From top left in clockwise direction: WF-C710N in Glass Blue, Pink, Black, and White 

Sony today announced the WF-C710N Truly WirelessNoise Canceling Earbuds, with Sony’s noise canceling technology, long-lasting battery, and clearer call quality. The WF-C710N earbuds are packed with great sound quality, new stylish colorways with a versatile design, and offer a range of easy-to-use features, putting everything listeners need into a small and affordable design.

Additionally, Sony introduced new color options for the WH-CH720N Wireless Noise Canceling Headphones and WH-CH520 Wireless Headphones in their current lineup. The WH-CH720N and WH-CH520 will add a pastel pink color option, and the WH-CH520 will also add a yellow option. 

Dive into Sound with Noise Canceling 

With dual microphones to detect surround noise, the WF-C710N earbuds have an improved Noise Canceling function from its predecessor. Sony’s Dual Noise Sensor technology filters exterior sound using two microphones, leaving users to experience their music without distractions. 

WF-C710N in Glass Blue – Noise Canceling

The WF-C710N also supports Ambient Sound mode, which captures ambient sound around you so you can enjoy a natural listening experience while staying connected to your environment. Plus, the Sony | Sound Connect app allows users to adjust the amount of ambient sound in 20 levels or use the Voice passthrough setting to chat without removing their earbuds.

 Adaptive Sound Control is a smart function that senses where users are and what they are doing, then adjusts ambient sound settings for the ideal listening experience. It even recognizes locations that users frequently visit, such as home, work or the gym, and switches the sound modes that suit the situation.

Longer Listening and Clearer Calls 

Designed for all-day comfort and use, the WF-C710N has a longer battery with up to 30 hours of listening with charging case when fully charged. 1,2 And with quick charging, listeners can get an extra 60 minutes of play time with just 5 minutes of charging. Users can also enjoy crystal-clear calls even in noisy environments thanks to voice pickup that was developed with AI machine learning using over 500 million voice samples to suppress ambient noise and extract the users’ voice clearly. Precise Voice Pickup Technology optimally controls microphones on the outside and inside of the earbud, making conversations ultra clear, even in noisy environments. 

WF-C710N in Black – Call Quality

Uncompromised Sound Quality

Sony's unique 5 mm driver, plus Digital Sound Enhancement Engine (DSEE) processing and well-balanced tuning, reproduces powerful bass and clear vocals, making the most of all genres of music

Users can tailor their sound to their personal preference using the EQ Custom feature on the Sony Sound Connect app.

WF-C710N in Pink – Sound Quality

Stylish Color Options and Simple, Sophisticated Design

 With a naturally elegant, compact design and four timeless colors, including Glass Blue in an all-new crystal-clear style, along with Pink, White, and Black, bringing color options for every style.

From left to right: WF-C710N in White, Pink, Glass Blue, and Black

 

The WF-C710N earbuds are compact, easy-to-carry, and comfortable to wear. The cylindrical charging case is small and light, which makes it easier to carry in a small pocket or bag. 

WF-C710N in Glass Blue

Easy to Use Features

Touch Control makes it easy to play, stop, skip through tracks, and adjust the volume just with a touch. Users can also receive calls hands-free, and depending on the settings, can access their regular music service without opening the app. In addition to Touch Control, the WF-C710N earbuds also support Sony features such as Instant Pause/Play, Quick Access, Continuous Volume Control, Sony’s Sound Connect application and multi-point Bluetooth connection.

WF-C710N in White – Multi-point Connection

The WF-C710N earbuds are designed for multi-purpose use with easy operation and IPX4 water resistance, so it's the great fit for those on the go, inside or outdoors. Having the Environment in mind Sony has crafted the WF-C710N to be both stylish and environmentally conscious. Packaging made entirely without plastic, highlighting Sony’s dedication to minimizing the environmental impact of their products and practices. 

Availability 

The new colors of WH-CH520 and WH-CH720N Wireless Headphones will be launched on April 11, 2025. Additionally, the much awaited release of Sony’s newest WF-C710N Truly Wireless Noise Canceling Earbuds will be available on April 25, 2025 at all Authorized Sony Dealers nationwide.

 WH-CH720N and WH-CH520 New Color Options

The WH-CH720N Wireless Noise Canceling Headphones in pink will be available on April 11, 2025 at Sony Philippines website and Authorized Sony Dealers nationwide. For a full list of specs and information, please visit: https://www.sony.com.ph/headphones/products/wh-ch720n

The WH-CH520 Wireless Headphones in pink and yellow will be available on April 11, 2025 at Sony Philippines website and Authorized Sony Dealers nationwide. For a full list of specs and information, please visit: https://www.sony.com.ph/headphones/products/wh-ch520

Top row: WH-CH520 in Pink Bottom row: WH-CH520 in Yellow

Bottom row: WH-CH520 in Yellow

 

0917 Lifestyle’s new Sanrio Collection merges style, fun, and function

Get ready to add a splash of cuteness to your wardrobe and tech accessories!

0917 Lifestyle, known for bringing passion and creativity to everyday essentials, is rolling out the 0917 Sanrio Collection, the latest must-have collaboration that blends nostalgia, fashion, and function.

As Globe’s premier online shop for apparel and tech accessories, 0917 Lifestyle has partnered with global icons such as Disney, Marvel, Star Wars, Spongebob, SM Entertainment, and more to bring fans high-quality, collectible items.

Expanding its legacy of successful collaborations, 0917 Lifestyle teams up with Sanrio, the renowned Japanese company behind Hello Kitty, the beloved little girl with a red bow that has been capturing hearts since 1974.

Sanrio is also home to many other beloved characters such as My Melody, Kuromi, Little Twin Stars, Cinnamoroll, Pompompurin, Gudetama, Aggretsuko, Chococat, Bad Badtz-Maru, and Keroppi, making it a natural fit for 0917’s ever-expanding selection of exclusive partnerships.

The excitement kicks off with a wave of adorable fashion, as the first drop of the 0917 Sanrio Collection brings Hello Kitty-themed apparel to the spotlight in early March.

As the collection grows, fans can look forward to even more unique finds, including gadget accessories designed to add a pop of personality to everyday tech.

“Partnering with Hello Kitty allows us to bring a fresh and nostalgic experience to our customers,” said Ramdy Arcilla, Head of 0917 Lifestyle. “This collection embodies the joy and creativity that both brands stand for, offering fans a unique way to celebrate their favorite characters through trendy and functional pieces.”

With 12 delightful designs, this collection is a treat for Hello Kitty lovers of all generations, offering something fun and fresh for every fan. Alongside stylish adult apparel, the collection will also feature two exclusive shirt designs for kids.

To complement the lifestyle selection, the second drop will introduce gadget accessories, including a power bank, speaker, and true wireless earbuds— all inspired by Hello Kitty’s timeless charm.

0917 Lifestyle keeps the pop culture magic alive with this latest launch, proving once again that fashion and fandom go hand in hand. Whether fans are looking to upgrade their wardrobe or add a playful touch to their gadgets, the new collection promises something for everyone.

The 0917 Sanrio Collection will be available online at 0917lifestyle.com, as well as through LazMall, ShopeeMall, and Globe Stores nationwide. Fans can explore the collection and get their hands on limited-edition items while supplies last.

TNT's SIM Registration video wins back-to-back golds at ADFEST 2025

 

TNT, the value brand of PLDT mobile wireless subsidiary Smart Communications, Inc. (Smart), won another gold award for its viral SIM Registration video, “Mother,” at ADFEST 2025, Asia's renowned international festival of advertising creativity.

This year, it won the prestigious gold award in the Effective Lotus category, continuing its winning streak after grabbing the gold award in the Film Lotus category last year, besting around 200 entries.

Produced in collaboration with advertising agency GIGIL and production company Arcade Film Factory, the one-minute and 28-second video tells the story of a mother soaked in the rain outside their house because her family could not recognize her mobile number.

True to its brand essence, TNT’s campaign used absurd humor to encourage subscribers to register their SIMs, in accordance to SIM Registration Act, which was enacted to protect mobile phone users from spam and scam texts, which have become rampant since the pandemic.

ADFEST described the Effective Lotus category winner as “works that are not only creative, but also have significant and measurable impact.” The juries based the recognition on four criteria, including Creativity/Idea/Insight with 30%; Strategy with 15%; Execution with 15%; and Results with 40%.

Launched in April 2023, TNT’s SIM Registration campaign videos immediately gained over 100 million views across social media platforms, including Facebook, YouTube, and TikTok, with viewers organically sharing them for being “unskippable,” “creative,” and “funny”. Within just 10 days since the videos were posted, over 7 million subscribers registered their SIM, proving the campaign’s effectiveness.

A string of local and international awards

As of end-2024, TNT remains the biggest mobile brand in the Philippines with almost 35 million subscribers.

“We thank our colleagues in the marketing and advertising industry in the region for recognizing TNT’s efforts to inform and protect our customers,” said Lloyd R. Manaloto, FVP at Smart. “We share this accolade with our almost 35 million subscribers who continue to put their trust in TNT,” he added.

TNT's back-to-back ADFEST gold awards adds to its string of local and international recognition for the campaign's creativity and effectiveness. It bagged a gold in Stevies 2024; silver awards at the 2024 APAC Effie Awards, Kidlat Awards 2024, and Boomerang 2023 Awards; crystal awards in South Korea’s MAD Stars 2023; and a bronze in Tambuli 2024.

Moreover, the campaign won the ‘Force for Good’ Award in the 2024 YouTube Works Awards Philippines and was cited as Best Ad of the Week by Bestads. The viral video was also shortlisted at the prestigious New York Festivals 2023 Advertising Awards.

The ADFEST 2025 Effective Lotus gold award is another milestone for TNT, which is celebrating its 25th anniversary this year. Aptly called “AniberSaya 25,” TNT lives true to its promise of being the people’s mobile brand as it caters to the mobile needs of ordinary Filipinos through its superior mobile network, affordable and value-packed data offers, and fun-filled experiences.

For more information, follow TNT’s official accounts on Facebook, X, and TikTok, or visit its official website at https://tntph.com. #

The Best in Zoom Photography? HONOR Magic7 Pro to arrive in PH on April 10

Global technology brand HONOR just teased the arrival of its much-awaited flagship smartphone HONOR Magic7 Pro on April 10. Known for its style and durability, HONOR is introducing yet another powerful device with zoom capabilities that can outperform rivals.

"We are very excited to introduce this new flagship smartphone to the Philippine market. In terms of zoom photography, we have conducted a comparison between its rivals and it’s a clear win for HONOR Magic7 Pro. This is just one of the edges of this smartphone and we couldn’t wait to share more on April 10," said HONOR Philippines Vice President Stephen Cheng.

In an exclusive preview of the HONOR Magic7 Pro, HONOR Philippines set up a comparison between its upcoming flagship smartphone and its rivals. With a subject that is 500 meters away, the three smartphones’ zoom capabilities were put to a test. In the end, it’s a clear win for HONOR Magic7 Pro and its AI SuperZoom feature.

Committed to providing the ultimate AI Phone experience, HONOR introduced the HONOR Magic7 Pro which features cutting-edge AI capabilities that revolutionize photography, enhance display quality, and deliver exceptional hardware performance. The HONOR Magic7 Pro comes with the Google Gemini app pre-installed. This AI assistant from Google can help users enhance ideas, learn in new ways, write emails, plan events and more.

For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/

UnionBank Elite unveils ‘Next in Wealth’ for the Year of the Snake in exclusive market outlook events

 UnionBank Elite, one of UnionBank’s premier wealth management programs, continues to take wealth to the next level with its recently concluded series of market outlook events for 2025.

A Night of Insights, Expertise, and Celebration

Designed to provide clients with valuable investment insights, UnionBank Elite’s exclusive Chinese New Year-themed Market Outlook events, “Next in Wealth: Seizing Success in the Year of the Snake,” brought together its most valued clients for an evening of expert knowledge and celebration. Held across three prestigious venues—Solaire Resort North, Grand Hyatt Manila, and Radisson Blu Hotel Cebu— the event set the stage for strategic wealth planning in 2025.

 UnionBank’s unwavering commitment to delivering elite banking experiences that go beyond traditional wealth management was underscored by the presence of UnionBank’s top leadership, led by President and CEO Ana Aboitiz-Delgado, Consumer Bank Head Manoj Varma, and Wealth and Brokerage Head and UFSI Board Director Therese Chan.

 Expert Insights for Smart Investing

To help clients understand and navigate the complexities of the global market in 2025, UnionBank had their leading global fund house partners present the latest market updates and investment strategies.

 Allianz Global’s Karen Chen, Sr. Product Specialist, and Jason Lim, Sr. Channel Sales Manager, discussed the impact of shifting geopolitical dynamics in the U.S. and the risks and opportunities they present. PQ Lim, CEO of HSBC Asset Management Singapore, shared insights on how clients can capitalize on India’s rapidly growing economy. Phil Hagedorn, President and Chief Investor Engagement Officer for ATRAM, highlighted strategies for diversifying within the Philippine Equity market.

 

Beyond investment growth, the event also emphasized wealth protection, with presentations from Jose Eduardo Ang, InLife Chief Product and Innovation Officer, and Jose Paulo Lorenzo T. Puno, InLife Product Development Officer. Additionally, representatives from Oona and Aboitiz InfraCapital introduced other financial solutions designed to strengthen clients’ wealth portfolios.

By integrating global expertise into UnionBank Elite’s wealth management services, and with the guidance of its team of wealth experts, UnionBank continues to provide clients with personalized solutions that empower them to make informed financial decisions confidently, this 2025 and beyond.

 

“At UnionBank, we are committed to staying a step ahead as we take wealth management and banking to the next level. We are happy and grateful for your continued trust in us, as your partner in growing your wealth. You can be sure that your Relationship Managers, and the entire UnionBank team, are here to help and guide you every step of the way.” said Ana Aboitiz- Delgado.

 

VIP Experiences Beyond Banking

True to its commitment to offering world-class experiences, UnionBank Elite elevated the evening with special performances by some of the country’s top artists. Adding a unique perspective to the festivities was renowned Feng Shui Master Marites Allen, who provided a prosperity forecast for the Year of the Snake and gave clients an insightful look into favorable financial opportunities this year.

 

UnionBank remains at the forefront of delivering levelled-up banking experiences that support clients in achieving their financial aspirations. The Chinese New Year Market Outlook series is just one of the many exclusive offerings under UnionBank Elite, designed to help clients build, grow, and protect their wealth.

 

To learn more about UnionBank Elite, visit www.unionbankph.com/wealth/elite or email ubwealth@unionbankph.com.

EastWest’s "Further For You" in Action: Spreading Hope and Empowering Dreams Through Young Focus

EastWest volunteers share moments of joy and learning with children from Young Focus, embodying the spirit of giving and community through the Cards of Hope initiative.

 Beyond banking, EastWest is committed to going further and making a meaningful impact in the communities it serves. This came to life through Cards of Hope, a heartfelt initiative that turned a simple holiday tradition into an opportunity to change lives.

EastWest employees and internal clubs—EastWest Milers, EastWest Click, and EastWest Voices—rallied together to support Young Focus, an organization dedicated to breaking the cycle of poverty through education. Instead of traditional holiday decorations, EastWest employees purchased intricately designed ornaments and postcard sets, knowing that every peso would go toward scholarships and essential learning resources for children from Smokey Mountain.

For EastWest, the partnership with Young Focus went beyond financial aid—it created opportunities that equip the next generation with the tools to shape their future. “Education reshapes destinies, creating pathways to a future filled with possibility,” said Martin Reyes, EastWest’s Head of Marketing. “Our support for Young Focus isn’t just about giving—it’s about equipping these children with the means to build a better life.”

A Walk of Dreams: Witnessing Resilience and Hope

EastWest volunteers joined the Walk of Dreams and visited various communities in Tondo to connect with residents and better understand their daily challenges. Experiencing the children’s struggles firsthand gave them a stronger perspective on the impact of their efforts.

“Coming from the visit, it was a lot to take in,” shared one volunteer. “But what struck me most was their tenacity—their unshaken drive to learn, to dream, and to push forward despite the odds. Their determination was both humbling and inspiring.”

The experience deepened the Bank’s belief that real change happens when communities come together—not just through financial aid, but through shared moments of kindness, learning, and connection.

Turning Generosity Into Action

As EastWest celebrates its 30th anniversary, initiatives like Cards of Hope exemplify the Bank’s enduring mission to go Further For You—beyond banking, beyond business, and into the heart of communities in need.

Through this initiative, EastWest employees proved that even the simplest gestures—a card, an ornament, a shared dream—can make a lasting difference. One child, one opportunity, and one future at a time, Cards of Hope is turning generosity into action, ensuring that the next 30 years are just as impactful as the first.

A new way of purposeful giving: Globe empowers customers to drive positive change with GoGIVE

In line with its mission to uplift the lives of Filipinos, Globe has launched an innovative way to engage its customers in its mission of doing good.

GoGIVE is an innovative feature within the GlobeOne app that enables Globe Prepaid users to support causes they deeply care about by using mobile data. 

GoGIVE provides a seamless way to align Filipinos’ digital lifestyle with purpose-driven action. Globe Prepaid customers can now help their advocacy of choice just by using their mobile data. When they go about their daily online activities such as streaming, gaming, messaging, and browsing, they can earn "hearts" that they can send as support to the causes they care about. 

For every GB of data used, Globe customers collect hearts that they can allocate to their chosen advocacy, including animal welfare, environmental protection, children's education, fighting hunger, and more. 

“GoGIVE is designed to inspire our customers to create lasting change. By simply going online, they will be able to make a difference each day. Every post they create, every video they watch, every game they play, they can contribute to making our world a better place,” said Givielle Florida, Head of Globe Prepaid. “This campaign reinforces Globe's dedication to sustainability and aligns with our purpose of uplifting lives through technology.” 

Through GoGIVE, users can select from a range of advocacies from Globe partners, including:  

Connect to Compassion: Saving More Animals with Technology - in Partnership with Philippine Animal Welfare Society 

Guardians of the Forest: Empower Indigenous Youth with Conservation Education - in Partnership with Philippine Eagle Foundation

Strong Women, Stronger Connections: Digital Literacy for Women - in Partnership with  Project PEARLS

Every Child Safe, Every Child Seen: Building Stronger Communities Together -  in Partnership with World Vision

Supporting Healthcare Heroes: Advancing Medical Training and Research -  in Partnership with PGH Medical Foundation

To join GoGIVE, Globe Prepaid users can simply download the GlobeOne app, click the GoGIVE banner, and select their preferred advocacy to begin making automatic donations. 

GoGIVE is Globe's latest initiative in its commitment to nation-building and sustainability, expanding on programs such as the Hapag Movement, Globe's G-Gantic Goals, and Climate Champions, among other efforts. 

By consistently engaging its stakeholders to help shape a better Philippines, Globe continues to redefine what it means to drive impact through digital innovation— providing customers with exceptional services and the means to foster lasting positive change as they “#GoForwardTogether.” 

Download the GlobeOne app today and learn more about Globe, by visiting https://www.globe.com.ph/.