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Globe and the Cultural Center of the Philippines (CCP) have officially launched a year-long partnership to promote the arts and strengthen creative education among Filipinos, particularly the youth. Key figures at the agreement signing include CCP President Kaye Tinga and Globe’s Chief Marketing Officer Rochelle Vandenberghe (center), along with CCP Vice President for Administration Jose Gaite (left), were present at the signing. This collaboration aims to foster creativity and support the next generation of Filipino artists.
Globe has formalized a year-long institutional partnership with the Cultural Center of the Philippines (CCP) to promote the arts and strengthen creative education among Filipinos, particularly the youth. The collaboration positions Globe as co-presenter of CCP’s flagship programs and events : Cinemalaya 2025, Virgin Labfest XX: Hinog, and the CCP Arts Education Program, which rolled out in schools nationwide this June.
Globe’s support goes beyond sponsorship, it's helping the creative economy with tangible tools for young talents. Through the Globe Community Builders Program, students will gain access to connectivity, mentorship, grants, internships, and volunteer opportunities. These initiatives are designed to develop creative and digital skills among high school and college students, aligning with CCP’s mission to nurture the next generation of Filipino artists.
“Together with CCP, Globe continues to champion creativity and innovation among the Filipino youth. We’re proud to enable future filmmakers, playwrights, and digital creatives through grassroots programs that give them both the inspiration and the infrastructure to succeed,” said Rochelle Vandenberghe, Globe’s Chief Marketing Officer.
The collaboration further reflects Globe’s commitment to digital inclusion and nation-building through education and culture. The CCP Arts Education Program consists of workshops on multidisciplinary art forms and techniques for educators and students in select schools.
Meanwhile, the Virgin Labfest (VLF) celebrates its 20th year with a fresh batch of untried, untested, and unstaged plays from young Filipino playwrights. It features educational components like the VLF LabTuro consisting of Theater Talks and a Playwrights' Fair. Some of its much anticipated components are the VLF Writing Fellowship Program, with eight fellows under the age of 30, and a Dramaturgy Fellowship, where young artists undergo training in playwrighting and theater production.
