On August 28, 2024, at the Marquis Events Place in BGC, EastWest Bank celebrated the launch of its revolutionary mobile banking app, EasyWay, marking a significant milestone in the bank's 30th-anniversary celebrations. The event, aptly named Lounge & Play with EasyWay, introduced this innovative app and welcomed its new brand ambassador, Donny Pangilinan.
EastWest Bank’s Innovative Step Forward
As EastWest Bank continues its commitment to going #FurtherForYou, the unveiling of the EasyWay app highlights its dedication to enhancing the banking experience for Filipinos. This user-friendly platform is designed to streamline banking operations and provide an elevated experience for modern users.
A Milestone Celebration
The launch of EasyWay is a pivotal moment as EastWest Bank embarks on its year-long 30th-anniversary celebration, starting in August 2024 and extending through July 2025. The introduction of this app underscores the bank’s dedication to continuously improving and exceeding customer expectations. The app is a key component of EastWest’s broader digital ecosystem, which includes EasyBiz, Komo, ESTA, and EastWest Pay.
Donny Pangilinan: A Champion for Financial Literacy
The event also marked the introduction of Donny Pangilinan as EastWest Bank’s newest brand ambassador. Pangilinan emphasized his commitment to promoting financial literacy among Filipinos. “We should spread financial literacy and ensure access to convenient banking, especially for the youth,” he stated.
Insights from the Experts
During the media Q&A session, Gus Cabredo inquired about the key features of the EasyWay app.
Harvey Libarnes, FVP and Chief Digital Products and Channels Officer of EastWest Bank, responded, “We focused on simplicity and security from the outset. Our aim was to offer a streamlined, user-friendly experience while ensuring stability and safety. We believe in incremental improvements, allowing us to enhance the app gradually while maintaining high security standards.”
Libarnes also emphasized the importance of balancing simplicity with security. “Our priority is to ensure a stable and secure app, even as we work on making it visually appealing and innovative,” he added.
With the launch of EasyWay, EastWest Bank reaffirms its commitment to providing cutting-edge, customer-focused banking services, paving the way for a new era in mobile banking.
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