Sony Philippines Brings the Wedding Industry’s Top Creatives Together at the Manila Wedding Masterclass

 

My Sony Members gathered for Sony’s Manila Wedding Masterclass

Sony Philippines has set the stage for the biggest wedding-focused event date with the Manila Wedding Masterclass which took place at Enderun Events, Taguig. Exclusively for My Sony members, the masterclass marks a milestone for the local wedding community–becoming the first-ever Sony event to unite all Sony Alpha professionals specializing in weddings in one immersive experience.

Sony Alpha Professionals Industry leaders in Wedding Storytelling with Sony Philippines

Created for wedding photographers, videographers, and hybrid shooters, the Sony’s Manila Wedding Masterclass is designed to mirror the pace, pressure, and beauty of a real wedding day. Through structured talks, live shooting sessions, and hands-on gear experience, Sony reinforces its commitment to empowering creatives–while rewarding My Sony members with access to premium, member-only events.

A welcome address from Sony Philippines’ President and Managing Director, Mr. Shuhei Sugihara, setting the time for a full-day deep dive into wedding storytelling. Attendees are then introduced to Sony’s imaging philosophy and wedding-focused innovations, with a spotlight on the Sony Alpha 7 V, a camera built to keep up with fast-moving, once-in-a-lifetime moments.

At the core of the masterclass are the industry leaders who have shaped modern wedding storytelling in the Philippines featuring the country’s top wedding storytellers: Jaja Samagiego, Jason Magbanua, Jiggie Alejandrino, Pilar Bonnin, and Sherard Yu. All proud Sony users, they offered insights into the art and technicalities of capturing weddings where every moment counts in a panel discussion. 

Jaja Samaniego leads an engaging session to create meaningful wedding imagery

Social media has reshaped how couples envision their weddings, but according to renowned wedding photographer Jaja Samaniego: “For me, social media isn't always a bad thing. It’s opened up more ideas, inspiration, and opportunities for us to collaborate with clients. Just like architects, we build each visual story around our couples.” she shared, emphasizing how wedding storytelling is built around understanding emotions and connecting with clients to bring out authentic moments.

Jason Magbanua demonstrates real-time editing techniques for Same Day Edit videos

Celebrated wedding videographer and visual storyteller Jason Magbanua noted that while online trends can sometimes pressure couples to follow what they see, the key lies in focusing on what genuinely reflects their story. “I create wedding films in a style that is true to who I am, and naturally, I attract clients who connect with that vision. Being firm in your creative voice is what makes the work meaningful for the audience.”

Jiggie Alejandrino shares lighting techniques for weddings or pre-nup shoots

Meanwhile, respected photographer and lighting specialist Jiggie Alejandrino highlighted the balance between personal style and client needs. “Clients hire you based on your creative style, but every couple is different. I make sure to give them what they want first, and then I experiment after. At the end of the day, I’m not doing this for myself–I’m capturing the day for the couple who trusts me.”

Sherard Yu leads a live demonstration on filming couple wedding scenes

Renowned wedding videographer Sherard Yu also highlighted the capabilities of Sony’s latest mirrorless cameras “As a hybrid shooter, the Sony α7 V has the best features similar to Sony α1 II. As a hybrid shooter, I am confident that I can take both photos and videos well using this.” When asked about his thoughts on wedding trends, “I think that it allows us to experiment a bit more as the process does evolve over time, and yet the essence is still the same for weddings. You just have to learn how to adapt with the technology that comes with it.”

Pilar Bonnin discusses bridal portrait techniques 

As a specialist in wedding portraits, Pilar Bonnin also shared her advice on how she keeps her ideas fresh and avoid repetition: “Step outside the genre you’re doing and get into something else. It inspires and intrigues you to fuel the flame again. As for me, since I can’t paint, I take pictures. I study lighting and other creative portraits. At the end of the day, I think you owe it to the couple so try to snap out of it and have a conversation that will inspire you.” said Pilar. “Be humble and learn. Never stop learning.”

After the discussion, participants immerse themselves in the Touch and Try sessions, experiencing realistic wedding scenarios across two setups. Indoors, Sherard Yu demonstrates capturing cinematic wedding videos, while Jason Magbanua leads a hands-on session on directing and editing techniques for wedding filmmaking. Outdoors, Jaja Samaniego led a natural light and storytelling setup at the Atrium Façade, while Jiggie Alejandrino focused on lighting, composition, and elegant portrait creation at the Fountain Area. The garden setup with Pilar Bonnin explored a fine-art, emotive approach to portraits, allowing participants to practice in lifelike wedding environments using Sony cameras and lenses.

The Touch and Try sessions were designed to give participants hands-on experience, offering real-life scenarios and practical techniques that they can apply with their own clients. Each station showcased a unique approach to wedding storytelling, guided by the Sony Alpha Professionals and wedding industry leaders.

My Sony Members practice their skills during the Touch and Try session

Sony Philippines also announced this year’s contest giveaways where participants can join and share their favorite event highlights and behind-the-scenes moments for a chance to win premium Sony gear, including the Sony FE 24-70mm F2.8 GM II and a G Master Premium Kit, along with special prizes from partner brands Benro, Epson, Gutek, Hollyland, and Nanlite.

Connecting wedding storytellers from Metro Manila, the Manila Wedding Masterclass stands as a defining moment for Sony Philippines’ wedding intiatives–bringing together education, inspiration, and appreciation in one landmark event for the wedding photography and filmmaking community.

Sony ignites BGC with ULT Power Sound: Vibe Live - A Celebration of Ultimate Sound, Bold Style, and Filipino Talent

   Sony Philippines Executives 

                                     
The BGC Amphitheater came alive last August 2 as Sony Philippines turned an ordinary Saturday into an electrifying playground of music, fashion, and powerful sound . The ULT Power Sound: Vibe Live brought together local talent, streetwear culture, and Sony’s newest audio innovations in an experience that proves ultimate sound is more than just what you hear – it’s what you feel.

ULT Power Sound VIbe Live: A Fusion of Beats and Bold Statements 
From the moment the gates opened, guests were immersed in the vibe with photo moments at the ULT Wall and first dibs on Sony ULT Power Sound’s newest lineup. To officially kick off the show, Sony Philippines’ President and Managing Director, Mr. Shuhei Sugihara, underscored the brand's commitment to pushing audio experiences further for a generation that wants music 
wherever they go. Mr. Kentaro Imamura, Sony Philippines’ Marketing Director, also shared the brand’s commitment to pushing boundaries in immersive audio together with Sony’s campaign For The Music. 

Sony Philippines President and Managing Director - Mr. Shuhei Sugihara

Sony Philippines Marketing Director - Mr. Kentaro Imamura

Mr. Arbie Bandiling, Sony PH’s Senior Product and Marketing Communications Executive for Personal Audio Systems, then took the spotlight to share the story behind the new ULT Power Sound series – a lineup made for culture, community, and bass you can feel in your chest. A high-energy teaser video gave guests a taste of what was about to drop. 

Sony Philippines’ Senior Product and Marketing Communications Executive - Mr. Arbie Bandiling 
Proving that powerful sound pairs best with bold style, the runway came alive with a fashion show with internet personalities and ULT squad members Jacqueline Jala, David Guison, and Angelique Manto, featuring pieces from standout local names like Strong Village, SUOT.NATIN, and DBTK – merging streetwear edge with Sony’s immersive vibe.

                              ULT  Squad Fashion Show 

Dance powerhouse A-Team delivered an electrifying performance that hyped the crowd for the big reveal, unveiling the ULT Power Sound series consisting the ULT Tower 9, ULT Tower 9 AC, ULT Field 5, ULT Field 3 and ULT Mic alongside the ULT Squad, a fresh roster of ambassadors who bring music, style, and self-expression together. Carlos Serrano III kept the energy flowing with a special routine before the live music took over.

                   Dance Hip-Hop Powerhouse A-Team electrified the stage with their performance 

Singer Jeremy G serenaded the crowd with his newest song “Parking Lot”, showcasing his immersive musical identity alongside the new ULT lineup. P-pop sensation, KAIA embodied ULT Power Sound series’ bold presence with their vocals and choreography. Breakthrough 
OPM artist Maki closed the live performances with his hit songs including “Dilaw” and “Kahel na Langit” that resonated with the event’s celebration of youth, emotion, and sound.
   Maki brought the house down with his performance of his hit songs 

The ULT Power Sound Line: Ultimate Sound Anywhere 
The event's main highlight was Sony’s new generation of portable speakers and audio gear. The flagship ULT Tower 9 (₱52,199) made its mark as a statement piece for any party – delivering massive, club-level bass and dynamic LED lighting that turns any space into an instant dance floor. Including a built-in battery, splash resistance, and a sleek design, it’s ready to bring the party outdoors or keep the music going anywhere, long after midnight. The ULT Tower 9 AC (₱39,999) offers the same powerful audio, bold lighting, and striking form factor, designed for those who prefer a plugged-in setup at home, ideal for condo living or dedicated entertainment spaces that demand unstoppable sound.

Content Creators get to try the new SONY ULT Power Sound Line 

Designed for music that moves with you, the ULT Field 5 (₱19,999) is a rugged portable speaker made for adventures. With punchy bass, wide sound dispersion, and water-resistant body make it the ultimate outdoor companion – complete with an adjustable shoulder strap that makes it as stylish to carry as it is functional. Meanwhile, the compact ULT Field 3 (₱10,999) proves that powerful bass doesn’t need to stay indoors. Small enough to toss in your bag but loud enough to start a party wherever you land, it also comes with the same versatile strap, turning everyday moments into spontaneous parties wherever you go, 
Rounding out the lineup is the ULT Mic (₱9,999) – the perfect partner for karaoke nights with friends. With clear vocal pickup, fun echo effects, and seamless pairing, it’s designed to work best with ULT speakers but can also connect easily to other speakers with a mic input, so anyone can step up and own the spotlight anywhere. 
Bring Home the Power – Now Available 
The full ULT Power Sound series is now available in Sony Centres and authorized dealers nationwide. Whether you’re setting up for your next house party, heading out for an adventure, or hosting an impromptu karaoke session, the ULT lineup is ready to deliver deep, powerful sound that moves with you.
To discover the ULT Power Sound experience, visit these links: 
● ULT Tower 9 - https://www.sony.com.ph/wireless-speakers/products/ult-tower-9 ● ULT Tower 9 AC - https://www.sony.com.ph/wireless-speakers/products/ult-tower-9ac ● ULT Field 5 - https://www.sony.com.ph/wireless-speakers/products/ult-field-5 ● ULT Field 3 - https://www.sony.com.ph/wireless-speakers/products/ult-field-3 ● ULT Mic - https://www.sony.com.ph/wireless-speakers/products/ultmic1 

For more details: www.sony.com.ph. 

Sony Philippines Unveiled WH-1000XM6 in a Grand celebration of Sound, Style, and Innovation

 

Sony Philippines executives, partners, performers, and creatives gather onstage to celebrate the successful launch of the WH-1000XM6.

Sony Philippines turned up the volume and took center stage with the highly anticipated launch of the WH-1000XM6, the latest evolution in Sony’s industry-leading noise-canceling headphone series. Held at Glorietta Activity Center, the immersive event welcomed music lovers, tech enthusiasts, lifestyle influencers and fashion-forward creators to a full-day celebration that redefined what it means to listen in style.

Globally renowned for its relentless pursuit of innovation, Sony continues to push boundaries in audio technology, creating products that bridge lifestyle, creativity, and performance. During the launch, Sony Philippine’s President and Managing Director, Mr. Shuhei Sugihara highlighted Sony’s global direction toward designing technology that enhances everyday living. “Sony is not just a retail electronics company but a Creative Entertainment Company. With technology and innovation, we aim to unleash KANDO in several business units such as gaming, electronics, music, movie, and imaging sensor production” Mr. Sugihara also reiterated Sony’s commitment to integrate innovation and entertainment to create products and experiences that tap into emotions.

Mr. Shuhei Sugihara speaks on Sony’s vision for innovation and lifestyle

Followed by Mr. Kentaro Imamura, Marketing Director of Sony Philippines, who focused on the design philosophy behind the WH-1000XM6. “For The Music is an audio branding campaign to bring people closer to the music they love while also supporting the Filipino Music Scene” said Mr. Imamura, “The WH-1000XM5 is a trend-leader and status symbol that tapped into the Gen Z market. As an innovator in the world of tech, Sony continues to evolve its line up with the launch of the new WH-1000XM6 ” Both executives highlighted the WH-1000XM6 as a product that meets the needs of modern users–offering not just sound performance, but comfort, intelligence, and style.

Mr. Kentaro Imamura highlights Sony’s commitment to sound innovation

The WH-1000XM6: A New Benchmark in Personal Audio

At the heart of the launch was the Sony WH-1000XM6, the latest evolution of the brand’s acclaimed 1000X series. The ceremonial reveal, marked by a high-energy dance performance by the award-winning A-Team dance crew, known for their precision and electrifying stage presence, as they unveil a larger-than-life installation of the WH-1000XM6 headphone. This welcomed the guests to a product that merges industry-leading noise cancellation, immersive audio quality, and enhanced ergonomic design. With its longer battery life of 30 hours, adaptive sound control, and sleeker, more lightweight form, the WH-1000XM6 has been engineered for today’s on-the-go professionals, creators, and music enthusiasts.

A-Team brings dynamic choreography to the grand reveal of WH-1000XM6

Sony Philippines unveils the larger-than-life WH-1000XM6 installation

A Celebration of Music and Creative Expression

Beyond the technical introduction, the event offered a dynamic program that seamlessly blended music and fashion. Japanese artist and influencer FuMi opened the celebration with a charismatic performance that energized the crowd. 

FuMi kicks off the event with an energetic set

He was followed by syd hartha, whose soulful alt-R&B sound created a more introspective mood through songs like “Damdamin” and “Tila-tala”. Her performance was paired with the first fashion segment: a casual, indie-inspired collection that reflected her laid-back, expressive style.

syd hartha delivers a soulful performance of her hit songs

Later in the program, Barbie Almalbis took the stage, delivering iconic OPM hits like “Overdrive” and “When I met you”. Her performance set the tone for a fashion segment inspired by early 2000s alt-pop rock–featuring throwback denim, bold prints, and vintage silhouettes. It was a reminder of how sound and style can complement each other across generations.

Barbie Almalbis charms the crowd with her iconic hits

The final performance came from Lola Amour, whose high-energy set included tracks like “Dance with My Mistakes”, “Misbehave” and their award-winning single “Raining in Manila” Their youthful and vibrant sound aligned perfectly with closing the fashion show collection–a funk, groove-filled display of bold, expressive looks by renowned stylist Thian Rodriguez. The styling choices aligned with Sony’s campaign message: The WH-1000XM6 is a seamless blend of performance and style.

Models styled by Thian Rodriguez

Lola Amour wraps up the WH-1000XM6 launch with a powerful finale 

Everyday Experiences with the WH-1000XM6

Adding depth to the program was a moderated interview segment hosted by Aiyana Perlas, featuring notable personalities such as Janina Manipol, Iggy Miranda, James Deakin, Coach Abby Maravilla, syd hartha and Lola Amour. The conversation explored how the WH-1000XM6 has become more than just a pair of headphones, but an essential part of their lifestyle.

Brand talk sessions featuring the ambassadors of Sony PH WH-1000XM6 Iggy Miranda, Janina Manipol, James Deakin, Coach Abby Marvilla, syd hartha, and Lola Amour

For fashion and lifestyle icons Janina and Iggy, the WH-1000XM6 effortlessly blends into their aesthetic, and fast-paced routines, proving that style and sound can coexist without compromise. “I love that the WH-1000XM6 adapts to every sound around me, these headphones don't just cancel noise, they elevate the whole experience.” said Janina. Tech personalities James and Coach Abby highlighted the headphone’s intelligent features and superior noise-cancelling technology, emphasizing how it elevates focus and performance both on-the-go and in everyday work environments. Coach Abby mentioned that “When I’m wearing my WH-1000XM6, distractions are not a problem. With the QN3 processing technology, the noise reduction with this series just got better.”  Meanwhile, artists syd hartha and Lola Amour praised the WH-1000XM6 for its studio-grade clarity, sharing how it helps them stay in tune with creativity–whether performing, producing, or simply finding inspiration in quiet moments.

Testimonials from creators like Jude Tech Talk, Duekneel, Sophia Camero, and Joaquin Tiu added further perspective, especially around long-term wear comfort, usability, and how the WH-1000XM6 serves as both functional tech and a personal statement. Their insights highlighted just how deeply the product resonates with diverse users across fashion, music, and content creation.

Creators strike a pose after sharing their WH-1000XM6 stories on their everyday lives

To complete the experience, guests were invited to explore a series of interactive stations. The Touch & Try Booth allowed attendees to test the WH-1000XM6’s adaptive features in real time, while activity corners such as the Blind Vendo Machine, Claw Game, and DIY Case Customization Booth added layers of interactivity and brand engagement. Prizes included exclusive Sony merchandise and products, creating a tangible connection between the product and the overall experience. Guests stayed into the evening enjoying curated Sony music playlists and free-roam access to experiential zones, bringing the brand’s For the Music narrative full circle.

Guests trying out the WH-1000XM6 at the Touch & Try Booth

The Sony WH-1000XM6 is now available nationwide at all Sony Centres and authorized retailers for PHP 27,999.00. Designed to offer superior sound and seamless lifestyle integration, it redefines what consumers can expect from premium headphones in both form and function.