fast flicks and effortless tracking, ideal for high sense players who rely on constant motion. 

INZONE Mat-D 

Designed in collaboration with Fnatic, INZONE Mat-F and INZONE Mat-D low edge and anti-fray stitching allows the stitch line to sit below the surface, staying out of your way during gameplay and built for consistent use. 

Both mats have been developed with core gamers in mind. Every surface detail was shaped through co-creation with Fnatic pros for speed, precision, and stability at top-level play. 

INZONE H3 new color option 

The INZONE H3 Wired Gaming Headset is now available in a new black color option, in addition to the existing white model.

INZONE H3 in black and white 

Availability 

INZONE KBD-H75 gaming keyboard, INZONE Mouse-A gaming mouse, INZONE Mat-D gaming mousepad, and INZONE Mat-F gaming mousepad black will be available in Authorized Sony Stores and Dealers from September 26, 2025. INZONE E9 will be sold from October 3, 2025. Meanwhile, INZONE H3 Black will be in stores by October 24, 2025; and INZONE H9 II will be available on November 28, 2025 at Sony Stores, physical and online. 

For more information visit: https://www.sony.com.ph/gaming-gear 

Sony Creator’s Fest 2025: A Celebration of Storytelling, Technology, and Community

 

Sony executives, guests, and panelists share a group shot at Creator’s Fest 2025

Sony Philippines brought together the country’s most dynamic creators and aspiring storytellers for Sony Creator’s Fest 2025, a day-long celebration of connection, collaboration, and creation. True to Sony’s belief that “Together, We Create” the festival transformed Baked Studios into an interactive playground where technology meets artistry, and where craters of all levels discovered new ways to bring their stories to life.

Panels and Creator Conversations

This program opened with a keynote from Mr. Shuhei Sugihara, Sony Philippines’ President & Managing Director, who shared Sony’s vision for empowering creators–encouraging attendees to take their “first step” into content creation, build their identity, and continuously evolve with Sony by their side. Following this, Mr. Kentaro Imamura, Sony Philippines’ Marketing Director, delivered a brand talk that delved deeper into how Sony cameras have been designed to break creative boundaries, offering creators both freedom and precision in their craft.

Mr. Shuhei Sugihara delivers his opening message to creators


Mr. Kentaro Imamura shares how Sony empowers creators to push creative boundaries

A centerpiece of the festival was the panel discussion featuring some of the country’s most influential voices in content creation: Erwan Heussaff, Janina Manipol, Miki Labarda, Abi Marquez, Wil Dasovich, and Hannah Pangilinan. Led by the event host, Doreen Suaybaguio, the Sony Creators shared their journeys, insights, and challenges as creators, while reflecting on how Sony cameras–from vlogging kits to professional setups–have helped them push boundaries and bring their unique visions to life.

Sony Creators exchange insights during an engaging on-stage discussion

Immersive Zones

Attendees then dove into four experiential zones, each designed not just as a booth, but as a  hands-on playground powered by Sony’s imaging innovations. As the hero model of the experiential zones, the FX2 allowed creators to capture cinematic-quality content across travel, lifestyle, food, and vlogging environments, proving itself as a game-changing tool for modern storytellers.

In the Cinevlog Zone, guided by cinematic storyteller and content creator, Miki Labarda, participants learned how to transform everyday captures into cinematic stories. With Sony’s compact yet powerful vlogging cameras on hand, visitors experimented with framing, motion, and narrative flow, turning simple footage into striking mini-films.

Miki Labarda leading the attendees in her Cinevlog Zone

The Travel Zone was a whimsical glamping campsite, complete with a vintage camper van mock-up, picnic chairs, a bonfire scene, and forest-inspired decor. Here, Kyrke Jaleco, commercial director and travel creator, demonstrated how Sony’s lightweight systems make adventure content both immersive and authentic. Attendees were encouraged to step into the setup, shoot their own travel-inspired content, and experience firsthand how Sony gear performs in dynamic, outdoor-like environments.

Kyrke Jaleco showcases travel storytelling with Sony cameras at the Travel Zone

Designed with colorful jars, backdrops, and long table sets for interactive sessions, the Food Zone invited participants to create garnish-your-own mocktails—a fun activity that doubled as a live lesson in capturing food and beverage content. Guided by food photographer, Fern Dy, attendees learned techniques for shooting vibrant food visuals, with Sony cameras highlighting texture, detail, and color. 

Creators learning the basics of taking beverage content with Fern Dy

Meanwhile, the Lifestyle Zone, staged outside Satori Specialty Coffee, offered a content-friendly setup. With commercial director Miguel Sotto leading the space, participants explored how to tell authentic lifestyles stories—from cozy coffee moments to everyday portraits, proving how Sony cameras adapt seamlessly to personal branding and spontaneous creativity.

Miguel Sotto shares tips on authentic content creation at the Lifestyle Zone

A Festival of Community and Creativity

Throughout the day, participants were grouped into teams, infusing the festival with camaraderie and competition. Aputure, Hollyland, Snickers, OFF by SC Johnson, and Satori Cafe also provided support as brand partners for the event, allowing workshops, meet-and-greets, and live challenges which encouraged attendees not only to test out Sony cameras and equipment but also to collaborate and create content on the spot—echoing the event's theme that creativity thrives when shared.

Play Teams celebrate creativity together at Creator’s Fest 2025

On the day of the event, attendees were recognized through Best Zone Content awards and exciting raffle draws, with winners taking home exclusive Sony merchandise. The larger prizes, including Sony Alpha 7C II with 28-60 mm zoom lens and Sony ZV-E10 II with SELP 15-50 mm power lens, will be awarded to the winners after the submission deadline. These contests underscored Sony’s belief that creativity thrives in community–where collaboration, shared experiences, and collective inspiration bring out the best in every creator. The night closed with an electrifying set from DJ Justin San, sending attendees home on a high, perfectly embodying the energy of “Together, We Create”.