Wednesday, June 18, 2025

For the Music: Sony’s WH-1000XM6 Launches in a Celebration of Sound and Style


Sony Philippines proudly announces the arrival of its next-generation noise-canceling headphones the WH-1000XM6, set to launch in a vibrant public event at the Glorietta Activity Center on June 29, 2025.

More than a product launch, this event entitled “For the Music: The WH-1000XM6 Premiere” is a celebration of music, creativity, and cutting-edge technology. Attendees will witness dynamic live performances from a powerful lineup of local music icons including Lola Amour, Syd Hartha, Barbie Almalbis, and Fumiya alongside a fashion-forward showcase with Independent Fashion Designer, Thian Rodriguez, bringing together music, technology, and style in one immersive and unforgettable experience.


WH-1000XM6 - Elevated Technology for a Deeper Listening Experience

The WH-1000XM6 builds on Sony’s legacy of innovation in audio with a powerful site of upgrades over its predecessor, the WH-1000XM5. At its core is the newly developed HD Noise Canceling Processor QN3 paired with the Integrated Processor V2, offering seven times faster real-time noise cancellation performance. With the 12 microphones strategically positioned across the device, the XM6 boasts significantly improved ambient sound clarity and voice isolation for calls, even in challenging environments.

Designed for audiophiles and creators alike, the WH-1000XM6 features a specially redesigned 30mm driver that delivers deeper bass, clearer high frequencies, and a more expensive soundstage. Enhanced with 360 Reality Audio with Headtracking, 360 Upmix for cinematic content, and a 10-band equalizer with custom gaming and background music models, the WH-1000XM6 offers a deeply personalized and spatial listening experience. Additionally, the foldable structure and magnetic enclosure case offer premium portability without compromising on comfort and design.

Call quality is noticeably improved through the use of six AI-based beamforming microphones per earcup, along with Sony’s proprietary noise reduction AI. Battery life remains strong with up to 30 hours ANC on and 40 hours ANC off, now with listen-while-charging support and super quick charge via USB PD.



An Immersive Launch Experience at Glorietta

To celebrate this major product milestone, Sony has curated a day-long event that reflects the sophistication and excitement of the WH-1000XM6. Visitors can explore interactive product demo stations, experience the new WH-1000XM6 in tailored listening zones, and witness firsthand the difference brought by Sony’s latest advancements in noise cancellation, sound quality, and user comfort. Guests who pre-ordered and bought the WH-1000XM6 on-site will have the opportunity to customize their headphones case with free stickers and decals at thebooth. The highly anticipated grand reveal of the WH-1000XM6 will kick off the main program, followed by an engaging brand talk and live interview panel featuring notable changemakers who embody creativity, individuality, and passion for sound.

Adding a cultural pulse to the tech-forward event, the launch will also feature a live fashion x music showcase, where style meets sound in a curated performance series. Acclaimed artists Lola Amour, Syd Hartha, Barbie Almalbis, and Fumiya will take the stage to deliver unforgettable performances, setting the tone for a night dedicated to music lovers and creators. From dynamic audio to artistic expression, the WH-1000XM6 launch is designed to be a complete sensory experience, a true testament to Sony’s message: For the Music.

Join the Celebration - Experience Sound Like Never Before

Be part of the groundbreaking moment in audio innovation as Sony unveils its latest masterpiece — the WH-1000XM6 at the Glorietta Activity Center on June 29, 2025! By signing up, you’ll get exclusive access to the main program, including VIP viewing of the live music performances and fashion show featuring top local artists and trendsetters.

Don’t miss your chance to witness the next era of sound up close. Secure your spot today and be among the first to experience the headphones that redefine silence, clarity, and style

Register now at https://bit.ly/WH-1000XM6Premiere

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