Globe launches #GoGIVEYourHeart Challenge to mobilize GenZ support for local communities

 Globe launched #GoGIVEYourHeart Challenge, its first TikTok for Good campaign in the Philippines,  turning social media engagement into real-world impact through digital generosity.

The challenge puts a spotlight on GoGIVE, Globe Prepaid’s digital advocacy feature accessible via GlobeOne app, where customers opt in to join the program and earn “hearts” by simply using their data.

To encourage participation, Globe created a branded filter on Tiktok that allows netizens to flash their best hand hearts as a digital act of giving.

Each post using the custom effect and the #GoGIVEYourHeart hashtag becomes a metaphorical nudge to earn and donate hearts to their desired communities via GoGIVE.

“We are proud to be featured on TikTok for Good. This campaign offers a fun and purposeful way for young Filipinos to take part in the movement and give back by being online,” said Givielle Florida, Globe Prepaid Business Head.

Vanessa Brown, Director of Business Development for  APAC at TikTok added: “TikTok for Good harnesses the power of creativity, discovery, community and authentic expression to inspire  communities to drive meaningful, positive and lasting change. Our partnership with Globe for the #GoGIVEYourHeart Challenge empowers our Filipino TikTok community to rally support and raise awareness for causes close to their hearts, achieving real-world impact both on and beyond TikTok.”

The campaign is promoted by Team Globe of Good ambassadors, including ABS-CBN Star Magic talents Alora Sasam, Ericka Padilla, and Gillian Vicencio, Rise Artists Studio’s Kerwin King, celebrated theater actor Reb Atadero, and internet sensation Doc Adrian Insigne.

Among the beneficiaries are:

• Philippine Eagle Foundation - supports wildlife conservation and protects the critically endangered Philippine eagle

• Project PEARLS - empowers women in Tondo through digitally-enabled livelihood

• Philippine Animal Welfare Society (PAWS) - provides shelter and medical treatment for stray animals

• Philippine General Hospital Foundation -  boosts public healthcare services through digital tools and internet connectivity

• World Vision -  promotes digital education access for underserved Filipino students

Once the target number of hearts is reached by each non-government organization (NGO), they will receive the support pledged by Globe.

“Our partnership with TikTok reflects our belief that even small online actions can lead to positive change when people come together with the best intentions,” said Yoly Crisanto, Globe Chief Sustainability and Corporate Communications Officer. 

TikTok for Good, TikTok's global social impact content program, connects and inspires a global community to unlock the power of creativity to rally support, raise awareness, and drive positive change for causes they care about the most. 

 

To join, open TikTok and search for #GoGIVEYourHeart, use the branded effect, flash your hand heart, and post your video. Be part of the #GoGIVEYourHeart Challenge and turn simple digital habits into real acts of giving.

BeWell Levels Up Health Retail with the Halo Effect of TikTok Shop

Rising from a trusted leader in health supplements to a powerhouse in social commerce, BeWell has embraced digital transformation to meet the evolving needs of consumers. By launching new products exclusively on TikTok Shop before retail distribution, the brand maximizes online engagement while building anticipation for offline availability. This digital-first approach has not only strengthened its e-commerce presence but also created a halo effect, where heightened online visibility directly drives in-store demand. Through strategic bundling, strong affiliate engagement, and daily live selling, BeWell continues to redefine the future of health retail.

The Halo Effect: Online Visibility Boosts Offline Sales

BeWell's strong digital push on TikTok Shop has boosted its offline sales, with consumers actively searching for its products in major drugstores after discovering them through TikTok Shop’s live selling sessions. Shoppers frequently use screenshots from live streams as references when purchasing in physical stores, demonstrating the powerful offline impact of online visibility. This growing demand proves how TikTok Shop’s interactive features can directly influence in-store sales, reinforcing BeWell’s position as a top health brand.

"For many Filipinos, the path to better health begins online, where they seek information, engage with content, and build trust before making a purchase. TikTok Shop has enabled us to be part of this decision-making journey, positioning BeWell not just as a product, but as a trusted presence in their wellness routine. When consumers walk into stores looking for BeWell after discovering it online, it reaffirms how digital visibility translates into real-world demand, strengthening our impact both online and offline," said Lance Cheng, CEO of BeWell Nutraceuticals Corp.

Strategic Assortment Drives Higher Sales and Brand Expansion

BeWell initially faced a challenge of lower average order value (AOV) compared to its category peers. To address this, the brand introduced well-curated bundle offers, gradually increasing AOV from ₱114 to ₱285. While its top-performing SKUs were initially in the Kids Vitamins segment, BeWell strategically pivoted to highlight its adult supplement range, particularly BeWell Zinc Protect. This shift, supported by exclusive TikTok Shop-only bundles and content adjustments, resulted in a +25% increase in BeWell Zinc Protect sales in Q4 2024.

These efforts contributed to BeWell’s overall growth, with a +16% increase in Gross Merchandise Value (GMV) in the second half of 2024 compared to the first half, solidifying its success on TikTok Shop and beyond.

Live Selling and Affiliate Marketing Drive Growth

BeWell has leveraged TikTok Shop’s live selling capabilities to drive consumer engagement and conversions. The brand maintains an extensive daily live schedule from 8 AM to 5 PM, complemented by a strong network of in-house affiliates who stream live directly from BeWell’s office. This strategy has been instrumental in sustaining growth, with a +11% quarter-over-quarter increase in live room gross profit margin (GPM) and a +35% rise in live enter room rates.

The brand’s strong commission-based affiliate program has further expanded its reach, empowering a growing community of sellers who actively promote BeWell’s product range. Combined with consistent investments in Live Shopping Ads (LSA) and Video Shopping Ads (VSA), these initiatives have strengthened BeWell’s dominance in the health category.

"Through our live selling and affiliate partnerships on TikTok Shop, consumers can engage with BeWell in a more interactive and informative way, ensuring they find the right products to support their daily wellness needs. This seamless integration of digital and physical retail reinforces BeWell’s commitment to making quality health products readily available whenever and wherever they are needed,” added Lance Cheng, CEO of BeWell Nutraceuticals Corp.

Exclusive Online Launches First, Before Retail Rollout

BeWell’s commitment to digital-first strategies extends to product launches, with every new product debuting exclusively on TikTok Shop before becoming available in retail stores. This approach has successfully built anticipation and driven initial demand, ensuring that by the time products hit offline shelves, they already have a dedicated consumer base searching for them.

Through consistent participation in TikTok Shop’s Brand Fiesta campaigns and sustained investments in paid ads, BeWell has achieved a +12% quarter-over-quarter increase in Shop Ads revenue in Q4 2024. With a 5-star shop experience score on TikTok Shop, the brand continues to lead in delivering quality products and a seamless shopping experience.

“BeWell has demonstrated how a health brand can thrive in social commerce by making wellness more accessible and engaging. Through TikTok Shop’s interactive features like live selling, affiliate marketing, and exclusive online launches, they’ve created a shopping experience that feels both seamless and community-driven,” said Franco Aligaen, Marketing Lead of TikTok Shop Philippines. “This approach strengthens online sales while amplifying offline demand, proving that digital-first strategies have a lasting impact beyond the screen.”

For more updates and exclusive deals, visit BeWell's official TikTok Shop page.

Year on TikTok 2024: A Little Creativity Sparks a Lot of Impact

 

TikTok Shop Powers Mega Prime Foods’ Journey to Elevate Filipino Family Meals

In every Filipino kitchen, Mega Prime Foods has been a staple, providing affordable and nutritious products for generations. Through its partnership with TikTok Shop, the brand is elevating this commitment by enhancing its e-commerce presence.

By leveraging TikTok Shop’s ACE Indicator System, which focuses on Assortment, Content, and Empowerment, Mega Prime Foods has been able to expand its reach and elevate its presence in the e-commerce landscape, offering Filipino families greater access to its wide range of products.

Strengthening Brand Presence through TikTok Shop

Since launching on TikTok Shop in 2023, Mega Prime Foods has achieved a 150% increase in product views and a 95% boost in overall engagement through the platform's integrated tools. With a diverse assortment of affordable, ready-to-cook meals and canned goods, the brand has successfully reached a broader audience. TikTok Shop’s unique ability to merge entertainment with commerce has allowed Mega Prime Foods to engage consumers authentically, transforming ordinary shopping experiences into memorable moments.

“TikTok Shop has been instrumental in helping us expand our product range and reach more Filipino households. With the help of the platform, we’ve been able to align our goals with a focused strategy that combines product variety, engaging content, and continuous improvement,” shared Marvin Tiu Lim, Chief Growth and Development Officer of Mega Prime Foods.

Broadening Product Range and Accessibility for Filipino Families
TikTok Shop’s support has enabled Mega Prime Foods to expand its product line by 20%, with new offerings like premium canned vegetables and ready-to-cook meals catering to the evolving needs of Filipino consumers. The platform has allowed the brand to introduce limited-edition bundles and exclusive offers that have led to a 30% increase in sales during special promotions.

Mega Prime Foods' ACE strategy emphasized the importance of Assortment, ensuring that new and exciting products are regularly introduced. This has helped families across the Philippines access nutritious meal options without compromising on quality or budget.

Connecting with Consumers through Dynamic Content

Mega Prime Foods' strategic use of TikTok Shop's content creation tools have garnered the brand stronger connections with its consumers. Cooking demonstrations, meal prep tutorials, and product showcases led to a 25% rise in interaction rates. In collaboration with local influencers, the brand also created engaging content that resonated with families looking for affordable meal solutions.

“TikTok Shop has empowered us to connect with our customers on a deeper level. The platform’s focus on content creation has allowed us to not only showcase our products but also inspire families to cook nutritious meals together,” added Tiu Lim.

Leveraging TikTok Shop’s Data Insights for Strategic Growth

By leveraging TikTok Shop’s Empowerment tools and analytics, Mega Prime Foods made data-driven decisions that enhanced their product offerings and marketing strategies. These insights enabled the brand to optimize ad campaigns that resulted in a 40% higher conversion rate and refine product launches to better align with customer preferences.

According to Franco Aligaen, Marketing Lead of TikTok Shop Philippines, “At TikTok Shop, we believe in empowering brands like Mega Prime Foods to flourish in the digital age. We're proud to have helped them transform how Filipino families experience food, making healthy eating not just affordable, but also fun and interactive.”

Sustaining Growth through Innovation and Consumer Empowerment

Looking ahead, Mega Prime Foods is poised for sustained growth as it continues to harness TikTok Shop’s robust tools and insights. With a focus on expanding its product range and reaching more consumers through engaging content, the brand is determined to uphold its promise of making nutritious, budget-friendly meals accessible to Filipino families.

As Mega Prime Foods continues to innovate and adapt to the evolving digital landscape, its partnership with TikTok Shop remains pivotal. By leveraging its tools and insights, the brand is dedicated to enriching Filipino family dining experiences with affordable and nutritious meal options that resonate with the community.

 

TikTok Shop Kicks Off 11.11 Paskong Panalo Sale, Empowers Holiday Shopping and Business Growth

 

As the holiday season approaches, TikTok Shop is set to bring the holiday spirit to life with its much-anticipated 11.11 Paskong Panalo Sale, bringing the joy of the season to consumers and businesses alike. With the upcoming 11.11 and 12.12 Mega Sales, TikTok Shop continues to solidify its position as the preferred platform for holiday shopping by offering exclusive discounts, free shipping, and a unique approach to e-commerce that blends entertainment with smart shopping practices.

"We're excited to celebrate the holiday season with our 11.11 Paskong Panalo Sale and give our customers an experience that goes beyond just finding great deals," said Franco Aligaen, Marketing Lead of TikTok Shop Philippines. "Our aim is to enhance the holiday shopping experience by creating a dynamic space where consumers can discover authentic and quality products in a way that's engaging, interactive, and accessible."

Delivering Exceptional Value for Holiday Shoppers

Running from November 5-11, the 11.11 Paskong Panalo Sale will offer a range of offers to help shoppers maximize their holiday purchases:

1. Tipid-O-Clock Live Vouchers Up to ₱ 1,111 – Available during specific times, these vouchers provide significant savings on a variety of products, giving shoppers a chance to get more for less.

2. 100% Free Shipping Nationwide – Customers can enjoy free shipping across the country, making holiday shopping more accessible and convenient for everyone.

3. ₱ 11 Branded Deals – Branded items will be priced at just ₱ 11, offering unbeatable value and allowing shoppers to score incredible deals.

These initiatives are supported by the platform's #TikTokShopSmart campaign, which is designed to educate and empower customers to make smarter online shopping decisions. With tips on identifying trusted sellers, comparing products, and checking reviews, the program ensures that shoppers can navigate the holiday sales period with confidence. This approach reflects TikTok Shop's commitment to not only offer great deals but also to build a community of informed and savvy consumers.

Empowering Business Growth During the Holiday Season

Beyond the benefits for consumers, the 11.11 Paskong Panalo Sale provides a significant opportunity for businesses, especially local sellers and MSMEs, to reach a wider audience. The platform continues to play a pivotal role in the digital transformation of Filipino businesses, offering tools and features that help sellers optimize their presence and increase sales during high-traffic periods.

Through live selling events, interactive content, and creator partnerships, TikTok Shop helps brands connect with customers in meaningful ways, transforming holiday shopping into an immersive experience. This blend of e-commerce and entertainment is a unique differentiator for TikTok Shop, allowing businesses to engage potential buyers in real-time, showcase products, and build more authentic customer relationships.

"Supporting local businesses, especially MSMEs, is a top priority for us," said Aligaen. "Our platform is designed to give these sellers the visibility and tools they need to thrive, even in a competitive holiday sales environment. We're not just offering a marketplace; we're offering a launchpad for growth."

Unleashing the Joy of Holiday Shopping on TikTok

As TikTok Shop embarks on this festive journey with the 11.11 Paskong Panalo Sale, it reaffirms its commitment to redefining the holiday shopping experience. With exclusive offers, educational initiatives, and a focus on empowering local businesses, TikTok Shop is poised to create a vibrant ecosystem where buyers and sellers thrive together.

“Every holiday season brings a unique opportunity for connection and celebration, and we want to be at the forefront of that experience,” said Aligaen. “We believe that shopping should be more than just a transaction—it should be an enjoyable experience filled with discovery and excitement. By harnessing the power of community, creativity, and convenience, we are making holiday shopping accessible and delightful for everyone.”

TikTok Shop invites everyone to join in the celebration, explore unique offerings, and embrace the joy of discovery during this special time of year.

Wellness Whispers’ Journey: Building a Wellness Brand on TikTok Shop

In the ever-evolving landscape of health and wellness, Wellness Whispers has emerged as a standout example of how digital innovation can drive substantial growth. Founded by celebrity mom, podcast host, and entrepreneur Dani Barretto, this Filipino brand is revolutionizing the wellness sector with products designed to enhance daily well-being, from soothing winter melon milk tea to immunity-boosting pomelo juice. By tapping into TikTok Shop’s dynamic platform, Wellness Whispers has expanded its market reach and set new standards for consumer engagement and digital sales.

“We started Wellness Whispers with a vision to offer products that cater to the wellness needs of our customers,” said Dani Barretto, CEO and Owner. “TikTok Shop has been instrumental in turning that vision into reality. The platform’s innovative tools have allowed us to connect with a broader audience and deliver our wellness solutions in a way that resonates deeply with consumers.”

The integration of TikTok Shop’s features into Wellness Whispers’ strategy has been nothing short of transformative. Embracing the platform’s live streaming capabilities and promotional tools, the brand has experienced significant growth, including a remarkable 183% increase during the 8.8 sale. This success story reflects a broader trend where digital platforms are reshaping how businesses connect with consumers and drive sales.

Harnessing the Power of Live Streaming and Promotions

At the core of Wellness Whispers’ success is its strategic use of TikTok Shop’s live streaming feature. By hosting engaging live sessions, Dani Barretto has been able to interact directly with viewers, showcase the brand’s products, and offer exclusive deals. These live interactions have led to a substantial 107% month-over-month growth in live GMV (Gross Merchandise Value) for 2024. The impact of this approach is evident in the impressive sales figures, with live sessions contributing over $171,000 to the brand’s total GMV year-to-date.

“Our live streaming efforts have proven to be a game-changer for us,” Barretto added. “It’s not just about selling products; it’s about creating an engaging and informative experience for our customers. This has helped us build a stronger relationship with our audience and significantly boost our sales performance.”

Innovative Digital Strategies Drive Growth

Wellness Whispers has also adeptly utilized TikTok Shop’s promotional tools to enhance its market presence. During the May 29-31 Payday sale, the brand offered significant discounts, including up to 30% off on Wellness Whispers Sets and exclusive bundles featuring movie tickets and freebies. These promotions were crucial in driving consumer interest and increasing sales.

The brand’s exclusive bundles and flash deals contributed to a notable increase in product sales, with over 40,500 units sold year-to-date. Additionally, Wellness Whispers achieved an overall GMV of $171,000 in 2024, with video GMV contributing $12,000. The brand’s targeted promotions and flash deals were instrumental in achieving these results, underscoring the effectiveness of TikTok Shop’s tools in driving sales and engagement.

"TikTok Shop has been more than just a platform for us; it has been a catalyst for growth. It taught me how to market my brand and myself effectively, boosting my confidence to scale our business. I believe TikTok Shop is a platform where anyone can thrive, and our success with Wellness Whispers is a testament to that potential. As we continue to innovate and grow, we are excited about the future and the endless possibilities that lie ahead,” concluded Barretto.

Future Prospects and Continued Innovation

Wellness Whispers remains committed to evolving within the digital landscape, with plans to further expand its presence on TikTok Shop. The brand's achievements so far demonstrate the opportunities that digital platforms offer for business growth and customer engagement.

“TikTok Shop is dedicated to empowering creator-entrepreneurs and emerging brands like Wellness Whispers,” said Franco Aligaen, Marketing Lead, TikTok Shop Philippines. “Our platform offers robust tools and support to help new businesses grow and connect with their audience. By leveraging features like live selling and targeted promotions, we enable these businesses to establish a strong market presence and drive meaningful engagement. We look forward to seeing how Wellness Whispers and others continue to thrive and innovate on TikTok Shop.”

This 9.9, customers can look forward to exclusive bundle deals on their wellness products, including Duo, Trio, and Complete Sets, with exciting freebies such as tumblers and more. Shoppers will also enjoy a 30% discount on orders with a minimum spend of ₱399, up to a maximum discount of ₱299. Visit Wellness Whispers on TikTok Shop to discover these deals and continue your journey toward better well-being. Enjoy TikTok Shop's 9.9 All-Out Shopping Sale until today!

Must-Follow TikTok LIVE Creators: Your Guide to the Best in Real-Time Entertainment

Craving real-time entertainment? Just grab your phone and dive into stellar performances on TikTok. TikTok LIVE gives Filipino creators the perfect platform to showcase their talents and connect with viewers in real time. Not only do you get to witness their incredible skills, but you also see the raw, authentic versions of these performers, fostering genuine connections.

Here’s a look at some of the top LIVE creators captivating audiences with their unique content and inspiring journeys.

(from left) Ryssi Avila, Kristina Paner, Sean Felix, Jeanne Pauline and Mary Reyes

The Idol Who Found a New Stage

Ryssi (@imryssi)

Followers: 1.9M

Social media personality and Philippine Idol Season 2 runner-up Rosalie Avila, better known as Ryssi, has leveraged TikTok LIVE to showcase her musical talents. With her passion for singing and a dream to provide a better life for her son, Ryssi's journey on TikTok has been nothing short of transformative. 

“TikTok LIVE opened doors I never thought possible. It showcased my talent and gave me recognition, not only winning the hearts of the judges but also the support of an incredible fan base,” says Ryss. Through TikTok LIVE, she was able to reach a wider audience and connect with fans in real-time. 

Winning first place in the LIVE FEST Community Highlight Awards was a pivotal moment for Ryssi. It opened doors to international opportunities, proving that TikTok LIVE can be a launchpad for bigger dreams. “I've met a lot of people who love and support me. Being a single parent and breadwinner, TikTok LIVE has made a huge impact on my life. This journey has not only allowed me to fulfill my dreams but has given me the means to provide a better future for my son, Angel. I can give him the education and opportunities I never had growing up.,” she says.

80s Pop Icon Turned TikTok LIVE Diva

Kristina Paner (@tinapaner71)

Followers: 305.1K

Veteran singer and actress Kristina Paner, widely known as Tina Paner, proves talent is timeless.  The icon of the '80s and early '90s is still entertaining fans from different generations, as she brought her passion for performing to TikTok LIVE. Having gained fame at the age of 9 with her song "Sana" and making her acting debut on Sinasamba Kita at the age of 10, Tina Paner became popular on TV shows and films like Musmos Pa Si Boss and That's Entertainment, while also advancing her music career with hits like Tamis ng Unang Halik.

With a career spanning four decades, Tina Paner now inspires her fans by sharing her music and stories in real time on TikTok LIVE. Her heartfelt interactions have fostered a dedicated community, making her sessions a comforting space for many. “There are many moments created by fans that are deeply etched in my heart, and that's why I want to stay here [on TikTok] and enjoy the time spent with all my fans,” Tina shares.

The Authentic Artist Who Strums His Way into Hearts

Sean Felix (@seanfelixofficial)

Followers: 174K

Sean Felix, the lead singer of a band and a contestant on Sing Galing, infuses his TikTok LIVE sessions with authenticity and heartfelt emotion. With his guitar in hand, Sean connects with his audience through music that resonates on a deep level.

His journey began in September 2021, when he started posting singing videos just for fun. The positive response from viewers encouraged him to try going LIVE on TikTok, and he was soon captivated by the sense of community and connection he found.

“TikTok LIVE all comes down to authenticity. I've always believed in staying true to myself and my sound. Playing the guitar while singing allows me to convey emotion in a way that feels genuine to me,” he shares. His rapid rise during a TikTok LIVE showdown demonstrated the power of genuine talent and support of his followers.

The Shy Girl Who Blossomed on TikTok

Jinjinpau (@jinjinpau)

Followers: 74.6K

Not all performers start out confident, and Jeanne Pauline, known as Jinjinpau on TikTok, was no exception. Initially shy, it took a lot of courage and a few pep talks for her to finally share her talent with the world. With her family’s encouragement, Jinjinpau started her TikTok LIVE journey. Overcoming her initial shyness, she has blossomed into a confident and inspiring creator, known for her LIVE streams that blend music, positivity, and heartfelt connections with her viewers.

“Livestreaming on TikTok has helped me come out of my shell. I used to be quite shy, but knowing I can touch the hearts of people during my livestreams has been incredibly empowering,” she shares.

As a freelance artist, Jinjinpau shares her music and the things that bring her joy through TikTok live streaming. She goes live on weekdays through Saturday, welcoming song requests from her audience.

Rising to the top in the Gimme the Mic competition and being nominated for LIVEstreamer of the Year were defining moments for Jinjinpau. These achievements fueled her passion for sharing her talents, bringing joy to her growing audience.

The Resilient Dreamer Who Turned Challenges into Triumphs

Ohmariya (@ohmariya)

Followers: 52.8K

“It's astonishing how a simple decision to start LIVE-streaming on TikTok can lead to such life-changing opportunities," says content creator Mary Reyes or Ohmariya. Faced with financial challenges and a difficult decision to abandon plans to work abroad, Ohmariya turned to TikTok LIVE as her saving grace. Starting with simple family sing-alongs, she has grown her platform into a source of inspiration, using her earnings to renovate her home and improve her family's life.

Ohmariya's TikTok LIVE journey is a testament to resilience and hope. Her perseverance paid off, allowing her to transform her living situation and continue to inspire others with her story.

More than entertainers, these LIVE creators are genuine storytellers, musicians, and dreamers who have found a new stage on TikTok. Their journeys inspire their audiences, proving that talent combined with real-time connections can lead to life-changing opportunities. Follow these creators for a dose of entertainment, authenticity, and inspiration.

Monde Nissin Boosts Digital Success with TikTok Shop

 Monde Nissin Corporation, a household name in the Philippines for over 40 years, has elevated its iconic food brands to new digital heights by partnering with TikTok Shop. As part of TikTok's roster of Filipino brands, Monde Nissin's impressive growth on the platform underscores the transformative potential of e-commerce and social media in empowering local businesses.

Monde Nissin is celebrating 45 years of bringing good food to tables around the world and is renowned for brands such as Lucky Me!, SkyFlakes, Fita, Nissin Biscuits, Monde, M.Y. San Grahams, and Quorn meat-free products. The company joined TikTok Shop in January 2023, and launched its first livestream event in June 2023. Since then, Monde Nissin has harnessed TikTok Shop's innovative tools and vibrant community to achieve notable results.

"Joining TikTok Shop has been a transformative step for Monde Nissin. It’s not just about expanding our digital footprint, but about engaging with a new generation of consumers in a dynamic, interactive environment. By integrating entertainment and commerce, TikTok Shop has enabled us to drive sales and deepen brand loyalty in ways that traditional platforms could not offer," said Shellane Dy, Activation & Ecomm Head.

Meeting Consumer Demand with Competitive Offers

During TikTok's 7.7 Shopping Sale, Monde Nissin saw double digit growth in Total Gross Merchandise Value (GMV) compared to its previous campaign. This success can be attributed to the brand's strategic use of TikTok Shop's Assortment, Content, and Empowerment (ACE) Indicator System.

In order to meet its diverse consumer needs, Monde Nissin ensured its most popular products were available and competitively priced. In addition, by offering exclusive discounts on popular items, the brand positioned itself as a top choice for value-conscious shoppers.

A key part of this strategy was ensuring high-demand stock-keeping units (SKUs), such as Lucky Me! flavors were well-stocked. This careful inventory management, combined with attractive offers, led to GMV uplift for Lucky Me! during the 7.7 sale, with specific SKUs ranking in the top 40 on the platform.

In addition to Lucky Me!, Monde Nissin also saw substantial growth across other product lines on TikTok Shop. M.Y. San Happy Time Assortment Biscuits achieved an increase in GMV, while the Nissin brand experienced a surge compared to the previous campaign. These results are a testament to the effectiveness of Monde Nissin’s assortment strategy in capturing consumer interest and driving sales across multiple product categories.

Engaging Consumers Through Livestreaming and Influencer Collaborations

In the Content pillar, Monde Nissin's approach was both ambitious and effective. The brand conducted over 24 hours of livestreaming during the 7.7 sale, utilizing multiple TikTok Shop Partners (TSPs) and in-house resources across four accounts. This extensive live presence resulted in a triple digit increase in livestreaming growth compared to the previous campaign. Monde Nissin also leveraged a network of Key Opinion Leaders (KOLs) and partnered with mid-tier and large creators, contributing to its total GMV during the event.

"Livestreaming on TikTok Shop has allowed us to connect with our customers in real time, offering them exclusive deals and engaging them directly with our brand story. This platform has redefined how we interact with our audience," said Shellane Dy.

Leveraging Campaigns and Tools for Growth

Monde Nissin also saw significant results by consistently participating in TikTok Shop's campaigns, including the "Buy Local, Shop Local" program of the platform. The brand was nominated and featured as "Brand of the Day," and utilized Customer Relationship Management (CRM) tools to attract new customers with targeted vouchers during campaign days. With a strategic focus on limited ad spending, Monde Nissin increased its ads GMV with a Return on Ad Spend (ROAS) of 30.

This success highlights Monde Nissin’s effective use of TikTok Shop’s features and demonstrates how the platform’s combination of social engagement and commerce is influencing the digital marketplace. By facilitating innovative connections between brands and audiences, TikTok Shop provides insights for local businesses adapting to the evolving digital landscape.

"Monde Nissin's impressive performance on our platform highlights the power of TikTok Shop's unique blend of social engagement and e-commerce innovation. Our platform is designed to help brands connect with audiences in meaningful ways, and Monde Nissin's success is a testament to how our tools and features can drive real results. We're excited to continue supporting local brands as they navigate the evolving digital landscape and achieve their growth objectives," said Niks Fojas, Category Lead for FMCG at TikTok Shop.

TikTok Shop Partners with L'Oréal for Digital Beauty Academy in the Philippines

TikTok Shop and L'Oréal are joining forces to advance the Digital Beauty Academy, an initiative designed to empower aspiring beauty entrepreneurs across the Philippines. Now in its second year, the program builds on the successes of its inaugural run in Quezon City, with this year's expansion to Makati City. This collaboration integrates L'Oréal’s extensive beauty education with TikTok Shop’s dynamic social commerce platform, creating new opportunities for participants

(From left to right): TikTok Shop Philippines Marketing and Communications Lead Franco Aligaen, TikTok Philippines Country Head for Brand and Mid Market Partnerships Paolo David, SPARK! Philippines Executive Director Maica Teves, Makati City Mayor Abby Binay, and L’Oréal Philippines Corporate Affairs Head Krhizzy Pasigan together with the Digital Beauty Academy participants. 

The Digital Beauty Academy provides comprehensive beauty training and social commerce education, equipping participants with essential skills in beauty, grooming, and personal care while integrating effective strategies for leveraging TikTok and TikTok Shop for business growth. The initiative is designed to empower women from diverse backgrounds, enhancing their socio-economic status and creating opportunities for growth and success within the beauty industry.

"L’Oréal together with TikTok Shop Philippines recognizes the transformative power of beauty in driving positive societal transformations. The expansion of L'Oréal Digital Beauty Academy in Makati and Quezon City, amongst the bustling cities in the Philippines, signifies a significant step towards a more inclusive future. By the end of the year, over 1800 Makati residents are set to gain access to fundamental beauty and digital commerce tools, aving the way for enhanced economic opportunities through beauty among Filipinos", shares Yannick Raynaud, Managing Director of L’Oréal Philippines.

Running from August to December, the Digital Beauty Academy will conduct six sessions focused on content creation, social commerce strategies, and the effective use of TikTok Shop to market and sell beauty products. 

The curriculum includes an introduction to TikTok and TikTok Shop, livestreaming essentials, and best practices in content creation. Participants will also have the opportunity to engage with TikTok creators and industry experts, gaining valuable insights and practical skills to enhance their entrepreneurial endeavors.

TikTok Philippines Country Head for Brand and Mid Market Partnerships Paolo David

“We are thrilled to partner with L'Oréal to bring the Digital Beauty Academy to life. This initiative perfectly aligns with TikTok's mission to democratize access to digital platforms and provide opportunities for growth and empowerment,” said Paolo David, Country Head for Brand Growth and Partnerships at TikTok. “Through this program, we aim to equip participants with the skills and tools they need to thrive in the digital economy, while also supporting local communities and fostering inclusive growth.”

Looking ahead, TikTok Shop and L'Oréal are exploring opportunities to expand the Digital Beauty Academy and continue their collaboration. Future phases of the program will aim to reach even more aspiring entrepreneurs, further broadening its impact and extending its reach.

From Home Kitchen to Nationwide Success: The Story of Cley’s Food Products and TikTok Shop

 What began as a labor of love in a home kitchen has blossomed into a thriving success story for Cley’s Food Products, a brand known for its innovative crab paste. Founded by Mia Velasco-Reyes, Cley’s Food Products started as a small home-based business, focusing on a single product—Mia’s unique crab paste recipe. Little did she know, this humble venture would evolve into a powerful testament to resilience and digital innovation, all thanks to the transformative impact of TikTok Shop.

The TikTok Shop Revelation

In October 2022, Mia discovered TikTok Shop—a moment she describes as a revelation. Before this discovery, Cley’s Food Products struggled with low sales, fulfilling only a handful of orders daily. However, once the brand embraced TikTok Shop, everything changed. “We’ve gone from fulfilling one or two orders a day to handling thousands,” Mia proudly shared. The platform enabled Cley’s to increase sales by an astonishing 60-70%, making it possible to ship products nationwide.

Growth Through TikTok Shop’s ACE Indicator System

Cley’s success is not just about increased orders; it’s about strategic growth. A significant part of this growth is due to TikTok Shop’s ACE Indicator System. The ACE system—standing for Assortment, Content, and Empowerment—has allowed Cley’s to optimize its product offerings, enhance content creation, and participate in empowering campaigns and advertisements.

For instance, during the recent 6.6 sale, Cley’s offered a 30% discount on its popular crab paste, resulting in a 16% increase in gross merchandise value (GMV). Additionally, by aligning product assortments with market trends, such as introducing a chicken pastil variation, Cley’s has managed to stay ahead in a competitive market.

Content and Campaigns: The Backbone of Cley’s Strategy

Content has played a pivotal role in Cley’s TikTok Shop strategy. The brand has partnered with over 18,000 Key Opinion Leaders (KOLs) and engaged in live selling sessions, significantly boosting brand awareness and sales. These efforts have collectively driven 49% of the brand’s GMV. “Through the help of affiliates, live selling, and short videos, we’ve been able to introduce our products to a broader audience,” Mia explained.

Cley’s has also benefited from participating in TikTok Shop’s Buy Local, Shop Local campaign. This initiative, along with strategic investments in shop advertisements, has resulted in a 35% increase in ad revenue and a remarkable return on ad spend (ROAS) of 8.71.

Looking Ahead: Sustaining Growth with TikTok Shop

As Cley’s continues to grow, Mia plans to leverage TikTok Shop’s ACE system to sustain their success. By staying aligned with market trends, optimizing content through live selling and affiliate partnerships, and engaging in impactful campaigns, Cley’s is well-positioned to maintain its upward trajectory.

“I believe in hard work, perseverance, and integrity,” Mia said. “By staying true to these values and leveraging the tools provided by TikTok Shop, we’re confident in our continued success.”

Cley’s journey from a small kitchen operation to a nationwide success story is a testament to the power of digital platforms like TikTok Shop in transforming small businesses. With the right tools and strategies, any business can achieve similar growth and success.

Chef Tony's Popcorn Elevates Snacking with Live Selling on TikTok Shop

Chef Tony's Popcorn, renowned for its gourmet popcorn offerings, celebrates its journey from a humble Manila-based popcorn cart to a beloved brand. Founded by Tony Elepano in November 2005, Chef Tony's Popcorn began as a passion project driven by his love for snacks and culinary expertise.

Inspired by the endless flavor possibilities of wholegrain popcorn, Chef Tony's Popcorn has developed over 70 unique flavors, including local favorites like BBQ Ribs Adobo and Kare-Kare. The brand's commitment to quality and innovation has led to its presence in multiple retail outlets and its recent entry into e-commerce through TikTok Shop.

"Popcorn appealed to me because it's a whole grain snack, offering high fiber content," Chef Tony explained. "As a chef, I thought I could always come up with different flavors for it. The total number of flavors I've developed is now over seventy. Seventy flavors over my journey of more than 12 years with Chef Tony's."

The integration with TikTok Shop in October 2023 marked a significant turning point for Chef Tony's Popcorn, facilitating access to a broader audience and streamlining the shopping experience through mobile devices. "TikTok Shop leveled the playing field for new entrepreneurs like us," Chef Tony emphasized. "It's a powerful platform to showcase our products and engage directly with customers."

Innovating Operations with TikTok Shop's ACE Indicator System

Chef Tony’s Popcorn has effectively capitalized on TikTok Shop’s ACE (Assortment, Content, and Empowerment) indicator system, transforming its business operations and setting a new standard in the gourmet snack industry.

"TikTok Shop has been a game-changer. It's an online platform that everyone with a mobile phone can access. People who don't have easy access to malls or supermarkets can now simply click on their phones and purchase our products. They will be delivered right to their doorsteps," Chef Tony said.

By leveraging the Assortment aspect of the ACE system, Chef Tony’s Popcorn has ensured a diverse and appealing product lineup. During the 6.6 sale, the brand offered a 20% discount and free giveaways of local flavors as a pre-hype strategy, resulting in a 48% growth in total Gross Merchandise Value (GMV) compared to the previous campaign. Notably, its mixed flavors saw a 26.4% GMV uplift, with a triple-digit growth of 307% for other assortments like Jalapeno Cheddar, Golden Caramel, and Sour Cream Jack Cheddar.

Content creation and live selling sessions on TikTok Shop have also been integral to the brand's strategy, as it significantly increased its engagement to over 100 hours of live duration per month. During the 6.6 sale, live GMV grew by 18%, and live show Gross Profit Margin (GPM) increased by 185%. Furthermore, by partnering with over 100 Key Opinion Leaders (KOLs), Chef Tony’s has significantly amplified its reach, with these collaborations contributing to 10% of the total GMV.

Sustaining Growth Through Local Support

Chef Tony’s Popcorn is deeply committed to supporting local communities through its participation in TikTok Shop’s "Buy Local, Shop Local" campaign. This alignment with local values has enhanced its brand image and fostered customer loyalty. Strategic investments in targeted advertisements, particularly in live sessions, have further boosted traffic and conversion rates, achieving a 5.65% increase in ads GMV with a robust Return on Ad Spend (ROAS) of 2.96.

Chef Tony’s Popcorn is poised to continue its upward trajectory by leveraging the ACE indicator system on TikTok Shop. By aligning its product assortment with market trends, optimizing content through live selling and affiliate partnerships, and participating in empowering campaigns, the brand aims to sustain its growth and expand its reach. Central to this strategy is a commitment to supporting local communities and showcasing the excellence of Filipino-made products.

"I'm proud to showcase Filipino excellence through our snacks," Chef Tony affirmed. "Our journey with TikTok Shop has expanded our reach and reinforced our belief in the power of local flavors to bring people together."

In anticipation of the upcoming 8.8 sale, Chef Tony's Popcorn will be offering up to 25% off and exclusive live giveaways on TikTok Shop, further enticing customers to experience their innovative flavors and support local products.