Sony ignites BGC with ULT Power Sound: Vibe Live - A Celebration of Ultimate Sound, Bold Style, and Filipino Talent

   Sony Philippines Executives 

                                     
The BGC Amphitheater came alive last August 2 as Sony Philippines turned an ordinary Saturday into an electrifying playground of music, fashion, and powerful sound . The ULT Power Sound: Vibe Live brought together local talent, streetwear culture, and Sony’s newest audio innovations in an experience that proves ultimate sound is more than just what you hear – it’s what you feel.

ULT Power Sound VIbe Live: A Fusion of Beats and Bold Statements 
From the moment the gates opened, guests were immersed in the vibe with photo moments at the ULT Wall and first dibs on Sony ULT Power Sound’s newest lineup. To officially kick off the show, Sony Philippines’ President and Managing Director, Mr. Shuhei Sugihara, underscored the brand's commitment to pushing audio experiences further for a generation that wants music 
wherever they go. Mr. Kentaro Imamura, Sony Philippines’ Marketing Director, also shared the brand’s commitment to pushing boundaries in immersive audio together with Sony’s campaign For The Music. 

Sony Philippines President and Managing Director - Mr. Shuhei Sugihara

Sony Philippines Marketing Director - Mr. Kentaro Imamura

Mr. Arbie Bandiling, Sony PH’s Senior Product and Marketing Communications Executive for Personal Audio Systems, then took the spotlight to share the story behind the new ULT Power Sound series – a lineup made for culture, community, and bass you can feel in your chest. A high-energy teaser video gave guests a taste of what was about to drop. 

Sony Philippines’ Senior Product and Marketing Communications Executive - Mr. Arbie Bandiling 
Proving that powerful sound pairs best with bold style, the runway came alive with a fashion show with internet personalities and ULT squad members Jacqueline Jala, David Guison, and Angelique Manto, featuring pieces from standout local names like Strong Village, SUOT.NATIN, and DBTK – merging streetwear edge with Sony’s immersive vibe.

                              ULT  Squad Fashion Show 

Dance powerhouse A-Team delivered an electrifying performance that hyped the crowd for the big reveal, unveiling the ULT Power Sound series consisting the ULT Tower 9, ULT Tower 9 AC, ULT Field 5, ULT Field 3 and ULT Mic alongside the ULT Squad, a fresh roster of ambassadors who bring music, style, and self-expression together. Carlos Serrano III kept the energy flowing with a special routine before the live music took over.

                   Dance Hip-Hop Powerhouse A-Team electrified the stage with their performance 

Singer Jeremy G serenaded the crowd with his newest song “Parking Lot”, showcasing his immersive musical identity alongside the new ULT lineup. P-pop sensation, KAIA embodied ULT Power Sound series’ bold presence with their vocals and choreography. Breakthrough 
OPM artist Maki closed the live performances with his hit songs including “Dilaw” and “Kahel na Langit” that resonated with the event’s celebration of youth, emotion, and sound.
   Maki brought the house down with his performance of his hit songs 

The ULT Power Sound Line: Ultimate Sound Anywhere 
The event's main highlight was Sony’s new generation of portable speakers and audio gear. The flagship ULT Tower 9 (₱52,199) made its mark as a statement piece for any party – delivering massive, club-level bass and dynamic LED lighting that turns any space into an instant dance floor. Including a built-in battery, splash resistance, and a sleek design, it’s ready to bring the party outdoors or keep the music going anywhere, long after midnight. The ULT Tower 9 AC (₱39,999) offers the same powerful audio, bold lighting, and striking form factor, designed for those who prefer a plugged-in setup at home, ideal for condo living or dedicated entertainment spaces that demand unstoppable sound.

Content Creators get to try the new SONY ULT Power Sound Line 

Designed for music that moves with you, the ULT Field 5 (₱19,999) is a rugged portable speaker made for adventures. With punchy bass, wide sound dispersion, and water-resistant body make it the ultimate outdoor companion – complete with an adjustable shoulder strap that makes it as stylish to carry as it is functional. Meanwhile, the compact ULT Field 3 (₱10,999) proves that powerful bass doesn’t need to stay indoors. Small enough to toss in your bag but loud enough to start a party wherever you land, it also comes with the same versatile strap, turning everyday moments into spontaneous parties wherever you go, 
Rounding out the lineup is the ULT Mic (₱9,999) – the perfect partner for karaoke nights with friends. With clear vocal pickup, fun echo effects, and seamless pairing, it’s designed to work best with ULT speakers but can also connect easily to other speakers with a mic input, so anyone can step up and own the spotlight anywhere. 
Bring Home the Power – Now Available 
The full ULT Power Sound series is now available in Sony Centres and authorized dealers nationwide. Whether you’re setting up for your next house party, heading out for an adventure, or hosting an impromptu karaoke session, the ULT lineup is ready to deliver deep, powerful sound that moves with you.
To discover the ULT Power Sound experience, visit these links: 
● ULT Tower 9 - https://www.sony.com.ph/wireless-speakers/products/ult-tower-9 ● ULT Tower 9 AC - https://www.sony.com.ph/wireless-speakers/products/ult-tower-9ac ● ULT Field 5 - https://www.sony.com.ph/wireless-speakers/products/ult-field-5 ● ULT Field 3 - https://www.sony.com.ph/wireless-speakers/products/ult-field-3 ● ULT Mic - https://www.sony.com.ph/wireless-speakers/products/ultmic1 

For more details: www.sony.com.ph. 

Sony Philippines Unveiled WH-1000XM6 in a Grand celebration of Sound, Style, and Innovation

 

Sony Philippines executives, partners, performers, and creatives gather onstage to celebrate the successful launch of the WH-1000XM6.

Sony Philippines turned up the volume and took center stage with the highly anticipated launch of the WH-1000XM6, the latest evolution in Sony’s industry-leading noise-canceling headphone series. Held at Glorietta Activity Center, the immersive event welcomed music lovers, tech enthusiasts, lifestyle influencers and fashion-forward creators to a full-day celebration that redefined what it means to listen in style.

Globally renowned for its relentless pursuit of innovation, Sony continues to push boundaries in audio technology, creating products that bridge lifestyle, creativity, and performance. During the launch, Sony Philippine’s President and Managing Director, Mr. Shuhei Sugihara highlighted Sony’s global direction toward designing technology that enhances everyday living. “Sony is not just a retail electronics company but a Creative Entertainment Company. With technology and innovation, we aim to unleash KANDO in several business units such as gaming, electronics, music, movie, and imaging sensor production” Mr. Sugihara also reiterated Sony’s commitment to integrate innovation and entertainment to create products and experiences that tap into emotions.

Mr. Shuhei Sugihara speaks on Sony’s vision for innovation and lifestyle

Followed by Mr. Kentaro Imamura, Marketing Director of Sony Philippines, who focused on the design philosophy behind the WH-1000XM6. “For The Music is an audio branding campaign to bring people closer to the music they love while also supporting the Filipino Music Scene” said Mr. Imamura, “The WH-1000XM5 is a trend-leader and status symbol that tapped into the Gen Z market. As an innovator in the world of tech, Sony continues to evolve its line up with the launch of the new WH-1000XM6 ” Both executives highlighted the WH-1000XM6 as a product that meets the needs of modern users–offering not just sound performance, but comfort, intelligence, and style.

Mr. Kentaro Imamura highlights Sony’s commitment to sound innovation

The WH-1000XM6: A New Benchmark in Personal Audio

At the heart of the launch was the Sony WH-1000XM6, the latest evolution of the brand’s acclaimed 1000X series. The ceremonial reveal, marked by a high-energy dance performance by the award-winning A-Team dance crew, known for their precision and electrifying stage presence, as they unveil a larger-than-life installation of the WH-1000XM6 headphone. This welcomed the guests to a product that merges industry-leading noise cancellation, immersive audio quality, and enhanced ergonomic design. With its longer battery life of 30 hours, adaptive sound control, and sleeker, more lightweight form, the WH-1000XM6 has been engineered for today’s on-the-go professionals, creators, and music enthusiasts.

A-Team brings dynamic choreography to the grand reveal of WH-1000XM6

Sony Philippines unveils the larger-than-life WH-1000XM6 installation

A Celebration of Music and Creative Expression

Beyond the technical introduction, the event offered a dynamic program that seamlessly blended music and fashion. Japanese artist and influencer FuMi opened the celebration with a charismatic performance that energized the crowd. 

FuMi kicks off the event with an energetic set

He was followed by syd hartha, whose soulful alt-R&B sound created a more introspective mood through songs like “Damdamin” and “Tila-tala”. Her performance was paired with the first fashion segment: a casual, indie-inspired collection that reflected her laid-back, expressive style.

syd hartha delivers a soulful performance of her hit songs

Later in the program, Barbie Almalbis took the stage, delivering iconic OPM hits like “Overdrive” and “When I met you”. Her performance set the tone for a fashion segment inspired by early 2000s alt-pop rock–featuring throwback denim, bold prints, and vintage silhouettes. It was a reminder of how sound and style can complement each other across generations.

Barbie Almalbis charms the crowd with her iconic hits

The final performance came from Lola Amour, whose high-energy set included tracks like “Dance with My Mistakes”, “Misbehave” and their award-winning single “Raining in Manila” Their youthful and vibrant sound aligned perfectly with closing the fashion show collection–a funk, groove-filled display of bold, expressive looks by renowned stylist Thian Rodriguez. The styling choices aligned with Sony’s campaign message: The WH-1000XM6 is a seamless blend of performance and style.

Models styled by Thian Rodriguez

Lola Amour wraps up the WH-1000XM6 launch with a powerful finale 

Everyday Experiences with the WH-1000XM6

Adding depth to the program was a moderated interview segment hosted by Aiyana Perlas, featuring notable personalities such as Janina Manipol, Iggy Miranda, James Deakin, Coach Abby Maravilla, syd hartha and Lola Amour. The conversation explored how the WH-1000XM6 has become more than just a pair of headphones, but an essential part of their lifestyle.

Brand talk sessions featuring the ambassadors of Sony PH WH-1000XM6 Iggy Miranda, Janina Manipol, James Deakin, Coach Abby Marvilla, syd hartha, and Lola Amour

For fashion and lifestyle icons Janina and Iggy, the WH-1000XM6 effortlessly blends into their aesthetic, and fast-paced routines, proving that style and sound can coexist without compromise. “I love that the WH-1000XM6 adapts to every sound around me, these headphones don't just cancel noise, they elevate the whole experience.” said Janina. Tech personalities James and Coach Abby highlighted the headphone’s intelligent features and superior noise-cancelling technology, emphasizing how it elevates focus and performance both on-the-go and in everyday work environments. Coach Abby mentioned that “When I’m wearing my WH-1000XM6, distractions are not a problem. With the QN3 processing technology, the noise reduction with this series just got better.”  Meanwhile, artists syd hartha and Lola Amour praised the WH-1000XM6 for its studio-grade clarity, sharing how it helps them stay in tune with creativity–whether performing, producing, or simply finding inspiration in quiet moments.

Testimonials from creators like Jude Tech Talk, Duekneel, Sophia Camero, and Joaquin Tiu added further perspective, especially around long-term wear comfort, usability, and how the WH-1000XM6 serves as both functional tech and a personal statement. Their insights highlighted just how deeply the product resonates with diverse users across fashion, music, and content creation.

Creators strike a pose after sharing their WH-1000XM6 stories on their everyday lives

To complete the experience, guests were invited to explore a series of interactive stations. The Touch & Try Booth allowed attendees to test the WH-1000XM6’s adaptive features in real time, while activity corners such as the Blind Vendo Machine, Claw Game, and DIY Case Customization Booth added layers of interactivity and brand engagement. Prizes included exclusive Sony merchandise and products, creating a tangible connection between the product and the overall experience. Guests stayed into the evening enjoying curated Sony music playlists and free-roam access to experiential zones, bringing the brand’s For the Music narrative full circle.

Guests trying out the WH-1000XM6 at the Touch & Try Booth

The Sony WH-1000XM6 is now available nationwide at all Sony Centres and authorized retailers for PHP 27,999.00. Designed to offer superior sound and seamless lifestyle integration, it redefines what consumers can expect from premium headphones in both form and function.

Sony Philippines Issues Public Warning Regarding Online Scams Involving BRAVIA TVs

Sony Philippines is issuing an urgent public advisory regarding a surge in online scams targeting consumers with fraudulent offers related to BRAVIA televisions. These scams involve unauthorized individuals or groups falsely claiming to represent Sony, offering discounted BRAVIA TVs through an unverified survey link in exchange for personal information and bank

details.

Sony Philippines strongly advises the public to exercise caution and vigilance when encountering online offers related to BRAVIA TVs and other Sony products. Sony Philippines will never and will NOT ask the public of their personal information and bank details via links.

Sony Philippines urge the public to report potential scam posts to the appropriate platforms.

We are committed to ensuring a safe and trustworthy shopping experience.

For any inquiries or concerns, please contact Sony Philippines Customer Care at https://web.sony-asia.com/ph/contact-us/

Sony Exhibits at CES® 2025

Sony Group Corporation (“Sony”) is exhibiting at CES® 2025, taking place in Las Vegas, Nevada, from Tuesday, Jan. 7 (PST), under the theme “Creative Entertainment Vision,” the long-term vision for where Sony wants to be in 10 years.

Hiroki Totoki, President, COO and CFO of Sony Group Corporation took the stage at Sony’s press conference held on Monday, Jan. 6. Together with a diverse array of speakers, he introduced a number of foundational initiatives leading towards Sony’s “Creative Entertainment Vision” including new solutions that enable creative freedom such as a new vehicle processing system, and the latest solutions for spatial content creation. In addition to introducing initiatives in the field of anime to expand the fan community, Sony also highlighted projects for turning game IP into visual works, co-creation with music artists, and new location-based entertainment experiences as measures to expand the world of game IP from multiple perspectives. Among them, the production of an anime series based on thegame “Ghost of Tsushima: Legends,” the launch of a new manga app “Crunchyroll Manga,” and the release month for the drama series “The Last of Us” season 2 were announced.

Additionally, with guest speaker Roger Goodell, Commissioner of the US National Football League, Sony shared the latest developments in the evolution of sports entertainment. In addition, Sony Honda Mobility also unveiled its EV “AFEELA 1,” for which it will begin accepting orders from 2025, as an example of mobility innovation.

Totoki closed the press conference by emphasizing that Sony’s “Creative Entertainment Vision” involves creators, partners and Sony colleagues working together, to create infinite realities for everyone that will spark imaginations and generate a boundless sense of Kando.

Sony’s press conference at CES 2025 can be viewed on its official YouTube channel: URL: https://www.youtube.com/watch?v=IV95SMpTW-M

Press Conference speakers (In order of appearance)

● Hiroki Totoki (President, COO and CFO, Sony Group Corporation)

● Neal Manowitz (President and COO, Sony Electronics Inc.)

● Roger Goodell (Commissioner, National Football League)

● Yasuhide Mizuno (Representative Director, Chairperson and CEO, Sony Honda Mobility Inc.)

● Jonny Slow (CEO, Pixomondo)

● Thaisa Yamamura (Head of XR Business Development, Sony Electronics Inc.)

● Atsuhiro Iwakami (President, Aniplex Inc.)

● Rahul Purini (President, Crunchyroll)

● Ravi Ahuja (President and CEO, Sony Pictures Entertainment)

● Asad Qizilbash (Head of PlayStation Productions)

● Ashley Brucks (President, Screen Gems)

● Neil Druckmann (Studio Head and Head of Creative, Naughty Dog)

Booth Overview

Dates: Tuesday, Jan. 7 to Friday, Jan. 10, 2025

Main Exhibits

Based on its “Creative Entertainment Vision,” the long-term vision for where Sony wants to be in 10 years, the exhibition will focus on the latest technologies and initiatives to unleash the creativity of creators and maximize the value of IP. The booth is structured around the three phases of Sony’s Creative Entertainment Vision: “Creativity Unleashed,” “Boundaries Transcended,” and “Narratives Everywhere.” It also features an artistic expression of the future of creation Sony envisions, in which content is born and expanded through co-creation between creators.

● New Vehicle Processing System that Utilizes Virtual Production: “PXO AKIRA”

This exhibit introduces “PXO AKIRA” for the first time, a new cutting-edge system that transforms the traditional method of shooting vehicles, by enhancing safety, reducing costs, and maximizing creative freedom. PXO AKIRA combines an advanced robotic camera crane with a custom-built motion platform, LED volume technology and an integrated digital twin tool to deliver an all-in-one solution for filming vehicles using Virtual Production in any setting. Additionally, the exhibit will showcase a 3D reconstruction tool that perfectly complements PXO AKIRA, offering the capability to capture real-world environments and transform them into immersive, 3D digital backgrounds.

● “XYN™” Integrated Software and Hardware Solution Designed to Support the Creation of Spatial Content

Sony Corporation announced today the launch of “XYN™,” an integrated software and hardware solution designed to support the creation of spatial content. Leveraging unique technologies in imaging, sensing, and display, “XYN” employs proprietary algorithms to accurately capture and reproduce objects, human motion, and backgrounds in real-world spaces, enabling efficient reproduction in a 3D Computer Graphics (CG) production environment and facilitating the construction of flexible workflows. Attendees can experience products and solutions currently under development at the booth.

For more information on Sony Corporation’s press release and the concept video, visit: Press release: https://www.sony.net/corporate/information/news/202501/25-001E/ Concept video: https://youtu.be/WPBmlGIiAOE

● LEGO® Horizon Adventures™ Brings the Music of mxmtoon Alive

LEGO® Horizon Adventures™ is a playful and light-hearted story inspired by the world of Horizon and made fully out of LEGO elements. Its theme song, written and produced by mxmtoon, further extends the Horizon franchise in an innovative way, whereby a teaser of the music video will be released at CES. The video leverages assets produced for the game by using Epic Games' Unreal Engine to expand the game into animated content.

This project is an amazing collaboration with mxmtoon’s music that crossed the creativity of multiple teams, including Guerrilla, The LEGO Group, Pixomondo, and Sony. At the booth, visitors will be able to play the game and get a sneak peek of the music video, as well as to watch the behind-the-scenes that highlights the creative and production process.

● Experience based on the theme “Demon Slayer: Kimetsu no Yaiba Infinity Castle” Aniplex Inc. is a comprehensive entertainment company with a wide range of businesses operating worldwide, including the planning and production of video and music works, primarily in the area of animation; game planning and development; theatrical production and distribution; and the planning, production and sales of merchandise.

At the booth, visitors can engage in experiences the themed around the anime series Demon Slayer: Kimetsu no Yaiba, which is based on the manga by Koyoharu Gotoge published under SHUEISHA's JUMP COMICS and has over 150 million copies in publication. The animation production is by ufotable. The exhibit will include a photo booth that recreates the poster for the movie Demon Slayer: Kimetsu no Yaiba Infinity Castle, the first in a trilogy of films that will be released in theaters worldwide in 2025.

●Immersive Location-based Entertainment Concept based on “The Last of Us”

Sony is exploring ways to expand the value of content IP by developing a proof-of-concept for location-based entertainment with various technologies such as video, audio, and haptics to provide creators with new avenues for expression. At the booth, this future immersive entertainment concept features the suspenseful action-adventure game “The Last of Us” with high-definition video, 3D sounds and olfactory technologies.

The exhibition is also being presented on the online platform "Sony Square." URL: https://square.sony.com/ces2025/

Images from Sony at CESⓇ 2025 can be downloaded here.

For details of the announcement regarding “AFEELA 1,” please visit the Sony Honda Mobility website: https://www.shm-afeela.com/en/