TNT's SIM Registration video wins back-to-back golds at ADFEST 2025

 

TNT, the value brand of PLDT mobile wireless subsidiary Smart Communications, Inc. (Smart), won another gold award for its viral SIM Registration video, “Mother,” at ADFEST 2025, Asia's renowned international festival of advertising creativity.

This year, it won the prestigious gold award in the Effective Lotus category, continuing its winning streak after grabbing the gold award in the Film Lotus category last year, besting around 200 entries.

Produced in collaboration with advertising agency GIGIL and production company Arcade Film Factory, the one-minute and 28-second video tells the story of a mother soaked in the rain outside their house because her family could not recognize her mobile number.

True to its brand essence, TNT’s campaign used absurd humor to encourage subscribers to register their SIMs, in accordance to SIM Registration Act, which was enacted to protect mobile phone users from spam and scam texts, which have become rampant since the pandemic.

ADFEST described the Effective Lotus category winner as “works that are not only creative, but also have significant and measurable impact.” The juries based the recognition on four criteria, including Creativity/Idea/Insight with 30%; Strategy with 15%; Execution with 15%; and Results with 40%.

Launched in April 2023, TNT’s SIM Registration campaign videos immediately gained over 100 million views across social media platforms, including Facebook, YouTube, and TikTok, with viewers organically sharing them for being “unskippable,” “creative,” and “funny”. Within just 10 days since the videos were posted, over 7 million subscribers registered their SIM, proving the campaign’s effectiveness.

A string of local and international awards

As of end-2024, TNT remains the biggest mobile brand in the Philippines with almost 35 million subscribers.

“We thank our colleagues in the marketing and advertising industry in the region for recognizing TNT’s efforts to inform and protect our customers,” said Lloyd R. Manaloto, FVP at Smart. “We share this accolade with our almost 35 million subscribers who continue to put their trust in TNT,” he added.

TNT's back-to-back ADFEST gold awards adds to its string of local and international recognition for the campaign's creativity and effectiveness. It bagged a gold in Stevies 2024; silver awards at the 2024 APAC Effie Awards, Kidlat Awards 2024, and Boomerang 2023 Awards; crystal awards in South Korea’s MAD Stars 2023; and a bronze in Tambuli 2024.

Moreover, the campaign won the ‘Force for Good’ Award in the 2024 YouTube Works Awards Philippines and was cited as Best Ad of the Week by Bestads. The viral video was also shortlisted at the prestigious New York Festivals 2023 Advertising Awards.

The ADFEST 2025 Effective Lotus gold award is another milestone for TNT, which is celebrating its 25th anniversary this year. Aptly called “AniberSaya 25,” TNT lives true to its promise of being the people’s mobile brand as it caters to the mobile needs of ordinary Filipinos through its superior mobile network, affordable and value-packed data offers, and fun-filled experiences.

For more information, follow TNT’s official accounts on Facebook, X, and TikTok, or visit its official website at https://tntph.com. #

TNT celebrates 25 years of bringing ‘MAX’ saya to millions of Filipinos

TNT, the value mobile brand of Smart Communications, Inc. (Smart), is celebrating its 25th anniversary in a big way as it reinforces its mission of bringing saya to millions of Filipinos.

With the theme, “MAX Masaya sa Anibersaya 25,” TNT’s year-long celebration is marked by a wider mobile network, more value-packed offers, and more exciting experiences for subscribers nationwide.

From the original KaTropas Rico Yan, Dominic Ochoa, and Marvin Agustin to today’s KaTropas Kathryn Bernardo, Joshua Garcia, and Mimiyuuuh, TNT has been bringing saya to Filipino for 25 years.

Philippines’ Biggest Mobile Brand

TNT’s milestone year is made even more special by the fact that it remains the Philippines’ biggest mobile brand with close to 35 million subscribers or KaTropas as of end-2024.

“We are thankful to our nearly 35 million subscribers who continue to make TNT the Philippines’ biggest mobile brand,” said Lloyd R. Manaloto, FVP at Smart.

“Since the brand was launched in April 2000, TNT has always aimed to be the mobile brand that empowers Filipinos in their daily lives. We thank the trust and loyalty of our KaTropas, who continue to inspire and support us in our mission to be the 'People's brand' through all these years,” he added.

MAX Pinalawak na Network

In TNT’s 25th year, KaTropas can expect a wider network that supports their digital lifestyles.

TNT, along with Smart, recently launched 5G MAX in Taguig City to offer a differentiated 5G experience for subscribers marked by faster upload and download speeds and ultra-low latency for seamless online activities.

KaTropas can expect more 5G Max areas and more cell sites to be rolled out across the country this year to provide better coverage and ensure a leveled-up mobile experience as KaTropas enjoy their favorite online activities - from working or studying online, streaming their favorite teleseryes on their daily commute, watching the latest TikTok uploads of their celebrity idols, to playing mobile games with the whole tropa.

MAX Sulit na Offers

TNT continues to give back to subscribers by introducing more value-packed data packs this year in line with the brand's mission of democratizing access to meaningful innovations.

For a limited time, new subscribers who avail of the TNT 5G SIM can enjoy up to 25 GB FREE Data for only Php39. The TNT 5G SIM is available on the Smart Online Store with FREE delivery, and via accredited retailers nationwide.

Moreover, to suit the evolving digital needs of KaTropas, TNT rolled out more value-packed services, such as Panalo 30, TikTok Saya 50, and Saya All 99 offers.

Panalo 30 comes with 2 GB open access data, 500 minutes of Calls to All, and 500 Texts to All valid for 2 days for only P30 - perfect for those who need a reliable combination of data, calls, and texts.

On the other hand, TikTok Saya 50 provides KaTropas with their daily dose of entertainment with its Unli TikTok, 3 GB data, and Unli Calls & Texts valid for 3 days for only P50.

For even greater value for heavy data users, Saya All 99 comes with its Unli Facebook, Unli Instagram, Unli Messenger, Unli TikTok, Unli Mobile Legends, Unli Calls and Texts to All, plus 6 GB open access data valid for 7 days for only P99.

TNT subscribers can register to all these value-packed offers and more by heading to the nearest accredited retailer, by logging into the Smart App or their go-to mobile wallet, or by simply dialing *123# on their smartphone.

MAX Exciting Experiences

TNT is also celebrating its 25th year with more exciting and unforgettable KaTropa experiences throughout the year!

From Feb. 28 to Mar. 31, subscribers can get a chance to win a spot at a special bonding session with KaTropas Kathryn Bernardo and Joshua Garcia. To join and rack up raffle entries, subscribers simply need to text TNT25 to 5858 and avail of the Saya All 149 offer.

TNT subscribers can also look forward to more big surprises in the coming weeks and months, including instant data freebies, exclusive discounts with partners, and fun-filled on-ground activities!

Join TNT’s 25th anniversary celebration by switching to the country’s biggest tropa now! To know more, visit TNT’s official website at https://tntph.com/Pages/anibersaya2025

TNT launches Max Saya 30, the first prepaid data pack with prioritized network experience

 TNT, the value-packed mobile brand of Smart Communications, Inc. (Smart), is empowering subscribers with a major connectivity boost with the launch of Max Saya 30, the first prepaid data pack to offer a prioritized network experience.

Max Saya 30 provides 2 GB of prioritized data access for one day for only Php30, underscoring TNT's commitment to making cutting-edge mobile services accessible to all Filipinos.

Designed for use when you need speed the most, Max Saya 30 ensures subscribers can stay ahead of the curve and experience significantly faster connectivity for all their online activities.

Whether sharing real-time videos on social media at a crowded event, emailing a large file before a deadline from a busy café, or dominating mobile games at a packed mall, Max Saya 30 delivers a prioritized experience on TNT's 4G and 5G networks.

Max Saya 30 also allows users to stream their favorite shows while stuck in traffic, virtually line up for concert tickets alongside thousands of fans, or quickly check out online purchases during flash sales.

"Fast and seamless mobile internet is always an advantage, but it's crucial in congested areas during peak hours," said Lloyd R. Manaloto, Head of TNT. 

"During these critical moments, our subscribers can rely on  Max Saya 30 to stay connected and unstoppable in their online activities. "

TNT subscribers can register to Max Saya 30 via the Smart App and authorized retailers nationwide.

The launch of Max Saya 30 follows TNT and Smart's rollout of 5G Max, which provides a significantly enhanced 5G experience with faster upload and download speeds and lower latency. 5G Max is now available in Taguig City and will soon expand to other strategic locations nationwide.

Max Saya 30 also builds excitement for TNT’s upcoming 25th anniversary celebration, which promises more exciting offers and fun-filled experiences for subscribers.

Download the Smart App now on Google Play Store and Apple App Store to learn more about TNT Max Saya 30.

Smart rolls out TNT 5G Max in Taguig

 PLDT’s wireless subsidiary, Smart Communications, Inc. (Smart), is upgrading the 5G experience for ordinary Filipinos through its value mobile brand, TNT, with the launch of 5G Max—a boosted network experience that delivers faster speeds and more reliable connectivity for subscribers.

 

A big step toward TNT’s thrust to bring the many benefits of 5G technology to the masses, the TNT 5G Max experience is initially available at the Bonifacio Global City in Taguig and its surrounding areas - a bustling area of people from all walks of life, including office workers, college students, entrepreneurs, and tourists, among others. 

 

Powered by TNT 5G Max, subscribers can experience seamless connectivity as they go about their daily online activities like upload and download heavy files instantly, staying active on their productivity apps, streaming their favorite shows in ultra-high definition without interruption,and play high-bandwidth mobile games without lag.

 

“Ramdam ko talaga ang bilis ng TNT sa Taguig kasi di ako nag-la-lag sa app. Mahalaga ito sa trabaho ko bilang rider para tuluy-tuloy ang biyahe," said Aaron Blanquera, 39, a ride-hailing app driver who has been a TNT user for two years now.

 

"Mahilig talaga ako mag-FB at TikTok tuwing break, at napansin ko na mas mabilis nang mag-load ang videos sa phone ko," said Krissian Levi Sindico, 28, who works in a BPO company in Taguig and has been a TNT user for five years.

 

“TNT 5G Max  strengthens our mission of bringing ‘saya’ to the masses powered by the latest innovations. We look forward to rolling this out to more areas across the country so more Filipinos can benefit from our superior 5G experience. It will be simply amazing,” said Lloyd R. Manaloto, TNT Group Head.

 

TNT 5G Panalo Phone for only P3,990

 

To make the 5G Max experience even more accessible, TNT unveiled the new TNT 5G Panalo Phone, the most affordable 5G smartphone in the Philippines for only Php3,990. 

 

Now available at accredited retailers nationwide, the TNT 5G Panalo Phone is compatible with 5G to provide users with faster speeds, more reliable connectivity, and better quality of service.

 

Built for everyday use, the TNT 5G Panalo Phone runs on Android 14 and is powered by an Octa-Core processor with 4GB RAM and 64GB storage, expandable up to 512GB, ensuring smooth multitasking for work, school, and entertainment. It also has a 13MP rear camera and 5MP front camera for taking sharp photos and clear video calls. 

 

The TNT 5G Panalo Phone is perfect for Filipinos from all walks of life to enjoy a faster, smoother, and reliable mobile experience at a very affordable price. Young professionals, call center agents, riders, and college students can rely on it to stay productive and entertained - from streaming high-resolution movies and series on the go, navigating online maps in real time, or attending online classes and virtual meetings.

 

Best Paired with Saya All 99 and Unli 5G 75

 

Subscribers who plan to purchase the TNT 5G Panalo Phone can unlock its full potential by topping up with TNT’s Saya All 99 or Unli 5G 75 promos.

 

With TNT Saya All 99, users get 6GB of open access data, unlimited access to Facebook, Messenger, TikTok, and Mobile Legends: Bang Bang, as well as unlimited calls and texts to all networks, all valid for 7 days.

 

Subscribers can also rely on TNT Unli 5G 75, which offers unlimited 5G data for 1 day.

 

TNT is powered by Smart’s award-winning mobile network.To learn more about TNT’s affordable offers, follow TNT’s official accounts on Facebook, X, YouTube, and TikTok.

Experience TNT ‘MAX 5G’ in a FREE show with Alexa Ilacad, Darren Espanto, Joshua Garcia, Mimiyuuuh, and More on Nov. 29 at Market! Market!

 Gear up for a day of maximum fun and excitement as value mobile brand TNT takes its 5G connectivity to the “max” with a FREE show headlined by Joshua Garcia, Darren Espanto, Alexa Ilacad, and more on Nov. 29, Friday at Market! Market! in Taguig City. 

Open to everyone, the TNT 5G MAX Masaya! event will also feature online celebrity Mimiyuuuh and performances by "It's Showtime" host Jackie Gonzaga, singer-songwriter and rapper KZ Tandingan, and the hitmaker OPM band Lola Amour.

Experience TNT 'MAX 5G' first-hand

Aside from offering world-class performances, the TNT 5G MAX Masaya! event also features exciting activities at interactive booths called ‘SAYA 5G Zones",’ which showcase TNT 5G Max’s fast and reliable connectivity.

For example, those into mobile gaming can put their skills to the test at the Unli 5G and Turbo ML Station, while those who love creating content can head to the Saya All TikTok Station to share their own version of trending videos.

Guests can also experience futuristic tech and even play with Huawei Robot Dog and AI Avatar Station.

To make sure they can enjoy a much better mobile experience powered by TNT 5G Max, guests can head to Upgrade Station to easily switch or upgrade to a TNT 5G SIM and top up with the TNT’s value-packed data offers.

Game-Changing Announcement

Amid all the fun activities, TNT is also set to make a huge announcement in line with its push to bring TNT 5G Max and its many benefits to more ordinary Filipinos – from browsing apps and websites in seconds, streaming ultra-high-definition videos seamlessly, uploading content in real-time, or playing high-bandwidth mobile games without lag.

"At TNT, we believe 5G should be accessible to everyone. That’s why we’re bringing 5G for All, allowing our customers to enjoy 5G connectivity even with our Panalo Load offers starting at just ₱10. We’re also excited to launch TNT’s most affordable 5G phone, priced below ₱4,000, making the benefits of 5G more accessible than ever" said Lloyd R. Manaloto, FVP and TNT Group Head for TNT.

“This is also our way of showing our gratitude to our customers who continue to make TNT the Philippines’ biggest mobile brand,” Manaloto added.

Learn more about TNT’s value-packed offers and fun-filled events, by following its official accounts on Facebook, X, Instagram, and TikTok.

P1M cash and 5G Smartphones up for grabs with TNT Paskong Panalo

 Value mobile brand TNT is bringing more 'saya' and excitement for KaTropas this Christmas season as it launches its Paskong Panalo Raffle Promo, which gives subscribers a chance to win 5G smartphones and cash prizes of up to Php1 million. 

 

Running from November 17 to December 28, TNT's Paskong Panalo Raffle promo is for all the TNT subscribers nationwide to receive data freebies instantly and earn raffle entries for prizes with every purchase of TNT’s featured promo of the week. 

 

Text "RAFFLE" to 5858 to join  

 

Starting November 15, TNT subscribers can already sign up for the raffle by simply texting "RAFFLE" to 5858 to receive a successful participation notification. By texting this keyword, subscribers agree to the Terms and Conditions and Privacy Notice of this promo.  

 

Upon successful registration, customers can start earning and accumulating raffle entries for every purchase of the featured promo of the week starting November 17.  

 

Aside from earning a raffle entry, subscribers registering to the featured promo for the week will also enjoy double data, giving them more ways to connect and spread 'saya'  with their katropas this holiday season. 

 

5G smartphones and cash prizes up to Php 1 Million up for grabs 

 

Five (5) lucky TNT subscribers per week will win some of the latest 5G smartphones in weekly prizes, enabling them to enjoy the blazing-fast Smart 5G connectivity in their favorite online activities, such as streaming their favorite holiday movies and series on the go, making crystal-clear video calls to their katropas, and uploading and posting their memorable Christmas moments on social media in real-time. 

 

TNT Paskong Panalo will also pick 5 winners (one winner per region: North and Central Luzon, NCR, South Luzon, Visayas, Mindanao) of cash prizes each week with a final raffle draw where 5  winners will get P1,000,000 each, all enabling lucky subscribers to chase their 'saya' in life and fulfill their dreams - whether it's to start a small business, renovate their home, fund their education, or save up for their future.  

 

"TNT Paskong Panalo is our way of making the Christmas celebrations of our ka-tropas more fun, exciting, and meaningful. This is just one of the many ways we show our appreciation to our subscribers for continuously making TNT the country's biggest mobile brand,” said Lloyd R. Manaloto, Group Head FVP for TNT. 

 

To learn more about TNT Paskong Panalo promo, visit https://tntph.com/paskongpanalo2024  and follow TNT’s official social media pages.#

TNT bags prestigious Silver APAC Effie and YouTube Works 'Force for Good' award for viral SIM Registration campaign

 TNT, the value brand of PLDT mobile services arm Smart Communications Inc. (Smart), has once again bagged prestigious recognitions for its impactful and viral SIM Registration campaign at the recent Asia Pacific (APAC) Effie Awards 2024 and YouTube Works Awards Philippines.

 
TNT clinched the Silver Award in the Crisis Response/Critical Pivot – Services category of the 2024 APAC Effie Awards held in Singapore. A global symbol of achievement in the marketing industry, the annual awards recognize the best marketing campaigns in the region, gathering entries from Australia, China, India, Philippines, Thailand, Singapore, and South Korea.

 

TNT's SIM Registration campaign wins the 'Force for Good' award at the 2024 YouTube Works Philippines. Accepting the prestigious recognition are from left): Smart AVP Mick Atienza; Smart AVP Jane Angeles, Smart Manager Sharry Rodil; Smart VP Raymond Samarista; Smart FVP Lloyd Manaloto; TNT Manager Jaja Galang; WaveMaker Planning Group Head Rodrigo Sale II; WaveMaker Client Services Partner Barbara Leviste; and Wavemaker Client President Carlo de Leon.

On the other hand, TNT won the ‘Force for Good’ Award for YouTube Works Awards Philippines, a category that recognizes the most groundbreaking and effective campaigns that inspire and empower audiences to take action.

The same campaign, which TNT produced with GIGIL Manila and rolled out with Wavemaker Philippines, also made it to the 1st Runner-Up for the Best Brand Story category and the 2nd Runner-Up for Best of Country category.

 TNT’s SIM Registration campaign consists of a series of public service reminders encouraging subscribers to register their SIM in compliance with the SIM Registration Law, a measure that aims to help prevent mobile phone-aided crimes such as text scams.
 
The well-received campaign racked up millions of views and engagement and earned local and international acclaim from bodies such as Kidlat Awards, AdFest 2024, Boomerang 2023 Awards, and Korea’s MAD Stars 2023, among others.

Following their successful SIM Registration campaign, Smart and TNT recently launched HuliScam, a public reporting portal that enables customers to easily report incidents of text scams and phishing messages, among others, at  www.smart.com.ph/huliscam.  

The HuliScam portal complements the new and more advanced network firewall that the PLDT Group had recently activated to block malicious messages from passing through its network, providing customers a safer and more secure mobile lifestyle.

TNT and Maya join forces to launch 'TNT Alkansya', encouraging Filipinos to start saving

 Value mobile services brand TNT has partnered with Maya, the country’s No.1 Digital Banking app, to launch ‘TNT Alkansya,’ a groundbreaking program that rewards subscribers with instant cashback that they may save and grow on the Maya app.

 

Through ‘TNT Alkansya,’ both TNT and Maya seek to promote the habit of saving among subscribers and provide them easy access to the leading digital bank and its innovative offers and services.

 

The ‘TNT Alkansya’ program enables users to enjoy a 1% cashback and an additional 1% interest p.a. boost on Maya Savings for every PHP 100 worth of accumulated spend on TNT promos via the Maya app, which is downloadable on Google Play Store and Apple App Store.

 

On the Maya app, TNT subscribers may purchase any TNT promo, including SurfSaya, TikTok Saya, and Giga offers. They will receive an instant 1% cashback on their Maya Wallet and can take advantage of Maya’s high interest rate of up to 15% per annum, plus an additional 1% p.a. boost on their savings. Subscribers can enjoy instant cashback up to twice per month.

 

“We are excited to partner with Maya for the launch of ‘TNT Alkansya,’ a one-of-a-kind program that makes it so much easier for our subscribers to kickstart the habit of saving and growing their money as they avail of TNT promos on the Maya app,” said Alex O. Caeg, Head of Smart Consumer Wireless Business.

 

“Through the 'TNT Alkansya' program, we want to promote the value of delayed gratification and the importance of saving for a rainy day among Filipinos. Dahil kung may ipon, may saya at ginhawa sa kinabukasan. TNT subscribers can take advantage of the 'TNT Alkansya' starting August 1,” said Lloyd R. Manaloto, Head of Prepaid and Content at Smart.

 

“We are thrilled to collaborate with TNT on the ‘TNT Alkansya’ program, which aligns perfectly with our mission to make financial services more inclusive and convenient for every Filipino. Through this collaboration, we aim to enhance financial literacy and empower TNT subscribers to access a range of safe, secure, and relevant financial products,” said Angelo Madrid, Maya Bank President.

 

‘TNT Alkansya’ is powered by Smart's superior mobile network, which was recently recognized by independent network analytics from Opensignal for delivering the Philippines' best 5G coverage experience. To learn more about ‘TNT Alkansya,’ visit https://smrt.ph/tntalkansyax. 

Maya Philippines, Inc. and Maya Bank, Inc. are regulated by the Bangko Sentral ng Pilipinas  (www.bsp.gov.ph). Deposits are insured by the PDIC up to P500,000 per depositor.

TNT rolls out fast, easy, and convenient digital delivery for eSIMs

 TNT subscribers can now order embedded SIM or eSIM via digital delivery.

 

This means TNT users may now simply order their TNT eSIM from the Smart Online Store (https://store1.smart.com.ph/view/2695/ ) and have their SIM via QR code conveniently delivered to their email instantly.

 

Upon receiving their TNT eSIMs, users only need to scan the unique QR code and register to activate it and start enjoying data, call, and text services paired with TNT’s affordable offers powered by Smart’s award-winning mobile network.

 

The Smart Online Store is easily accessible on any mobile or web browser, so users won’t have to download and log in to a separate app just to order their eSIM. It also accepts a wide range of cashless transactions such as Maya, GCash, SPay, DragonPay, and more.

 

‘Simulan ang Saya’ with TNT eSIM

 

“We are making it easier for our TNT KaTropas to switch to eSIM, which is designed to perfectly complement our affordable offers. Now that it’s available via digital delivery, our subscribers can instantly and seamlessly make the most out of eSIM technology, powered by Smart’s superior network,” said Lloyd R. Manaloto, Head of Prepaid at Smart.

 

"With eSIMs, users can switch networks without hassle and without the need to buy a physical SIM, making the process of managing mobile connectivity simpler and more efficient," said Jerome Y. Almirante, VP and Head of Innovations and Digital Services at Smart.

 

TNT offers its Prepaid eSIM for only Php89, which includes up to 21 GB of FREE data, plus 10 mins All-Net Calls and 100 All-Net Texts, enabling users to quickly connect online and communicate with loved ones and friends from the get-go.

 

Users can also enjoy TNT's offers such as the recently launched promo TNT TikTok Saya 50, which comes with Unli TikTok plus 3 GB open access data for apps and sites and Unli Texts to All Networks, valid for three days for only Php50.

 

Compatible with the latest eSIM-capable handsets from Apple, Google, Huawei, and Samsung, among other device brands, the TNT eSIM offers a hassle-free experience for mobile users. As there is no physical SIM card, eSIM users will not have to worry about the lack of a SIM slot in their device or losing or damaging their physical SIM.

 

Moreover, the eSIM enables users to enjoy multiple lines even if they only have one physical SIM slot in their handset. With the eSIM, they may now conveniently switch between two or more accounts or SIM profiles on their phones.

 

TNT is powered by Smart's award-winning mobile network, which was recently recognized for delivering the Philippines’ Best 5G Coverage Experience by independent network analytics from Opensignal. To learn more about TNT offers, visit https://tntph.com/ and follow @tntph on Facebook, IG, X, and TikTok.