Sony Electronics Inc. advanced its “Cinema is Coming Home” message with the introduction of two BRAVIA True RGB television, the BRAVIA 7 II TV, as well as the BRAVIA Theatre Trio, a next-generation home audio system engineered to complement large screen cinematic viewing. The combination of TV and the Home Theatre system, driven by Sony’s ongoing commitment to faithfully deliver the creator’s visual and audio intent, completes the ultimate cinematic experience at home.
The new BRAVIA 7 II is powered by Sony’s proprietary RGB Backlight Master Drive Pro, which precisely controls independently driven red, green, and blue light sources, enabling the new BRAVIA True RGB TV models achieve the largest Color volume ever in Sony’s home TV history, delivering the accurate Color reproduction from wider viewing angle, in bright home environment.
“Sony has been advancing LED control for over 20 years from our first independent RGB light sources in the Qualia 005 [2004] through our flagship Backlight Master Drive premiering in 2016,” says Yoshihiro Ono, Head of Home Entertainment Business Unit, Sony Corporation. “Our new True RGB represents a breakthrough that combines the precision of individually controlled RGB LEDs with the best aspects of both Mini LED and OLED, giving viewers purer Color, higher brightness, and picture accuracy that holds up in any room.”
BRAVIA 7 II Features:
BRAVIA 7 II: A new dimension of Color with True RGB
● First True RGB LED BRAVIA TV: the BRAVIA 7 II, uses independently driven red, green, and blue LEDs for precise color reproduction in bright living room environments.
● Unprecedented Color Volume: Independent control of RGB LEDs achieves the largest Color volume in Son’s home TV history, delivering high Color gamut, contrast, depth, and beautiful gradation. Powered by Sony’s RGB Backlight Master Drive Pro which drives each LED with high precision, improving brightness, reducing blooming, and producing purer Color than conventional Mini LED displays.
● Wide Viewing Angles: Independent RGB LED driving and the X-Wide Angle Pro ensure beautiful images and consistent Colors from wide viewing angle. ● Large Screen for Immersive Experience: The BRAVIA 7 II features screen sizes 50 to 98 inches, all sizes maintaining ease of installation and integration. ● Elevated Audio Experience: Full range speakers1 deliver a solid sound while enhancing dialogue clarity with Voice Zoom 3™, powered by AI. Also, our evolved 3D Surround Upscaling expands stereo to wider 3D surround. ● Harmonic Presence: The flagship design integrates effortlessly into any space, featuring a wave textured bezel and a transparent center stand2that creates a floating, cable free look, allowing the screen to serve as décor even when not in use.
● My Cinema, optimizing picture and sound for film first viewing
● Ambient Optimization, automatically adapts picture and audio to room condition and viewing position
● “Studio Calibrated” modes for platforms, including Netflix, Prime Video, and SONY PICTURES CORE (availability varies by region)
● Support for Dolby Vision®, Dolby Atmos®, DTS:X®, and IMAX® Enhanced
The result is a viewing experience that maintains creator-intended Color, depth, and detail under real world conditions.
BRAVIA Theatre Trio
BRAVIA Theatre Trio: Sony’s flagship model, expands sound far beyond the screen
The BRAVIA Theatre Trio is a premium wireless theater system crafted for ultra large screens, developed to bring an authentic cinema experience into the home. To capture the passion and craftsmanship of sound creators at the heart of film production, the Trio was created in close collaboration with SPE. Through this partnership, our team gained deep insight into professional sound making, with SPE sound creators involved from the earliest stages to refine every detail. The result is a newly designed three speaker system—optimized front, left, right, and center speakers—that delivers a wide, immersive soundstage and clear dialogue in a space efficient package. Supported by SPE sound creator expertise, the Trio lets you experience at home the immersive sound crafted for film production3.
“Sound design is integral to the cinematic experience and often drives the visceral impact of a scene,” said Tony Lamberti, Academy Award–nominated sound mixer. “The spatiality of the BRAVIA Theatre Trio is exceptional; it fully envelops you in sound and delivers a truly immersive, cinematic experience in the home.”
“When we design sound for film, every choice is about guiding what the audience feels in a moment,” said Andrew DeCristofaro, sound designer at SPE. “The BRAVIA Theatre Trio brings that same intention into the home, letting people hear the detail, movement and balance the way we meant it to be experienced.”
Sony’s 360 Spatial Sound Mapping technology (360SSM) generates up to 24 phantom speakers to create a wide, cinematic sound field that envelops listeners from every direction. Developed with insights from SPE, the technology is informed by an in-depth study of professional studio acoustics and the listening environments used in film production. By creating both direct sound and the natural reflections characteristic of cinemas, 360SSM transforms a room into an immersive audio space using only the existing speaker layout. The result is a multidimensional sound field that feels as though numerous speakers are placed throughout the room, faithfully conveying the depth, positioning, and nuance intended by filmmakers.
With a newly added high performance USB Type C microphone, the BRAVIA Theatre Trio delivers enhanced measurement accuracy and effortless, precise room calibration, creating immersive sound perfectly tuned to any space
BRAVIA Theatre Trio supports Dolby Atmos, DTS:X, and IMAX Enhanced for compatible content and can be expanded with optional subwoofers and rear speakers6including dual subwoofer configurations7.
Other Update
Direct Connect allows compatible BRAVIA TVs to pair directly with optional wireless subwoofers and wireless rear speakers, without requiring a soundbar, enabling simple setups for deeper bass and more expansive surround when paired with the TV’s impressive speaker system
Direct Connect: Easily enhance the bass and surround sound
Sustainability & Accessibility
Our TVs use recycled materials across the body, internal parts, and remote, including Sony original SORPLAS™. Additionally, the entire True RGB lineup benefits from power efficient RGB LED control by RGB Backlight Master Drive Pro.
A new inclusive remote control9improves accessibility through narration friendly design and tactile clarity.
Availability
The BRAVIA 7 II and BRAVIA Theatre Trio are now available in the Philippines.
For more information, please visit:
BRAVIA 7 II: https://www.sony.com.ph/bravia/products/bravia-7m2
BRAVIA Theatre Trio: https://www.sony.com.ph/home-theatre-sound-bars/products/bravia-theatre-trio
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