Canon Philippines Gathers Filmmakers and Creators for “The Next Big Scene” EOS C50 Launch

The Canon EOS C50 takes center stage at The Next Big Scene launch event, highlighting its compact cinema build and powerful 7K 3:2 Open Gate capabilities designed for today’s multi-platform creators.

Canon Marketing Philippines, Inc. brought together filmmakers, content creators, and visual storytellers for "The Next Big Scene" – Canon EOS C50 Launch, held on December 3, 2025, at Baked Studios, Makati City. The event celebrated the EOS C50, Canon's smallest and lightest cinema camera, designed for filmmakers and creators who demand both mobility and professional-grade quality.

Anuj Aggarwal, President & CEO of Canon Marketing (Philippines), Inc., officially opens The Next Big Scene EOS C50 Launch, welcoming filmmakers, creators, and media to experience Canon’s newest compact cinema camera.

Anuj Aggarwal, President & CEO of Canon Marketing (Philippines), Inc., officially opens The Next Big Scene EOS C50 Launch, welcoming filmmakers, creators, and media to experience Canon’s newest compact cinema camera.

The EOS C50 introduces features designed for today's multi-platform storytelling landscape. It delivers up to 7K 60p internal RAW recording in a form factor that fits comfortably in the hand. As the first camera in the Cinema EOS lineup with 3:2 Open Gate recording, it captures the full width and height of its 7K sensor, giving filmmakers maximum flexibility in post-production. The Simultaneous Crop Recording feature allows creators to capture full 4K footage alongside cropped 2K vertical or square versions in a single take—ideal for producing multi-platform content. The Canon EOS C50 Body Only with XLR Handle is priced at ₱189,998.

Canon Product Manager for Cameras, JV Ruanto, demonstrates the EOS C50’s Simultaneous Crop Recording and 3:2 Open Gate features—allowing creators to capture full-frame 4K and cropped 2K vertical or square footage in a single take, ideal for multi-platform storytelling.

Canon Product Manager for Cameras, JV Ruanto, demonstrates the EOS C50’s Simultaneous Crop Recording and 3:2 Open Gate features—allowing creators to capture full-frame 4K and cropped 2K vertical or square footage in a single take, ideal for multi-platform storytelling.

Through hands-on experiences and interactive demonstrations, guests explored how the camera makes professional-grade cinematic storytelling more accessible, whether filming documentaries, creating social media content, or capturing large-scale productions.

Industry creatives Paolo Ruiz, Ian Celis, Gabby Cantero, and Carlo Obispo share insights on the future of Filipino filmmaking and the rising demand for vertical-format storytelling during the event’s fireside chat.

Industry creatives Paolo Ruiz, Ian Celis, Gabby Cantero, and Carlo Obispo share insights on the future of Filipino filmmaking and the rising demand for vertical-format storytelling during the event’s fireside chat.

The event also featured insights from industry professionals who shared their perspectives on the future of Filipino filmmaking. During a fireside chat, Paolo Ruiz, Advertising Filmmaker; Ian Celis, Commercial and Wedding Videographer; Gabby Cantero, Food and Lifestyle Director; and Carlo Obispo, Film Director and Screenwriter discussed emerging opportunities in vertical-format content. They also shared insights on camera ergonomics, technical workflows, and features—like simultaneous crop recording—that enhance creative freedom.

The EOS C50 is mounted and ready for action at The Next Big Scene, giving guests an up-close look at Canon’s most compact cinema camera—featuring 7K 3:2 Open Gate recording for maximum creative flexibility—showcased by Canon Marketing (Philippines), Inc.

Canon Marketing (Philippines), Inc.’s Jian Liu leads the raffle segment, adding excitement to the afternoon’s celebration of creative innovation.

"Filipino filmmakers and content creators continue to push boundaries of creative storytelling," said Jian Liu, Consumer Information and Imaging (CII) Director of Canon Marketing Philippines. "Regardless of format, their stories deserve cinema-quality production. We've packed cinema-grade technology into a camera built for versatility, so technical limitations don't dictate what stories get told."

“Our mission is to empower every creator in the Philippines to tell their stories without compromise,” said Anuj Aggarwal, President and CEO of Canon Marketing Philippines. “With the EOS C50, Canon continues to deliver professional tools that match the ambition and creativity of our local filmmaking community.”

The Philippines' expanding creative community demands versatile, professional tools. With the EOS C50, Canon empowers creators to tell their stories across every screen and platform.

For more information about the Canon EOS C50 and Canon's full range of imaging solutions, visit https://ph.canon/en/consumer.

Filmmakers and media attendees pose with Canon representatives, marking a milestone moment for the Philippine creative community.