EastWest, Puregold, and Visa Launch Co-Branded Credit Card for the Everyday Filipino

If you're a regular Puregold shopper, you might want to pay attention—because your grocery run just got way more rewarding.

In a collab that screams power move, EastWest Bank, Puregold, and Visa have teamed up to launch the EastWest Puregold Always Panalo Visa Credit Card—a game-changing product designed to help Filipinos earn real rewards just by doing what they already do best: shopping smart.

Why “Always Panalo”?

The card’s name says it all. Whether you're stocking up on rice, cooking oil, or that one item you forgot for the fifth time—every swipe at Puregold (and even outside it) earns you points. For every ₱30 spent, you get ₱1 reward, and you can rack up to ₱3,000 per month. And the best part? These points go directly to your Puregold P-wallet, so you can literally use them for your next grocery haul.

No gimmicks. No confusing mechanics. Just actual cashback on essentials.

“This card is for the everyday Filipino—those who take care of families, run small businesses, or just want more bang for their buck,” says Lawrence Lee, EVP and Head of Consumer Lending at EastWest Bank.

 

Built for the Masses, Backed by Giants

Let’s be real: most credit cards in the market are either too exclusive, too complicated, or just not relatable. The Always Panalo card flips that script.

With Puregold’s massive base of 2 million First Club members and 500+ branches nationwide, this card is tailored for mass and mass-affluent customers—aka most of us.

“This isn’t just another credit card. It’s for the masa—our loyal suki shoppers,” shares Ivy Piedad, Head of Marketing at Puregold. “We want to give them value, not just convenience.”

Even Visa is all-in on the mission to democratize digital payments and financial access.

“We’re enhancing behaviors people already have. You buy groceries anyway—now you earn while you do it,” Jeffrey Navarro, Country Manager, Visa adds.

Application? Super Simple.

No need to guess where or how to apply. EastWest is setting up credit card application booths inside Puregold branches, so you can shop and sign up in one go. Yes, there are standard KYC requirements (because it's a bank, after all), but the whole process is built to be seamless, especially for first-timers.

“We know a lot of Filipinos have never owned a credit card,” Lee says. “This is their stepping stone. It’s access made easy.”

The Backstory: Two Years in the Making

This wasn’t a rush job. The EastWest Puregold Always Panalo Visa Credit Card was two years in the making, including one full year dedicated to infrastructure, tech integration, and streamlining the rewards system.

The goal? A financial product that’s actually useful, not just shiny.

TL;DR: Why This Card Slaps

✅ Earn ₱1 for every ₱30 spent
✅ Rewards go straight to your Puregold P-wallet
✅ Redeem up to ₱3,000 worth of rewards per month
✅ Apply in-store at your nearest Puregold
✅ No change in your routine—just better value for your money

So next time you're doing a grocery run and someone says “Gastos nanaman!” you can proudly say:
“Hindi, rewards to.”

Watch here the full video interview

EastWest Rural Bank Supports National Children's Month Celebration in Tacloban City

 In honor of National Children’s Month, EastWest Rural Bank (EWRB) joined hands with the Department of Education’s (DepEd) Learners’ Rights and Protection Office (LRPO) for a meaningful and impactful celebration hosted by Region VIII. The well-attended event took place on November 25, 2024, at the People’s Center in Tacloban City, leaving a lasting impression on participants and stakeholders alike.

With over 400 attendees, including students, teachers, DepEd representatives, and local officials coming from different regions, the event highlighted the importance of creating a safe and supportive environment for Filipino children by engaging, empowering, and equipping the youth with the tools they need to thrive in school.

"At EastWest Rural Bank, we are dedicated to empowering communities and creating opportunities that transform lives," said Sheila Marasigan-Bajado, President.

EastWest Rural Bank demonstrated its focus on uplifting communities through education and support. The bank’s team actively engaged with participants throughout the entire event, providing over 100 educational kits to selected students and distributing giveaways, such as fans, mini notebooks, and ball pens to attendees. These contributions reflect EWRB’s ongoing efforts to promote learning and community involvement. EWRB also took the opportunity to showcase its Komo mobile app, which offers user-friendly and secure banking features tailored to modern lifestyles.

Asec Dexter A. Galban of DepEd praised the solid support of partners like EastWest Rural Bank in his keynote address, emphasizing the impact of collaborations in creating opportunities for Filipino learners. "Collaborations like these with EastWest Rural Bank are vital in creating opportunities that inspire and empower our Filipino learners," Galban pointed out.

DepEd Region VIII Director Evelyn R. Fetalvero also acknowledged EWRB during her opening remarks, expressing gratitude for the bank's consistent participation in educational initiatives. "We deeply appreciate EastWest Rural Bank’s support for our educational initiatives and support to the welfare of our youth," said Fetalvero.

The event concluded with a pledge of commitment and unity dance, symbolizing the collective effort to ensure a brighter future for Filipino children.

In celebration of EastWest Bank’s 30th Anniversary, this initiative reflects EWRB’s ongoing dedication to corporate social responsibility, championing education, and uplifting the communities it serves, exemplifying the bank’s promise of going “Further for You.”

For more information about EastWest Rural Bank’s initiatives and services, please visit www.eastwestruralbank.com.ph.

EastWest Recognized in PDI-Statista Best Employers Awards

EastWest’s empowerment starts from within. In line with its 30th anniversary, the EastWest community comes together to celebrate the Bank’s inclusion in the PDI-Statista Best Employers list. This recognition is the culmination of EastWest’s continued passion for fostering an inclusive, dynamic workplace culture that empowers its people and strengthens its connection to the Filipino community, proving its shared promise of going “Further for You.”

 

EastWest has been named one of the Philippines' Best Employers by the Philippine Daily Inquirer and Statista, a global leader in data analytics and market research. This recognition comes as the Bank celebrates its 30th Anniversary, reaffirming its commitment to fostering an engaging and empowering workplace for its employees.

The nationwide survey evaluated thousands of companies with at least 250 employees, based on key criteria such as trust, satisfaction, and willingness to recommend their workplace. The acknowledgment underscores EastWest’s efforts to prioritize its workforce as a critical driver of its success and underscores its belief that its people are its greatest asset.

Commitment to Enabling Employees and Enhancing Engagement

EastWest’s inclusion in the PDI-Statista Best Employers list highlights its focus on creating a dynamic and inclusive workplace that empowers employees to thrive both personally and professionally. The Bank has rolled out a variety of initiatives designed to foster employee engagement, enablement, and well-being:

• Continuous employee development and career enrichment, providing tools and opportunities for growth.

• Team-building and culture-strengthening programs, promoting collaboration and shared success.

• Recognition and appreciation efforts, ensuring employees feel valued and motivated.

• Hybrid work arrangements and flexible workforce management, supporting work-life integration.

• Comprehensive health and wellness support, focusing on physical, mental, and emotional well-being.

• Improved processes through automation and technology, streamlining work and enhancing productivity.

These initiatives have significantly enhanced employee satisfaction, as reflected in the Bank’s View of the Workforce (V.o.W.) Engagement Survey, which shows a marked improvement in engagement levels. This is further supported by a steady decline in attrition rates and growing participation in various employee programs, with over 80,000 internal social media engagements and a rise in the Bank’s appeal in the talent market.

By continuously refining its People Advantage Gameplan, EastWest remains committed to positioning its employees as its greatest competitive advantage, ensuring they are equipped to contribute meaningfully to the Bank’s goals while achieving their own aspirations.

Further for You, Further with You

The survey's results align seamlessly with EastWest’s “Further for You” philosophy, which transcends customer service to prioritize the well-being, growth, and success of its employees. “This recognition inspires us to accelerate the implementation of our People Advantage Gameplan, firmly positioning our employees as the cornerstone of our competitive edge. Together, as one EastWest Bank, we will advance this agenda further for and with our employees,” shared Atty. Alfie Suarez, EVP and Chief People & Corporate Services Officer.

Building on this significant achievement, EastWest remains consistent in cultivating an inclusive and dynamic workplace that empowers its employees to excel. With this recognition from the Philippine Daily Inquirer and Statista, EastWest is more committed than ever to creating an environment where its workforce can thrive, ensuring they deliver meaningful value to clients, partners, and the Filipino community while achieving their aspirations.

About East West Banking Corporation:

East West Banking Corporation (EastWest) is a Filipino-owned universal bank. EastWest is a subsidiary of Filinvest Development Corporation (FDC), one of the country’s leading conglomerates with a diverse range of interests including real estate, banking, hospitality & tourism, infrastructure power generation, and sugar. It is not affiliated with any foreign financial institution which may bear the same name.

EastWest Visa Platinum Triumphs at The Asian Banker Awards, Celebrated as the Best Cashback Credit Card

 

The EastWest Bank team proudly receives the Best Cashback Credit Card award for the EastWest Visa Platinum Credit Card at The Asian Banker Awards 2024. The award highlights EastWest’s commitment to offering customer-centric solutions that elevate the financial experience for Filipinos. From left to right: Urs Bolt, International Resource Director, The Asian Banker; Mia Tamayo, Senior Vice President and Credit Cards Business Head, EastWest Bank; Jacqueline Fernandez, President, EastWest Bank; Mylene Pilares, Senior Assistant Vice President and Portfolio Management Head, EastWest Bank; and Christian Kapfer, Research Director, The Asian Banker.

EastWest Bank’s Visa Platinum Credit Card continues to make its mark in the financial industry as it was recently recognized with the prestigious Best Cashback Credit Card award by The Asian Banker. This latest accolade highlights the bank's continuing success in providing innovative, consumer-centric solutions that offer unparalleled rewards and benefits to its customers.

The global pandemic shifted consumer behavior, especially in terms of shopping and dining preferences. Understanding this, and with the modern Filipino consumer in mind, the EastWest Visa Platinum Credit Card was refreshed to adapt to the rapidly changing financial landscape, reflecting the bank’s drive to meet the diverse needs of its growing customer base.

Jacqueline Fernandez, President of EastWest Bank, expressed her pride in the recognition, saying, “We are honored to receive this award from The Asian Banker, as it is a result of our tireless efforts in going further for our clients. As we celebrate our 30th anniversary, the EastWest Visa Platinum Credit Card is living proof of our excellence in providing top-tier financial products. It not only rewards cardholders with a robust cashback program but also brings convenience and lifestyle enhancements that our customers deserve. This is a significant achievement for us as we continue to innovate and respond to the needs of our market.”

A Card That Adapts to Modern Lifestyles

To keep pace with the changing times, the Bank enhanced EastWest Visa Platinum’s rewards program with key features like increasing its cashback rate for dining and department store spends from 3% to a whopping 8.88%. What’s more, it expanded the categories in which cardholders can earn 8.88% cashback to include online shopping, food deliveries, travel, fuel, and even utilities. 

With a leading cashback rate of 8.88% on relevant categories and 0.30% cashback on all other spends, EastWest Visa Platinum has positioned itself as a premier lifestyle credit card. This is further reinforced with exclusive benefits such as up to Php 20 million in free travel accident and inconvenience insurance, year-round elite perks and a dedicated concierge service.

Mia Tamayo, Senior Vice President and Cards Business Group Head of EastWest Bank, commented on the success of the product’s recent enhancements: “With the evolving needs of our cardholders, it was clear that the EastWest Visa Platinum Credit Card had to adapt. Our recent refresh was designed to offer more than just rewards—it delivers a complete experience for cardholders, whether they’re dining, shopping online, or traveling. This award from The Asian Banker reaffirms that we’re on the right track in serving our market’s discerning needs.”

Driving Growth and Achieving Milestones

Since the relaunch, the EastWest Visa Platinum Credit Card has seen impressive growth, with a 216% increase in new card bookings and a significant upsurge in monthly billings. The card’s performance in categories like shopping, dining, and travel far exceeded expectations, reinforcing its strong alignment with the lifestyle preferences of EastWest’s target market.

For 2024 and beyond, EastWest remains committed to enhancing the customer experience through its digital initiatives, ensuring that its products continue to meet the financial needs of its clients.

As one of the leading banks in the Philippines, EastWest remains firm in its mission to offer a wide range of consumer and corporate banking services. With a focus on innovation and customer service recognized globally, EastWest has truly cemented and earned its place as a trusted financial institution for Filipinos seeking to achieve their financial goals.

Beyond Gold: Carlos Yulo Joins EastWest as Newest Brand Ambassador

 EastWest, one of the country’s most consumer-focused and fastest growing universal banks, proudly introduced elite gymnast and two-time Olympic gold medalist Carlos Yulo as its newest brand ambassador during an exclusive launch event held in Makati. The event celebrated Carlos Yulo’s historic athletic achievements and his inspiring financial journey as an EastWest client, making him the perfect embodiment of the Bank’s mission of nurturing dreams by championing sensible financial management for over thirty years.

With his exceptional rise in the field, Yulo has made a significant mark on the global stage, representing the Philippines worldwide. His dedication to his art and commitment to excellence align perfectly with EastWest’s values of pushing boundaries and striving for greatness. Just as Carlos Yulo excels as a world-class athlete, EastWest offers world-class services, always going further to empower Filipinos with the financial tools and guidance they need to achieve their dreams.

Yulo shared, “Itong partnership really started before ko po nakuha ang gold medals ko sa Olympics.  Talagang tinulungan ako ng EastWest from the start na maayos yung financial goals ko. Madami akong natutunan sa kanila, nag simula lang ako ng simpleng deposit ngayon meron na akong mga investments na nakatulong talaga sa plans ko. Pareho kami ng mindset ng EastWest, always pushing ourselves to improve. Kaya this partnership comes in so natural sa kin, pareho kaming may relentless drive na magtuloy tuloy hanggang makamit namin ang dreams namin.”

A Partnership Built on Shared Values

The event highlighted the distinct connection between Yulo and EastWest. From simply being a customer, he is now the face of the brand. His discipline, perseverance, and focus on the mastery of his craft, evidenced by his rigorous training, is mirrored by the Bank — persistently supporting clients’ financial journeys to ensure that they can confidently pursue their own goals.

EastWest SEVP and Head of Financial Markets and Wealth Management, Rafael S. Algarra Jr., expressed the significance of the partnership, stating, “Carlos Yulo represents the dedication and passion that EastWest stands for. His journey from having raw potential to being a world champion reflects the same path we aim to provide for our clients—guiding them toward financial success, whether through our Priority services, consumer loans, or investment management. We believe this partnership exemplifies our service commitment—always pushing further for our clients so they can achieve their goals.”

Carlos Yulo's Inspiring Financial Journey

Yulo’s partnership with the Bank also highlights his personal journey of financial growth and empowerment. He started with basic banking products to save and pay for expenses while training and competing.  As his financial capacity grew, he relied on the help of a dedicated EastWest Priority Relationship Manager to give him financial advice. With guidance, Yulo transitioned into investments, ensuring that his earnings were wisely managed, while he focused on training. Yulo shared, “Si EastWest po talaga has been so helpful in my journey—not just as an athlete, but also in managing my finances. Tinulungan po nila ako maging smart sa financial decisions ko and magkaroon ng solid financial plan and dahil dito, naka focus ako sa training and competitions ko. Nung nagsimula akong kumita, hindi ko talaga alam kung paano i-manage ng maayos ang pera ko. I had deposit accounts and a credit card with EastWest. Pero na-realize ko na kailangan ko ng mas malalim na understanding para mapalago yung pinaghirapan ko. Buti na lang, EastWest Priority assigned me a relationship manager who really guided me. Siya ang nagturo sa akin about investments and how I can grow my savings para I’m financially prepared.”

EastWest: Celebrating 30 Years of Financial Excellence

As EastWest celebrates its 30th anniversary, their partnership with the Olympian marks another milestone. For three decades, EastWest has consistently provided its clients with personalized services that guide them through every stage of their financial journey, and clients like Yulo are proof of their commitment. While embracing innovation and adapting to the evolving needs of their clients, EastWest ensures that they never lose the human touch, balancing cutting-edge solutions with the warmth and care that have always defined their approach.

EastWest CEO Jerry Ngo shares, "Carlos Yulo embodies resilience, focus, and the pursuit of excellence—values EastWest has upheld for the last 30 years. As we continue to innovate and grow, we proudly welcome Carlos as a partner who not only stands for athletic success but also a commitment to smart financial growth. Together, we aim to inspire Filipinos to push their boundaries and achieve their financial dreams with EastWest by their side."

EastWest Rural Bank Champions Teacher Wellness with Latest Nationwide Brigada Eskwela APE Initiative

In a continued effort to support the educational community, EastWest Rural Bank (EWRB) successfully conducted its 2024 Brigada Eskwela initiative, “Wellness for Teachers: Our Why is YOU,” from July 12 to 26, 2024. This initiative, which further highlights EWRB's commitment to the Department of Education’s (DepEd) programs, aimed to provide vital health services to educators across the Philippines and ensure that teachers are well-equipped to continue their invaluable work.

A teacher undergoes an Annual Physical Examination (APE) as part of EastWest Rural Bank’s 2024 Brigada Eskwela initiative, "Wellness for Teachers: Our Why is YOU," aimed at promoting the health and well-being of educators across the Philippines.

A Nationwide Commitment to Teacher Wellness
The 2024 Brigada Eskwela initiative saw EWRB sponsoring mobile Annual Physical Examinations (APEs) for 2,352 DepEd teachers nationwide. This health-focused effort was a sequel to the bank’s successful pilot rollout in the Langilan District of Kapalong, Davao del Norte, conducted in May 2024. The recent initiative extended EWRB’s reach across various locations nationwide. “Our teachers are the backbone of our educational system, and their well-being directly impacts the quality of education our children receive,” said Sheila Marasigan-Bajado, President at EastWest Rural Bank. “By supporting their health and wellness through this Brigada Eskwela initiative, we aim to empower them to continue their vital work with renewed energy and focus.”

By partnering with local and credible diagnostic centers, EWRB ensured that the participating teachers received the required health check-ups, promoting their physical well-being and enabling them to perform their duties more effectively. 

“Through this initiative, we want to express our gratitude to our educators for their unwavering dedication,” added Ms. Bajado.  “Their well-being is our priority, and we are committed to continuing our support for them in every way possible.”

EastWest Rural Bank team members proudly pose during the 2024 Brigada Eskwela initiative, "Wellness for Teachers: Our Why is YOU," reflecting their commitment to supporting the health and well-being of educators nationwide.

Looking Ahead
As EastWest Rural Bank continues to champion the well-being of educators, the bank remains steadfast in its commitment to elevating community service and corporate social responsibility. The 2024 Brigada Eskwela initiative is just one of the many ways of conveying EWRB’s mantra “Our WHY is YOU”, making a positive impact on the lives of Filipinos, particularly those who play a crucial role in shaping the nation’s future. 

For more information about EastWest Rural Bank’s initiatives and services, please visit www.eastwestruralbank.com.ph.

EastWest Bank’s Atty. Cariss Ramos Triumphs in Spartan Race Vietnam 2024

 EastWest Bank proudly celebrates the remarkable and inspiring achievement of Atty. Clarissa “Cariss” Ramos, who secured first place in the female category (age 55-59) at the Spartan Race Vietnam 2024 on July 13. Atty. Cariss, a valued and widely esteemed attorney at EastWest Bank, carried the country’s colors and showcased her extraordinary dedication, resilience, and commitment to fitness and sports.

PHOTO CAPTION: Atty. Cariss Ramos holds the Philippine flag while securing the top spot in the female 55-59 age category of the Spartan Race in Vietnam.

Balancing Career and Passion

“I’ve been participating in Spartan races since 2019. My motivation is to show that these races are for everyone, regardless of gender and age. I want to encourage everyone that it is never too late to engage in these activities. My mantra is #NoExcuses,” shared Atty. Cariss.

In her role at EastWest Bank, Atty. Cariss serves as the head of the Corporate and Custodianship Department, handling corporate housekeeping, documentation, and legal advisory services for the Bank’s subsidiaries. Her ability to balance a demanding career with her passion for fitness is truly commendable and aspirational. “To achieve anything, you can’t just wish for it; you have to work hard and make time for it,” she emphasized.

Reflecting on her Spartan Race experience, Atty. Cariss shared, “One of the most memorable moments from the race was raising the Philippine flag while standing on the podium. The support from the Filipino community made it feel like home away from home.” Her dedication to fitness not only allows her to stay fit but also to enjoy playing with her grandchildren without getting tired.

PHOTO CAPTION: Wearing the EastWest shirt with pride, Atty. Cariss Ramos conquers various obstacles at the Spartan Race Vietnam 2024 as she secures first place in the female 55-59 age category.

Promoting Diversity and Inclusion

EastWest Bank is committed to fostering a diverse and inclusive workplace where every employee can thrive. With female employees representing 64% of the workforce, the bank champions equal opportunities for all. Atty. Cariss’s recent achievement exemplifies the bank’s dedication to celebrating the successes of its team members, both in their professional and personal endeavors. “I feel proud to be part of such an inclusive workplace. EastWest Bank not only values diverse perspectives but also actively supports the unique talents and ambitions of its employees, whether in their careers or their passions outside of work,” said Atty. Cariss.

PHOTO CAPTION: Atty. Cariss Ramos poses for the camera prior the race. She then bags the first place award in the female 55-59 age category.

A Role Model for Health and Physical Wellness

As a senior leader at EastWest Bank, Atty. Cariss serves as a role model, not only in her professional capacity but also as a champion of health and wellness. “The support from my colleagues and management helps me stay motivated and pushes me to perform well in every race,” she noted. Her active participation in wellness initiatives, such as the EastWest Milers running club and various employee fitness challenges, exemplifies the Bank’s approach to having a holistic lifestyle amongst its staff.

Looking Ahead

As EastWest Bank approaches its 30th anniversary, the institution remains true in its mission to provide exceptional banking services while fostering a supportive and inclusive environment. Atty. Cariss’s triumph is a shining example of the bank’s commitment to empowering its employees and promoting a culture of excellence.

EastWest Bank Unveils the EasyWay App: A New Era in Mobile Banking

On August 28, 2024, at the Marquis Events Place in BGC, EastWest Bank celebrated the launch of its revolutionary mobile banking app, EasyWay, marking a significant milestone in the bank's 30th-anniversary celebrations. The event, aptly named Lounge & Play with EasyWay, introduced this innovative app and welcomed its new brand ambassador, Donny Pangilinan.

EastWest Bank’s Innovative Step Forward

As EastWest Bank continues its commitment to going #FurtherForYou, the unveiling of the EasyWay app highlights its dedication to enhancing the banking experience for Filipinos. This user-friendly platform is designed to streamline banking operations and provide an elevated experience for modern users.

A Milestone Celebration

The launch of EasyWay is a pivotal moment as EastWest Bank embarks on its year-long 30th-anniversary celebration, starting in August 2024 and extending through July 2025. The introduction of this app underscores the bank’s dedication to continuously improving and exceeding customer expectations. The app is a key component of EastWest’s broader digital ecosystem, which includes EasyBiz, Komo, ESTA, and EastWest Pay.

Donny Pangilinan: A Champion for Financial Literacy

The event also marked the introduction of Donny Pangilinan as EastWest Bank’s newest brand ambassador. Pangilinan emphasized his commitment to promoting financial literacy among Filipinos. “We should spread financial literacy and ensure access to convenient banking, especially for the youth,” he stated.

Insights from the Experts

During the media Q&A session, Gus Cabredo inquired about the key features of the EasyWay app.

 Harvey Libarnes, FVP and Chief Digital Products and Channels Officer of EastWest Bank, responded, “We focused on simplicity and security from the outset. Our aim was to offer a streamlined, user-friendly experience while ensuring stability and safety. We believe in incremental improvements, allowing us to enhance the app gradually while maintaining high security standards.”

Libarnes also emphasized the importance of balancing simplicity with security. “Our priority is to ensure a stable and secure app, even as we work on making it visually appealing and innovative,” he added.

With the launch of EasyWay, EastWest Bank reaffirms its commitment to providing cutting-edge, customer-focused banking services, paving the way for a new era in mobile banking.

Pow Tex Originals

EastWest Encourages Pet Owners to "Save and Pawtect" This Summer

 As summer temperatures rise, many ‘pawrents’ are opting to stay indoors to keep cool, ensuring both their comfort and the safety of their pets. However, it’s important to remember that pets still need regular exercise and mental stimulation for their overall well-being. Therefore, while minimizing time outside during the hottest parts of the day is wise, planning short, safe outings in the cooler morning or evening hours is essential.

To better equip its customers with the goal of nurturing and protecting their beloved fur babies, EastWest Bank highlights its Save and Pawtect program. It’s a unique, first-of-its-kind offering perfect for pet lovers, providing comprehensive pet insurance when they open an EastWest Savings Account with a minimum balance of Php 100,000.

"Save and Pawtect" is designed to offer peace of mind to pet owners. With rising medical costs, the financial burden of veterinary care can be overwhelming. EastWest Bank’s program addresses these concerns by covering various emergencies, offering up to Php 50,000 in medical reimbursement for pets, including coverage for unfortunate events like death and burial. Eligible pets include dogs and cats aged between 5 months and 10 years, ensuring that beloved companions are covered when it matters most.

For the account holders, EastWest has considered their needs too. The insurance includes Owner’s Liability, Personal Accident, and Total Permanent Disability coverage, with benefits amounting to up to Php 50,000. Additional support, such as Accidental Medical Reimbursement and Burial Benefit in case of death due to an accident, is also included.

"Ensuring the health and safety of our beloved pets is not just a responsibility but a way of reciprocating the joy and love they bring into our lives. With 'Save and Pawtect,' we are excited to offer a financial product that honors this commitment by integrating significant pet care benefits with our trusted banking services. We believe that caring for your pet's future should be as straightforward and secure as managing your finances," said Ms. Ivy B. Uy, EVP and Head of Branch Banking Group, EastWest Bank.

This summer, let EastWest help you protect what matters most—your financial stability and your cherished pet. Visit any EastWest Store to learn more about how you can simultaneously protect your finances and care for your pet. For more details, visit EastWest’s website at www.eastwestbanker.com/deposits/savings and scroll down to the SAVE & PAWTECT section!

EastWest Bank’s Magenta Race continues to advocate for breast cancer awareness

L-R: Es Vidaurreta and Cariss Ramos of EastWest Bank, Jennifer Angeles and Lizette Lim of Kasuso Foundation, Mary Anne Bundalian of EastWest Bank, Flerida Jimenez, Georgia Pangan – President, Susan Lim – Treasurer, Maria Lourdes Cortez Del Rosario – Chairwoman, June Del Rosario of Kasuso Foundation

 In a display of solidarity and commitment to a vital cause, EastWest Bank announces the success of the second run of its Magenta Race, a pivotal event dedicated to raising awareness and funds for breast cancer advocacy in the Philippines.

Building upon the triumph of the inaugural Magenta Race, which garnered acclaim and support, the 2023 edition is a testament to EastWest Bank's dedication to social responsibility. This year’s event saw 145 individuals participating in the run/cycle, resulting in a total donation of Php 196,991 to the Philippine Foundation for Breast Care Inc. (Kasuso Foundation).

The success of the Magenta Race extends far beyond philanthropy, earning recognition from The Digital Banker Global Retail Banking Innovation Awards 2023 as the Best CSR Initiative. 

This demonstrates EastWest Bank's commitment to working together to address pressing societal challenges.

Breast cancer remains a pervasive health concern, particularly among Filipino women, highlighting the continued relevance and urgency of initiatives like the Magenta Race. With over 60% female employees, EastWest Bank remains committed to promoting breast health awareness and early detection, championing initiatives that empower women and communities across the nation.

For more information about the Philippine Foundation for Breast Care, Inc. (Kasuso Foundation) and its impact, please visit kasuso.org.

About the Magenta Race: The Magenta Race is a fundraising event dedicated to raising awareness and funds for breast cancer advocacy in the Philippines. Through community engagement and collaboration, the Magenta Race strives to support organizations and initiatives that provide essential services to individuals and families affected by breast cancer.