Canon Photomarathon 2026 Marks Milestone Return, Honors Powerful Visual Storytelling in Winning Shot

When the theme "Feel It" was announced at Canon Photomarathon 2026, Von Cedrick Cunanan thought of two things: the heat and the working class. The civil engineer—one of over 1,200 participants in Canon's full-day photography and video competition—made his way to a jeepney terminal where he found his subject: a jeepney driver resting inside his vehicle in the midday heat.

"I wanted to capture what he's feeling," Cunanan said. "The heat, the tiredness, the gas prices. I wanted the judges to feel something when they saw it."

The photograph won Cunanan as the Grand Champion for the Canon Photomarathon 2026, held on April 18, 2026, at the BGC Amphitheater in Bonifacio Global City, Taguig. 

I saw how these types of photos can open people's eyes to what's happening around them. I'll keep doing what I'm doing," he said.

Cunanan first picked up photography as a kid, taking family photos on film cameras and plastic point-and-shoot devices. He received his first proper camera as a gift from his mother when he entered college in 2010, shooting casually before stepping away entirely around 2018. In 2025, eager to return to street photography, he researched mirrorless full-frame cameras and settled on a Canon EOS RP, drawn to its compact size, intuitive controls, and Canon’s color science. 

When he came across a countdown post for the Photomarathon, he registered on the spot. "It was my first time ever to do a photomarathon, or any kind of photowalk, in fact. I wanted a chance to experience an event like this," he shared. 

For his winning entry, Cunanan went on to take home a Canon EOS R6 III with RF24-105mm IS STM lens—a significant upgrade from the Canon EOS RP he was using.

Canon Photomarathon 2026 marked the return of the iconic photography competition after a seven-year hiatus, gathering creators, hobbyists, and media for a full-day celebration of photography, video, and visual storytelling. Aside from the Open Photo and Canon-exclusive Main Photo categories, this year's edition introduced a Video Category for the first time, expanding the competition beyond still images. It also opened participation to all digital camera users alongside dedicated Media and Employee categories.

The event transformed the BGC Amphitheater into a creative hub. The Canon Creator Park drew crowds with immersive setups featuring pet photography, cosplay, and bridal portrait sessions led by Canon ambassadors and professionals. On the main stage, participants joined workshops on wildlife photography with Marie Lozano and Aaron Gekowski, content creation with Gab Altonaga, Edwin Martinez on cityscape, and Ian Celis and Paolo Ruiz for EOS C50. They also got hands-on with Canon's latest imaging technologies and turned their digital captures into tangible keepsakes at on-site instant printing stations with MegaTank Printers.

What made today special was seeing so many different kinds of creators in one place, all chasing the same thing: a moment worth capturing," said Anuj Aggarwal, President and CEO of Canon Marketing (Philippines), Inc. "Canon Photomarathon 2026 reminded us that creativity grows when people are given the room and the tools to explore it together."

Canon Photomarathon 2026 is part of Canon's broader effort to nurture a growing creator community in the Philippines, providing platforms where photographers and videographers of all levels can connect, learn, and showcase their work. Canon Marketing Philippines will feature winning entries and event highlights across its official channels in the coming weeks. For more information, visit https://ph.canon or download the Canon PH Delightful app.

Walking with Purpose: Canon Philippines Rallies Behind Down Syndrome Advocacy

 

Canon executives stood side by side with leaders from DSAPI and SM Cares at Happy Walk 2026. One team, one caus

Canon Philippines Champions Inclusion at Happy Walk 2026

Canon Marketing Philippines joined hundreds of advocates, families, and volunteers at Happy Walk 2026, the annual celebration organized by the Down Syndrome Association of the Philippines (DSAPI). Held at the SMX Convention Center at SM Mall of Asia, the Manila leg of the event drew around 8,000 participants in a vibrant show of solidarity, awareness, and community.

Our people showed up, and they didn't come alone. Canon employee volunteers brought their families and friends along for the walk.

Canon volunteers and their loved ones came ready to walk, cheer, and celebrate the Down Syndrome community at Happy Walk 2026.

Walking the Talk on Inclusion

Anchored on inclusion and acceptance, Happy Walk 2026 brought together families, students, and volunteers to celebrate the abilities of individuals with Down Syndrome and champion equal opportunities in every space. Canon executives, employees, and their families were on the ground as active participants, not just sponsors, adding to the energy and meaning of the day.

Leading from the front. Anuj Aggarwal, President and CEO of Canon Marketing Philippines; Elmer Lapena, Chairman of DSAPI; and Hans T. Sy, Execom Chair of SM Prime, stepped out together at Happy Walk 2026

Canon Brand Ambassador Scott Woodward didn't just show up. He jumped right in, connecting with the Down Syndrome community and making memories at the Canon photobooth.

Leadership Voices

"At Canon, inclusion is more than a value. It is a responsibility we embrace through meaningful action," said Anuj Aggarwal, President and CEO of Canon Marketing Philippines. "Being part of Happy Walk 2026 means standing in solidarity with individuals with Down Syndrome and their families, and continuing to support initiatives that promote awareness, dignity, and equal opportunity for all."

Elmer Lapena, Chairman of DSAPI, echoed the sentiment: "We are deeply grateful for Canon's unwavering support. Partnerships like these create more opportunities for our members and bring us closer to a truly inclusive society."

Pure joy, captured. A family shares a happy moment at the Canon photobooth during Happy Walk 2026.

A Movement, Not Just a Moment

Now one of the most anticipated advocacy events in the country, Happy Walk 2026 is more than an annual walk. It is a growing movement that breaks barriers, shifts perceptions, and builds a more compassionate Philippines. Canon remains committed to this mission, grounded in its core values of diversity, inclusion, and social responsibility.

Canon Wins Prestigious BLI 2026 A3 Line of the Year Award

PHOTO CAPTIONS: (Left) Canon Marketing (Philippines), Inc. receives the BLI 2026 A3 Line of the Year Award from Keypoint Intelligence for a record-setting 13th time, the highest number of wins by any manufacturer in the award's history.

(Right) Canon's award-winning imageFORCE series, recognised under the BLI 2026 A3 Line of the Year distinction, delivers AI-enabled intelligent productivity and superior image quality designed for today's hybrid work environments.

Canon today announced it has received the BLI 2026 A3 Line of the Year Award from Keypoint Intelligence, marking an industry-record 13th win for the company. Based on rigorous hands-on testing conducted throughout 2025, this accolade represents the highest number of wins by any manufacturer in the industry’s history, underscoring Canon’s consistent leadership in the document imaging space.

The award recognizes the superior performance of Canon’s entire A3 portfolio, encompassing the next generation imageFORCE and imageRUNNER ADVANCE DX series. Evaluated against the demanding needs of modern hybrid working environments, the lineup of products was lauded for its exceptional reliability, ease of use, and robust security.

"Securing the BLI A3 Line of the Year award for the 13th time is a significant milestone that reaffirms Canon’s position as a leader in document imaging,” said Anuj Aggarwal, President and CEO for Canon Marketing (Philippines), Inc. “The recognition reflects our commitment to providing a broad and robust portfolio designed to exceed the requirements of today’s hybrid work environments. With the imageFORCE series, we are pioneering a new era of intelligent productivity—leveraging Artificial Intelligence (AI) and machine learning to anticipate maintenance needs, predict component lifespan and proactively recommend optimal security settings tailored to specific work environments. By combining these next-generation AI capabilities with our D Exposure and proven hardware, we continue to deliver innovative solutions to drive high performance that customers expect from Canon."

Productivity Powered by Next-Generation Technology 

Keypoint Intelligence’s testing highlighted Canon’s ability to maintain high productivity in multi-user environments, driven by faster-than-average job streams and first print-out times. The hardware continues to set benchmarks with the next-generation D2 Exposure device, which delivers consistently high image quality—characterised by clean text, bold solids, and a distinct halftone range—across diverse business applications.

The latest imageFORCE series is AI-enabled to drive peak operational efficiency through smart maintenance and enhanced security protocols. By utilising machine learning, these devices can proactively recommend optimal security settings across diverse work environments. 

Award-Winning Models 

The Line of the Year distinction covers a wide range of Canon devices including:

• imageFORCE Series: C7165, 6155/6160/6170, and the C5140/C5150/C5160/C5170 models.

• imageRUNNER ADVANCE DX Series: 4925i/4935i/4945i, 8986, and the C3930i/C3935i models.

For more information on Canon’s award-winning A3 lineup, please visit Product List - Multi-function Devices - Canon South & Southeast Asia.

Canon Philippines Launches MegaTank Promo with Free Inks & Rewards

Canon Philippines officially enters a bold new chapter in creative expression with the launch of “CTRL + N: New-Gen Era of Print & Visual Storytelling.” The campaign spotlights Canon’s latest MegaTank printers - designed for a generation that creates, hustles, and shares without limits.

The Canon PIXMA G4770 MegaTank printer is featured in Canon’s Q1 2026 promotion, offering print, scan, copy, and fax functions with up to 2,000 Delightful Points per purchase.

Built for speed, efficiency, and versatility, Canon’s next-generation MegaTank printers empower creators, students, professionals, and families to turn everyday ideas into standout visual stories. From school projects and small business materials to passion prints and side-hustle outputs, users can expect high-quality results that scale, without breaking the budget.

Canon Marketing (Philippines), Inc. launches its Q1 2026 printer promo under the “CTRL + N” campaign, offering Delightful Points on select PIXMA MegaTank printers redeemable via the Canon PH Delightful App.

Leading the lineup are Canon MegaTank models PIXMA G4770, PIXMA G3780, and PIXMA G4780, engineered for high-volume printing with low running costs and consistent performance. To help users get more from every print, select models now come with free GI-71 inks worth up to Php1,365, enabling more creativity straight out of the box.

Customers who purchase participating Canon PIXMA MegaTank printers, including the G4770, G3780, and G4780, receive a free additional set of GI-71 inks worth Php1,365.

Canon is also leveling up the ownership experience through the Canon PH Delightful App. Customers can earn up to 2,000 reward points for every purchase of participating MegaTank printers and redeem them at over 400 partner merchants, including GCash, Grab, and ShopeePay via e-gift credits, making every print count beyond the page.

With intuitive features, efficient ink systems, and Canon’s trusted imaging expertise, the brand continues to redefine what’s possible in print. When paired with Canon’s powerful cameras, this new-gen ecosystem brings visual storytelling to life, seamlessly bridging digital creativity and physical output for 2026 and beyond.

For the latest Canon promotions, MegaTank printers, and imaging solutions, visit https://ph.canon or download the Canon PH Delightful App today.

Rochelle Plata Appointed Assistant Director and Chief Finance Officer

 

Canon Marketing (Philippines), Inc. is pleased to announce the appointment of Rochelle Plata as Assistant Director and Chief Finance Officer (CFO). She succeeds Rosalia Baldorado, who recently retired after a distinguished career with the company.  In her new role Rochelle will lead the Finance and Accounting function, playing a key role in strengthening financial governance and supporting sustainable business growth.

In her new role, Plata will focus on enhancing financial planning and analytics to enable sound, data-driven decision-making, strengthening governance, internal controls, and regulatory compliance, and building a high-performing finance organization through streamlined operations, optimized resource management, and continued people development.

“I appreciate the trust Canon Marketing Philippines, Inc. has placed in me,” said Plata. “I look forward to enhancing financial planning and analytics to enable data-driven decisions, strengthening governance and compliance, and building an efficient finance organization that drives operational excellence in support of sustainable growth.”

Plata brings 22 years of extensive experience in Finance and Accounting, with strong expertise in corporate governance, internal controls, and operational excellence. She has spent 17 years with Canon, managing diverse finance functions including budgeting and management reporting, credit and collections, treasury, taxation, and general accounting. Throughout her career, she has demonstrated a proven track record in end-to-end financial management, supporting business growth while ensuring financial discipline and compliance.

Canon Philippines Launches Canon PhotoMarathon 2026, Camera Prizes Up for Grabs

 

Canon Marketing Philippines, Inc. brought together media partners, brand ambassadors, and the professional creator community to recognize shared milestones and usher in a new chapter of creative possibilities during its annual Thanksgiving Celebration held on January 27, 2026. The event also marked the official launch of Canon PhotoMarathon 2026.

The Canon PhotoMarathon, a photography competition originally launched in Singapore in 2003, has since grown into a regional phenomenon across multiple countries, including Malaysia, Indonesia, Vietnam, and the Philippines. Now in its 19th year in the Philippines, the Canon PhotoMarathon continues its legacy, challenging participants to create compelling visuals under time pressure and based on assigned themes. 

This year, Canon PhotoMarathon 2026 also spotlights its video category, which encourages participants to express their stories through motion, sound, and narrative. 

The competition, scheduled for April 18, 2026, at BGC Amphitheater, Taguig City, is open to professionals, hybrid creators, camera club members, students, and photography enthusiasts. Various categories are also open to non-Canon users.

How to join:

1. Download the Canon PH Delightful app from the Google Play Store or Apple App Store.

2. Create an account.

3. Go to the Events tab and select the Canon PhotoMarathon banner.

4. Tap Register and wait for the confirmation prompt.

Contest categories and prizes:

• Main Category (Photo) 

• Open to: Canon users only

• Prize: Canon EOS R6 Mark III with RF24-105mm f/4-7.1 IS STM

• Open Category (Photo) 

• Open to: All camera brands

• Prize: Canon EOS R8 w 24-50MM

• Video Category 

• Open to: All camera brands

• Canon Prize Winner: Canon EOS R50 V

• Non-Canon Prize Winner: Canon Powershot V1

To gear up for PhotoMarathon 2026, creators are invited to visit the Canon booth at PhotoWorld Asia 2026, happening from January 29 to February 1. Attendees can enjoy exclusive deals and freebies worth up to ₱20,000 on select Canon camera products.

Along with this, from February to March 2026, Canon will host photowalks, school tours, and regional tours leading up to the main PhotoMarathon event, all designed to engage photographers at every skill level. Admission is free and open to all digital camera users.

For more details on upcoming PhotoMarathon activities, follow Canon Philippines at https://www.facebook.com/canonphils/.

Canon Philippines Gathers Filmmakers and Creators for “The Next Big Scene” EOS C50 Launch

The Canon EOS C50 takes center stage at The Next Big Scene launch event, highlighting its compact cinema build and powerful 7K 3:2 Open Gate capabilities designed for today’s multi-platform creators.

Canon Marketing Philippines, Inc. brought together filmmakers, content creators, and visual storytellers for "The Next Big Scene" – Canon EOS C50 Launch, held on December 3, 2025, at Baked Studios, Makati City. The event celebrated the EOS C50, Canon's smallest and lightest cinema camera, designed for filmmakers and creators who demand both mobility and professional-grade quality.

Anuj Aggarwal, President & CEO of Canon Marketing (Philippines), Inc., officially opens The Next Big Scene EOS C50 Launch, welcoming filmmakers, creators, and media to experience Canon’s newest compact cinema camera.

Anuj Aggarwal, President & CEO of Canon Marketing (Philippines), Inc., officially opens The Next Big Scene EOS C50 Launch, welcoming filmmakers, creators, and media to experience Canon’s newest compact cinema camera.

The EOS C50 introduces features designed for today's multi-platform storytelling landscape. It delivers up to 7K 60p internal RAW recording in a form factor that fits comfortably in the hand. As the first camera in the Cinema EOS lineup with 3:2 Open Gate recording, it captures the full width and height of its 7K sensor, giving filmmakers maximum flexibility in post-production. The Simultaneous Crop Recording feature allows creators to capture full 4K footage alongside cropped 2K vertical or square versions in a single take—ideal for producing multi-platform content. The Canon EOS C50 Body Only with XLR Handle is priced at ₱189,998.

Canon Product Manager for Cameras, JV Ruanto, demonstrates the EOS C50’s Simultaneous Crop Recording and 3:2 Open Gate features—allowing creators to capture full-frame 4K and cropped 2K vertical or square footage in a single take, ideal for multi-platform storytelling.

Canon Product Manager for Cameras, JV Ruanto, demonstrates the EOS C50’s Simultaneous Crop Recording and 3:2 Open Gate features—allowing creators to capture full-frame 4K and cropped 2K vertical or square footage in a single take, ideal for multi-platform storytelling.

Through hands-on experiences and interactive demonstrations, guests explored how the camera makes professional-grade cinematic storytelling more accessible, whether filming documentaries, creating social media content, or capturing large-scale productions.

Industry creatives Paolo Ruiz, Ian Celis, Gabby Cantero, and Carlo Obispo share insights on the future of Filipino filmmaking and the rising demand for vertical-format storytelling during the event’s fireside chat.

Industry creatives Paolo Ruiz, Ian Celis, Gabby Cantero, and Carlo Obispo share insights on the future of Filipino filmmaking and the rising demand for vertical-format storytelling during the event’s fireside chat.

The event also featured insights from industry professionals who shared their perspectives on the future of Filipino filmmaking. During a fireside chat, Paolo Ruiz, Advertising Filmmaker; Ian Celis, Commercial and Wedding Videographer; Gabby Cantero, Food and Lifestyle Director; and Carlo Obispo, Film Director and Screenwriter discussed emerging opportunities in vertical-format content. They also shared insights on camera ergonomics, technical workflows, and features—like simultaneous crop recording—that enhance creative freedom.

The EOS C50 is mounted and ready for action at The Next Big Scene, giving guests an up-close look at Canon’s most compact cinema camera—featuring 7K 3:2 Open Gate recording for maximum creative flexibility—showcased by Canon Marketing (Philippines), Inc.

Canon Marketing (Philippines), Inc.’s Jian Liu leads the raffle segment, adding excitement to the afternoon’s celebration of creative innovation.

"Filipino filmmakers and content creators continue to push boundaries of creative storytelling," said Jian Liu, Consumer Information and Imaging (CII) Director of Canon Marketing Philippines. "Regardless of format, their stories deserve cinema-quality production. We've packed cinema-grade technology into a camera built for versatility, so technical limitations don't dictate what stories get told."

“Our mission is to empower every creator in the Philippines to tell their stories without compromise,” said Anuj Aggarwal, President and CEO of Canon Marketing Philippines. “With the EOS C50, Canon continues to deliver professional tools that match the ambition and creativity of our local filmmaking community.”

The Philippines' expanding creative community demands versatile, professional tools. With the EOS C50, Canon empowers creators to tell their stories across every screen and platform.

For more information about the Canon EOS C50 and Canon's full range of imaging solutions, visit https://ph.canon/en/consumer.

Filmmakers and media attendees pose with Canon representatives, marking a milestone moment for the Philippine creative community.

Canon Philippines Celebrates Uncompromised Storytelling with EOS R6 Mark III Launch

 

Canon Marketing Philippines, Inc. gathered media professionals and creators for “Uncompromised Storytelling in Every Frame”, the launch of the Canon EOS R6 Mark III held on November 21, 2025, at Gallio, Aseana City. The event underscored Canon’s commitment to supporting the Philippines’ expanding creator community.

The EOS R6 Mark III delivers three key features for modern creators. The 7K 60p RAW video recording and EOS R series-first 3:2 Open Gate mode make it easy to capture content that works seamlessly across different formats and platforms. The camera also pairs a sharp 32.5-megapixel sensor with 40 fps shooting, grabbing up to 150 shots in rapid succession. Lastly, the pre-continuous shooting feature grabs up to 20 frames before pressing the shutter, helping creators capture moments proactively.

Attendees explored the camera’s capabilities through hands-on stations and live demos, experiencing how the EOS R6 Mark III enhances professional storytelling. Canon executives and guest creators also shared perspectives on the future of content creation in the Philippines.

“We continue to be inspired by storytellers who push creative boundaries every day,” said Anuj Aggarwal, President & CEO of Canon Marketing (Philippines), Inc. “The EOS R6 Mark III reflects our belief that technology should elevate creative expression.”

“At Canon, we build innovations that help creators work smarter and refine their craft,” added Jian Liu, Director of the Consumer Imaging and Information Division.

Celebrity wedding photographer and storyteller Pat Dy highlighted the growing potential of the creator community, noting that “There are so many stories waiting to be told, and tools like the EOS R6 Mark III inspire us to keep creating.”

As the Philippines’ creative landscape continues to grow, Canon remains committed to providing world-class tools that empower filmmakers, photographers, and visual storytellers. The EOS R6 Mark III stands as Canon’s latest milestone in helping creators produce stories that move, inspire, and connect. 

For more information about the Canon EOS R6 Mark III and Canon's full range of imaging solutions, visit https://ph.canon/en/consumer.