Sony Philippines Turns Up the Energy with New ULT POWER SOUND Lineup and Star-Studded ULT Squad

Music, style, and powerful sound took center stage as Sony Philippines brought its ULT POWER SOUND experience to life with Beyond the Beat: The Next-Level ULT POWER SOUND Experience, held at COVE Manila, Okada Manila.

Designed as Sony Philippines’ biggest ULT POWER SOUND launch in the country, the event brought together fans and guests across MySony General Admission, Elite, and Platinum tiers, alongside industry guests. 

The event also brought the Sony ULT Squad , with SB19 making their first appearance as the newest addition to the lineup. Joining them are fellow ULT Squad members Maki, KAIA, Jeremy G, A-Team, Carlos Serrano III, David Guison, Angelique Manto-Guison, and Jacqueline Jala, bringing together some of the country’s most exciting artists and personalities.

New ULT Speakers Take Center Stage

The event opened with remarks from Shuhei Sugihara, Sony Philippines’ President and Managing Director, setting the stage for an evening celebrating music and sound. Keira Ambubuyog, Product Marketing Specialist of Sony Philippines, then introduced the latest additions to the ULT POWER SOUND lineup, highlighting Sony’s newest innovations in powerful audio. Arbie Bandiling, Senior Marketing Communications Executive of Personal Audio Systems, followed with the unveiling of the latest ULT Squad Video, introducing the artists and personalities bringing the ULT POWER SOUND experience to life.

The latest lineup features the ULT TOWER 5, ULT TOWER 7, and ULT TOWER MAX, each designed to deliver deeper bass, powerful sound, and party-ready features. Built with newly developed large circular woofers, large capacity speaker cabinets and ULT DUCT, the next generation ULT POWER SOUND series lineup delivers stronger low-frequency bass performance than ever before.

The ULT TOWER MAX delivers the most powerful bass in the ULT POWER SOUND series yet, while the ULT TOWER 7 offers stage-worthy sound in a portable design. The compact ULT TOWER 5 brings impressive bass and karaoke with DJ capabilities to smaller gatherings.

Guests experienced the new lineup firsthand through interactive event zones designed to bring ULT POWER SOUND to life. Step into the Beat combined an arcade-inspired setup, stacked ULT Towers, and a dance pad, while ULT Selfie Club offered a high-energy photo experience. At ULT Cover Star guests styled themselves with ULT Field speakers together with designer pieces from Alser Lumawag. Meanwhile, The Bass District created a nightlife-inspired space for KOLs and VIP guests, while the Karaoke Lounges let the guests step up to the mic and experience the party-ready capabilities of the new ULT lineup.

Meet the Faces of the ULT Squad

The ULT Squad brought together a dynamic mix of Filipino artists, creators, and performers, each bringing their own sound and personality to the celebration. 

The event was hosted by fashion influencer and fellow ULT Squad member, Angelique Manto-Guison, as A-Team opened the show with a high-energy performance, followed by a performance from Carlos Serrano III, whose distinct presence added to the growing lineup. David Guison and Jacqueline Jala also walked the stage showcasing their elevated fashion along with the ULT Models, while Jeremy G added his own musical style to the mix. 

Among the evening’s featuring acts, KAIA brought their youthful energy and contemporary pop sound to the ULT stage, while Maki delivered his signature performance style in a standout set. The night culminated with SB19, making their first appearance as the newest members of the Sony ULT Squad. Their addition brings together Sony’s sound technology and the group’s growing influence in Filipino music, further strengthening the ULT Squad as a platform for artists who continue to shape today’s music culture.

Through the new lineup and its growing roster of talent, Sony continues to bring together sound, style, and self-expression–creating experiences that go Beyond the Beat.

Bring Home the ULT POWER SOUND Experience

The ULT TOWER MAX, ULT TOWER 7, and ULT TOWER 5 are now available at Sony Centres and authorized dealers nationwide.

With bigger bass, bold designs, and experiences made to bring people together, Sony’s latest ULT POWER SOUND lineup is built to turn every moment up a notch. 

Follow Sony Philippines on its official channels for more ULT POWER SOUND experiences, events, and announcements to come.

Go Bigger at Home: Sony BRAVIA 3 II 100” Offers Up to PHP 65,000 Worth of Freebies in Early Bird Promotion

 

Home entertainment gets a major upgrade as Sony Philippines invites consumers to experience their favorite movies, shows, sports, and games on a massive scale with the BRAVIA 3 II 100-inch, now available with an exclusive early bird promotion offering up to PHP 65,000 worth of freebies, including a free soundbar and subwoofer. 

Bigger screen. More immersive entertainment. 

At the heart of the BRAVIA 3 II experience is its impressive 100-inch screen, designed to bring viewers closer to action and make everything from cinematic scenes and live sport gaming more immersive. 

The BRAVIA 3 II is powered by Sony’s 4K Processor X1, which works to deliver detailed images with enhanced clarity and contrast. Its 4K X-Reality PRO technology also helps refine lower-resolution content, while Live Colour Technology produces vibrant and natural-looking colors. 

Complementing its larger display is Sony’s Dynamic Contrast Enhancer, designed to enhance the distinction between bright and dark areas of an image for a more dynamic viewing experience. 

Picture and sound designed to work together 

The BRAVIA 3 II is designed not only to deliver an expansive picture but also to create a more immersive audiovisual experience.

With support for Dolby Vision and Dolby Atmos, compatible content can deliver enhanced visual depth alongside a more enveloping sound experience. The TV’s sound features are designed to complement the on-screen action, making movie nights, concerts, sporting events, and gaming sessions feel more engaging. 

And with the early bird promotion, consumers can take that experience even further with a free soundbar and subwoofer, included as part of the promotional package. 

Make the Biggest Upgrade Even More Rewarding 

For those ready to make a major home entertainment upgrade, the BRAVIA 3 II 100-inch is available at an SRP of PHP 222,299 with a PHP 22,300 cash discount bringing the net cash price to PHP 199,999. 

From August 1 to September 30, 2026, every eligible early bird purchase comes with a free BRAVIA Theatre Bar 7, valued at PHP 41,199 and a BRAVIA Theatre Sub 8, valued at PHP 24,229, for a combined bundle value of PHP 65,648 worth of freebies. Together, the massive screen and enhanced audio setup create a more complete home entertainment experience–brigning bigger visuals, immersive sound, and cinematic entertainment right into the living room. 

The 100-inch BRAVIA 3 II Early Bird Promotion is available through all Sony Authorized channels, both in-store and online. Deliveries may be arranged with the participating dealer. 

Whether it's settling in for a blockbuster movie, catching live sporting events, playing the latest game, or simply enjoying favorite shows with the family, the BRAVIA 3 II 100-inch is built to make every viewing experience feel bigger. 

For complete promotion details, visit: [LINK] 

For full product specifications and more information about the BRAVIA 3 II, visit: https://www.sony.com.ph/bravia/products/bravia-3m2 

Sony Expands its ULT POWER SOUND series Lineup with 3 New Bass-Powered Speakers

 

Sony today unveils three new speakers to its ULT POWER SOUND series: ULT TOWER MAX, ULT TOWER 7 and ULT TOWER 5. Whether you're hosting a party, DJing, dancing or singing karaoke, the new party speakers of ULT POWER SOUND series are designed for music lovers who want to feel every beat and combine deeper bass, higher sound pressure and deep party features to create an unforgettable party experience. 

The new ULT TOWER lineup 

Built around newly developed large circular woofers, large capacity speaker cabinets and ULT DUCT, the next generation ULT POWER SOUND series lineup delivers stronger low-frequency bass performance than ever before. The speakers’ bold new robust and versatile design brings the energy of a live event into any space. 

Co-created with Hip-Hop Sound Creators 

The new ULT TOWER lineup is refined through co-creation with acclaimed hip-hop sound creators, including Grammy-nominated producer Dot Da Genius, award-winning drummer, producer and musical director Daru Jones, record producer, songwriter and DJ Dready, and audio engineer and producer Dennis “ROC.am” Jones. Drawing on insights from these artists and producers, Sony tuned the speakers with their valuable feedback in mind. As a result, the speakers deliver deeper low frequencies, greater impact and clearer vocals, helping listeners connect with the music the way it was meant to be felt. 

Bigger Bass. Bigger Impact. 

Every model features Sony's signature ULT button, with ULT1 and ULT2, plus two new modes – FLAT and LIVE- giving listeners instant access to multiple sound profiles: • ULT1 enhances deep bass for a rich, low frequency sound that makes your heart tremble. 

• ULT2 boosts even greater power, delivering body-to-shaking bass and strong sound pressure. 

• FLAT reproduces music exactly as intended, delivering a true-to-source listening experience. 

• LIVE recreates the spacious feel of a live performance while preserving vocal clarity.

ULT TOWER MAX with Sony’s signature ULT button 

For even more personalisation, the sound can be fine-tuned with Custom EQ in the Sony | Sound Connect app. 

At the heart of the new lineup is Sony's new circular woofer design for the ULT POWER SOUND series lineup. The woofer works alongside the large cabinet volume and ULT DUCT to help each speaker reproduce deeper, more powerful bass with greater authority. 

ULT TOWER MAX with three woofers and the improved ULT DUCT

The ULT TOWER MAX features three woofers — two front-facing and one rear-facing — for powerful bass and sound pressure that can be felt throughout the venue, supported by a high-powered amplifier that delivers up to 2150 watts of output. ULT TOWER 7 delivers powerful bass and sound pressure, with up to 420 watts of output. ULT TOWER 5 delivers impressive bass and sound pressure from a compact design, with up to 300 watts of output. 

360° Party Sound - Powerful Surround Sound that Fills the Room ULT TOWER MAX and ULT TOWER 7 feature 360° Party Sound, projecting powerful audio all around the space so everyone can enjoy clear vocals and powerful bass from virtually any position around the speakers. On the ULT TOWER MAX, four tweeters, mid-range speakers and rear woofer work together to deliver rich, room-filling sound with deep, impactful bass. 

ULT TOWER MAX 

Flexible Placement and Optimized Sound in Any Environment 

Enhanced Sound Field Optimization analyses both speaker placement and surrounding noise levels, then adjusts the overall sound balance across the full frequency range, not just the bass, to maintain clear, balanced sound wherever the party takes place. 

The new range of ULT TOWER speakers also supports flexible positioning, whether placed vertically or horizontally.

ULT TOWER 5 

Built for Parties, DJs and Karaoke 

From casual parties to professional DJ setups, the new ULT TOWER lineup offers flexible connectivity including XLR, RCA and USB-C® connections. 

For larger events, you can connect compatible speakers in a stereo configuration, creating wall-to-wall sound coverage. 

ULT TOWER 7 

New lighting modes makes it easier to switch the mood for different settings. BEAT delivers high-energy lighting synchronized to the rhythm, WAVE creates dynamic ambient effects for social gatherings, and MELLOW offers slower lighting patterns for relaxed listening. 

Karaoke fans can connect Sony's optional ULTMIC14for an optimised vocal experience. Plus, the new Party Chain feature uses Auracast™5 broadcast to connect multiple compatible Sony speakers and synchronise both music and lighting for an unforgettable party experience. 

ULT TOWER 5 with the optional ULTMIC1 

Easier to Move, Easier to Party for Longer 

Designed with portability in mind, the new speakers feature carry handles with a more comfortable grip. ULT TOWER MAX and ULT TOWER 7 also receive upgraded wheels with wider treads, making them easier to move across a variety of surfaces. ULT TOWER 7 and ULT TOWER 5 also feature an IPX4 rating in a vertical position, making them perfect to use outdoors. With up to 30 hours battery life on the ULT TOWER 7 and up to 20 hours on the ULT TOWER 5, you can keep the party going wherever you are. 

ULT TOWER 7 with upgraded wheels 

Supporting the Dance Community Through a Partnership with Red Bull Dance Your Style 

Sony has reached an agreement with Red Bull for sponsorship of Red Bull Dance Your Style 2026. Based on this sponsorship, Sony will support Red Bull Dance Your Style events, including the National Final USA in September 2026 and the World Final in Switzerland in October 2026, as an official wireless speaker partner. Through this partnership, Sony will contribute to the growth and development of the dance community. 

Environment in Mind 

Our products also take the environment into consideration. Approximately 35% of the total plastic used in the ULT TOWER MAX is recycled plastic10, incorporated into multiple parts of the speaker body, while approximately 20% of the total plastic used in each of the ULT TOWER 7 and ULT TOWER 5 is recycled plastic10. This reflects how Sony strives to reduce the environmental impact of our products. 

Pricing and availability 

The ULT TOWER MAX (PHP 88,889), ULT TOWER 7 (PHP 38,889), and ULT TOWER 5 (PHP 22,229) are now available at Sony Centres and authorized dealers nationwide. As part of the launch, customers can also earn 120,000 MySony points by registering these new models for MySony and attaining Platinum membership until September 12, with members gaining access to “Beyond the Beat,” the ULT POWER SOUND launch event happening on September 19 at Okada Manila. 

For more information, visit ULT POWER SOUND series. 

Get Ready to Go Beyond the Beat as Sony Philippines Announces the Next-Level ULT POWER SOUND Experience

Beyond The Beat: The Next Level ULT POWER SOUND Experience

Sony Philippines is turning up the energy with Beyond The Beat: The Next-Level ULT POWER SOUND Experience, the biggest and grandest ULT POWER SOUND launch in the Philippines, happening on September 19, 2026 at COVE Manila, Okada Manila. With General Admission passes already fully claimed, ULT fans who want to experience the event can still upgrade their MySony membership to Elite or Platinum for access to exclusive event areas and premium benefits. 

Bringing together powerful sound, live performances, style, and self-expression, Beyond the Beat invites music lovers to experience Sony ULT in an immersive environment designed to be experienced–not simply watched. 

The highly anticipated event will showcase the latest offerings from the ULT POWER SOUND series, alongside powerful performances from Jacqueline Jala, Angelique Manto, David Gusion, Carlos Serrano III, A-Team, Jeremy G., KAIA, Maki, and the newest member of the Sony ULT Squad, SB19. 

Unlock the ULT Experience with MySony Membership 

General Admission, Elite, and Platinum Access

Access to Beyond the Beat starts with an existing MySony account. MySony Member, Club, Elite, and Platinum account holders are eligible to register for the event, with access and benefits corresponding to their membership tier. 

Platinum members can receive three passes to the Platinum area plus exclusive Sony merchandise, while Elite members can receive two passes to the Elite area. MySony Members and Club members can register for one General Admission pass. 

With General Admission passes seeing strong demand following the event announcement, fans are encouraged to upgrade their MySony membership to Elite or Platinum for access to dedicated event areas and additional membership benefits. 

For those looking to move up their membership tiers, registering eligible ULT POWER SOUND products during the qualifying period from August 1 to September 12, 2026 allows members to earRegister these ULT products for an Access Upgraden points toward a membership upgrade. 

For the complete event mechanics, membership benefits, and registration details, visit this link: https://experience.sony-asia.com/ph/home/eventsdetails?EventID=493

A Next-Level Celebration of Music and Sound 

Beyond the Beat is designed to bring the energy of ULT POWERS SOUND to life through music, performance and immersive experiences. 

Guests can look forward to seeing the Sony ULT Squad, a curated lineup of artists and performers taking the stage, with SB19 making their first appearance as the newest addition to this powerful lineup. 

The newest addition to the ULT Squad, SB19 

The experience will also bring together music and elevated street style, encouraging attendees to express their individuality through the event’s Elevated Street Style dress code. 

From powerful performances to the latest ULT POWER SOUND offerings, Beyond the Beat is set to bring fans closer to the sound, artists, and experiences they love. 

Fans are encouraged to check their MySony membership status, register their eligible ULT POWER SOUND products and upgrade to Elite or Platinum to unlock a more elevated Beyond the Beat experience, 

Stay tuned to Sony Philippines’ official social media channels for more updates. 

#SonyULTBeyondTheBeat #ULTPowerSound #ForTheMusic 

The Future of Color and Sound is Here: Sony Introduces BRAVIA 7 II RGB TV and the BRAVIA Theatre Trio

Sony Electronics Inc. advanced its “Cinema is Coming Home” message with the introduction of two BRAVIA True RGB television, the BRAVIA 7 II TV, as well as the BRAVIA Theatre Trio, a next-generation home audio system engineered to complement large screen cinematic viewing. The combination of TV and the Home Theatre system, driven by Sony’s ongoing commitment to faithfully deliver the creator’s visual and audio intent, completes the ultimate cinematic experience at home. 

The new BRAVIA 7 II is powered by Sony’s proprietary RGB Backlight Master Drive Pro, which precisely controls independently driven red, green, and blue light sources, enabling the new BRAVIA True RGB TV models achieve the largest Color volume ever in Sony’s home TV history, delivering the accurate Color reproduction from wider viewing angle, in bright home environment. 

“Sony has been advancing LED control for over 20 years from our first independent RGB light sources in the Qualia 005 [2004] through our flagship Backlight Master Drive premiering in 2016,” says Yoshihiro Ono, Head of Home Entertainment Business Unit, Sony Corporation. “Our new True RGB represents a breakthrough that combines the precision of individually controlled RGB LEDs with the best aspects of both Mini LED and OLED, giving viewers purer Color, higher brightness, and picture accuracy that holds up in any room.” 

BRAVIA 7 II Features: 

BRAVIA 7 II: A new dimension of Color with True RGB

● First True RGB LED BRAVIA TV: the BRAVIA 7 II, uses independently driven red, green, and blue LEDs for precise color reproduction in bright living room environments. 

● Unprecedented Color Volume: Independent control of RGB LEDs achieves the largest Color volume in Son’s home TV history, delivering high Color gamut, contrast, depth, and beautiful gradation. Powered by Sony’s RGB Backlight Master Drive Pro which drives each LED with high precision, improving brightness, reducing blooming, and producing purer Color than conventional Mini LED displays. 

● Wide Viewing Angles: Independent RGB LED driving and the X-Wide Angle Pro ensure beautiful images and consistent Colors from wide viewing angle. ● Large Screen for Immersive Experience: The BRAVIA 7 II features screen sizes 50 to 98 inches, all sizes maintaining ease of installation and integration. ● Elevated Audio Experience: Full range speakers1 deliver a solid sound while enhancing dialogue clarity with Voice Zoom 3™, powered by AI. Also, our evolved 3D Surround Upscaling expands stereo to wider 3D surround. ● Harmonic Presence: The flagship design integrates effortlessly into any space, featuring a wave textured bezel and a transparent center stand2that creates a floating, cable free look, allowing the screen to serve as décor even when not in use. 

● My Cinema, optimizing picture and sound for film first viewing 

● Ambient Optimization, automatically adapts picture and audio to room condition and viewing position 

● “Studio Calibrated” modes for platforms, including Netflix, Prime Video, and SONY PICTURES CORE (availability varies by region) 

● Support for Dolby Vision®, Dolby Atmos®, DTS:X®, and IMAX® Enhanced 

The result is a viewing experience that maintains creator-intended Color, depth, and detail under real world conditions. 

BRAVIA Theatre Trio 

BRAVIA Theatre Trio: Sony’s flagship model, expands sound far beyond the screen 

The BRAVIA Theatre Trio is a premium wireless theater system crafted for ultra large screens, developed to bring an authentic cinema experience into the home. To capture the passion and craftsmanship of sound creators at the heart of film production, the Trio was created in close collaboration with SPE. Through this partnership, our team gained deep insight into professional sound making, with SPE sound creators involved from the earliest stages to refine every detail. The result is a newly designed three speaker system—optimized front, left, right, and center speakers—that delivers a wide, immersive soundstage and clear dialogue in a space efficient package. Supported by SPE sound creator expertise, the Trio lets you experience at home the immersive sound crafted for film production3. 

“Sound design is integral to the cinematic experience and often drives the visceral impact of a scene,” said Tony Lamberti, Academy Award–nominated sound mixer. “The spatiality of the BRAVIA Theatre Trio is exceptional; it fully envelops you in sound and delivers a truly immersive, cinematic experience in the home.” 

“When we design sound for film, every choice is about guiding what the audience feels in a moment,” said Andrew DeCristofaro, sound designer at SPE. “The BRAVIA Theatre Trio brings that same intention into the home, letting people hear the detail, movement and balance the way we meant it to be experienced.” 

Sony’s 360 Spatial Sound Mapping technology (360SSM) generates up to 24 phantom speakers to create a wide, cinematic sound field that envelops listeners from every direction. Developed with insights from SPE, the technology is informed by an in-depth study of professional studio acoustics and the listening environments used in film production. By creating both direct sound and the natural reflections characteristic of cinemas, 360SSM transforms a room into an immersive audio space using only the existing speaker layout. The result is a multidimensional sound field that feels as though numerous speakers are placed throughout the room, faithfully conveying the depth, positioning, and nuance intended by filmmakers. 

With a newly added high performance USB Type C microphone, the BRAVIA Theatre Trio delivers enhanced measurement accuracy and effortless, precise room calibration, creating immersive sound perfectly tuned to any space

BRAVIA Theatre Trio supports Dolby Atmos, DTS:X, and IMAX Enhanced for compatible content and can be expanded with optional subwoofers and rear speakers6including dual subwoofer configurations7. 

Other Update 

Direct Connect allows compatible BRAVIA TVs to pair directly with optional wireless subwoofers and wireless rear speakers, without requiring a soundbar, enabling simple setups for deeper bass and more expansive surround when paired with the TV’s impressive speaker system

Direct Connect: Easily enhance the bass and surround sound 

Sustainability & Accessibility 

Our TVs use recycled materials across the body, internal parts, and remote, including Sony original SORPLAS™. Additionally, the entire True RGB lineup benefits from power efficient RGB LED control by RGB Backlight Master Drive Pro. 

A new inclusive remote control9improves accessibility through narration friendly design and tactile clarity. 

Availability 

The BRAVIA 7 II and BRAVIA Theatre Trio are now available in the Philippines. 

For more information, please visit: 

BRAVIA 7 II: https://www.sony.com.ph/bravia/products/bravia-7m2 

BRAVIA Theatre Trio: https://www.sony.com.ph/home-theatre-sound-bars/products/bravia-theatre-trio