Sony ignites BGC with ULT Power Sound: Vibe Live - A Celebration of Ultimate Sound, Bold Style, and Filipino Talent

   Sony Philippines Executives 

                                     
The BGC Amphitheater came alive last August 2 as Sony Philippines turned an ordinary Saturday into an electrifying playground of music, fashion, and powerful sound . The ULT Power Sound: Vibe Live brought together local talent, streetwear culture, and Sony’s newest audio innovations in an experience that proves ultimate sound is more than just what you hear – it’s what you feel.

ULT Power Sound VIbe Live: A Fusion of Beats and Bold Statements 
From the moment the gates opened, guests were immersed in the vibe with photo moments at the ULT Wall and first dibs on Sony ULT Power Sound’s newest lineup. To officially kick off the show, Sony Philippines’ President and Managing Director, Mr. Shuhei Sugihara, underscored the brand's commitment to pushing audio experiences further for a generation that wants music 
wherever they go. Mr. Kentaro Imamura, Sony Philippines’ Marketing Director, also shared the brand’s commitment to pushing boundaries in immersive audio together with Sony’s campaign For The Music. 

Sony Philippines President and Managing Director - Mr. Shuhei Sugihara

Sony Philippines Marketing Director - Mr. Kentaro Imamura

Mr. Arbie Bandiling, Sony PH’s Senior Product and Marketing Communications Executive for Personal Audio Systems, then took the spotlight to share the story behind the new ULT Power Sound series – a lineup made for culture, community, and bass you can feel in your chest. A high-energy teaser video gave guests a taste of what was about to drop. 

Sony Philippines’ Senior Product and Marketing Communications Executive - Mr. Arbie Bandiling 
Proving that powerful sound pairs best with bold style, the runway came alive with a fashion show with internet personalities and ULT squad members Jacqueline Jala, David Guison, and Angelique Manto, featuring pieces from standout local names like Strong Village, SUOT.NATIN, and DBTK – merging streetwear edge with Sony’s immersive vibe.

                              ULT  Squad Fashion Show 

Dance powerhouse A-Team delivered an electrifying performance that hyped the crowd for the big reveal, unveiling the ULT Power Sound series consisting the ULT Tower 9, ULT Tower 9 AC, ULT Field 5, ULT Field 3 and ULT Mic alongside the ULT Squad, a fresh roster of ambassadors who bring music, style, and self-expression together. Carlos Serrano III kept the energy flowing with a special routine before the live music took over.

                   Dance Hip-Hop Powerhouse A-Team electrified the stage with their performance 

Singer Jeremy G serenaded the crowd with his newest song “Parking Lot”, showcasing his immersive musical identity alongside the new ULT lineup. P-pop sensation, KAIA embodied ULT Power Sound series’ bold presence with their vocals and choreography. Breakthrough 
OPM artist Maki closed the live performances with his hit songs including “Dilaw” and “Kahel na Langit” that resonated with the event’s celebration of youth, emotion, and sound.
   Maki brought the house down with his performance of his hit songs 

The ULT Power Sound Line: Ultimate Sound Anywhere 
The event's main highlight was Sony’s new generation of portable speakers and audio gear. The flagship ULT Tower 9 (₱52,199) made its mark as a statement piece for any party – delivering massive, club-level bass and dynamic LED lighting that turns any space into an instant dance floor. Including a built-in battery, splash resistance, and a sleek design, it’s ready to bring the party outdoors or keep the music going anywhere, long after midnight. The ULT Tower 9 AC (₱39,999) offers the same powerful audio, bold lighting, and striking form factor, designed for those who prefer a plugged-in setup at home, ideal for condo living or dedicated entertainment spaces that demand unstoppable sound.

Content Creators get to try the new SONY ULT Power Sound Line 

Designed for music that moves with you, the ULT Field 5 (₱19,999) is a rugged portable speaker made for adventures. With punchy bass, wide sound dispersion, and water-resistant body make it the ultimate outdoor companion – complete with an adjustable shoulder strap that makes it as stylish to carry as it is functional. Meanwhile, the compact ULT Field 3 (₱10,999) proves that powerful bass doesn’t need to stay indoors. Small enough to toss in your bag but loud enough to start a party wherever you land, it also comes with the same versatile strap, turning everyday moments into spontaneous parties wherever you go, 
Rounding out the lineup is the ULT Mic (₱9,999) – the perfect partner for karaoke nights with friends. With clear vocal pickup, fun echo effects, and seamless pairing, it’s designed to work best with ULT speakers but can also connect easily to other speakers with a mic input, so anyone can step up and own the spotlight anywhere. 
Bring Home the Power – Now Available 
The full ULT Power Sound series is now available in Sony Centres and authorized dealers nationwide. Whether you’re setting up for your next house party, heading out for an adventure, or hosting an impromptu karaoke session, the ULT lineup is ready to deliver deep, powerful sound that moves with you.
To discover the ULT Power Sound experience, visit these links: 
● ULT Tower 9 - https://www.sony.com.ph/wireless-speakers/products/ult-tower-9 ● ULT Tower 9 AC - https://www.sony.com.ph/wireless-speakers/products/ult-tower-9ac ● ULT Field 5 - https://www.sony.com.ph/wireless-speakers/products/ult-field-5 ● ULT Field 3 - https://www.sony.com.ph/wireless-speakers/products/ult-field-3 ● ULT Mic - https://www.sony.com.ph/wireless-speakers/products/ultmic1 

For more details: www.sony.com.ph. 

Sony Introduces the FX2 Compact Camera, Expanding Cinema Line’s Versatility for Creatives

FX2 Compact Camera Pre-Order Promotion 

Sony is proud to announce today the latest addition to its established Cinema Line family, the FX2 (model ILME-FX2). The FX2 will offer a seamless entry point into the broader Cinema Line range, giving greater cinematic expression to independent creators, or crews needing a versatile camera. "The FX2 was created based on user feedback and is engineered with unique features to support filmmaking, a new eyepiece and improved usability for versatile production needs. The FX2 is intended to continue the Cinema Line’s goal of preserving authentic emotion in every shot and empower creators across all areas of content production," says Kanta Yamamoto, Director of Digital Imaging Division, Entertainment, Technology & Services Business Group, Sony Electronics. 

FX2 Features: Full-frame Filmmaking and Stills capabilities 

The FX2 comes with a full frame sensor that delivers stunning imagery and beautiful bokeh effects, like many other Cinema Line cameras. The new camera is equipped with a 33.0 effective megapixel1 back-illuminated Exmor R™ sensor, and with up to 15+ stops of wide latitude using S-Log3, it captures impressive detail in both highlights and shadows. The camera is equipped with Dual Base ISO for S-Log 3 of 800 and 4000, enabling optimal image quality across varied lighting conditions. The FX2 ISO sensitivity for video can be expanded up to 102400, making it ideal for low-light environments. The camera also supports multiple recording formats for flexible post-production workflows and records in 4:2:2 10-bit All-Intra and supports formats like XAVC S-I DCI 4K at 24.00p, among others. The FX2 benefits from an extended shooting capability, with up to 13 hours of continuous recording in 4K 60p2 , thanks to its internal cooling fan and effective heat dissipation structure. The FX2 also offers variable frame rate settings, allowing up to 60 fps in 4K (for a maximum 2.5x slow-motion effect) and up to 120 fps in Full HD (for up to 5x slow motion). It supports Log shooting in Cine EI, Cine EI Quick, and Flexible ISO modes, offering versatile workflows for different production needs. To further the cinematic expression of the camera, creatives can import up to 16 user LUTs for on-camera preview for video, enabling precise colour monitoring on seFilmmakers can also easily and quickly create in-camera cinematic looks, with S-Cinetone™ set as the default, along with a range of Picture Profile and Creative Look presets. A desqueeze display function is available, supporting both 1.3x and 2.0x anamorphic lenses for accurate framing. 

Improved usability for comfortable solo operation

The FX2 features the same compact, flat-top design as Sony’s Cinema Line FX3 and FX30 cameras, ensuring familiarity and compatibility across setups. Built-in mounting points (UNC 1/4-20 x3) support a cageless configuration and ability to mount on a tripod, offering greater flexibility for rigging. A top handle (model XLR-H1) enhances mobility and control, especially during handheld or dynamic shooting. Its lightweight, portable build – measuring 129.7 x 77.8 x 103.7 mm (W × H × D) and weighing around 679 grams – makes it ideal for solo operators or small crew productions.

The camera offers advanced focus features designed for precision and creativity. Its new Realtime Recognition AF delivers fast and reliable performance, with improved accuracy for human subjects, although its intelligent subject recognition extends to animals, birds, vehicles, and insects, with an Auto mode available for effortless detection. For even more control, the camera includes tools like focus breathing compensation, AF Assist, and customisable autofocus transition speed and sensitivity, giving creators the flexibility to fine-tune focus for expressive, cinematic imagery. The camera comes with Active Mode and Dynamic active Mode, new to Cinema Line. Both modes are designed to ensure smooth and steady handheld shooting. The FX2 Auto Framing feature automatically crops and tracks a subject to keep them in a prominent position when the camera is mounted on a tripod, producing footage that looks like it was shot by an experienced operator. The Framing Stabiliser function automatically keeps the subject in the same position within the frame, which can be useful, for example, when the camera operator is moving alongside the subject. From a still image perspective, the camera features an additional log shooting option with a newly added ‘Log shooting’ menu. This feature allows creators to shoot high-resolution 33MP stills, optimised for colour grading in post-production3 . The FX2 also offers smooth operation with a MOVIE/STILL mode lever, allowing for a quick switchover between still and movie shooting. Depending on the selected mode, the displayed menu items will automatically adjust. Additionally, mode selection is made easy with a long press of the Fn button, which recalls and changes the shooting mode. 

FX2 Features: Improved but familiar hardware inherited from Sony’s cinema cameras

 For enhanced immersion while the user is shooting, the camera features a new high-resolution 3.68-million-dot tiltable EVF4 , which comes with a viewing angle optimised for video production and comes bundled with a deep eye piece. It also includes a vari-angle 3.0-type touchscreen LCD for easy framing from any position. The controls are intuitively placed on the top panel and around the grip, with tally lamps for recording indication. A customisable “BIG6” (home) screen displays frequently used parameters such as FPS, ISO, shutter speed (angle/speed), Look presets, white balance, iris or ND filter status. In response for the growing amount of content shot in vertical 16: 9 for social media platform purposes, the FX2 also has vertical information displayed while shooting. Additionally, the handle-included model (ILME-FX2) comes with two XLR/TRS terminals and 3.5 mm stereo (mic) mini jack enabling professional 4-channel, 24-bit digital audio input.

The camera offers extensive expandability and connectivity options, including an HDMI TypeA terminal capable of outputting up to 4K 60p 4:2:2 10-bit video and 16-bit RAW5 for high-end recording and monitoring. For seamless data transfer and remote control, it supports dualband Wi-Fi (2.4 GHz and 5 GHz6 ) as well as wired LAN via a compatible adapter7 . Additionally, the USB Type-C®︎ port enables SuperSpeed USB 10Gbps data transfers and supports USB Power Delivery (PD), while built-in USB and network streaming support enables live broadcasting and remote production workflows8 .

 Social responsibility 

Aligned with Sony's ambitious 'Road to Zero' initiative, this product supports the company's vision for achieving a zero environmental footprint by 2050. The manufacturing process reflects this commitment through facilities powered entirely by renewable energy sources9 . The camera system incorporates comprehensive accessibility options including a Screen Reader function10 and Display Magnification to support visually impaired users across an expanded range of menu items. Additional intuitive controls enhance usability for all shooters, featuring: • Real-time recognition autofocus that reduces manual adjustments • Streamlined touch interface operations for direct menu navigation • Tactile button design with clear differentiation These inclusive design elements ensure professional imaging tools remain accessible to creators of all abilities while maintaining full operational capability 

Pre-Order Promo Mechanics 

1. The promotion is valid from July 11, 2025, until August 28, 2025.  

2. Availability: The promotion is available in all participating Sony Centres and authorized retailers. 

3. Pre-order Requirements: Customer is required to give a down-payment of Php 5,000 in all participating Sony Centres and authorized retailers to preorder one (1) unit of ILME-FX2 or ILME-FX2B. 

4. Free Item: For every ILME-FX2 or ILME-FX2B unit sold, the customer is entitled to receive one (1) 80GB Sony CF Express Type A worth Php 14,950. Visit Sony Centres and authorized retailers for the full mechanics. Per DTI Fair Trade No. FTEB-228530. Series of 2025. See promo link for more details: https://www.facebook.com/share/p/16npkV22ZB/ The FX2 Compact Camera is a full-frame cinematic camera perfect for Aspiring filmmakers. For more information about Cinema Line, please visit https://pro.sony/press or follow Sony Professional on social media: LinkedIn, X, Facebook, Instagram, YouTube. You can also watch an overview of the FX2 on YouTube at https://youtu.be/_J_1dJndLhc.  

Be the First to Own Sony’s BRAVIA 5 98” Mini LED TV and Get a Free Audio Upgrade

Sony BRAVIA 5 98” Mini LED TV Pre-order Promo

Get the ultimate cinematic screen and immersive sound in one exclusive offer

Sony Philippines is bringing the silver screen straight to your living room with the much anticipated launch of the BRAVIA 5 98” Mini LED TV, the newest and largest addition to its 2025 BRAVIA TV line-up. This feature-packed flagship television will be available for pre-order in the Philippines starting July 15 to August 3, 2025, for an SRP of ₱333,399.

As a special limited-time offer, customers who pre-order the BRAVIA 5 98” TV during this period will receive a FREE BRAVIA Theatre Quad home theatre system, with an SRP of ₱144,449 – giving buyers a complete premium audio-visual package for the most authentic cinematic experience at home.

Big on Screen, Bigger on Experience

The BRAVIA 5 98” Mini LED TV is powered by Sony’s XR Processor with AI scene recognition, ensuring exceptional picture quality, intelligent contrast, and dynamic color performance through technologies like XR Triluminos Pro™ and XR Backlight Master Drive™. The result: breathtaking clarity, deep blacks, and dazzling brightness, even in the most demanding viewing conditions.

For sound, the BRAVIA 5 98” Mini LED TV features Acoustic Multi-Audio™ and Voice Zoom 3™ to deliver a surround experience that feels like it’s coming from the screen itself. And with the included BRAVIA Theatre Quad home theatre system, users can enjoy truly immersive 360 Spatial Sound Mapping that adapts to your room – making every viewing moment unforgettable.

Tailored for Movie Lovers

Designed with film creators in mind, the BRAVIA 5 supports Studio Calibrated Modes, IMAX® Enhanced, Dolby Vision®, and Dolby Atmos®, giving you breathtaking brightness, deeper contrast, and multidimensional sound, just as the filmmakers intended. Paired with Google TV, you’ll enjoy a seamless, personalized interface packed with apps, voice search, and content recommendations – all in one place.

Sony also integrated eco-conscious features, including Eco Dashboard 2 for energy-saving controls and using SORPLAS™, a recycled plastic developed in-house that reduces environmental impact without compromising performance.

PRE-ORDER DETAILS:

Promo Period: July 15 to August 3, 2025

SRP: ₱333,399.00

Freebie: BRAVIA Theatre Quad home theatre system (limited-time offer)

Pre-order is valid in Sony authorized and participating dealers (Annex A)

For more information, see: link

Annex A: Participating Sony Authorized Dealers

PRE-ORDER MECHANICS:

• Customers may pre-order the new BRAVIA 5 98” Mini LED TV with SRP of ₱333,399 and get a FREE BRAVIA Theatre Quad (HT-A9M2) with SRP of ₱144,499

• Pre-order promotion is valid from July 15 to August 3, 2025 at Sony Authorized and participating dealers nationwide (Annex A). Pre-order promotion is only valid in-store.

• A downpayment of ₱65,000 is required to reserve a unit of BRAVIA 5 98” TV and free BRAVIA Theatre Quad (HT-A9M2). Downpayment is non-refundable.

• Customers will receive a collection receipt upon downpayment. Full payment should be settled on or before August 3, 2025. Failure to do so will subject the pre-order reservation to cancellation and the downpayment will be forfeited.

• Deliveries can be arranged with the participating dealer. Delivery fees may apply.

• Dealer where the pre-order was transacted will fulfill the delivery from August 4, 2025 to August 31, 2025

• Pre-orders not claimed by August  31, 2025 will be forfeited.

BRAVIA 5 98” Mini LED TV Pre-order Mechanics (1)

BRAVIA 5 98” Mini LED TV Pre-order Mechanics (2)

Don’t miss this in-store opportunity to bring the cinema home. Visit your nearest Sony Centre branch and secure the ultimate home entertainment duo before August 3, 2025.

Per DTI Fair Trade Permit No. FTEB-225129 Series of 2025

For the Music: Sony’s WH-1000XM6 Launches in a Celebration of Sound and Style

Sony Philippines proudly announces the arrival of its next-generation noise-canceling headphones the WH-1000XM6, set to launch in a vibrant public event at the Glorietta Activity Center on June 29, 2025.

More than a product launch, this event entitled “For the Music: The WH-1000XM6 Premiere” is a celebration of music, creativity, and cutting-edge technology. Attendees will witness dynamic live performances from a powerful lineup of local music icons including Lola Amour, Syd Hartha, Barbie Almalbis, and Fumiya alongside a fashion-forward showcase with Independent Fashion Designer, Thian Rodriguez, bringing together music, technology, and style in one immersive and unforgettable experience.

WH-1000XM6 - Elevated Technology for a Deeper Listening Experience

The WH-1000XM6 builds on Sony’s legacy of innovation in audio with a powerful site of upgrades over its predecessor, the WH-1000XM5. At its core is the newly developed HD Noise Canceling Processor QN3 paired with the Integrated Processor V2, offering seven times faster real-time noise cancellation performance. With the 12 microphones strategically positioned across the device, the XM6 boasts significantly improved ambient sound clarity and voice isolation for calls, even in challenging environments.

Designed for audiophiles and creators alike, the WH-1000XM6 features a specially redesigned 30mm driver that delivers deeper bass, clearer high frequencies, and a more expensive soundstage. Enhanced with 360 Reality Audio with Headtracking, 360 Upmix for cinematic content, and a 10-band equalizer with custom gaming and background music models, the WH-1000XM6 offers a deeply personalized and spatial listening experience. Additionally, the foldable structure and magnetic enclosure case offer premium portability without compromising on comfort and design.

Call quality is noticeably improved through the use of six AI-based beamforming microphones per earcup, along with Sony’s proprietary noise reduction AI. Battery life remains strong with up to 30 hours ANC on and 40 hours ANC off, now with listen-while-charging support and super quick charge via USB PD.

An Immersive Launch Experience at Glorietta

To celebrate this major product milestone, Sony has curated a day-long event that reflects the sophistication and excitement of the WH-1000XM6. Visitors can explore interactive product demo stations, experience the new WH-1000XM6 in tailored listening zones, and witness firsthand the difference brought by Sony’s latest advancements in noise cancellation, sound quality, and user comfort. Guests who pre-ordered and bought the WH-1000XM6 on-site will have the opportunity to customize their headphones case with free stickers and decals at thebooth. The highly anticipated grand reveal of the WH-1000XM6 will kick off the main program, followed by an engaging brand talk and live interview panel featuring notable changemakers who embody creativity, individuality, and passion for sound.

Adding a cultural pulse to the tech-forward event, the launch will also feature a live fashion x music showcase, where style meets sound in a curated performance series. Acclaimed artists Lola Amour, Syd Hartha, Barbie Almalbis, and Fumiya will take the stage to deliver unforgettable performances, setting the tone for a night dedicated to music lovers and creators. From dynamic audio to artistic expression, the WH-1000XM6 launch is designed to be a complete sensory experience, a true testament to Sony’s message: For the Music.

Join the Celebration - Experience Sound Like Never Before

Be part of the groundbreaking moment in audio innovation as Sony unveils its latest masterpiece — the WH-1000XM6 at the Glorietta Activity Center on June 29, 2025! By signing up, you’ll get exclusive access to the main program, including VIP viewing of the live music performances and fashion show featuring top local artists and trendsetters.

Don’t miss your chance to witness the next era of sound up close. Secure your spot today and be among the first to experience the headphones that redefine silence, clarity, and style

Register now at https://bit.ly/WH-1000XM6Premiere