See It to Believe It: HUAWEI Takes the XMAGE Exhibition on the Road Across the Philippines to Showcase the Power of Its Leading Mobile Imaging Tech

 

HUAWEI is taking the XMAGE Exhibition Roadshow across the Philippines, showcasing captivating sceneries captured by talented Filipino photographers and hobbyists, while also highlighting HUAWEI’s leadership in mobile imaging technology.

The roadshow runs in several locations, including SM City Cebu (September 5–17), SM Mall of Asia (September 5–10), SM North Edsa (September 5–14), and SM Davao Ecoland (September 6–15). Open to all, the exhibitions offer visitors an exciting opportunity to discover how HUAWEI’s latest imaging innovations are redefining mobile photography, and HUAWEI warmly invites everyone to drop by and experience the future of smartphone photography up close.

Each exhibit offers an immersive experience of HUAWEI’s latest imaging advancements through photos from the HL Series collection,  local XMAGE contest winners, renowned Fotomoto photographers, Manila Bulletin contributors, and images from the global HUAWEI community, with the showcase further enriched by the artworks of Kublai Millan, celebrated for his monumental sculptures reflecting Mindanaoan heritage.

XMAGE Brings Every Image to Life, Celebrating Global Creativity

The HUAWEI XMAGE Exhibition Roadshow centers on the brand’s flagship imaging system, XMAGE, which has transformed mobile photography. Continuing to lead the smartphone photography industry, HUAWEI’s XMAGE technology pushes boundaries with relentless innovation, setting new standards for mobile imaging excellence. 

Through the HUAWEI XMAGE Exhibition Roadshow, visitors can see the beauty of XMAGE’s cutting-edge features ranging from AI-enhanced image processing to advanced low-light capabilities bringing scenes to life with stunning precision and artistry for both professionals and enthusiasts.

Turn Every Shot into a Masterpiece with the HUAWEI Pura 80 Series

The XMAGE Exhibition Roadshow is built to demonstrate the full extent of HUAWEI’s imaging technology, anchored in the HUAWEI Pura 80 Series. Attendees can see how the phone performs in real-world conditions with its innovative Ultra Chroma Camera powered by XMAGE technology, delivering unmatched color fidelity and true-to-life tones across portraits, landscapes, and night scenes. It breaks boundaries in long-range distance photography that captures intricate details with precision. 

The HUAWEI Pura 80 Series Ultra Chroma feature lets users capture every iconic scene in stunning detail. With the HUAWEI Pura 80 Series, this innovation redefines mobile photography, enabling users to create professional-quality images with unparalleled color accuracy and clarity.

Celebrate Inspiring Photography with the XMAGE Awards 2025

HUAWEI invites photographers and hobbyists around the world to participate in the XMAGE Awards 2025, a global photography competition open to both professionals and enthusiasts. Participants can submit up to 30 entries, including photos and videos, all taken with a HUAWEI smartphone. Image files should be in JPG, JPEG, or PNG format and under 30 MB, while videos should be in MP4 format and under 400 MB, with their original EXIF data intact.

Entries are open until September 15, 2025, and can be submitted through the XMAGE Awards website, HUAWEI Community, or My HUAWEI app using a HUAWEI ID. Photographers may also participate by posting their work on Instagram with #HUAWEIXMAGE, following @huaweixmageawards, and ensuring their profiles are set to public. This year, three Grand Prize winners will each receive USD 10,000, while 97 other outstanding participants will be awarded USD 1,500 each. 

To learn more about the HUAWEI Pura 80 Series, the XMAGE Exhibition Roadshow or the XMAGE Awards 2025, visit HUAWEI’s official website or social media accounts (Facebook | Instagram).

Bring Your Story to Life with HUAWEI’s Advanced Imaging Power and Inspire Audiences Everywhere through the HUAWEI XMAGE Awards 2025

 

HUAWEI is once again calling on photographers and hobbyists to share their unique perspective for the HUAWEI XMAGE Awards 2025, a yearly global mobile photography competition that celebrates life through images. Accepting submissions until September 15, 2025, the contest offers a platform for photographers from around the globe to take their talents into the international spotlight and inspire the world through their lens. 

Open to all HUAWEI smartphone users, the competition welcomes submissions across 8 creative categories, each designed to highlight diverse forms of visual storytelling. These include So Far So Close, Faces, Colour & Shade, Good Night, A Heartwarming World, Experimental Lab, Storyboard, and Action. 

Recognizing the World’s Finest Mobile Photography with XMAGE 100

For this year’s competition, three exceptional photographers will be crowned Grand Prize winners, each taking home USD 10,000. While 97 other talented participants will be awarded USD 1,500 each. 

Their work will be judged by an international panel of nine distinguished experts from the world’s most respected visual arts institutions, bringing together a wide range of professional backgrounds and perspectives. Among them is Liu Heung Shing, a Pulitzer-Prize-winning photojournalist. Chen Xiaobo, leading editor at Xinhua News Agency and imaging researcher. Wang Chuan, Professor and Doctoral Supervisor at the Central Academy of Fine Arts and artist. The jury also includes documentary photographer Chen Jie and visual sociologist Nichole Fernandez. Florence Bourgeois, Director of Paris Photo, and Shoair Mavlian, Director of The Photographers’ Gallery. They are joined by Fannie Escoulen, curator of visual arts. Completing the panel is Li Changzhu, Chief Strategy Officer of the Huawei Health Team.

As part of HUAWEI’s exclusive photography brand and initiative, outstanding works will be compiled for XMAGE 100, a curated global showcase of exceptional mobile photography. These selected pieces will be featured in international exhibitions, HUAWEI content campaigns, and future events, giving photographers more opportunities to be seen worldwide and celebrated for their vision.

Filipino Visual Storytellers Shine at XMAGE 2024

The Philippines made its mark at last year’s XMAGE Awards, with multiple Filipino photographers earning recognition on the global stage. Notably, there was Justin Mendoza, a Filipino account manager, who emerged as one of the three Grand Winners for his captivating shot “Pick a Beak”, taken on a HUAWEI P30 Pro. The image, portraying a pelican standing behind a fisherman, earned high praise from the panel of international judges.

Pick a Beak – Justin Mendoza shot using the HUAWEI P30 Pro

The awards also celebrated Ferdinand Bendana, a multimedia coordinator, whose “Eagle’s Eye”, shot on a HUAWEI Mate 50 Pro, won the prestigious Best of Mate Series Award. These achievements highlight how Filipino talent continues to inspire and excel in mobile photography worldwide.

Eagle’s Eye – Ferdinand Bendana shot using the HUAWEI Mate 50 Pro

HUAWEI continues to push smartphone photography forward, empowering photographers to capture life’s moments with professional precision at their fingertips. The XMAGE Awards provide mobile photographers everywhere with a platform to craft and share breathtaking visuals, uniting audiences in celebrating the power of images.

Take a Bold Step Forward in Smartphone Photography with the HUAWEI Pura 80 Series

Designed for those who aspire to stand out, the new series empowers every user to capture lifelike clarity in every frame. Both the HUAWEI Pura 80 Ultra and Pura 80 Pro are equipped with an Ultra Lighting Main Camera, delivering vivid and bright images whether it’s an afternoon stroll through bustling city streets, a quiet coffee break, or a once-in-a-lifetime trip abroad.

The HUAWEI Pura 80 Ultra elevates professional creativity with its 1-Inch Ultra Lighting HDR Camera. This powerful sensor reproduces colors and light with stunning accuracy, creating photorealistic images. Its industry-leading HDR video also enables users to record glowing sunsets or fire-lit performances in striking detail.

The HUAWEI Pura 80 Pro with its Ultra Lighting Macro Telephoto Camera, shows intricate details from far away or up close. From dazzling night scenes to the fine textures of traditional woven fabrics, this gives photographers the freedom to explore creative storytelling even in low-light places.

Bringing color to life like never before, the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro also come equipped with the powerful XMAGE Ultra Chroma capabilities, giving photographers the tools to produce images with unmatched richness and dynamic range. With the HUAWEI Pura 80 Series, anyone from casual hobbyists to professional photographers can create visuals that leave a lasting, true to life impression.

Share Your Vision and Lead with Your Lens at the HUAWEI XMAGE Awards 2025

HUAWEI invites photographers and hobbyists to showcase their creative vision in this year’s competition. Participants can submit up to 30 entries, including photos and videos. All entries must be captured using a HUAWEI smartphone. Images should be in JPG, JPEG, or PNG file format under 30 MB, while videos should be MP4 under 400 MB, with its original EXIF data intact.

Entries can be submitted via the XMAGE Awards website, HUAWEI Community, or My HUAWEI app using a HUAWEI ID. Photographers can also share their work on Instagram by posting with #HUAWEIXMAGE or following @huaweixmageawards, and ensure their profile is set to public.

To learn more about the HUAWEI Pura 80 Series and the XMAGE Awards 2025, visit HUAWEI’s official website or social media accounts (Facebook | Instagram).