From Billboards to Breakthroughs: NYXSYS Philippines, Inc. Leads Digital Outdoor Revolution

In the latest episode of ROI’d to Success, the Hustleshare podcast spotlights the remarkable journey of Mansueto “Joel” Callao, Chairman and CEO of NYXSYS Philippines, Inc., whose vision transformed a traditional out-of-home (OOH) advertising venture into one of the country’s most innovative digital media and technology providers.

Founded in 2014 as a spin-off from a legacy billboard business, NYXSYS is now at the forefront of merging advertising with technology—powering smart LED billboards, interactive poster boxes, and RFID-enabled business solutions for clients across Metro Manila and beyond. 

 

But behind this transformation is Callao's personal hustle story in leading NYXSYS through multiple waves of reinvention, seeing opportunity in adversity as the country's digital economy surged and the pandemic affected consumer behavior.

“When the pandemic hit, everything stopped, and we didn’t have any prepared business plan. But I waited, I prayed a lot, and we strategized on how to survive and thrive. And that’s where we decided to focus more on the technology aspect of our business. And I thought of audience measurement on digital, the first of its kind in the Philippines, something that can produce and analyze data, enable people to engage, and enable people to interact and lead to conversion,” Callao said.

This pivot marked a turning point for NYXSYS. Embedding AI and data analytics into its Digital OOH (DOOH) systems, the company transformed passive screens into intelligent, performance-driven platforms, empowering clients to reach a mobile-first audience with unmatched precision.  

But scaling up a digital business required more than just vision—it demanded a rock-solid infrastructure. That’s when NYXSYS partnered with PLDT Enterprise, ushering in the next stage of growth.

“We are very thankful that PLDT Enterprise came into the picture at the perfect time. When we transitioned to digital AI analytics, PLDT Enterprise was there offering us the right services and readily available infrastructure, exactly when it was needed the most, providing us with a system that is very robust and reassuring,” he added.

Through PLDT Enterprise’s suite of advanced solutions—including SD-WAN, iGate, Smart Bro 5G, Telavi, Endpoint Licenses, Managed Service Desk, and Smart IoT— NYXSYS was able to unify its operations, modernize its cybersecurity, and reduce downtime across its digital signage network, enabling the company to hit its sales targets, fueled by better connectivity, continuing innovation, real-time content control, and faster client servicing.  

“NYXSYS is really in the habit of creating and innovating every single day, and everything we do is for the growth and benefit of the industry. Right now, we are very focused on learning new ways to innovate and advance our business. But it should not just always be about just wanting more, doing more. At the end of the day, our plans should be aligned with the core values of the company, which speaks about the culture. We want to build so that we can benefit future generations, and that is why we at NYXSYS are always looking to discover more,” Callao added.

His leadership mantra? Keep building, keep learning, keep pushing the boundaries of what DOOH advertising can become. And with partners like PLDT Enterprise enabling that momentum, the future looks even more connected—and more ambitious.

“At PLDT Enterprise, our priority has always been to provide the support that empowers our partners to scale with confidence. NYXSYS’ story is a testament to how the right infrastructure, backed by responsive and reliable service, can turn bold visions into reality. We are proud to stand alongside them in pushing the boundaries of digital innovation for the industry,” said Mitch Locsin, First Vice President and Head of Enterprise Core Business at PLDT and Smart.

This episode of ROI’d to Success is a powerful reminder that behind every tech transformation is a human story—of grit and growth. Discover more about NYXSYS at ROI’d To Success with Hustleshare on Spotify via https://open.spotify.com/episode/3DvAQ6GBEwmQvnfgjL9Wan 

To learn more about the digital solutions fit for your business, visit https://bit.ly/pldtenterprise-ROId-NPI-pr 

PLDT Enterprise Drives Business Growth and Innovation Through Next-Level Wireless Solutions in South Luzon

As part of its mission to help Philippine businesses to thrive in the evolving digital landscape through its wireless portfolio, PLDT Enterprise brought together business leaders, technology partners, and industry innovators at the Wireless Product Summit South Luzon Leg, held at Seda Nuvali, Santa Rosa, Laguna.  

 

In partnership with Huawei, Samsung, and Soprano, the event, themed “Driving Business Growth and Innovation through Next-Level Wireless Solutions,” showcased how PLDT Enterprise continues to drive wireless transformation. This includes innovations across Enterprise Postpaid, Smart Internet of Things (Smart IoT) and 5G solutions, Smart Messaging Suite for A2P (Application-To-Person) platform, Smart Bizload, and the newly enhanced Smart DigiForms—a digital forms solution that helps businesses simplify data collection and workflow management.  

 

Empowering South Luzon Enterprises with Smart Connectivity

Josh Montecillo, AVP and Head of Enterprise and International Product Management at PLDT Enterprise, discusses the evolution of mobility and wireless technologies during the Product Summit.     

      

 

Josh Montecillo, AVP and Head of Enterprise and International Wireless Product Management at PLDT Enterprise, emphasized the importance of strong connectivity in fueling regional growth.

 

“As more businesses in South Luzon embrace digital tools, we continue to evolve our wireless solutions to meet their needs—whether it’s ensuring reliable connectivity, enabling mobility, or providing smarter systems for operations,” Montecillo said. “Through innovations like 5G, Smart IoT, and platforms such as Smart DigiForms, we’re empowering businesses to operate efficiently and securely, wherever they are.”

 

In photo: Smart Bro 5G FWA (Fixed Wireless Access)

 

Montecillo also discussed how Smart’s suite of solutions has been instrumental in modernizing enterprise operations nationwide—from 5G Fixed Wireless Access to IoT-enabled tracking and automation, and Smart Messaging Suite for secure and scalable communication solutions.

 

Smart DigiForms: Simplifying Business Operations Through Digital Innovation

 

A key highlight of the Summit was Smart DigiForms, a mobile and web-based solution that digitizes and automates form-based processes across various industries. With its customizable templates, cloud-based storage, and real-time data access, Smart DigiForms enables organizations to transition from paper-based workflows to fully digital operations—saving time, improving accuracy, and boosting productivity.  

 

Through its intuitive interface and secure platform, Smart DigiForms caters to businesses of all sizes—supporting use cases in retail, logistics, field operations, healthcare, and financial services. The product aligns with PLDT Enterprise’s goal of empowering enterprises to simplify operations and enhance decision-making through digital transformation.

 

A Commitment to Regional Growth and Innovation

 

Jay Lagdameo, Vice President and Head of Enterprise Revenue Group, also underscored the value of the Wireless Product Summits in strengthening connections with regional clients and understanding their unique challenges.

 

“These summits allow us to listen to our customers and co-create solutions that directly address their needs,” Lagdameo shared. “South Luzon’s business community continues to grow rapidly, and PLDT Enterprise is committed to supporting this momentum through next-level connectivity and digital tools that help them achieve success.”

 

Throughout the event, PLDT Enterprise experts also presented the Smart Bizload platform for efficient employee load management, the Smart Messaging Suite for customer engagement, and IoT and 5G solutions for automation and security—all contributing to the company’s broader mission of enabling enterprises to operate smarter and more sustainably.

 

The South Luzon Wireless Product Summit 2025 concluded with a showcase of partner innovations and live demonstrations, reinforcing PLDT Enterprise’s role as a trusted enabler of digital transformation.

 

To learn more about PLDT Enterprise’s initiatives, visit https://bit.ly/pldtenterprise-wireless-summit-south-luzon-pr 

Smart enables Video Calls without the need for apps

PLDT wireless unit Smart Communications, Inc. (Smart) has announced the rollout of Video Calls powered by Video Over LTE (ViLTE), enabling Smart and TNT subscribers with ViLTE-capable devices to make video calls without the need for a third-party app.

With ViLTE, subscribers can make high-quality video calls as easily as dialing a regular voice call, bringing loved ones closer through simpler, smoother, and more personal conversations.

ViLTE video calls are simply charged to the caller’s voice subscription. This means that subscribers with an active Unli Calls offer — such as Unli 5G+ or PowerAll for Smart customers or SurfSaya for TNT users — can virtually enjoy unlimited video calls with ease. And just like in regular calls, the receiver of the call doesn’t need to have an active offer as long as the caller has one.

Beyond delivering high-quality video calls, ViLTE also ensures stable connections even in crowded environments and is designed to be more battery-efficient. It also allows subscribers to multitask seamlessly, so they can browse, stream, and use other apps while on a call.

A clearer and more immersive way to connect

The launch of Video Calls powered by ViLTE builds on Smart’s milestone achievement as the first telco to roll out Voice over LTE (VoLTE) for prepaid and postpaid customers in 2020. This technology enabled clearer, uninterrupted voice calls over LTE while maintaining simultaneous data connectivity.

Smart continues to expand its 4G and 5G networks nationwide to deliver an even better customer experience by providing ultra-low latency for seamless and lag-free video calls, live streaming, and mobile gaming, among other high-bandwidth activities.

“Our sustained network investments enable us to stay true to Smart’s DNA of democratizing the most advanced mobile experiences and making the latest innovations accessible to more Filipinos. With ViLTE, we are enhancing everyday communication by empowering our customers with a clearer and more immersive way to connect,” said Lloyd R. Manaloto, FVP at Smart.

How to enjoy Video Calls powered by ViLTE

To activate ViLTE, Smart and TNT subscribers must first ensure that VoLTE is enabled on their Android device by following these steps:

1. Go to Settings and choose Mobile or Cellular Network

2. Enable VoLTE / HD Voice

3. Toggle ViLTE / Video over LTE / Video Calling to ON

To enjoy ViLTE calls, both parties should have VoLTE and ViLTE enabled on their smartphones and be within Smart’s LTE or 5G coverage. Smart’s ViLTE also works on WiFi.

For the best experience, Smart recommends updating Android devices to the latest software version and using VoLTE- and ViLTE-capable smartphones from top manufacturers, including Samsung, Huawei, OPPO, ZTE, Infinix, Itel, Tecno, vivo, and Xiaomi.

To know more about Video Calls powered by ViLTE, visit the official social media accounts of Smart and TNT.

PLDT Enterprise’s PH Digicon 2023 Honored with the Philippine Quill Excellence Award, Reinforcing Its Role as a Catalyst for Digital Transformation

A win for visionary leadership and immersive storytelling — PH Digicon 2023 honored with Philippine Quill Excellence Award for Special and Experiential Events.

PLDT Enterprise, the corporate business arm of PLDT, reaffirmed its role as the trusted digital transformation partner of enterprises as its flagship innovation conference, Philippine Digital Convention (PH Digicon) 2023 VISION: Reimagine Tomorrow's Enterprise, earned an Excellence Award at the 21st Philippine Quill Awards.

 

This recognition affirms PH Digicon’s role as a landmark event in the technology and enterprise landscape, and as a primarily customer-centric platform that inspires transformation, innovation, and resilience across industries.

 

Reimagining Tomorrow’s Enterprise

 

Held at the Marriott Grand Ballroom, Pasay City, PH Digicon 2023 gathered over 7,000 leaders, innovators, and entrepreneurs under the theme “VISION: Reimagine Tomorrow’s Enterprise.”

 

Global thought leader Simon Sinek headlined the conference as keynote speaker, joined by business trailblazers who shared insights on leadership, innovation, and technology adoption.

 

Participants explored immersive spaces, including the Digi Grounds, Digi Hub, SME Zone, and the Start-Up Innovation Challenge, and joined Tech Leadership Forums that fostered cross-industry dialogue.

 

The creative, multi-layered approach underscored PLDT Enterprise’s commitment to making PH Digicon more inclusive, immersive, and future-forward—a hub where enterprises of every scale could explore how to thrive in today’s rapidly evolving digital economy.

 

A Recognition of Impact and Innovation

 

The Philippine Quill Awards honors organizations whose communication initiatives create meaningful impact on both businesses and society.

 

With this recognition, PLDT Enterprise highlights how PH Digicon 2023 has evolved beyond a marketing initiative into a transformative platform—empowering businesses to embrace emerging technologies such as AI, IoT, and sustainable innovations, while enabling SMEs to scale through digital tools and mentorship.

 

Leadership Committed to Customer Success

 

“We are honored to receive the Philippine Quill Excellence Award for PH Digicon 2023. This continuing stream of recognitions affirms that we are delivering on our promise to drive customer success through innovation and collaboration,” said Mitch Locsin, First Vice President and Head of Enterprise Core Business at PLDT and Smart. “This award encourages us to further our mission of empowering enterprises of all sizes to reimagine their future and harness technology to create lasting impact.”

 

A Continuing Legacy of Transformation

 

PLDT Enterprise’s recent Philippine Quill win adds another milestone to its growing list of recognitions for PH Digicon 2023. The program also recently earned local and international acclaim at the 60th Anvil Awards and the 2025 Asia-Pacific Stevies®. All these further cement PH Digicon’s standing as the premier enterprise event in the Philippines, setting the standard for how large-scale, customer-centric platforms can influence industries and accelerate digital transformation nationwide.

 

Learn more about PLDT Enterprise’s events and innovations, visit https://bit.ly/pldtenterprise-21st-ph-quill-awards

 

About PLDT Enterprise

 

PLDT Enterprise is the corporate business arm of PLDT, the leading telecommunications and digital services provider in the Philippines. Dedicated to delivering innovative fixed-line, wireless, and ICT solutions, PLDT Enterprise enables businesses to adapt to evolving technological needs, optimize efficiency, continuity, and connectivity, and enhance customer experience. With a strong commitment to doing business responsibly, PLDT Enterprise aims to contribute to the United Nations Sustainable Development Goals by enabling digital transformation, championing meaningful innovations, and bridging the digital divide.

Smart Hospitality: How Hotel Casiana Thrives with PLDT Enterprise

 For Clive Aranha, General Manager of Hotel Casiana, hospitality is about earning every guest’s trust, one thoughtful detail at a time—whether it’s a warm greeting, a child’s smile in the play club, or a wedding that goes off without a hitch.

Clive Aranha, General Manager of Hotel Casiana & Events Center, together with his dedicated team, continues to deliver seamless guest experiences—powered by reliable connectivity and digital solutions from PLDT Enterprise

“At Hotel Casiana, our mission is to delight discerning travelers by curating extraordinary experiences and unforgettable memories,” said Aranha.

Hotel Casiana, located along the scenic Tagaytay-Nasugbu highway, is a ten-story sanctuary that marries Scandinavian aesthetics with Filipino warmth. Built to accommodate families, corporate teams, and eventgoers alike, the hotel offers premium amenities such as a heated pool, wellness center, children’s carousel, and a variety of versatile function rooms.

In the latest episode of ROI’d to Success, the business podcast of PLDT Enterprise in partnership with Hustleshare, Aranha shares how a childhood fascination with hotel life turned into a lifelong mission to create an extraordinary guest experience in Tagaytay.

“I had a neighbor who worked on cruise ships, and he would always share stories about the different countries he visited,” shared Aranha, recalling the moment his interest in the hospitality industry began.

“I’ve been fascinated by the idea of traveling the world and getting paid for it since I was in fourth grade,” shared Aranha. “I’ve always enjoyed interacting with people and exploring different cuisines, which naturally led me to the hospitality industry. As I began my career, I quickly realized the sacrifices and challenges that come with succeeding in this field. But I also believe that many of the skills we develop in hospitality, particularly in dealing with people, are applicable across various careers. That’s what makes this job truly fulfilling for me.”

But behind the luxury is a team that’s been forged through real challenges. From navigating the abrupt decline in bookings during the pandemic to training a team grounded in empathy and precision, Aranha emphasizes that leadership means growing with your people, not above them.

“It’s not about ‘I,’ it’s about ‘we,’” Aranha shares. “Success is when your team feels like they’re part of something greater.”

A Partnership Built for Reliability and Growth

As Hotel Casiana’s reputation for reliable service grew, so did the demands for fast, uninterrupted operations—especially during peak seasons. To support its commitment to guest satisfaction, Hotel Casiana partnered with PLDT Enterprise to enhance its digital infrastructure.

With PLDT iGate and trunkline services now in place, the hotel has transformed its day-to-day operations. Guests enjoy smoother online bookings, event teams coordinate seamlessly across departments, and staff communication remains uninterrupted during critical moments.

“When I joined Hotel Casiana, I made it a point to identify recurring issues raised by our guests and one of the most pressing was connectivity,” said Aranha. “Thankfully, we were able to partner with PLDT Enterprise, who provided reliable solutions like iGate. This significantly improved our Wi-Fi, which is critical in today’s guest experience. We’ve also started adopting paperless, eco-friendly technologies like QR codes, and are now exploring AI integrations. PLDT Enterprise continues to play a key role in our digital transformation.”

Since the partnership with PLDT Enterprise, Hotel Casiana now attributes 12% of its total yearly bookings to online platforms. In 2026, a new hotel will be opened in Mexico, Pampanga, and Aranha looks forward to continuing the partnership with PLDT Enterprise, bringing its technology and innovation offerings to the new establishment.

“We’re in the business of making people feel taken care of,” Aranha says. “The right tools let us do that consistently, even when the hotel is fully booked. That’s where tech meets trust.”

Jay Lagdameo, Vice President and Head of Enterprise Revenue Group at PLDT Enterprise, also expressed his pride in the growing partnership: “Hotel Casiana exemplifies how hospitality is evolving with the help of reliable technology. We’re proud to support their journey in delivering outstanding guest experiences through stable connectivity and digital tools. At PLDT Enterprise, we believe in empowering businesses like Hotel Casiana to thrive—not just in key cities, but in regional growth centers like Tagaytay where tourism and service excellence continue to grow.”

Powering Philippine Hospitality with Purpose

The partnership between PLDT Enterprise and Hotel Casiana reflects a shared mission: to equip Filipino businesses with technology that lets them do what they do best—connect with people.

“We’re in the business of making people feel taken care of,” says Aranha. “Technology doesn’t replace that. But when it’s done right, it empowers us to do it better.” 

Discover the story of Hotel Casiana at ROI’d To Success with Hustleshare on Spotify. To learn more about the digital solutions fit for your business, visit https://bit.ly/pldtenterprise-ROId-HC-pr 

How PLDT Enterprise Is Powering Digital Transformation with 5G MPN

 As industries accelerate their digital transformation, the need for secure, scalable, and high-performance connectivity has become more critical than ever. PLDT Enterprise is leading the charge in bringing advanced 5G Mobile Private Networks (MPN) to the Philippine market, pioneering innovations that boost efficiency, drive automation, and deliver reliable connectivity across key sectors.  

Backed by a strong network infrastructure and strategic alliances with global technology leaders, PLDT Enterprise is reinforcing its position as the trusted partner for enterprises leveraging 5G MPN to improve operations, enhance security, and drive new revenue opportunities.  

Revolutionizing Industries with 5G MPN

5G MPN is set to transform industries by providing dedicated, ultra-reliable, and low-latency connectivity tailored for mission-critical applications. It provides enterprises with full control over their network environment, ensuring optimized performance and enhanced cybersecurity. 

Through its strategic initiatives, PLDT Enterprise is actively exploring 5G MPN applications in areas such as: 

• Banking and Financial Services – Strengthening cybersecurity and fraud prevention through secure and seamless authentication. 

• E-Commerce and Retail – Enabling real-time data analytics, smart inventory systems, and frictionless transactions. 

• Manufacturing and Logistics – Powering automation, robotics, and IoT operations to streamline production and supply chains. 

• Smart Cities and the Public Sector – Enhancing public safety, traffic management, and government digitalization.

John Gonzales, First Vice President and Head of Enterprise Consulting Services and Technology Management at PLDT Enterprise, emphasized the company’s vision for 5G MPN, “We recognize that enterprises require more than just connectivity—they need intelligent, secure, and highly customizable network solutions that support their digital transformation goals. With our expertise in 5G and Mobile Private Networks, we are not only future-proofing businesses but also strengthening the country’s overall digital ecosystem.”

A Holistic Approach to 5G Leadership

PLDT Enterprise’s innovation extends beyond connectivity. Its parent company PLDT is actively collaborating with industry leaders to develop a holistic 5G ecosystem that integrates: 

• 5G Slicing – supporting ultra-low latency services like video analytics, remote diagnostics, and real-time monitoring. 

• Network APIs – giving businesses programmable network capabilities to build and scale digital solutions. 

• AI and Automation – driving smarter decision-making through predictive analytics and machine learning models.

Beyond connectivity, PLDT Enterprise solutions are also enabled by the capabilities of ePLDT, the PLDT Group’s ICT subsidiary, and VITRO Inc, its data center arm. 

As 5G capabilities continue to expand, VITRO Sta. Rosa (VSR), the country’s first AI-ready hyperscale data center, with its AI-ready infrastructure and diverse network connectivity, is a cornerstone of this strategy – supporting 5G and AI integration with edge computing, hybrid orchestration, and centralized network analytics. 

In addition, VITRO’s network of strategically located data center facilities offer not only infrastructure and network resilience, but also a multi-site setup that ensures operational continuity. 

Meanwhile, ePLDT delivers tailored multi-cloud and cybersecurity solutions, that safeguard enterprise data and applications while optimizing operational efficiency. Its portfolio also includes cloud and AI-powered services that enable intelligent automation, real-time threat detection, and data-driven decision-making—helping enterprises fully maximize the capabilities of 5G MPN. 

 

Together, these technologies provide enterprises with a fully integrated digital ecosystem, reinforcing PLDT Enterprise’s leadership in next-generation business solutions.

Strengthening the Future of 5G MPN in the Philippines

As global demand for private 5G networks surges, PLDT Enterprise remains at the forefront of enabling businesses to harness the power of 5G MPN. The company continues to pioneer network innovations, coupled with its customer-centric approach, positions it as the premiere partner for enterprises looking to navigate the future of connectivity.  

To learn more about PLDT Enterprise's digital solutions, visit https://bit.ly/pldtenterprise-5g-mpn-pr 

Enterprises in North Luzon Gain Competitive Edge Through PLDT Enterprise's Enhanced Mobile Connectivity

 As North Luzon emerges as a powerhouse for growth in sectors like construction, health, and professional services, PLDT Enterprise is stepping in to ensure businesses in the region stay ahead of transformation. 

       Over a hundred business leaders gathered at the Clark leg of PLDT Enterprise’s Wireless Product Summit where mobile-first innovations took center stage, empowering regional enterprises to work smarter, grow faster, and reach farther.

Through the Clark leg of its “Wireless Product Summit,” held at Royce Hotel, PLDT Enterprise showcased how mobile-first technologies can power regional enterprises to operate smarter, scale faster, and serve more communities.

With the theme “Mobilize Your Success,” the summit gathered over a hundred business leaders from across North Luzon to explore how innovations in wireless technology can unlock opportunities, drive productivity, and bridge connectivity gaps across the Cordillera, Ilocos, Cagayan Valley, and Central Luzon regions.

North Luzon: A Region on the Rise

The summit comes at a time when North Luzon is gaining momentum across key industries. According to the Philippine Statistics Authority (PSA), provinces in the region have posted growth rates in sectors such as construction, financial services, and public administration that lead national averages. As more enterprises expand beyond Metro Manila, the demand for agile, reliable, and cost-efficient connectivity becomes increasingly urgent, especially in emerging economic hubs across North and Central Luzon.

“We’re here in Clark for a reason as we see it as a symbol of how fast North Luzon is growing,” said Josh Montecillo, Assistant Vice President and Head of Enterprise and International Wireless Product Management at PLDT Enterprise. “With the region’s potential, we’re committed to empowering local businesses to seize it through the right mobile solutions.”

Wireless Solutions That Work Where It Matters

During the event, PLDT Enterprise zeroed in on how its wireless portfolio solves real business problems:

• 5G Fixed Wireless Access enables high-speed connectivity ideal for regional offices, clinics, or retail branches.

• Smart Internet of Things (IoT) helps businesses monitor assets, track logistics, and manage dispersed operations with precision

• Mobile Private Networks offer secure, enterprise-grade mobile connectivity for large campuses and critical infrastructure like hospitals and industrial zones.

Each solution was presented as a path to better service delivery, streamlined operations, and smarter decision-making.

A Long-Term Commitment to Regional Growth

PLDT Enterprise also reinforced its long-term commitment to the region. Infrastructure investments, including mobile cellsite expansion and prioritization of 5G and 4G in Nueva Ecija, La Union, and the rest of Central and North Luzon, are underway to further improve wireless coverage and resilience. These are complemented by Smart’s mobile network, which already covers 97% of the Philippine population. 

“This summit is part of a broader strategy to bring enterprise-grade wireless to where the real growth is happening,” Montecillo emphasized. “We’re not just showcasing solutions, we’re building partnerships that will fuel the future of business in North Luzon.”

For more information about PLDT Enterprise’s wireless solutions, visit https://bit.ly/pldtenterprise-clark-wireless-summit-pr 

PLDT Enterprise Champions IT-BPM Innovation with IBPAP to Accelerate Nationwide Digital Growth

 In a rapidly evolving digital economy, the ability to scale, adapt, and innovate is paramount, especially for industries that power national development. For the Philippines, the Information Technology and Business Process Management (IT-BPM) sector remains one of its strongest economic pillars that drive global competitiveness.

 

At the heart of this sector is the Information Technology and Business Process Association of the Philippines (IBPAP), the lead advocacy group for the country’s agile and dynamic IT-BPM industry. Supporting this vision is PLDT Enterprise, whose long-standing partnership with IBPAP of over two decades underscores a shared commitment to future-ready infrastructure, digital upskilling, and regional inclusion.

 

“The collaboration aims to support the country’s vision of global leadership in high-value IT-BPM services through robust digital infrastructure, policy advocacy, and innovation. The industry is always exploring ways to adapt, evolve, and innovate to keep pace with the changing times. And for the Philippines, we are making sure that we are not left behind and that we even stay ahead of the curve,” said Jack Madrid, President and CEO, IBPAP.

 

This partnership also reinforces PLDT Enterprise’s support for IBPAP’s Roadmap 2028, which outlines strategic goals such as expanding the industry’s footprint beyond Metro Manila, embedding AI and digital analytics into service delivery, and championing sustainable, inclusive growth through workforce development.

 

“PLDT Enterprise is committed to enabling national industries through reliable and intelligent digital solutions. Our partnership with IBPAP reflects our shared purpose: to ensure the Philippine IT-BPM sector thrives in an increasingly complex and globalized landscape,” said Albert Villa-Real, Head of Enterprise Revenue Group, PLDT Enterprise. “Together, we aim to unlock new opportunities, build resilient ecosystems, and empower more Filipinos through technology.”

 

A Commitment to Powering the IT-BPM Sector’s Growth Through Digital Innovation

 

PLDT Enterprise supports the sector through its fixed, wireless, and ICT solutions, from global subsea cable systems and secure cloud platforms to cybersecurity solutions, data centers, and connectivity infrastructure across the Philippines. These infrastructures are critical in ensuring business continuity, enabling hybrid work models, and delivering world-class customer experience for BPOs and shared services across the country.

 

PLDT Enterprise also aligns with IBPAP’s policy agenda, supporting reforms such as the CREATE MORE Act, responsible hybrid work implementations, and talent development through digital skills programs and cloud-based platforms.

 

“We are not just technology providers—we are strategic partners in growth and transformation,” added Villa-Real. “By aligning with IBPAP’s national priorities, we are helping to sustain the Philippines’ competitiveness in a global digital economy.”

 

Looking Ahead: From Contact Centers to Centers of Excellence

 

With the shift toward higher-value services such as healthcare information management, AI-powered CX, and multilingual delivery, the industry is evolving beyond voice-based work. IBPAP projects continued momentum with the expansion of Digital Cities 2025, further democratizing access to tech-enabled jobs and economic opportunities.

 

Together, PLDT Enterprise and IBPAP are helping shape an industry that is resilient, inclusive, and ready to lead—regionally and globally.

 

For more information about PLDT Enterprise’s suite of solutions that enable growth and innovation, visit https://bit.ly/pldtenterprise-ibpap-partnership-pr