PLDT Enterprise, Coca-Cola Europacific Aboitiz Philippines Boost Partnership Through Wireless and Colocation Solutions

 In a strong show of commitment to the FMCG industry, PLDT's corporate arm PLDT Enterprise through Smart Communications Inc. and VITRO Inc., PLDT’s wireless and data center subsidiaries, respectively, has strengthened its partnership with Coca-Cola Europacific Aboitiz Philippines (CCEAP) to support its seamless nationwide operations.  

PLDT Enterprise and Coca-Cola Europacific Aboitiz Philippines (CCEAP) celebrate their strengthened partnership to power seamless nationwide operations through wireless and ICT solutions.

 

CCEAP, the bottling partner and official distributor of Coca-Cola products in the Philippines, operates 18 manufacturing facilities and nearly 70 distribution centers and sales offices across the country. With a vast portfolio of beverage brands and a workforce of nearly 9,000 associates, CCEAP relies on robust digital infrastructure to ensure efficiency and consistency in its operations.  

  

Under this collaboration, PLDT Enterprise provides Postpaid Plans that enable reliable communication and collaboration across CCEAP’s sites across the country. To further enhance operational reliability, in-building solutions (IBS) have also been activated in key CCEAP sites, boosting indoor mobile coverage for employees.  

  

In addition, the FMCG giant leverages VITRO’s nationwide network of data centers. By colocating in strategically located VITRO sites, CCEAP’s critical data are safeguarded with the highest levels of security and reliability—ensuring uninterrupted operations and long-term business continuity. This helps CCEAP maintain consistent product availability and timely delivery to retailers and consumers across the country.   

   

“We are committed to enabling CCEAP with world-class data center services that ensure operational efficiency and resilience – underscoring how digital infrastructure can drive reliability and growth for various industries. Our partnership with them reflects our commitment to empower organizations and their seamless operations, allowing them to focus on serving millions of Filipinos every day,” said Victor Genuino, President and CEO of ePLDT and VITRO Inc. 

 

“CCEAP’s scale requires reliable, uninterrupted communications across its manufacturing and distribution footprint. By providing wireless and ICT solutions, we are proud to contribute to their digital journey and long-term growth,” said Javier Lagdameo, Vice President and Head of Enterprise Revenue Group, PLDT Enterprise. 

 

For CCEAP, the partnership with PLDT Enterprise ensures that CCEAP's products reach communities nationwide. 

“Our operations require 24/7 connectivity, and the support we have received from PLDT Enterprise has been instrumental in helping us achieve record growth. Beyond technology, what we value most is their commitment to understanding our needs and working with us as a long-term partner to drive operational excellence,” said Christian Gaxiola, Procurement Director of CCEAP.

 

This collaboration is a testament to PLDT Enterprise’s long-standing commitment to empowering the manufacturing and FMCG industry with ICT solutions that enable efficiency, resilience, and growth.

To learn more about PLDT Enterprise’s suite of solutions, visit https://bit.ly/pldtenterprise-cceap-partnership-pr 

PLDT Enterprise’s Tech Week PH Wins at the 2025 International Business Awards

PLDT Enterprise, the corporate arm of PLDT, has been recognized at the prestigious 2025 International Business Awards (IBA) for its successful launch of Tech Week PH, the telco group’s first multi-city technology roadshow designed to advance digital inclusion, ecosystem collaboration, and technology adoption in high-growth regions across the Philippines.

The Stevie® Awards, organizers of the IBAs, are the world’s premier business awards, honoring the achievements and positive contributions of organizations and professionals worldwide since 2002. The International Business Awards® are open to all organizations across the globe and celebrate accomplishments in all aspects of work life.

Tech Week PH 2025, which won Bronze in the Art, Entertainment & Public – Roadshow category, brought together startups, developers, government stakeholders, enterprise leaders, and other regional ecosystem players in an education and business platform that connected them with global technology partners. Each stop was tailored to local contexts and sector-specific needs to make enterprise technology more relatable, actionable, and inclusive.

The roadshow was held in Davao and Cebu featuring panel forums, technical workshops, and solution showcases on cloud, AI, cybersecurity, and infrastructure. The event welcomed over 1,500 attendees from more than 500 companies across diverse industries nationwide, all eager to explore emerging trends in the regions and technologies to power their growth.

Mitch Locsin, First Vice President and Head of Enterprise Core Business at PLDT and Smart, emphasized that the recognition reflects the company’s mission to put customers at the center of everything it does.

“We wanted Tech Week PH to be a lasting, impactful experience for all participants—it really is a show of our commitment to our customers. By bringing relevant technologies and solutions directly to where our partners and clients operate, we ensure that no one is left behind in the country’s fast-paced digital transformation. This award is the fruit of our dedication to enabling businesses to grow, innovate, and thrive, wherever they are in the Philippines.”

Tech Week builds on the success of PLDT Enterprise’s PH Digicon, expanding its reach to key provincial growth centers and ensuring that businesses nationwide can access cutting-edge solutions and insights. The program aligns with the UN Sustainable Development Goals, particularly SDG 8 (Decent Work and Economic Growth) and SDG 9 (Industry, Innovation, and Infrastructure).

PLDT Enterprise, Nabstract Partner to Combat OTP Fraud Through SmartSafe SilentAccess

 As part of its commitment to strengthening digital security, PLDT’s corporate arm, PLDT Enterprise, has partnered with Nabstract, a global technology company that helps telecom providers and cloud platforms deliver safer digital services, and a certified Open Gateway Channel Partner, to deliver a safer and more secure alternative to one-time passwords (OTP) through SmartSafe SilentAccess. 

\PLDT Enterprise and Nabstract seal their partnership to deliver smarter, intent-based network API solutions that empower businesses across industries. From left to right: Mark Dommel Geronimo, Head of Wireless Product Development at PLDT Enterprise; Mickey Ruiz, Senior Manager and Head of Enterprise Innovations and Product Development, PLDT Enterprise; John Gonzales, First Vice President & Head, Enterprise Consulting & Strategic Business Development, PLDT Enterprise; Vaibhav Mehta, Founder & Director, Nabstract; Nico Alcoseba, First Vice President and Head of Product Management, PLDT Enterprise; Amet Zalameda, Head of Network Transformation Strategy Office, Smart Communications Inc.; Noemi Santos, Assistant Vice President and Head of Enterprise Wireless Platforms, PLDT Enterprise; Maria Elizabeth Soriano, Product Manager, PLDT Enterprise

SilentAccess, the flagship solution in the upcoming SmartSafe fraud management API suite, enables real-time, direct user authentication through Smart Communications, Inc. (Smart) allowing seamless logins and transactions without the need for OTPs sent via text message, which are often targets of phishing and other scams.

By leveraging Nabstract’s expertise in network exposure capabilities, PLDT Enterprise offers real-time fraud detection that empowers businesses in banking, e-commerce, and even SMEs to protect their customers from cyber-attacks, reduce financial losses, and build stronger digital trust.

“Our collaboration with Nabstract reinforces PLDT Enterprise’s mission to drive innovation and security in the digital space, for institutions across industries. With our GSMA Open Gateway API Certification, we are taking bold steps toward future-proofing businesses with seamless, fraud-resistant solutions – enabling them to serve their customers with confidence,” said Nico Alcoseba, First Vice President and Head of Product Management, PLDT Enterprise.  

Future-Proofing Network Security with Open Gateway APIs

Nabstract brings its expertise in secure network connections and API-based tools to help enterprises easily integrate anti-fraud systems, network performance management, and quality control solutions. This partnership provides businesses with access to next-generation network intelligence that enhances security and user experience. 

Through the Service Exposure Platform (SEP) built into Smart’s network infrastructure, this partnership gives businesses access to next-generation security tools. Whether it’s banks preventing unauthorized access, e-commerce platforms reducing cart abandonment by removing OTP friction, or SMEs ensuring secure customer logins, these API-based innovations are helping build a stronger and more secure digital economy for the Philippines.

Strengthening Cybersecurity and Digital Trust

With the GSMA Open Gateway API Certification, PLDT Enterprise continues to lead in developing new ways to protect digital transactions, ensuring businesses can proactively defend against digital fraud while optimizing network performance. 

“We trust PLDT Enterprise as a key player in delivering secure and innovative digital solutions. Through this partnership, we aim to empower businesses with scalable, efficient, and highly secure network API integrations,” said Vaibhav Mehta, Founder and Director, Nabstract. 

This milestone builds on PLDT Enterprise’s ongoing efforts to support the United Nations Sustainable Development Goals (SDGs) by enabling businesses to thrive in a digitally safe and inclusive economy.

PLDT Enterprise and ePLDT Drive Intelligent Transformation in Retail with Google Cloud, Data, AI, and Managed Services

 PLDT Enterprise, together with ePLDT, recently brought together decision-makers from top retail brands for the Intelligent Enterprise Workshop for Retail, with sessions on Google Cloud’s AI solutions. The event showed how data-driven insights, AI readiness, and managed services can unlock innovation and help retailers reimagine day-to-day operations — from inventory management to customer engagement. 

PLDT Enterprise, in partnership with ePLDT, hosted the Intelligent Enterprise Workshop for Retail, gathering industry leaders to explore how data, AI, and managed services can transform retail operations and customer experiences.

The workshop, designed for retail leaders including CXOs, CMOs, and IT managers, addressed pressing challenges such as fragmented data systems, scalability issues, and the growing demand for secure and compliant AI-driven data strategies. By applying technology into real-world retail contexts, the session emphasized how AI and managed services can personalize shopping experiences while optimizing operational overhead. 

  

A Commitment to Retail Innovation

 

At the event, PLDT Enterprise reaffirmed its commitment to supporting the evolving needs of Philippine retailers. Through ePLDT’s expertise in managed services, the initiative highlighted how businesses can move beyond legacy systems toward scalable, secure, and future-ready digital infrastructure. 

 

“Today’s smart retailer is embracing a new era of shopping, blending human touch with technology to deliver a more tailored consumer experience,” said Corinne Funk-Zablan, Customer Relationship Management Head at PLDT Enterprise. 

  

Jerry Dy, Technology Solutions Consultant at ePLDT, added: “In today’s fast-evolving retail landscape, managed services play a critical role in enabling data-driven and AI-powered transformation. By providing scalable infrastructure, continuous optimization, and expert support, managed services empower retailers to focus on innovation — unlocking real-time insights, enhancing customer experiences, and accelerating intelligent decision-making across the enterprise.” 

  

Real-world AI-powered Use Cases  

 

Through live discussions and case studies, the workshop demonstrated how Google Cloud’s integrated data analytics and AI platform helps retailers break down data silos, deliver real-time insights, and personalize the customer journey. Real-world examples—such as AI-powered supply chain optimization, predictive inventory, and smarter in-store experiences—showed how these technologies translate into faster service, stronger customer loyalty, and more resilient operations. 

 

Participants also learned how Google Workspace with Gemini supports employees in day-to-day tasks by reducing administrative workloads and fostering collaboration across teams. 

  

Future-Proofing the Industry 

  

The workshop highlighted that while many retailers still face barriers in AI adoption, ranging from infrastructure gaps and data quality and security to skill readiness, solutions such as managed services, modernized data warehouse, and AI-powered analytics provide a clear path forward. 

 

By convening retail leaders, PLDT Enterprise and ePLDT are accelerating AI adoption and shaping a retail industry that is smarter, more secure, and more responsive to the everyday needs of modern Filipino consumers.

Learn more about what PLDT Enterprise can do for your business, visit https://bit.ly/pldtenterprise-intelligent-enterprise-pr 

About PLDT Enterprise

 

PLDT Enterprise is the corporate business arm of PLDT, the leading telecommunications and digital services provider in the Philippines. Dedicated to delivering innovative fixed-line, wireless, and ICT solutions, PLDT Enterprise enables businesses to adapt to evolving technological needs, optimize efficiency, continuity, and connectivity, and enhance customer experience. With a strong commitment to doing business responsibly, PLDT Enterprise aims to contribute to the United Nations Sustainable Development Goals by enabling digital transformation, championing meaningful innovations, and bridging the digital divide.

 

For more information, visit pldtenterprise.com.

PLDT Enterprise Champions Collaboration on AI and Cybersecurity for Startups at Innovation Spotlight

 In line with its mission to enable enterprises of all sizes through meaningful technology, PLDT Enterprise led the next leg of the Innovation Spotlight, in partnership with the US Embassy, Young Southeast Asian Leaders Initiative, YSEALI AMPLIFY 9.0, Women’s Alliance for Security and Peace (WASP), Fibers Collective and Pina Beauty PH. The themed “Harnessing AI and Cybersecurity for Startups” gathered innovators, founders, and advocates to explore how artificial intelligence (AI) and digital security can work together to empower startups and strengthen the country’s innovation ecosystem.

Participants and speakers of PLDT Enterprise’s Innovation Spotlight: Harnessing AI and Cybersecurity for Startups gather for a photo after an insightful session on how collaboration and innovation can empower the startup ecosystem.

The Innovation Spotlight series was designed to ignite collaboration among industries, innovators, and changemakers — each event highlighting practical, scalable solutions for growth and human-centered ways to use technology for progress. By fostering dialogue and discovery, the series helps leaders transform ideas into action and potential into real impact on communities and people.

This latest session focused on one of today’s most urgent and promising intersections: the role of AI and cybersecurity in driving startup success. The event brought together thought leaders including WASP Founder Captain Caroline Nacional and Joie Cruz, CEO of Limitless Lab, who shared insights on inclusive innovation and responsible technology adoption.

Empowering Startups Through Innovation and Security

Mickey Ruiz, Head of Innovations and Product Development at PLDT Enterprise, underscored the dual importance of innovation and protection in the digital era.

“Cybercrime is no longer a distant threat—it’s here, it’s real, and it’s growing,” Ruiz said. “Startups are agile and fast-moving, but that agility must be matched with awareness and readiness. Security is not a luxury—it’s a foundation.”

Mickey Ruiz, Head of Innovations and Product Development at PLDT Enterprise, highlights the critical role of cybersecurity and collaboration in enabling secure innovation for startups.

Ruiz also highlighted how PLDT Enterprise is helping startups leverage AI securely and ethically, while building a culture of collaboration across industries and organizations to innovate and grow together.

“Cybersecurity isn’t a solo mission. It’s a team sport. And when startups collaborate with the right partners, they gain not just tools—but trust, knowledge, and resilience to innovate boldly in the digital world,” he added.

The event also showcased PLDT Enterprise’s latest technology solutions that are helping businesses strengthen their operations, including SmartSafe, Cybersecurity Infrastructure, and AI-driven tools that enable seamless, secure, and scalable growth

Driving Collaboration and Digital Resilience

Beyond technology, the event emphasized the power of collaboration — bringing together startups, advocates, and organizations that share the goal of turning ideas into reality.
PLDT Enterprise reinforced its commitment to co-innovate with partners who bring specialized expertise to help startups integrate technology safely and meaningfully into their growth journey.

The discussions also tackled emerging industry trends such as AI-driven fraud prevention, cloud-based cybersecurity frameworks, and digital ethics, underscoring how businesses can embrace innovation without compromising trust.

A Commitment to a Safer and Smarter Digital Future

As part of its brand promise, PLDT Enterprise reaffirmed its mission to support businesses — from startups to large-scale enterprises — in embracing innovation while ensuring operational security and continuity.

Ruiz concluded: “Innovation is exciting. AI is powerful. And startups are the lifeblood of our digital future. But without security, innovation is fragile. Our goal at PLDT Enterprise is to help businesses not only build, but build securely, ethically, and boldly.” 

From Billboards to Breakthroughs: NYXSYS Philippines, Inc. Leads Digital Outdoor Revolution

In the latest episode of ROI’d to Success, the Hustleshare podcast spotlights the remarkable journey of Mansueto “Joel” Callao, Chairman and CEO of NYXSYS Philippines, Inc., whose vision transformed a traditional out-of-home (OOH) advertising venture into one of the country’s most innovative digital media and technology providers.

Founded in 2014 as a spin-off from a legacy billboard business, NYXSYS is now at the forefront of merging advertising with technology—powering smart LED billboards, interactive poster boxes, and RFID-enabled business solutions for clients across Metro Manila and beyond. 

 

But behind this transformation is Callao's personal hustle story in leading NYXSYS through multiple waves of reinvention, seeing opportunity in adversity as the country's digital economy surged and the pandemic affected consumer behavior.

“When the pandemic hit, everything stopped, and we didn’t have any prepared business plan. But I waited, I prayed a lot, and we strategized on how to survive and thrive. And that’s where we decided to focus more on the technology aspect of our business. And I thought of audience measurement on digital, the first of its kind in the Philippines, something that can produce and analyze data, enable people to engage, and enable people to interact and lead to conversion,” Callao said.

This pivot marked a turning point for NYXSYS. Embedding AI and data analytics into its Digital OOH (DOOH) systems, the company transformed passive screens into intelligent, performance-driven platforms, empowering clients to reach a mobile-first audience with unmatched precision.  

But scaling up a digital business required more than just vision—it demanded a rock-solid infrastructure. That’s when NYXSYS partnered with PLDT Enterprise, ushering in the next stage of growth.

“We are very thankful that PLDT Enterprise came into the picture at the perfect time. When we transitioned to digital AI analytics, PLDT Enterprise was there offering us the right services and readily available infrastructure, exactly when it was needed the most, providing us with a system that is very robust and reassuring,” he added.

Through PLDT Enterprise’s suite of advanced solutions—including SD-WAN, iGate, Smart Bro 5G, Telavi, Endpoint Licenses, Managed Service Desk, and Smart IoT— NYXSYS was able to unify its operations, modernize its cybersecurity, and reduce downtime across its digital signage network, enabling the company to hit its sales targets, fueled by better connectivity, continuing innovation, real-time content control, and faster client servicing.  

“NYXSYS is really in the habit of creating and innovating every single day, and everything we do is for the growth and benefit of the industry. Right now, we are very focused on learning new ways to innovate and advance our business. But it should not just always be about just wanting more, doing more. At the end of the day, our plans should be aligned with the core values of the company, which speaks about the culture. We want to build so that we can benefit future generations, and that is why we at NYXSYS are always looking to discover more,” Callao added.

His leadership mantra? Keep building, keep learning, keep pushing the boundaries of what DOOH advertising can become. And with partners like PLDT Enterprise enabling that momentum, the future looks even more connected—and more ambitious.

“At PLDT Enterprise, our priority has always been to provide the support that empowers our partners to scale with confidence. NYXSYS’ story is a testament to how the right infrastructure, backed by responsive and reliable service, can turn bold visions into reality. We are proud to stand alongside them in pushing the boundaries of digital innovation for the industry,” said Mitch Locsin, First Vice President and Head of Enterprise Core Business at PLDT and Smart.

This episode of ROI’d to Success is a powerful reminder that behind every tech transformation is a human story—of grit and growth. Discover more about NYXSYS at ROI’d To Success with Hustleshare on Spotify via https://open.spotify.com/episode/3DvAQ6GBEwmQvnfgjL9Wan 

To learn more about the digital solutions fit for your business, visit https://bit.ly/pldtenterprise-ROId-NPI-pr