Bridging the Digital Divide: Eastern Communications, Unconnected.Org Partner to Power Connectivity in 10 Underserved Learning Communities

 

Premier telecommunications and ICT solutions provider Eastern Communications partners with unconnected.org to bring vital internet connectivity to ten geographically isolated and disadvantaged (GIDA) schools across Luzon, Visayas, and Mindanao.

As part of its mission in championing digital literacy and empowering unconnected communities, Eastern will provide free internet access to students, teachers, and the surrounding communities in ten remote locations, starting with eight target areas within Dipolog, General Santos, Tuguegarao, Naga, Kalibo, Bais, Davao, and Zamboanga.

“We believe that access to the internet is no longer a privilege, but a basic need, especially for education and access to vital information,” said Jed Estanislao, Chief Marketing and Experience Officer of Eastern Communications. “Through this partnership with unconnected.org, not only can we help bridge the digital divide but also drive digital literacy, especially in far-flung areas.”

The project officially commenced with a signing ceremony and joint planning session involving representatives from Eastern Communications and unconnected.org.

Providing internet access to remote areas is key for unconnected citizens to participate in the digital economy - this is especially significant for key educational institutions in Geographically Isolated and Disadvantaged Areas (GIDA).

With reliable connectivity, students from the remote schools can supplement their classroom education with up-to-date online resources and explore more opportunities on the web.

Beyond just connectivity, Eastern Communications and unconnected.org are committed to digital empowerment, with digital literacy programs planned for these schools.

“This initiative reflects Eastern’s continued commitment to nation-building. By providing not just connectivity but also the tools to use it responsibly and effectively, we are investing in the future of these communities,” added Estanislao.

To learn more about Eastern Communications’ upcoming partnerships and community initiatives, visit www.eastern.com.ph or follow their Facebook page.

Eastern partners with NGOs to enhance mangrove ecosystems in Batangas and drive educational inclusivity

 

As the Philippines’ premier telecommunication company, Eastern Communications is making significant strides towards sustainability, a goal that manifests in various Environment, Social, and Governance (ESG) initiatives. From preserving coastal ecosystems to uplifting underprivileged communities, Eastern Communications actively seeks to create a positive impact that aligns with global standards and supports the Sustainable Development Goals (SDGs) in the Philippine Development Plan (PDP) 2023-2028.

Environmental Initiatives: Nurturing Nature for Future Generations

To support the typhoon-prone country, Eastern continues its environmental stewardship through various initiatives. Building on its previous partnerships, including tree-planting activities with the Tuguegarao One Million Trees Movement in collaboration with former team Eastern Communications Perlas Spikers, the company continues to champion ecological conservation this year with coastal rehabilitation initiatives with Project Pristine for Love Boracay 2024 and Metro Divers’ Code Blue 2024 underwater clean-up drive.

One of its upcoming initiatives is the mangrove planting initiative, to be conducted in December in partnership with the Ramon Aboitiz Foundation, Inc. (RAFI) One To Tree program. Mangroves, which protect coastlines from erosion, serve as nurseries for marine life, and play an essential role in carbon sequestration, are critical to combating climate change. To begin its long-term mangrove reforestation initiatives, Eastern kicks this off by planting 1,000 mangroves in Brgy. Lumaniag, Municipality of Lian, Batangas. Through this, Eastern will contribute to enhancing and nurturing these vital ecosystems and mitigating the impact of climate-related issues in vulnerable coastal areas.

Photo of mangrove-planting site in Lian, Batangas

Social Initiatives: Empowering the Next Generation

Eastern Communications' has long believed in the importance of supporting the next generation and furthering the quality of their education especially in underserved communities. Recently, Eastern partnered with the "My Dream in a Shoebox" (MDIAS) campaign to help bridge the educational gap faced by underprivileged children. With the help of Eastern employee volunteers, this initiative focused on providing children with essential learning materials and opportunities for growth.

​​"Thank you to the generous hearts of our Eastern Communications partners. You inspire us by helping us make bigger dreams come true," said Bea Lim, CEO and President of TeamAsia.

The partnership with MDIAS began in 2023, and continued this year with 300 Dream Kits gifted to beneficiaries of the Payatas Orione Foundation Inc. in Quezon City. Each kit contained school supplies, supporting these children in their academic journey and empowering them with resources to pursue their dreams. Now in its 16th year, MDIAS has impacted countless young lives by offering educational materials, funding assistance, and access to technology, aligning with Eastern Communications' advocacy for inclusive and equitable quality education.

Eastern Communications held its My Dream in a Shoebox gift-giving session with beneficiaries of the Payatas Orione Foundation Inc. in Quezon City.

According to the World Bank, nine out of ten Filipino children at age 10 are unable to read and comprehend a basic, age-appropriate text. Furthermore, Filipino students ranked among the lowest globally in mathematics, reading, and science, as shown by the 2022 Program for International Student Assessment (PISA). The Philippines placed 77th out of 81 countries, with performance falling below the global average across all subjects.

"By providing these Dream Kits, we’re helping break down the barriers of limited resources, opening doors for children to continue their educational journey and reach for their dreams,” said Jed Estanislao, Eastern Communications Head of Marketing and Customer Experience.

Discover fundraising and outreach programs to help make a brighter reality for more and more learners in the Philippines at www.shoeboxcampaign.teamasia.com.

In addition to its efforts to cultivate the talent of the Filipino youth, Eastern also launched a digital art contest during October to November. The competition, organized in partnership with Wacom Philippines, invited young artists and creatives from Baguio City and the Cordillera region to showcase their unique skills and creativity. With the theme ‘Philippines: A Connected Digital Nation,’ the contest challenged participants to express the connectedness of Filipinos in the modern age through the use of digital art.

“We celebrate these talented artists and their inspiring work. It’s our hope that these awards not only recognize their exceptional creativity but also fuel their passion for years to come,” shared Estanislao.

Governance Initiatives: Promoting Transparency and Ethical Standards

Good governance lies at the core of Eastern Communications' operational practices. The company is committed to maintaining high standards of transparency, accountability, and ethical practices, which are essential for building trust with customers and partners, and ensuring long-term sustainability.

The company takes pride in being the first telecommunications company to be ISO certified. It recently renewed its ISO 9001:2015 and ISO 27001:2013 certifications, affirming its dedication to maintaining high standards of service excellence and best industry-standard practices. These certifications highlight Eastern’s top-tier service solutions for clients, setting the benchmark for quality and excellence in the telco industry.

Employee welfare and professional development are equally prioritized, with Eastern Communications investing in training programs that equip employees with the skills needed to support the company’s sustainability agenda. By creating a culture of learning and integrity, Eastern Communications builds a workforce that not only drives business success but also champions ethical practices.

As the company continues to evolve in the digital age, Eastern Communications exemplifies how sustainability and corporate responsibility can harmonize with business growth. In doing so, they not only drive their mission forward but also contribute to a more sustainable and inclusive future for the Philippines, setting a standard for other companies to follow. Learn more about Eastern at www.eastern.com.ph.

Eastern Communications Partners with Industry Experts to Share Cybersecurity Insights for Business Protection

 

Eastern Communications launches Thoughts on Tech Series 2 video podcast, focusing on Cybersecurity Awareness, featuring News5 anchor Jes Delos Santos, DICT Undersecretary Jeffrey Dy, and other tech industry experts.

In observance of Cybersecurity Awareness Month, Eastern Communications spoke with industry leaders for insights to help businesses safeguard themselves from the growing threat of cyberattacks.

Between January and August 2024, the Philippine National Computer Emergency Response Team (CERT-PH) reported over 2,000 cyber incidents affecting various organizations. This is part of a broader rise in cybercrimes in the country, with the Philippine National Police (PNP) Anti-Cybercrime Group (ACG) documenting a 21.8% increase in cybercrime cases during the first quarter of 2024 compared to the same period in 2023.

From January to March 2024, ACG recorded 4,469 cybercrimes — an average of 49 cases per day compared to 40 in 2023. Online selling scams topped the list, followed by investment scams and credit/debit card fraud. This surge signals a sharp rise in cyberattacks across the Philippines, highlighting the urgent need for robust cybersecurity measures​.

Meanwhile, anti-scam app Whoscall reported a 200% surge in the number of scam calls and messages between January and August 2024, with over 3 million reported text scams and more than 320,000 scam calls.

Forms of cyber attacks have also changed, and cybercriminals are becoming more ICT-enabled as they resort to technologies like Fake Base Transceiver Stations (BTS) to directly attack users by sending spam and fraudulent SMS messages.

To address these escalating challenges, Eastern Communications’ Thoughts on Tech podcast series featured in-depth discussions with tech experts, exploring critical cybersecurity topics. These include the government’s role in mitigating cyber threats, safeguarding customer data, managing information technology (IT) risks for enterprises, and the opportunities and risks of artificial intelligence (AI).

Cybersecurity Solutions for Every Business

Cybersecurity was once seen as an optional and additional cost for many businesses. Today, it is an essential investment for both small enterprises and large corporations. Rex Evangelista, Head of IT at Eastern Communications, noted this change of perspective for cybersecurity.

Rex Evangelista, Eastern Communications Head of I.T. Division

“I would say that in terms of the importance of the organizations and the shift of organizations in the companies, they are now able to understand the importance of security in their organization,” he said, adding that mitigating cyber risks also protects a company’s reputation.

Evangelista also noted the importance of proactive cybersecurity strategies to mitigate the risks and maintain business continuity.

“They have to liken to insurance, that if [attacks] happen, somehow they are covered. The cybersecurity solutions are actually there to make sure that operations will continue, it will not be disrupted,” he explained.

Educating employees and spreading cybersecurity awareness is another need for a company to ensure employees are also protected against cyber threats, according to Evangelista.

Securing Customer Trust and Data

For businesses, especially in the finance industry, securing customer data is paramount. Pancho Reyna, Managing Director of AI, Data, and Engineering of UBX (UnionBank’s digital arm), emphasized the evolving nature of cyberattacks and the necessity of robust security measures.

Pancho Reyna, Managing Director of AI, Data, and Engineering of UBX

“From a cybersecurity perspective, the technology is also rapidly evolving and can be used for any malicious or any form of attacks,” he said.

Reyna shared that cybersecurity in the finance industry is not just about prevention, but also deterrence. “It’s making sure that your systems are difficult, if not impossible, to penetrate,” he explained.

Businesses should anticipate attacks and implement security layers that make them harder targets. Reyna also noted that business owners should be aware of their cybersecurity needs and adopt these necessities accordingly to protect themselves against cyber risks.

The Government's Role Against Cyberthreats

Cybersecurity is not only the sole responsibility of the private sector. Jeffrey Ian Dy, Undersecretary - Infostructure Management, Cybersecurity and Upskilling of the Department of Information and Communications Technology (DICT) highlights the government’s efforts to protect the country against cyberattacks and offers key lessons for businesses

Jeffrey Ian Dy, Undersecretary - Infostructure Management, Cybersecurity and Upskilling of the DICT

Dy pointed out that while the finance industry is more susceptible to cyber threats, no industry is actually safe from these attacks. The government, telecommunications companies, and the academe are also the most targeted institutions, especially for advanced persistent threats (APTs) like state-sponsored attacks, and cyber terrorism.

The undersecretary emphasized that understanding both the offensive and defensive sides of cybersecurity is crucial.

“Hacking is a lot easier now, and that's the problem. The cost of offensive cyber security capabilities is less than the cost of defending,” Dy said. This means businesses must proactively strengthen their defenses.

He added that small and large businesses alike must prioritize cybersecurity investments in critical areas, such as securing Wi-Fi access points and implementing strong password protocols.

The government’s National Cybersecurity Plan 2028 brings together multiple agencies to address cybercrime. However, Dy stressed that this fight requires cooperation from all sectors, including private businesses.

“Security is not about securing everything. It's focusing your money on where it matters the most. In that way, you can significantly lessen your security cost,” the undersecretary advised.

Understanding AI: Opportunities, Threats, and Training Your People

AI is a double-edged sword that offers both opportunities and risks. Catz Jalandoni, Country Head of the Global AI Council Philippines, emphasized that businesses must understand AI's potential,while also preparing for its associated threats.

Catz Jalandoni, Country Head of the Global AI Council Philippines

AI can streamline business operations, drive innovation, and even help businesses stay competitive — 89% of Filipino leaders agree that AI adoption is key to remaining competitive. Jalandoni noted that AI is one of the tools that is easy to learn and is easy to access, with numerous free online courses available for users.

“Technology is a tool, use it, so that it will benefit you, and embrace it so that you are able to do more things that you thought are impossible or you are incapable of,” she said.

However, like any new technology, Jalandoni warned that AI can still be used. To prevent this, she introduced the concept of “mothering” AI, which involves teaching AI to behave ethically.

“When you mother, you say not only how it's supposed to be done, but also whether it's right or wrong. And that's something that I'm championing, for people to actually ‘mother’ your AI,” Jalandoni explained. “You can teach it not only how to find information that is relevant to you, but how to access information that can actually be functional for you and what type of information it should be accessing.”

Strengthening Your Cyber Defenses

As cyber threats continue to evolve, businesses must stay ahead of potential risks by investing in the right technology, training their people, and adopting proactive security measures. Eastern Communications offers a suite of ICT solutions designed to help businesses protect their data and operations, from secure network solutions to robust cybersecurity tools.

Eastern has also partnered with the American Chamber of Commerce of the Philippines (AmCham) in mounting a special session entitled "Strengthening Cybersecurity in the Philippines: Best Practices, Emerging Threats, and Future-Proofing Strategies," on October 30, 2024, at Robert Sears Hall, AmCham Philippines, Makati City. The event will help businesses learn how to stay ahead of the curve and ensure their company's resilience in the face of evolving cyber challenges.

For more information on how Eastern Communications can help your business defend against cyber threats, contact 5300-7000 or visit www.eastern.com.ph.

Eastern Communications Expands Reach to Roxas City’s Emerging Digital Hub

Eastern Communications,  the Philippines' pioneering telecommunications company and ICT solutions provider, continues its mission to empower more businesses across the Philippines as the company launches its services in Roxas City, Capiz. The telco provider officially expanded to the city through its “Via Eastern” launch event held on September 13, 2024, at the San Antonio Resort, Baybay, Roxas City.

Eastern Communications and Roxas City partners raise a toast for Eastern’s launch in the city. [Form L to R:] ETPI Head of Visayas Regional Operations Rafael Castellano, Capiz Halaran Chamber of Commerce and Industry Former President Dale Bernas, Capiz Local Economic Development and Investment Promotion Office Head Rio Garcia, Province of Capiz Provincial Information Officer and Spokesperson Atty. Luvim Amores, honorable Roxas City Mayor Ronnie Dadivas, Segment Marketing Head Gian Conde, Regional Sales Division Head Anthony Co, and President & CEO of Pueblo De Panay Township Jose Neri Ong.

“We have Eastern Communications, another partner locator here in Roxas City, as we aim for more practical and efficient IT solutions. As a digital city, our LGU is heavily investing on infrastructure, talents, and utilities,” said honorable Roxas City Mayor, Ronnie Dadivas, in his speech during the Via Eastern Roxas launch event. “On behalf of the city government, we in Roxas City would like to extend our gratitude to Eastern Communications, for its presence and entrance in the city,” he added.

Roxas City Mayor, Ronnie Dadivas welcomes Eastern Communications in the city.

The expansion will provide Roxas-based enterprises with access to cutting-edge digital tools and insights on how digital transformation can propel their growth in an increasingly competitive landscape. As Eastern Communications marks its presence in the area, it plans to extend its services to other cities across Capiz in the future.

"We are excited to bring Eastern Communications' services to Roxas City, supporting its growth and helping it thrive in the digital age," said Mike Castañeda, Vice President and Head of Sales at Eastern Communications. “We are proud to support Roxas City’s vision of becoming a center for business and technology through our ICT solutions by offering business-grade connectivity and digital tools that address the unique needs of the local business landscape.”

Empowering Roxas City’s evolving digital and business landscape

Eastern Communications' expansion into Roxas City aligns with the city's anticipated growth in the coming years, especially after being recognized as one of the digital cities by the Department of Information and Communications Technology (DICT) and the IT and Business Process Association of the Philippines (IBPAP).

Roxas is currently gearing up to establish the nearly 700-hectare Pueblo De Panay Township, which is expected to become the Philippines’ largest techno hub. The township project aims to generate over 40,000 jobs and boost the IT-BPM industry, the key focus area for the city. With a commitment to providing businesses with reliable and scalable digital solutions, Eastern Communications will help Roxas City achieve its goal of becoming a digital hub and fueling local economic growth.

Reliable connectivity and ICT solutions for Roxas City enterprises

With Roxas City's emerging micro, small, and medium-sized enterprises (MSMEs), the growing sectors of IT-BPM sector and tourism, Eastern Communications is ready to support businesses in driving economic development through its business-grade connectivity and customized ICT solutions. The telco provider’s expansion will bring its signature connectivity services in Roxas City, including Eastern Fiber 1, a shared high-speed fiber service designed for SMEs to ensure optimal performance during business hours, and Eastern Internet Direct Service (IDS), a dedicated internet solution tailored for uninterrupted, round-the-clock operations. These services will ensure that businesses of all sizes have access to fast, reliable, and secure internet connections, essential for day-to-day operations and growth.

Eastern Communications will also offer an array of ICT solutions, such as Network Solutions, Cybersecurity Solutions, Cloud and Data Center Solutions, and Business Applications. These services are designed to equip local businesses with the tools they need to succeed in a highly competitive and evolving marketplace. The telco provider’s entry into Roxas City fortifies its nationwide expansion through the Philippine Domestic Submarine Cable Network (PDSCN), the longest undersea fiber cable network in the Philippines spanning 2,500 kilometers. This initiative, in partnership with Globe Telecom Inc. and InfiniVAN, Inc., reinforces Eastern Communications’ mission to provide resilient and reliable internet connectivity across the country. To learn more about Eastern Communications’ products and services, contact 5300-7000 or visit www.eastern.com.ph.

Eastern Communications Recognized and Awarded for Its Nationwide Network Infrastructure

 Eastern Communications, the Philippines' pioneering telecommunications company and ICT solutions provider, proudly announces its victory at the Asian Technology Excellence Awards (ATEA) 2024. The telco provider won the Philippines Technology Excellence Award in the Infrastructure Technology - Telecommunications category for its groundbreaking Philippine Domestic Submarine Cable Network (PDSCN) project, a major initiative aimed at strengthening the nation’s telecommunications infrastructure amidst natural calamities.

Eastern Communications, recognized at the 2024 Asian Technology Excellence Awards in Conrad, Bangkok
[From L to R:] Chris Head, Contributing Editor for Asian Business Review with Eastern Communications Team: Brand Communications Supervisor Angelou Leonardo, Co-Coordinator Vince Tempongko, AVP & Head of NPEI Delfin Lopez, Brand Communications Head Hannah Lazatin, and Outside Plant Director-NPEI Felipe Paez Jr.

“The Philippines is prone to typhoons and in some remote areas, connectivity is not even stable on regular days. The PDSCN project is more than just an infrastructure development and our goal is to ensure that unserved and underserved areas have access to reliable and resilient internet services, even in the face of natural disasters,” said Delfin Lopez, AVP and Head of Network Planning, Engineering and Implementation at Eastern Communications.

The award, presented by the Asian Business Review Magazine, celebrates the top technological innovators across the region, recognizing exceptional companies that are redefining industries and driving digital transformation. Eastern Communications’ victory in the telecommunications category underscores the company’s pivotal role in addressing the country’s communication vulnerabilities and supporting the ongoing digital evolution.

Apart from this, Eastern’s nationwide infrastructure and expansion efforts also gained global recognition and was previously awarded the Telecom Infrastructure Deployment category at the 2024 Carrier Community Global Awards in Berlin, Germany in June 2024. 

Stronger connectivity for all

The PDSCN is the result of a strategic partnership between Eastern Communications, Globe Group, and InfiniVAN. With a PHP 4.3 billion investment, the project extended the reach of high-speed internet to underserved areas and ensured the creation of alternative routes for data transmission, minimizing the risk of service disruptions during calamities.

Through this, Eastern Communications significantly bolstered its presence in Visayas and Mindanao with 33 points of interconnection spanning multiple regions. This extensive network provides enhanced connectivity for every Filipino, laying the foundation for digital inclusion across the archipelago and ensuring that the Philippines remains competitive in the digital age.

As the telco provider celebrates its achievement at the ATEA, Eastern Communications remains steadfast in its goal to be at the forefront of the country’s digital transformation journey. The recognition not only highlights the success of the PDSCN project but also affirms the company’s role as a leader in providing resilient and reliable connectivity solutions across the Philippines.

For more information about Eastern Communications and its initiatives, contact 5300-7000 or visit www.eastern.com.ph.

Eastern Communications' employee-centric culture earns Great Place To Work Certification™

 

Eastern Communications celebrates its most loyal employees through the “Araw ng Parangal” longevity awards, honoring those who have dedicated their service from five to over thirty years.

Eastern Communications proudly announces its 2024 Great Place To Work® Certification™, a prestigious accolade based on employee feedback. An impressive 92% of Eastern's employees affirmed that they feel welcomed upon joining the company.

Great Place To Work®, the global authority on workplace culture, bases this certification on real-time employee feedback about their company culture and the leadership behaviors proven to deliver market-leading revenue, employee retention, and increased innovation. Earning this recognition establishes Eastern Communications as a leading workplace in the Philippines.

"Great Place To Work Certification™ is a highly coveted achievement that requires consistent and intentional dedication to the overall employee experience," says Sarah Lewis-Kulin, the Vice President of Global Recognition at Great Place To Work. She emphasizes that Certification is the sole official recognition earned by the real-time feedback of employees regarding their company culture. “By successfully earning this recognition, it is evident that Eastern Communications stands out as one of the top companies to work for, providing a great workplace environment for its employees."

"At Eastern, we make sure we build a transformational community, one that cultivates our employees’ growth while celebrating each employee's unique talents and skills. Our culture thrives on the strong connections between our team members, and earning the Great Place To Work Certification™ affirms all our combined efforts. This recognition belongs to our incredible Ka-Eastern family—whose dedication, passion, and relentless hard work truly make us a great place to work," said AC Cometa, Eastern Communications’ Human Resources Head.

Ka-Eastern: Employees at the Heart of Eastern Communications

Eastern Communications, a pioneering Philippine telecommunications company, bridges high-tech with high-touch, emphasizing human connections. This 145-year-old telco champions a people-centric approach, deeply valuing its employees, known as “Ka-Eastern.”

The company's Heart of Service value encourages employees to go beyond their tasks, fostering meaningful interactions with customers and stakeholders.

Eastern's dedicated Learning & Engagement team alongside an internal core committee organizes various activities that focus on generating camaraderie, supporting a healthy lifestyle, and increasing employee satisfaction. These activities, such as fun runs, online games, community engagements, and celebrations, are done both virtually and in person. Through its Longevity Awards, the company also recognizes employees who have dedicated many years of service to Eastern.

Eastern Communications invests in the growth of its people through regular skills training sessions. By providing valuable learning tools and opportunities to enhance their skill sets, the company boosts productivity, empowers its team, and ensures everyone feels valued and appreciated.

Empowering its people also earned Eastern Communications recognition at the 2024 Asia Pacific Stevie Awards, where the company won two Bronze Stevies for thought leadership and infrastructure initiatives. 

Eastern Communications earns two Bronze Stevies at the 2024 Asia-Pacific Stevie Awards held at Shangri-La The Fort Hotel, Manila on May 24, 2024

[From L to R] Eastern Communications’ VP & Head of Product & Innovation Edsel Paglinawan, DSCN Consultant Albert Tuason, and AVP & Head of Network Planning, Engineering and Implementation (NPEI) Delfin Lopez at the 2024 Asia-Pacific Stevie Awards

Eastern Communications’ Brand Communications Head, Hannah Lazatin, emphasizes how Eastern’s winning initiatives focused on digital transformation, future-proofing businesses, nation-building, and boosting economic growth.

EastWest Encourages Pet Owners to "Save and Pawtect" This Summer

 As summer temperatures rise, many ‘pawrents’ are opting to stay indoors to keep cool, ensuring both their comfort and the safety of their pets. However, it’s important to remember that pets still need regular exercise and mental stimulation for their overall well-being. Therefore, while minimizing time outside during the hottest parts of the day is wise, planning short, safe outings in the cooler morning or evening hours is essential.

To better equip its customers with the goal of nurturing and protecting their beloved fur babies, EastWest Bank highlights its Save and Pawtect program. It’s a unique, first-of-its-kind offering perfect for pet lovers, providing comprehensive pet insurance when they open an EastWest Savings Account with a minimum balance of Php 100,000.

"Save and Pawtect" is designed to offer peace of mind to pet owners. With rising medical costs, the financial burden of veterinary care can be overwhelming. EastWest Bank’s program addresses these concerns by covering various emergencies, offering up to Php 50,000 in medical reimbursement for pets, including coverage for unfortunate events like death and burial. Eligible pets include dogs and cats aged between 5 months and 10 years, ensuring that beloved companions are covered when it matters most.

For the account holders, EastWest has considered their needs too. The insurance includes Owner’s Liability, Personal Accident, and Total Permanent Disability coverage, with benefits amounting to up to Php 50,000. Additional support, such as Accidental Medical Reimbursement and Burial Benefit in case of death due to an accident, is also included.

"Ensuring the health and safety of our beloved pets is not just a responsibility but a way of reciprocating the joy and love they bring into our lives. With 'Save and Pawtect,' we are excited to offer a financial product that honors this commitment by integrating significant pet care benefits with our trusted banking services. We believe that caring for your pet's future should be as straightforward and secure as managing your finances," said Ms. Ivy B. Uy, EVP and Head of Branch Banking Group, EastWest Bank.

This summer, let EastWest help you protect what matters most—your financial stability and your cherished pet. Visit any EastWest Store to learn more about how you can simultaneously protect your finances and care for your pet. For more details, visit EastWest’s website at www.eastwestbanker.com/deposits/savings and scroll down to the SAVE & PAWTECT section!

EastWest Bank’s Magenta Race continues to advocate for breast cancer awareness

L-R: Es Vidaurreta and Cariss Ramos of EastWest Bank, Jennifer Angeles and Lizette Lim of Kasuso Foundation, Mary Anne Bundalian of EastWest Bank, Flerida Jimenez, Georgia Pangan – President, Susan Lim – Treasurer, Maria Lourdes Cortez Del Rosario – Chairwoman, June Del Rosario of Kasuso Foundation

 In a display of solidarity and commitment to a vital cause, EastWest Bank announces the success of the second run of its Magenta Race, a pivotal event dedicated to raising awareness and funds for breast cancer advocacy in the Philippines.

Building upon the triumph of the inaugural Magenta Race, which garnered acclaim and support, the 2023 edition is a testament to EastWest Bank's dedication to social responsibility. This year’s event saw 145 individuals participating in the run/cycle, resulting in a total donation of Php 196,991 to the Philippine Foundation for Breast Care Inc. (Kasuso Foundation).

The success of the Magenta Race extends far beyond philanthropy, earning recognition from The Digital Banker Global Retail Banking Innovation Awards 2023 as the Best CSR Initiative. 

This demonstrates EastWest Bank's commitment to working together to address pressing societal challenges.

Breast cancer remains a pervasive health concern, particularly among Filipino women, highlighting the continued relevance and urgency of initiatives like the Magenta Race. With over 60% female employees, EastWest Bank remains committed to promoting breast health awareness and early detection, championing initiatives that empower women and communities across the nation.

For more information about the Philippine Foundation for Breast Care, Inc. (Kasuso Foundation) and its impact, please visit kasuso.org.

About the Magenta Race: The Magenta Race is a fundraising event dedicated to raising awareness and funds for breast cancer advocacy in the Philippines. Through community engagement and collaboration, the Magenta Race strives to support organizations and initiatives that provide essential services to individuals and families affected by breast cancer.

EastWest Rural Bank Champions Health and Education in Davao Del Norte with Pioneering Initiative

 

Front row (from left to right):
Dr. Mahmod L. Bernardino Jr., MD; Racquel Bernardino; Germie B. Capiolos, Loans Specialist; Nelson B. Nazareno, Team Leader – Sales; Ronie D. Maog, Loans Specialist; Aeron M. Santos, Digital Channels & Brand Management Officer; Sarah F. Montero, Product Management Officer; Hera A. Duka, Business Innovation Group Leader; Dominic M. Dizon, District Supervisor; Marilou A. Malinao, Team Leader - Sales & Collection; Roy P. Miano, Business Innovation Group, Team Leader, EastWest Rural Bank

EastWest Rural Bank (EWRB) proudly launched its first Brigada Eskwela campaign for the year at Gupitan Elementary School in the remote barangay of Gupitan, Kapalong, Davao Del Norte. This event is the first of a series of Health & Wellness initiatives that the Bank will run with partner districts/divisions or schools across the country, marking EWRB’s continuing commitment to the Department of Education’s MATATAG agenda, aimed at supporting teachers so they can teach better everyday.

The program included a variety of activities designed to uplift and engage educators. These included games, a raffle with prizes such as a Huawei Matepad and gift boxes, a wellness talk by Dr. Mahmod Bernardino on holistic health, a session on the impact of cybersecurity on financial health. The Komo App was also showcased, introducing digital tools to support the audiences’ professional and personal lives.

Dominic M. Dizon, the District Head of Langilan shared his gratitude, noting the significant impact of such support on the community’s educators. “This support from EastWest Rural Bank is invaluable. It enhances our ability to serve our students effectively, ensuring that our teachers are not only well-equipped but also well-cared for,” said Mr. Dizon.

Strengthening Connections

Shiela Marasigan Bajado, President of EastWest Rural Bank, expressed her enthusiasm for what’s ahead: “At EWRB, we believe in the power of community and education. Today’s event is just the start. We are committed to not only supporting our teachers with resources but also empowering them with the knowledge and tools they need for their critical role in shaping future generations.”

This initiative is a testament to EWRB’s dedication to community engagement and the enhancement of educational environments across the Philippines, setting a strong foundation for future support programs.

Eastern Communications Spearheads Digital Transformation Through ICT Enablement Sessions

Eastern Communications Product Manager Jovee Gecha discusses ICT trends at the 2024 Access Eastern run in Clark Pampanga.

Digitalization has become the cornerstone of growth for businesses in the Philippines. According to the International Data Corp. (IDC), Information Communication Technology (ICT) services spending in Asia-Pacific reached $1.3 trillion in 2023. Eastern Communications, the Philippines’ first telecommunications provider, is now leading the integration of ICT solutions in the country to fuel economic growth and entrepreneurship in the digital era.

While the IDC also reports a growing regional dependence on emerging technologies, with an average projected growth of 4.6% until 2027, the Philippines faces challenges. The United Nations' ICT Development Index shows the country scoring 65 out of 100, which falls below the global average (72.8) and ranks third lowest in Southeast Asia.

This data underscores the critical need for Eastern Communications to address these gaps by enhancing ICT literacy and expanding its network reach to bridge the digital divide for Filipinos.

Tailored Solutions for Diverse Needs

Eastern Communications understands that businesses in the Philippines vary significantly in size, scope, and requirements. Therefore, it has developed a range of ICT solutions that cater to the unique needs of each enterprise. From small startups to large corporations, Eastern provides comprehensive services designed to optimize operations through boosting efficiency and innovation.

“Empowering businesses beyond internet connectivity, we're elevating Eastern Communications' role to a managed services provider across various industries. This year, we're committed to delivering comprehensive ICT solutions that streamline operations and empower Filipino entrepreneurs to thrive in today's digital era," said Eastern Communications' AVP & Head of Marketing Jed Estanislao.

Eastern's Network Solutions offers seamless access points that are adaptable to any business setting. By having network tools equipped with cutting-edge security features like the Secure Access Service Edge (SASE), Security Service Edge (SSE), Software-Defined WAN (SD-WAN), and Managed Endpoints, businesses can operate confidently, knowing their networks are safeguarded against evolving threats. The company was recently recognized by Cisco as its Top SMB Partner, highlighting its dedication and expertise in delivering innovative Cisco solutions to small and medium-sized businesses. 

With cyber threats rising, Eastern's Cyber Defense Suite provides innovative security solutions integrated into connectivity solutions, such as its DDoS Protected IDS & Zero Trust Network Access, and offers more advanced security options through Point Solutions and Eastern as a Managed Security Service Provider (MSSP).

Eastern Communications was recently granted Sophos’ Platinum Partnership status, becoming the first telco provider in the Philippines to receive this honor in May 2024. This achievement highlights its pivotal role in driving sales for Sophos' hero products, including XGS Firewalls and Endpoint Security, underscoring its commitment to delivering cutting-edge technologies to safeguard businesses against evolving cyber threats.

Eastern Cloud services cater to the varying needs of remote work environments. Innovations include cloud-hosted infrastructures, development platforms and testing environments, business continuity, and backup solutions, enabling businesses to operate seamlessly and securely from anywhere.

Continuing its vision to position the Philippines as a regional hyperscale hub, Eastern has enhanced its Data Center Services. Offering hyperconverged infrastructure, hyperscale colocation, and partnerships with industry leaders like Huawei and Asus, Eastern ensures optimal performance and reliability. Multi-tenancy options further maximize resource utilization, making Eastern's Data Center Services a cornerstone for businesses' digital infrastructure. 

Access Eastern: Bridging the Digital Divide Across the Islands

Recognizing the importance of inclusivity in the digital age, Eastern Communications extends its reach to regional cities through its “Access Eastern” thought leadership runs. Starting in May 2024, these initiatives will cover key locations such as Clark, Laguna, Cavite, Baguio, Dumaguete, and more areas to follow. By engaging with businesses in regional hubs, Eastern Communications aims to bridge the digital divide and ensure that all enterprises, regardless of location, have access to transformative ICT solutions.

Through its tailored ICT solutions, strategic partnerships, and commitment to sharing its valuable expertise, Eastern Communications is not only fuelling the growth of businesses but is also building a culture of digital empowerment for Filipinos. As businesses continue to navigate the complexities of the digital era, Eastern Communications remains a trusted “Partner in Progress,” empowering them to thrive in an increasingly interconnected world.

Empowering Filipinos Through Education and Thought Leadership

Beyond offering cutting-edge ICT solutions, Eastern Communications recognizes the importance of knowledge democratization in driving digital adoption among businesses. In line with this vision, Eastern Communications is set to launch pocket ICT Enablement Sessions and its biggest thought leadership event of the year entitled, “Transcend Technology Summit: Forging the Future of Business."

Eastern's ICT Enablement Sessions, featuring industry leaders from Huawei, Fortinet, and Cisco, aim to equip businesses with crucial digital transformation knowledge about Network Solutions, Cybersecurity, Cloud Solutions, and Connectivity.

Scheduled for launch in the second half of the year, these initiatives represent Eastern Communications' most significant thought leadership events to watch out for. By partnering with tech industry leaders and experts, Eastern aims to empower Filipino businesses nationwide, providing them with the tools and knowledge needed to thrive in their respective industries and regions.