Frigidaire: An enduring icon for modern Filipino homes

Frigidaire PerfectMatch in action: three PureFit with Metal-Tech Cooling units blend seamlessly within one kitchen cabinet. From left: 11 cu. ft. built-in upright freezer (model: FR-PF11NBBS); 13 cu. ft. upright refrigerator (model: FR-PR13NBBS); and 12 cu. ft. bottom freezer refrigerator (model: FR-PB12NCBS).

An iconic brand is trusted not only for reliable, consistent quality, but also for ingenuity in technology and functionality.

Frigidaire—the globally trusted consumer brand that has made its mark in Filipino culture by being synonymous with “refrigerator”—ensures its enduring presence with design and technological innovations that make it more relevant than ever to Filipino families.

With its recent reintroduction to the local market, Frigidaire brings a host of features especially suited for modern interiors and living spaces:

Frigidaire's PureFit Built-In Multi-Door Refrigerator (Model: FR-BI18HBBS) features innovative PureFit Design Technology, combining a dynamic condenser and specially engineered hinges to achieve a true flush-fit installation creating a sleek, seamless look for modern kitchens.

• At the heart of Frigidaire's latest innovation is PureFit Design Technology, delivering a “no gap”  true flush-fit installation that integrates seamlessly with modern kitchen cabinetry.

Featured in the Frigidaire FR-BI18HBBS 18-cubic-foot multi-door refrigerator, PureFit Design combines a Dynamic Condenser and specially engineered hinges to keep the side walls cool, allowing for a true built-in installation. This innovative design provides up to 10% more interior storage capacity—or approximately 150 liters of additional space—while maintaining the same external footprint.

Designed with precision engineering, Frigidaire’s PureFit Built-In Multi-Door Refrigerator (Model: FR-BI18HBBS) balances slim exterior dimensions (190.2 cm H × 90.5 cm W × 59.7 cm D) with maximum spatial efficiency—delivering approximately 10% increased internal storage capacity without compromising its seamless, modern profile. 

• Perfect Match concept, a modular refrigeration system that combines the FR-PF11NBBS (All Freezer), FR-PR13NBBS (All Refrigeration), and FR-PB12NCBS (Bottom Freezer). Together, these models provide up to 36 cubic feet of total cooling storage capacity while maintaining a seamless built-in appearance.  Each unit features PureFit Design Technology, letting homeowners and designers customize premium kitchen configurations without sacrificing aesthetics or functionality.

Effortless Access, Uncompromised Vision: Engineered with a 105° wide-angle door opening, the Frigidaire PureFit built-in upright freezer (FR-PF11NBBS) and refrigerator (FR-PR13NBBS) pairing offers maximum internal visibility and seamless reach. Equipped with dynamic condenser, keeping the outer sides cool to the touch—allowing for a gapless, flush integration straight into your kitchen cabinetry.

• Frigidaire’s Metal-Tech Cooling technology is primarily comprised of a stainless steel back panel that ensures even cooling throughout the unit, maintaining consistent temperatures while reducing cool air loss and preventing frost buildup.

Compact yet powerful: Frigidaire PureFit with Metal-Tech Cooling 11 cu. ft. built-in upright freezer (model: FR-PF11NBBS) and 13 cu. ft. upright refrigerator (model: FR-PR13NBBS) combined seamlessly with PerfectMatch design technology.

• Frigidaire’s wide voltage range (160V to 260V) also offers versatility and enhanced safety to handle voltage fluctuations, ensuring stable and reliable performance even during power inconsistencies—perfect for everyday use in varying electrical conditions.

• Most importantly, Frigidaire’s i5 Inverter Technology saves up to 60 percent more energy compared to non-inverter units, while delivering more stable and efficient cooling performance—a definite advantage especially for cost-conscious and environmentally smart consumers.

“We are excited for Filipino homeowners to rediscover the same quality and excellence they have come to know of Frigidaire, with modern features and benefits for contemporary living,” says Franklin Chan of CYA Industries, the new official licensee of Frigidaire in the Philippines.  The new Frigidaire refrigeration lineup was officially introduced to dealers, business partners, members of the media, and industry stakeholders during the brand's relaunch held on April 22, 2026, at the Monet 1 & 2 Ballroom of Novotel Araneta City.

A century and a decade since the first self-contained refrigerator was introduced by Guardian Frigidaire, the brand truly lives up to its iconic status by continuously pioneering innovation worldwide, and now, bringing it to Filipino homes once again.  

The Future of Accounting: How CloudCFO is Redefining Accounting and Finance for Business Growth

Mickael Cardoso Das Neves introducing CloudCFO’s services and how the company is revolutionizing the cloud accounting industry 

 With the local BPO industry valued at over $35B in 2023, the Philippines has become known around the world as a hub for outsourcing, including financial reporting and accounting. In a country with over 175,000 accountants, according to the Board of Accountancy, it can be said that the Philippines has become the nation doing accounting for the world. 

Leading the charge to provide innovative and customized financial solutions for the Philippines and around the world is CloudCFO. Born out of a need to fill a void in the market, CloudCFO caters to SMEs here and abroad, grappling with the complexities of business finance, and delivers essential financial support to allow them to focus on their overall business growth.

Mickael Cardoso, the visionary behind CloudCFO, embarked on his entrepreneurial journey after witnessing the struggles of businesses lacking basic financial processes. Upon moving to the Philippines and consulting local tech businesses, Cardoso quickly realized how bleak the status quo was for SMEs. “Many entrepreneurs had no visibility on their financial performance,” he said. “They found themselves in a perpetual state of catch-up, drowning in a sea of financial ambiguity. Without timely insights into their financial performance, their businesses were made vulnerable to uncertainty, hindering their potential for growth and innovation.”

This, Cardoso noted, was the catalyst for creating CloudCFO. Emerging as the guiding force for local SMEs to take control of their futures, CloudCFO offers not just outsourced services, but a lifeline of support, collaboration, and expertise. “Our goal has always been to empower business leaders to achieve their goals through financial and accounting expertise, technology, and smart processes,” said Cardoso.

Since its inception in 2016, CloudCFO has continued to expand its clientele, counting the likes of LM10 Corporation, Savii, St. Louis and Decathlon, in its roster of over 200 local and global businesses. Offering full range services across the financial spectrum, all of which are performed online and enabled by cloud technology, CloudCFO caters to each client’s specific needs, from bookkeeping and accounting, payroll services, to tax compliance and overall financial reporting. By bridging the gap between financial complexity and growth ambition, CloudCFO empowers SMEs to take financially informed decisions and to reclaim control over their financial futures. 

The CloudCFO team (L-R) Michiko Soriano-Gaeng, Business Development Consultant_ Mickael Cardoso Das Neves, Founder and CEO of CloudCFO_ Ven Soria, VP of People Operations_ and Marla Jurit, Business

Revolutionizing Cloud Accounting with AI

Continuing to transform the way businesses manage their finances, CloudCFO is also working towards optimizing its value-added services by integrating AI into its processes. "Integrating AI into our platform is not just about improving efficiency," said Cardoso. "It's about enhancing the overall customer experience and solidifying our mission to empower business owners through innovative accounting solutions."

CloudCFO’s first AI-powered feature automates expense transactions, leading to enhanced accuracy and timeliness of reporting. This allows CloudCFO to reduce time spent on manual processes and focus on providing strategic financial advice to their clients. 

But, Cardoso says, the revolution does not even start there. “While AI can impact operations such as data collection and research, and report filings, there are limitations to this, as each business and its procedures are unique,” he says. “Successful adoption of AI in accounting requires improved business processes that fully leverage existing software capabilities and adapt to new technologies.”

For CloudCFO, leveraging AI technology to turbocharge its daily operations leaves more opportunity for their team to grow as holistic financial consultants. “For AI to drive real efficiency gains in accounting, the role of the accountant needs to fundamentally evolve to focus on technology integration, analytical and advisory functions,” Cardoso says. “This adaptation will take time and require a major upgrade in training and educational programs.”

As technology and the needs of business owners continue to evolve, CloudCFO remains steadfast in its goal of providing their clients with timely insights and unwavering support, guiding them to confidently chart their course towards success. “We’re always thinking about how to rethink the system and change the game with accounting,” said Cardoso. “Whether it’s leveraging AI technology or providing our teams with the necessary tools and programs to further develop their skills in financial strategy, our goal is to redesign the way accounting is done, to continuously improve our services and enable our clients to do what they do best - grow their business.”