Showing posts with label Tiktok. Show all posts
Showing posts with label Tiktok. Show all posts

Friday, December 6, 2024

TikTok Shop Powers Mega Prime Foods’ Journey to Elevate Filipino Family Meals


In every Filipino kitchen, Mega Prime Foods has been a staple, providing affordable and nutritious products for generations. Through its partnership with TikTok Shop, the brand is elevating this commitment by enhancing its e-commerce presence.


By leveraging TikTok Shop’s ACE Indicator System, which focuses on Assortment, Content, and Empowerment, Mega Prime Foods has been able to expand its reach and elevate its presence in the e-commerce landscape, offering Filipino families greater access to its wide range of products.


Strengthening Brand Presence through TikTok Shop

Since launching on TikTok Shop in 2023, Mega Prime Foods has achieved a 150% increase in product views and a 95% boost in overall engagement through the platform's integrated tools. With a diverse assortment of affordable, ready-to-cook meals and canned goods, the brand has successfully reached a broader audience. TikTok Shop’s unique ability to merge entertainment with commerce has allowed Mega Prime Foods to engage consumers authentically, transforming ordinary shopping experiences into memorable moments.


TikTok Shop has been instrumental in helping us expand our product range and reach more Filipino households. With the help of the platform, we’ve been able to align our goals with a focused strategy that combines product variety, engaging content, and continuous improvement,” shared Marvin Tiu Lim, Chief Growth and Development Officer of Mega Prime Foods.




Broadening Product Range and Accessibility for Filipino Families

TikTok Shop’s support has enabled Mega Prime Foods to expand its product line by 20%, with new offerings like premium canned vegetables and ready-to-cook meals catering to the evolving needs of Filipino consumers. The platform has allowed the brand to introduce limited-edition bundles and exclusive offers that have led to a 30% increase in sales during special promotions.


Mega Prime Foods' ACE strategy emphasized the importance of Assortment, ensuring that new and exciting products are regularly introduced. This has helped families across the Philippines access nutritious meal options without compromising on quality or budget.


Connecting with Consumers through Dynamic Content

Mega Prime Foods' strategic use of TikTok Shop's content creation tools have garnered the brand stronger connections with its consumers. Cooking demonstrations, meal prep tutorials, and product showcases led to a 25% rise in interaction rates. In collaboration with local influencers, the brand also created engaging content that resonated with families looking for affordable meal solutions.


TikTok Shop has empowered us to connect with our customers on a deeper level. The platform’s focus on content creation has allowed us to not only showcase our products but also inspire families to cook nutritious meals together,” added Tiu Lim.


Leveraging TikTok Shop’s Data Insights for Strategic Growth

By leveraging TikTok Shop’s Empowerment tools and analytics, Mega Prime Foods made data-driven decisions that enhanced their product offerings and marketing strategies. These insights enabled the brand to optimize ad campaigns that resulted in a 40% higher conversion rate and refine product launches to better align with customer preferences.


According to Franco Aligaen, Marketing Lead of TikTok Shop Philippines, “At TikTok Shop, we believe in empowering brands like Mega Prime Foods to flourish in the digital age. We're proud to have helped them transform how Filipino families experience food, making healthy eating not just affordable, but also fun and interactive.”


Sustaining Growth through Innovation and Consumer Empowerment

Looking ahead, Mega Prime Foods is poised for sustained growth as it continues to harness TikTok Shop’s robust tools and insights. With a focus on expanding its product range and reaching more consumers through engaging content, the brand is determined to uphold its promise of making nutritious, budget-friendly meals accessible to Filipino families.


As Mega Prime Foods continues to innovate and adapt to the evolving digital landscape, its partnership with TikTok Shop remains pivotal. By leveraging its tools and insights, the brand is dedicated to enriching Filipino family dining experiences with affordable and nutritious meal options that resonate with the community.


 

Wednesday, October 23, 2024

TikTok Shop Kicks Off 11.11 Paskong Panalo Sale, Empowers Holiday Shopping and Business Growth

 




As the holiday season approaches, TikTok Shop is set to bring the holiday spirit to life with its much-anticipated 11.11 Paskong Panalo Sale, bringing the joy of the season to consumers and businesses alike. With the upcoming 11.11 and 12.12 Mega Sales, TikTok Shop continues to solidify its position as the preferred platform for holiday shopping by offering exclusive discounts, free shipping, and a unique approach to e-commerce that blends entertainment with smart shopping practices.

"We're excited to celebrate the holiday season with our 11.11 Paskong Panalo Sale and give our customers an experience that goes beyond just finding great deals," said Franco Aligaen, Marketing Lead of TikTok Shop Philippines. "Our aim is to enhance the holiday shopping experience by creating a dynamic space where consumers can discover authentic and quality products in a way that's engaging, interactive, and accessible."

Delivering Exceptional Value for Holiday Shoppers

Running from November 5-11, the 11.11 Paskong Panalo Sale will offer a range of offers to help shoppers maximize their holiday purchases:

1. Tipid-O-Clock Live Vouchers Up to ₱ 1,111 – Available during specific times, these vouchers provide significant savings on a variety of products, giving shoppers a chance to get more for less.

2. 100% Free Shipping Nationwide – Customers can enjoy free shipping across the country, making holiday shopping more accessible and convenient for everyone.

3. ₱ 11 Branded Deals – Branded items will be priced at just ₱ 11, offering unbeatable value and allowing shoppers to score incredible deals.

These initiatives are supported by the platform's #TikTokShopSmart campaign, which is designed to educate and empower customers to make smarter online shopping decisions. With tips on identifying trusted sellers, comparing products, and checking reviews, the program ensures that shoppers can navigate the holiday sales period with confidence. This approach reflects TikTok Shop's commitment to not only offer great deals but also to build a community of informed and savvy consumers.

Empowering Business Growth During the Holiday Season

Beyond the benefits for consumers, the 11.11 Paskong Panalo Sale provides a significant opportunity for businesses, especially local sellers and MSMEs, to reach a wider audience. The platform continues to play a pivotal role in the digital transformation of Filipino businesses, offering tools and features that help sellers optimize their presence and increase sales during high-traffic periods.

Through live selling events, interactive content, and creator partnerships, TikTok Shop helps brands connect with customers in meaningful ways, transforming holiday shopping into an immersive experience. This blend of e-commerce and entertainment is a unique differentiator for TikTok Shop, allowing businesses to engage potential buyers in real-time, showcase products, and build more authentic customer relationships.

"Supporting local businesses, especially MSMEs, is a top priority for us," said Aligaen. "Our platform is designed to give these sellers the visibility and tools they need to thrive, even in a competitive holiday sales environment. We're not just offering a marketplace; we're offering a launchpad for growth."

Unleashing the Joy of Holiday Shopping on TikTok

As TikTok Shop embarks on this festive journey with the 11.11 Paskong Panalo Sale, it reaffirms its commitment to redefining the holiday shopping experience. With exclusive offers, educational initiatives, and a focus on empowering local businesses, TikTok Shop is poised to create a vibrant ecosystem where buyers and sellers thrive together.

“Every holiday season brings a unique opportunity for connection and celebration, and we want to be at the forefront of that experience,” said Aligaen. “We believe that shopping should be more than just a transaction—it should be an enjoyable experience filled with discovery and excitement. By harnessing the power of community, creativity, and convenience, we are making holiday shopping accessible and delightful for everyone.”

TikTok Shop invites everyone to join in the celebration, explore unique offerings, and embrace the joy of discovery during this special time of year.

Sunday, September 8, 2024

Wellness Whispers’ Journey: Building a Wellness Brand on TikTok Shop







In the ever-evolving landscape of health and wellness, Wellness Whispers has emerged as a standout example of how digital innovation can drive substantial growth. Founded by celebrity mom, podcast host, and entrepreneur Dani Barretto, this Filipino brand is revolutionizing the wellness sector with products designed to enhance daily well-being, from soothing winter melon milk tea to immunity-boosting pomelo juice. By tapping into TikTok Shop’s dynamic platform, Wellness Whispers has expanded its market reach and set new standards for consumer engagement and digital sales.

“We started Wellness Whispers with a vision to offer products that cater to the wellness needs of our customers,” said Dani Barretto, CEO and Owner. “TikTok Shop has been instrumental in turning that vision into reality. The platform’s innovative tools have allowed us to connect with a broader audience and deliver our wellness solutions in a way that resonates deeply with consumers.”

The integration of TikTok Shop’s features into Wellness Whispers’ strategy has been nothing short of transformative. Embracing the platform’s live streaming capabilities and promotional tools, the brand has experienced significant growth, including a remarkable 183% increase during the 8.8 sale. This success story reflects a broader trend where digital platforms are reshaping how businesses connect with consumers and drive sales.

Harnessing the Power of Live Streaming and Promotions
At the core of Wellness Whispers’ success is its strategic use of TikTok Shop’s live streaming feature. By hosting engaging live sessions, Dani Barretto has been able to interact directly with viewers, showcase the brand’s products, and offer exclusive deals. These live interactions have led to a substantial 107% month-over-month growth in live GMV (Gross Merchandise Value) for 2024. The impact of this approach is evident in the impressive sales figures, with live sessions contributing over $171,000 to the brand’s total GMV year-to-date.

“Our live streaming efforts have proven to be a game-changer for us,” Barretto added. “It’s not just about selling products; it’s about creating an engaging and informative experience for our customers. This has helped us build a stronger relationship with our audience and significantly boost our sales performance.”

Innovative Digital Strategies Drive Growth
Wellness Whispers has also adeptly utilized TikTok Shop’s promotional tools to enhance its market presence. During the May 29-31 Payday sale, the brand offered significant discounts, including up to 30% off on Wellness Whispers Sets and exclusive bundles featuring movie tickets and freebies. These promotions were crucial in driving consumer interest and increasing sales.

The brand’s exclusive bundles and flash deals contributed to a notable increase in product sales, with over 40,500 units sold year-to-date. Additionally, Wellness Whispers achieved an overall GMV of $171,000 in 2024, with video GMV contributing $12,000. The brand’s targeted promotions and flash deals were instrumental in achieving these results, underscoring the effectiveness of TikTok Shop’s tools in driving sales and engagement.

"TikTok Shop has been more than just a platform for us; it has been a catalyst for growth. It taught me how to market my brand and myself effectively, boosting my confidence to scale our business. I believe TikTok Shop is a platform where anyone can thrive, and our success with Wellness Whispers is a testament to that potential. As we continue to innovate and grow, we are excited about the future and the endless possibilities that lie ahead,” concluded Barretto.

Future Prospects and Continued Innovation
Wellness Whispers remains committed to evolving within the digital landscape, with plans to further expand its presence on TikTok Shop. The brand's achievements so far demonstrate the opportunities that digital platforms offer for business growth and customer engagement.

“TikTok Shop is dedicated to empowering creator-entrepreneurs and emerging brands like Wellness Whispers,” said Franco Aligaen, Marketing Lead, TikTok Shop Philippines. “Our platform offers robust tools and support to help new businesses grow and connect with their audience. By leveraging features like live selling and targeted promotions, we enable these businesses to establish a strong market presence and drive meaningful engagement. We look forward to seeing how Wellness Whispers and others continue to thrive and innovate on TikTok Shop.”

This 9.9, customers can look forward to exclusive bundle deals on their wellness products, including Duo, Trio, and Complete Sets, with exciting freebies such as tumblers and more. Shoppers will also enjoy a 30% discount on orders with a minimum spend of ₱399, up to a maximum discount of ₱299. Visit Wellness Whispers on TikTok Shop to discover these deals and continue your journey toward better well-being. Enjoy TikTok Shop's 9.9 All-Out Shopping Sale until today!

Tuesday, August 27, 2024

Must-Follow TikTok LIVE Creators: Your Guide to the Best in Real-Time Entertainment

Craving real-time entertainment? Just grab your phone and dive into stellar performances on TikTok. TikTok LIVE gives Filipino creators the perfect platform to showcase their talents and connect with viewers in real time. Not only do you get to witness their incredible skills, but you also see the raw, authentic versions of these performers, fostering genuine connections.


Here’s a look at some of the top LIVE creators captivating audiences with their unique content and inspiring journeys.


(from left) Ryssi Avila, Kristina Paner, Sean Felix, Jeanne Pauline and Mary Reyes


The Idol Who Found a New Stage

Ryssi (@imryssi)

Followers: 1.9M


Social media personality and Philippine Idol Season 2 runner-up Rosalie Avila, better known as Ryssi, has leveraged TikTok LIVE to showcase her musical talents. With her passion for singing and a dream to provide a better life for her son, Ryssi's journey on TikTok has been nothing short of transformative. 


“TikTok LIVE opened doors I never thought possible. It showcased my talent and gave me recognition, not only winning the hearts of the judges but also the support of an incredible fan base,” says Ryss. Through TikTok LIVE, she was able to reach a wider audience and connect with fans in real-time. 


Winning first place in the LIVE FEST Community Highlight Awards was a pivotal moment for Ryssi. It opened doors to international opportunities, proving that TikTok LIVE can be a launchpad for bigger dreams. “I've met a lot of people who love and support me. Being a single parent and breadwinner, TikTok LIVE has made a huge impact on my life. This journey has not only allowed me to fulfill my dreams but has given me the means to provide a better future for my son, Angel. I can give him the education and opportunities I never had growing up.,” she says.


80s Pop Icon Turned TikTok LIVE Diva

Kristina Paner (@tinapaner71)

Followers: 305.1K


Veteran singer and actress Kristina Paner, widely known as Tina Paner, proves talent is timeless.  The icon of the '80s and early '90s is still entertaining fans from different generations, as she brought her passion for performing to TikTok LIVE. Having gained fame at the age of 9 with her song "Sana" and making her acting debut on Sinasamba Kita at the age of 10, Tina Paner became popular on TV shows and films like Musmos Pa Si Boss and That's Entertainment, while also advancing her music career with hits like Tamis ng Unang Halik.


With a career spanning four decades, Tina Paner now inspires her fans by sharing her music and stories in real time on TikTok LIVE. Her heartfelt interactions have fostered a dedicated community, making her sessions a comforting space for many. “There are many moments created by fans that are deeply etched in my heart, and that's why I want to stay here [on TikTok] and enjoy the time spent with all my fans,” Tina shares.


The Authentic Artist Who Strums His Way into Hearts

Sean Felix (@seanfelixofficial)

Followers: 174K


Sean Felix, the lead singer of a band and a contestant on Sing Galing, infuses his TikTok LIVE sessions with authenticity and heartfelt emotion. With his guitar in hand, Sean connects with his audience through music that resonates on a deep level.


His journey began in September 2021, when he started posting singing videos just for fun. The positive response from viewers encouraged him to try going LIVE on TikTok, and he was soon captivated by the sense of community and connection he found.


“TikTok LIVE all comes down to authenticity. I've always believed in staying true to myself and my sound. Playing the guitar while singing allows me to convey emotion in a way that feels genuine to me,” he shares. His rapid rise during a TikTok LIVE showdown demonstrated the power of genuine talent and support of his followers.


The Shy Girl Who Blossomed on TikTok

Jinjinpau (@jinjinpau)

Followers: 74.6K


Not all performers start out confident, and Jeanne Pauline, known as Jinjinpau on TikTok, was no exception. Initially shy, it took a lot of courage and a few pep talks for her to finally share her talent with the world. With her family’s encouragement, Jinjinpau started her TikTok LIVE journey. Overcoming her initial shyness, she has blossomed into a confident and inspiring creator, known for her LIVE streams that blend music, positivity, and heartfelt connections with her viewers.


“Livestreaming on TikTok has helped me come out of my shell. I used to be quite shy, but knowing I can touch the hearts of people during my livestreams has been incredibly empowering,” she shares.


As a freelance artist, Jinjinpau shares her music and the things that bring her joy through TikTok live streaming. She goes live on weekdays through Saturday, welcoming song requests from her audience.


Rising to the top in the Gimme the Mic competition and being nominated for LIVEstreamer of the Year were defining moments for Jinjinpau. These achievements fueled her passion for sharing her talents, bringing joy to her growing audience.


The Resilient Dreamer Who Turned Challenges into Triumphs

Ohmariya (@ohmariya)

Followers: 52.8K


“It's astonishing how a simple decision to start LIVE-streaming on TikTok can lead to such life-changing opportunities," says content creator Mary Reyes or Ohmariya. Faced with financial challenges and a difficult decision to abandon plans to work abroad, Ohmariya turned to TikTok LIVE as her saving grace. Starting with simple family sing-alongs, she has grown her platform into a source of inspiration, using her earnings to renovate her home and improve her family's life.


Ohmariya's TikTok LIVE journey is a testament to resilience and hope. Her perseverance paid off, allowing her to transform her living situation and continue to inspire others with her story.


More than entertainers, these LIVE creators are genuine storytellers, musicians, and dreamers who have found a new stage on TikTok. Their journeys inspire their audiences, proving that talent combined with real-time connections can lead to life-changing opportunities. Follow these creators for a dose of entertainment, authenticity, and inspiration.


Wednesday, August 21, 2024

Monde Nissin Boosts Digital Success with TikTok Shop


 Monde Nissin Corporation, a household name in the Philippines for over 40 years, has elevated its iconic food brands to new digital heights by partnering with TikTok Shop. As part of TikTok's roster of Filipino brands, Monde Nissin's impressive growth on the platform underscores the transformative potential of e-commerce and social media in empowering local businesses.


Monde Nissin is celebrating 45 years of bringing good food to tables around the world and is renowned for brands such as Lucky Me!, SkyFlakes, Fita, Nissin Biscuits, Monde, M.Y. San Grahams, and Quorn meat-free products. The company joined TikTok Shop in January 2023, and launched its first livestream event in June 2023. Since then, Monde Nissin has harnessed TikTok Shop's innovative tools and vibrant community to achieve notable results.


"Joining TikTok Shop has been a transformative step for Monde Nissin. It’s not just about expanding our digital footprint, but about engaging with a new generation of consumers in a dynamic, interactive environment. By integrating entertainment and commerce, TikTok Shop has enabled us to drive sales and deepen brand loyalty in ways that traditional platforms could not offer," said Shellane Dy, Activation & Ecomm Head.



Meeting Consumer Demand with Competitive Offers

During TikTok's 7.7 Shopping Sale, Monde Nissin saw double digit growth in Total Gross Merchandise Value (GMV) compared to its previous campaign. This success can be attributed to the brand's strategic use of TikTok Shop's Assortment, Content, and Empowerment (ACE) Indicator System.


In order to meet its diverse consumer needs, Monde Nissin ensured its most popular products were available and competitively priced. In addition, by offering exclusive discounts on popular items, the brand positioned itself as a top choice for value-conscious shoppers.


A key part of this strategy was ensuring high-demand stock-keeping units (SKUs), such as Lucky Me! flavors were well-stocked. This careful inventory management, combined with attractive offers, led to GMV uplift for Lucky Me! during the 7.7 sale, with specific SKUs ranking in the top 40 on the platform.


In addition to Lucky Me!, Monde Nissin also saw substantial growth across other product lines on TikTok Shop. M.Y. San Happy Time Assortment Biscuits achieved an increase in GMV, while the Nissin brand experienced a surge compared to the previous campaign. These results are a testament to the effectiveness of Monde Nissin’s assortment strategy in capturing consumer interest and driving sales across multiple product categories.


Engaging Consumers Through Livestreaming and Influencer Collaborations

In the Content pillar, Monde Nissin's approach was both ambitious and effective. The brand conducted over 24 hours of livestreaming during the 7.7 sale, utilizing multiple TikTok Shop Partners (TSPs) and in-house resources across four accounts. This extensive live presence resulted in a triple digit increase in livestreaming growth compared to the previous campaign. Monde Nissin also leveraged a network of Key Opinion Leaders (KOLs) and partnered with mid-tier and large creators, contributing to its total GMV during the event.


"Livestreaming on TikTok Shop has allowed us to connect with our customers in real time, offering them exclusive deals and engaging them directly with our brand story. This platform has redefined how we interact with our audience," said Shellane Dy.


Leveraging Campaigns and Tools for Growth

Monde Nissin also saw significant results by consistently participating in TikTok Shop's campaigns, including the "Buy Local, Shop Local" program of the platform. The brand was nominated and featured as "Brand of the Day," and utilized Customer Relationship Management (CRM) tools to attract new customers with targeted vouchers during campaign days. With a strategic focus on limited ad spending, Monde Nissin increased its ads GMV with a Return on Ad Spend (ROAS) of 30.


This success highlights Monde Nissin’s effective use of TikTok Shop’s features and demonstrates how the platform’s combination of social engagement and commerce is influencing the digital marketplace. By facilitating innovative connections between brands and audiences, TikTok Shop provides insights for local businesses adapting to the evolving digital landscape.


"Monde Nissin's impressive performance on our platform highlights the power of TikTok Shop's unique blend of social engagement and e-commerce innovation. Our platform is designed to help brands connect with audiences in meaningful ways, and Monde Nissin's success is a testament to how our tools and features can drive real results. We're excited to continue supporting local brands as they navigate the evolving digital landscape and achieve their growth objectives," said Niks Fojas, Category Lead for FMCG at TikTok Shop.


Wednesday, August 14, 2024

TikTok Shop Partners with L'Oréal for Digital Beauty Academy in the Philippines

TikTok Shop and L'Oréal are joining forces to advance the Digital Beauty Academy, an initiative designed to empower aspiring beauty entrepreneurs across the Philippines. Now in its second year, the program builds on the successes of its inaugural run in Quezon City, with this year's expansion to Makati City. This collaboration integrates L'Oréal’s extensive beauty education with TikTok Shop’s dynamic social commerce platform, creating new opportunities for participants


(From left to right): TikTok Shop Philippines Marketing and Communications Lead Franco Aligaen, TikTok Philippines Country Head for Brand and Mid Market Partnerships Paolo David, SPARK! Philippines Executive Director Maica Teves, Makati City Mayor Abby Binay, and L’Oréal Philippines Corporate Affairs Head Krhizzy Pasigan together with the Digital Beauty Academy participants. 

The Digital Beauty Academy provides comprehensive beauty training and social commerce education, equipping participants with essential skills in beauty, grooming, and personal care while integrating effective strategies for leveraging TikTok and TikTok Shop for business growth. The initiative is designed to empower women from diverse backgrounds, enhancing their socio-economic status and creating opportunities for growth and success within the beauty industry.

"L’Oréal together with TikTok Shop Philippines recognizes the transformative power of beauty in driving positive societal transformations. The expansion of L'Oréal Digital Beauty Academy in Makati and Quezon City, amongst the bustling cities in the Philippines, signifies a significant step towards a more inclusive future. By the end of the year, over 1800 Makati residents are set to gain access to fundamental beauty and digital commerce tools, aving the way for enhanced economic opportunities through beauty among Filipinos", shares Yannick Raynaud, Managing Director of L’Oréal Philippines.

Running from August to December, the Digital Beauty Academy will conduct six sessions focused on content creation, social commerce strategies, and the effective use of TikTok Shop to market and sell beauty products. 

The curriculum includes an introduction to TikTok and TikTok Shop, livestreaming essentials, and best practices in content creation. Participants will also have the opportunity to engage with TikTok creators and industry experts, gaining valuable insights and practical skills to enhance their entrepreneurial endeavors.


TikTok Philippines Country Head for Brand and Mid Market Partnerships Paolo David


“We are thrilled to partner with L'Oréal to bring the Digital Beauty Academy to life. This initiative perfectly aligns with TikTok's mission to democratize access to digital platforms and provide opportunities for growth and empowerment,” said Paolo David, Country Head for Brand Growth and Partnerships at TikTok. “Through this program, we aim to equip participants with the skills and tools they need to thrive in the digital economy, while also supporting local communities and fostering inclusive growth.”

Looking ahead, TikTok Shop and L'Oréal are exploring opportunities to expand the Digital Beauty Academy and continue their collaboration. Future phases of the program will aim to reach even more aspiring entrepreneurs, further broadening its impact and extending its reach.


Tuesday, August 13, 2024

From Home Kitchen to Nationwide Success: The Story of Cley’s Food Products and TikTok Shop


 What began as a labor of love in a home kitchen has blossomed into a thriving success story for Cley’s Food Products, a brand known for its innovative crab paste. Founded by Mia Velasco-Reyes, Cley’s Food Products started as a small home-based business, focusing on a single product—Mia’s unique crab paste recipe. Little did she know, this humble venture would evolve into a powerful testament to resilience and digital innovation, all thanks to the transformative impact of TikTok Shop.

The TikTok Shop Revelation

In October 2022, Mia discovered TikTok Shop—a moment she describes as a revelation. Before this discovery, Cley’s Food Products struggled with low sales, fulfilling only a handful of orders daily. However, once the brand embraced TikTok Shop, everything changed. “We’ve gone from fulfilling one or two orders a day to handling thousands,” Mia proudly shared. The platform enabled Cley’s to increase sales by an astonishing 60-70%, making it possible to ship products nationwide.

Growth Through TikTok Shop’s ACE Indicator System

Cley’s success is not just about increased orders; it’s about strategic growth. A significant part of this growth is due to TikTok Shop’s ACE Indicator System. The ACE system—standing for Assortment, Content, and Empowerment—has allowed Cley’s to optimize its product offerings, enhance content creation, and participate in empowering campaigns and advertisements.

For instance, during the recent 6.6 sale, Cley’s offered a 30% discount on its popular crab paste, resulting in a 16% increase in gross merchandise value (GMV). Additionally, by aligning product assortments with market trends, such as introducing a chicken pastil variation, Cley’s has managed to stay ahead in a competitive market.

Content and Campaigns: The Backbone of Cley’s Strategy

Content has played a pivotal role in Cley’s TikTok Shop strategy. The brand has partnered with over 18,000 Key Opinion Leaders (KOLs) and engaged in live selling sessions, significantly boosting brand awareness and sales. These efforts have collectively driven 49% of the brand’s GMV. “Through the help of affiliates, live selling, and short videos, we’ve been able to introduce our products to a broader audience,” Mia explained.

Cley’s has also benefited from participating in TikTok Shop’s Buy Local, Shop Local campaign. This initiative, along with strategic investments in shop advertisements, has resulted in a 35% increase in ad revenue and a remarkable return on ad spend (ROAS) of 8.71.

Looking Ahead: Sustaining Growth with TikTok Shop

As Cley’s continues to grow, Mia plans to leverage TikTok Shop’s ACE system to sustain their success. By staying aligned with market trends, optimizing content through live selling and affiliate partnerships, and engaging in impactful campaigns, Cley’s is well-positioned to maintain its upward trajectory.

“I believe in hard work, perseverance, and integrity,” Mia said. “By staying true to these values and leveraging the tools provided by TikTok Shop, we’re confident in our continued success.”

Cley’s journey from a small kitchen operation to a nationwide success story is a testament to the power of digital platforms like TikTok Shop in transforming small businesses. With the right tools and strategies, any business can achieve similar growth and success.

Saturday, August 3, 2024

Autism Society Philippines Champions Advocacy and Inclusivity with TikTok

 



(from left) Riyan Portuguez (The Millennial Psych); Your Tita Baby; Mona Magno Veluz (Mighty Magulang); Mathilda Airlines; and Chef Gelo Guison


TikTok, the leading destination for short-form mobile videos, recently partnered with Autism Society Philippines, the Local Government of Quezon City, and SM Cares to host “Adbokasya sa Social Media,” an event marking National Disability Rights Week.


This initiative underscores a collaborative effort to leverage digital platforms for advocacy and inclusivity, empowering individuals with disabilities and their advocates to amplify their voices and drive positive change.


“Adbokasya sa Social Media” provided participants with practical insights and strategies to turn their social media presence into powerful advocacy tools. The event aimed to equip members of the disability community, NGOs, government agencies, and student organizations with the skills needed to build a purposeful online presence, create strategic content, engage with their communities, and navigate the challenges of online advocacy.


Empowering Through Social Media

TikTok creators Mona Magno Veluz (Mighty Magulang), Chef Gelo Guison, Riyan Portuguez (The Millennial Psych), Your Tita Baby, and Mathilda Airlines shared their insights on leveraging social media for advocacy. They discussed strategies for crafting impactful messages, simplifying content for broader understanding, and the importance of resilience in facing public scrutiny.


Mona Magno-Veluz, National Spokesperson of the Autism Society Philippines, addressed the crucial role of social media in advocacy, focusing on the need for content that is both impactful and respectful. She pointed out that while the digital age offers unprecedented opportunities for amplifying voices, it also demands a high level of responsibility from content creators.


“To truly leverage social media for advocacy, your content must reflect a clear mission and genuine intent. It’s about more than just following trends; it’s about creating meaningful, engaging content that respects and represents the community. Authenticity and consent are crucial, especially when discussing sensitive topics like disability. We need to ensure our content not only resonates but also upholds the values of respect and inclusivity,” Veluz said.


Creating Inclusive Content

The creators underscored the significant impact of content creation on public perceptions and the importance of fostering an inclusive online environment. Chef Gelo Guison and Mathilda Airlines highlighted the need for content that resonates positively and encourages resilience in the face of criticism.


(from left) Mona Magno Veluz (Mighty Magulang); Your Tita Baby; Riyan Portuguez (The Millennial Psych); Chef Gelo Guison; and Mathilda Airlines


Riyan Portuguez also emphasized the value of crafting messages that are both accessible and thoughtfully presented, ensuring that content is easily understood and impactful. Meanwhile, Your Tita Baby discussed how social media platforms like TikTok are pivotal in reshaping perceptions and broadening the scope of visibility for marginalized communities, including the drag community.


Ensuring a Safe and Responsible Platform

In line with these discussions, Bea Bautista, Communications Lead for Philippines and Malaysia at TikTok, emphasized the collective responsibility of creators, the platform, and users in maintaining a safe online environment.


“Creating a safe and inclusive space on TikTok is a shared responsibility. It’s crucial for creators, users, and the platform to work together to ensure a safe place where everyone can express themselves creatively and authentically, ” Bautista said. “Your posts and interactions matter—by being mindful of what you share and engage with, we can all contribute to a safer and more respectful online community.”


TikTok’s partnership with the Autism Society Philippines highlights its ongoing commitment to fostering an inclusive environment, for those fighting for disability rights and other social issues. By providing a platform where diverse voices can be amplified, TikTok continues to strive for a space where creators from all backgrounds can express themselves freely and drive positive societal change.


Tuesday, July 23, 2024

TikTok Shop Empowers Entrepreneurs at National MSME Summit 2024

In celebration of the Micro, Small, and Medium Enterprise (MSME) Development Week, TikTok Shop participated in the National MSME Summit 2024, organized by Go Negosyo in collaboration with the Department of Trade and Industry (DTI). 


Themed "Innovate to Elevate: Empowering MSMEs for Sustainable Growth," the summit underscored the pivotal role of digitalization in enhancing competitiveness and fostering sustainable growth among Filipino MSMEs. The event gathered industry leaders, government officials, and entrepreneurs to explore innovative strategies to empower MSMEs in the Philippines.


(from left) Joey Concepcion, Founder of Go Negosyo; Undersecretary Ma. Cristina Roque of the DTI-MSME Development Group; and Jonah Ople, Category Lead for Fashion, TikTok Shop


"We are thrilled to partner with TikTok Shop to accelerate the growth of Filipino MSMEs in the digital sphere," said Joey Concepcion, Founder of Go Negosyo. "Through TikTok Shop's Shoppertainment format, which seamlessly integrates content and commerce, MSMEs are able to reach a nationwide audience to build and grow their business. Together with TikTok Shop, we aim to provide mentorship, share insights, and empower Filipino entrepreneurs to scale and grow their businesses, leading to the growth of a diverse and inclusive Filipino e-commerce industry."


TikTok Shop actively contributed to the summit through engaging panel sessions. Jonah Ople, Category Lead for Fashion, TikTok Shop, participated as a panelist discussing emerging market trends and the pros and cons of traditional versus online market platforms. 


"TikTok Shop is a unique platform where MSMEs can combine marketing and sales efforts seamlessly. Through our ACE Framework—Assortment, Content, and Empowerment—we help businesses optimize their engagement strategies and drive sales. Our goal is to turn engagement into revenue while providing a compelling shopping experience for users," Ople emphasized.


(from left) Jonah Ople, Category Lead for Fashion, TikTok Shop; James Afante, TikTok Content Creator and TikTok Shop Philippines record holder; and Jonah Sison Ramos, CEO of Dear Face and TikTok Shop seller


Meanwhile, James Afante, TikTok Content Creator and TikTok Shop Philippines Record Holder, and Jonah Sison Ramos, CEO of Dear Face and TikTok Shop seller, shared insights on content creation and entrepreneurship, emphasizing strategies for crafting compelling content to drive business growth.


"We are a nation of over 7,600 islands, and through digitalization, our MSMEs can showcase and sell their products and services nationwide," expressed Undersecretary Ma. Cristina Roque of the DTI-MSME Development Group. "We look forward to strengthening our partnership with TikTok Shop to champion our beloved Filipino MSMEs in the digital business landscape."


Emphasizing digitalization's transformative impact, TikTok Shop remains dedicated to providing innovative tools and strategic partnerships aimed at empowering MSMEs for sustained growth and success in the digital era, fostering economic empowerment and inclusive growth nationwide.


Wednesday, July 3, 2024

TikTok Shop and DTI Empower Filipino MSMEs with Two-Day Workshop

 TikTok Shop, in partnership with the Department of Trade and Industry (DTI), recently hosted Camp Asenso, a transformative two-day event aimed at empowering Micro, Small, and Medium Enterprises (MSMEs) by leveraging the power of e-commerce and live streaming. 


The program featured comprehensive master classes on starting on TikTok Shop, including content guidelines, affiliate marketing, and live selling demonstrations, providing valuable insights and practical knowledge to help MSMEs thrive in the digital age.


DTI Undersecretary Cristina Roque


"The new partnership between the Department of Trade and Industry and TikTok Shop marks a significant milestone, promising to open up better opportunities for our MSMEs. Through our collaboration, we will dive into the dynamic world of TikTok and explore how powerful platforms can elevate our businesses. Digitalization is very important for our country, and the insights and skills you gain here will not only enhance your businesses but also pave the way for sustained growth and success. Together, we can leverage the strengths of TikTok Shop and the support of the Department of Trade and Industry to propel our businesses to newer heights," shared  DTI Undersecretary Cristina Roque.


The two-day program, which was attended by nearly 400 TikTok Shop sellers, also included showcases by Casi's Mushroom Chicharon and Tiny Buds, where participants learned firsthand how these businesses utilized TikTok Shop to scale their operations and reach a wider audience.


Josemartin Casillano of Casi's Mushroom Chicharon highlighted the role of storytelling in engaging customers, detailing how the business leveraged TikTok's platform to share its unique story and mission. By focusing on authentic content that showcased their journey from humble beginnings, the brand connected deeply with its audience, boosting visibility and fostering a loyal customer base resonating with its values and products.


Josemartin Casillano of Casi's Mushroom Chicharon


"Our journey with TikTok Shop has allowed us to narrate our story—from our humble beginnings to our current success," Casillano explained. "By highlighting our collaboration with local farmers and leveraging TikTok Shop's unique features, we've transformed into a nationwide brand, reaching thousands of customers." 


Furthermore, Lorin Tan of Tiny Buds shared her brand's story and practical tips for leveraging TikTok Shop, navigating the dynamic digital landscape by staying ahead of trends and continuously engaging with the audience. Tan emphasized the importance of adaptability and innovation, enabling the brand to maintain a strong customer connection and sustain growth.



Lorin Tan of Tiny Buds

"TikTok Shop has allowed us to build meaningful connections with our customers and continuously adapt to new trends. It's essential to step out of our comfort zones, invest in time, space, and people, and keep learning to thrive in this dynamic environment," Tan advised.


"At TikTok Shop, we believe in the power of e-commerce and livestreaming to transform businesses of all sizes, especially SMEs. Our mission is to provide entrepreneurs with the tools and platforms needed to expand  reach and grow in this digital age. We are committed to supporting Filipino MSMEs every step of the way by ensuring access to resources and opportunities to thrive. We will continue to roll out initiatives designed to help our MSMEs succeed, through initiatives such as educational programs, enhanced seller support and campaigns," Niks Fojas, Category Lead for F&B at TikTok Shop, affirmed.


TikTok Shop's efforts to support MSMEs are reflected in initiatives like the "Buy Local, Shop Local" campaign, aimed at promoting local businesses and enhancing the e-commerce landscape. The partnership with the DTI further enhances this commitment to advance digital growth and success for MSMEs nationwide.


Friday, June 7, 2024

Huskee Digital Introduces TikTok Training Arm TRENDS to Enhance Marketing Strategies for Brands

 

Huskee Digital, a creator commerce marketing agency specializing in transforming stories into sales on TikTok and other platforms, has launched TRENDS, its official training arm aimed at helping brands leverage TikTok for business growth. The programs offer intensive workshops designed to enhance marketing strategies and drive business success on the platform.


The launch comes amid increasing recognition of TikTok as a platform for driving business growth and how it revolutionized content creation for brands. Leveraging years of expertise and a passion for innovation, Huskee Digital’s TRENDS provides brands with essential technical guidance, content creation strategies, and consumer insights. “We are  thrilled to launch TRENDS and share our marketing insights on a larger scale. Our work on TikTok over the last few years has been significant for our clients, and our goal is to help more brands become media powerhouses on TikTok,” said Miggy Azurin, Managing Partner of Huskee Digital.


TRENDS addresses the need for businesses to adapt to evolving social media trends, including social commerce, short-form video, and affiliate marketing. The training arm offers two key programs: ‘Become TikTok-Ready’ and ‘Launch Your Brand On TikTok Shop’.


‘Become TikTok-Ready’ provides an assessment of the business' marketing funnel and equips them with skills to unlock the "media-first" potential of TikTok. "Launch Your Brand on TikTok Shop" provides a clear understanding of the power of social commerce. From comprehensive guidance on setting up your TikTok Shop to implementing strategies that boost sales and significant growth on the platform.


The programs are designed to empower businesses to win on TikTok. This includes SMEs to established corporations, and brands across B2B and B2C sectors.



As a TikTok Agency Partner, Huskee Digital collaborates with TikTok’s regional office to launch and optimize high-performing marketing campaigns. Huskee Digital uses their insights from managing successful case studies as the foundation for their training, allowing brands to implement effective TikTok marketing campaigns and drive measurable results after finishing the courses.


Huskee Digital envisions TRENDS as a catalyst for business growth on TikTok, whether by driving foot traffic to stores, launching high-performing TikTok Shops, or enhancing employer branding to attract high-quality talent.  TikTok is the second largest social media platform in the Philippines, and Huskee Digital predicts that TikTok Shop will become the country's leading marketplace within the next three to four years.


To officially launch the training arm, Huskee Digital will host a mixer event on June 20, 2024, at Studio 28, Uptown Parade, Bonifacio Global City, Taguig. The event will feature representatives from TikTok Philippines, Huskee Digital’s clients, and partners, offering an avenue for business owners and marketers to learn more about TRENDS.


Following the launch event, TRENDS courses will be available on Huskee Digital website, allowing businesses to enroll in workshops or tailor training plans to meet specific needs. The initial program, ‘Become TikTok-Ready,’ will offer a select group of business owners and marketers an exclusive look at the intensive training designed to help them master TikTok.


For more information and other inquiries, interested organizations may book a discovery call through their website www.huskeedigital.com