‏إظهار الرسائل ذات التسميات Sony. إظهار كافة الرسائل
‏إظهار الرسائل ذات التسميات Sony. إظهار كافة الرسائل

الأربعاء، 18 يونيو 2025

For the Music: Sony’s WH-1000XM6 Launches in a Celebration of Sound and Style


Sony Philippines proudly announces the arrival of its next-generation noise-canceling headphones the WH-1000XM6, set to launch in a vibrant public event at the Glorietta Activity Center on June 29, 2025.

More than a product launch, this event entitled “For the Music: The WH-1000XM6 Premiere” is a celebration of music, creativity, and cutting-edge technology. Attendees will witness dynamic live performances from a powerful lineup of local music icons including Lola Amour, Syd Hartha, Barbie Almalbis, and Fumiya alongside a fashion-forward showcase with Independent Fashion Designer, Thian Rodriguez, bringing together music, technology, and style in one immersive and unforgettable experience.


WH-1000XM6 - Elevated Technology for a Deeper Listening Experience

The WH-1000XM6 builds on Sony’s legacy of innovation in audio with a powerful site of upgrades over its predecessor, the WH-1000XM5. At its core is the newly developed HD Noise Canceling Processor QN3 paired with the Integrated Processor V2, offering seven times faster real-time noise cancellation performance. With the 12 microphones strategically positioned across the device, the XM6 boasts significantly improved ambient sound clarity and voice isolation for calls, even in challenging environments.

Designed for audiophiles and creators alike, the WH-1000XM6 features a specially redesigned 30mm driver that delivers deeper bass, clearer high frequencies, and a more expensive soundstage. Enhanced with 360 Reality Audio with Headtracking, 360 Upmix for cinematic content, and a 10-band equalizer with custom gaming and background music models, the WH-1000XM6 offers a deeply personalized and spatial listening experience. Additionally, the foldable structure and magnetic enclosure case offer premium portability without compromising on comfort and design.

Call quality is noticeably improved through the use of six AI-based beamforming microphones per earcup, along with Sony’s proprietary noise reduction AI. Battery life remains strong with up to 30 hours ANC on and 40 hours ANC off, now with listen-while-charging support and super quick charge via USB PD.



An Immersive Launch Experience at Glorietta

To celebrate this major product milestone, Sony has curated a day-long event that reflects the sophistication and excitement of the WH-1000XM6. Visitors can explore interactive product demo stations, experience the new WH-1000XM6 in tailored listening zones, and witness firsthand the difference brought by Sony’s latest advancements in noise cancellation, sound quality, and user comfort. Guests who pre-ordered and bought the WH-1000XM6 on-site will have the opportunity to customize their headphones case with free stickers and decals at thebooth. The highly anticipated grand reveal of the WH-1000XM6 will kick off the main program, followed by an engaging brand talk and live interview panel featuring notable changemakers who embody creativity, individuality, and passion for sound.

Adding a cultural pulse to the tech-forward event, the launch will also feature a live fashion x music showcase, where style meets sound in a curated performance series. Acclaimed artists Lola Amour, Syd Hartha, Barbie Almalbis, and Fumiya will take the stage to deliver unforgettable performances, setting the tone for a night dedicated to music lovers and creators. From dynamic audio to artistic expression, the WH-1000XM6 launch is designed to be a complete sensory experience, a true testament to Sony’s message: For the Music.

Join the Celebration - Experience Sound Like Never Before

Be part of the groundbreaking moment in audio innovation as Sony unveils its latest masterpiece — the WH-1000XM6 at the Glorietta Activity Center on June 29, 2025! By signing up, you’ll get exclusive access to the main program, including VIP viewing of the live music performances and fashion show featuring top local artists and trendsetters.

Don’t miss your chance to witness the next era of sound up close. Secure your spot today and be among the first to experience the headphones that redefine silence, clarity, and style

Register now at https://bit.ly/WH-1000XM6Premiere

الاثنين، 19 مايو 2025

Sony Unveils the FE 50-150mm F2 GM: Power, Precision, and Performance in Every Shot



Sony introduces the FE 50-150mm F2 GM, the world’s first1 telephoto zoom lens with a maximum focal length of 150 mm and F2 aperture. This lens features a standard focal length of 50mm at the wide-angle end and combines an open aperture of F2 with high resolution comparable to that of a prime lens. This allows for a wide range of scenarios with just one lens for various situations and subjects. As part of Sony’s renowned G Master™ series, the FE 50-150mm F2 GM offers an exceptional combination of high resolution and stunning bokeh, enhancing the imaging results for professionals using the Sony Alpha camera system.



Exceptional Image Quality and Smooth F2 Bokeh

The FE 50-150mm F2 GM's internal optical design plays a crucial role in producing its exceptional image quality. By integrating two XA (extreme aspherical) elements, two Super ED (extra-low dispersion) glass elements, and three ED elements, the lens effectively suppresses aberrations, ensuring sharp, high-contrast imagery across the entire zoom range. Additionally, the floating focusing system enables a minimum focusing distance of 0.4m at the wide end and a maximum magnification of 0.20 for detailed shooting.


The FE 50-150mm F2 GM's constant F2 aperture creates beautifully smooth bokeh, making it an ideal choice for portrait, wedding, and event photographers aiming to isolate subjects with a shallow depth of field. A newly developed 11-blade circular aperture further enhances the signature G Master bokeh. When shooting videos, the lens delivers stunning cinematic results and exceptional clarity. 


In addition, Sony's proprietary "Nano AR Coating II," applied uniformly across the entire lens surface, significantly reduces ghosting and flare even in backlit conditions, delivering clear and crisp imagery.



Internal Zoom and Compact Design

Measuring at approximately 200 mm (7-7/8 inches) in length and weighing approximately 1,340g (47.3 ounces), the FE 50-150mm F2 GM offers remarkable portability considering its impressive combination of wide zoom range and bright aperture. This lens is ideal for both handheld and gimbal use with its featured internal zoom design that maintains the lens’ length and weight balance despite focal length changes. With its practical design, this lens serves as a versatile, all-in-one solution for those seeking a standard 50mm through 150mm telephoto range.


Fast and Precise Autofocus Performance

Equipped with four XD (extreme dynamic) linear motors and Sony’s advanced control algorithms, the FE 50-150mm F2 GM delivers fast, accurate, and quiet autofocus (AF). This high-performance AF system is compatible with Sony's Alpha 9 III, supporting continuous shooting at up to 120 frames per second with full AF/AE tracking. With a fast AF system and a versatile 50-150 mm zoom range, the lens excels at capturing fast-paced indoor sports, portraits and events.


Cinematic Video Production

Designed with filmmakers in mind, the FE 50-150mm F2 GM minimizes focus breathing and is compatible with Sony's Breathing Compensation feature on select Alpha cameras. Linear Response MF ensures intuitive manual focus control, while the lens’s internal zoom design maintains stability even while zooming mounted on gimbals. Additionally, the XD linear motors operate quietly to prevent unwanted noise from being captured during recording.


Built for durability, the FE 50-150mm F2 GM features a robust dust- and moisture-resistant design. A fluorine coating on the front element repels contaminants, making it easy to clean and ensuring the lens remains in top condition even in challenging environments.


Availability

The FE 50-150mm F2 GM (SEL50150GM) will be available in Authorized Sony dealers from May 2025. 




Early Bird Promo: SEL50150GM

Starting from May 19 until June 1, 2025, customers who purchase the FE 50-150mm F2 GM during this promotional period will receive one (1) unit of the 80GB Sony CF Express Type A, valued at PHP 14,950.00. Additionally, earn 60,000 MySony points for registrations until June 1, 2025. These exclusive promotions are available at all participating Sony Centres and authorized retailers. Please note that Early bird offer cannot be combined with any existing Sony Camera promotions. Visit this link for more information: https://bit.ly/SEL50150GMEarlyBirdPromo


A product video on the new FE 50-150mm F2 GM can be viewed here: https://youtu.be/o-SZCS4SgRw


For detailed product information about FE 50-150mm F2 GM please visit: https://www.sony.com.ph/electronics/camera-lenses/sel50150gm 


الأحد، 18 مايو 2025

Sony Introduces the Next Evolution of Noise Canceling with the WH-1000XM6

 


WH-1000XM6 in Black, Platinum Silver and Midnight Blue 


  • Featuring Sony’s most advanced noise canceling yet – powered by a next-gen chip and intelligent algorithms – the WH-1000XM6 can block distractions before they reach you. 

  • Co-created with world-renowned mastering engineers, the WH-1000XM6 deliver studio-level precision.

  • Cinema comes alive with 360 Reality Audio Upmix for Cinema.

  • Ensure you are always heard with WH-1000XM6 ultra clear call quality - for any call.

  • Sony is working with 9x Diamond-certified, GRAMMY® Award-nominated global icon Post Malone to showcase how the WH-1000XM6 is truly “For The Music”.


(ASIA PACIFIC, 16 May 2025) – Sony today announced the WH-1000XM6 wireless noise canceling headphones – latest edition of its award winning 1000X series that set a new standard for premium audio and personal listening experiences.


Building on the legacy of the 1000X series, this latest model combines premium sound with the best noise canceling in a seamless design to create an unparalleled audio solution for music lovers, fashionistas, travellers and professionals alike.


The next evolution in noise cancellation​

Powered by an advanced processor and an adaptive microphone system, noise canceling is optimized in real time on the WH-1000XM6 so your world stays undisturbed and your sound stays pure. With processor speeds seven times faster than its predecessor, the HD Noise Canceling Processor QN3 fine-tunes 12 microphones, which is 1.5 times more than its precursor the WH-1000XM5, in real time, delivering a dramatic leap in noise canceling and sound quality. The precise detection of the twelve optimally placed microphones allow the noise cancellation to adapt more precisely to fit you and your environment. Whether you are looking to block out noise on a busy commute or stay focused in the office, your sound experience will be seamless and powerful. 


Noise Canceling


Sony’s new Adaptive NC Optimizer delivers unmatched noise canceling precision – adjusting to any form of external noise and air pressure. Plus, the specially designed driver unit is optimally tuned for enhanced noise cancellation.


Driver unit


Auto Ambient Sound mode is even better at adapting to your surroundings in real time, balancing music and external sound. Multiple microphones filter noise or let in what matters: announcements, conversations, or the world around you. Adjust settings automatically or fine-tune them manually in the Sony | Sound Connect app. 


Premium sound, co-created with the masters

The WH-1000XM6 headphones allow you to hear your music as it was meant to be. Developed in collaboration with world-renowned mastering engineers at three of the industry top recording studios, Sterling Sound, Battery Studios and Coast Mastering, the WH-1000XM6 refines every note for studio-level accuracy, delivering a superior music experience. 


Developed in collaboration with Sterling Sound, Battery Studios and Coast Mastering


The collaborative team of Grammy-winning and Grammy-nominated engineers includes Randy Merrill (Sterling Sound), who has worked with the likes of Ed Sheeran; Chris Gehringer (Sterling Sound), known for his work with Rihanna and Lady Gaga; Mike Piacentini (Battery Studios), who has mastered tracks for Bob Dylan; and Michael Romanowski (Coast Mastering), whose portfolio includes Alicia Keys and the iconic Star Wars soundtracks for Episodes 4, 5 and 6. 


The collaboration of these talented individuals led to the WH-1000XM6 delivering the artist's intended emotion, energy, and detail with remarkable precision.


Randy Merrill, mastering engineer from Sterling Studio, who has worked with music icons such as Taylor Swift and Adele was part of the co-creation of the headphones. Randy praises the headphones sound expression and said: “Sony has always been a benchmark for premium quality, and the WH-1000XM6 headphones take it to a new level. They transport me to a different world with their excellent bass, frequency response, soundstage and detail. They truthfully represent the sounds of the recordings that we work so hard to make.”


Randy Merrill (Sterling Sound)


Mike Piacentini from Battery Studios who has worked alongside Depeche Mode and James Brown said: “We, as mastering engineers, spend a lot of time with the artists and producers to make their vision sound as intended. With the WH-1000XM6, listeners will have a more enjoyable experience because they're hearing every emotion, engineering decision and songwriting choice that the artist and engineer have made.” 


Mike Piacentini (Battery Studios)


The WH-1000XM6 are engineered to perfection with the specially designed driver unit delivering clarity that feels almost tangible, and every detail comes through with precision. 


The high rigidity carbon fiber composite material dome and uniquely developed voice coil structure bring out the subtleties in every frequency – so vocals sound richer, instruments feel more defined, and every track carries more emotion.


The HD Noise Canceling Processor QN3 features an advanced look-ahead noise shaper for improved D/A conversion, allowing the WH-1000XM6 to predict and optimize quantization noise while responding quickly to sudden sound changes. This gives you clearer details, richer bass and a more natural listening experience.


HD Noise Canceling Processor QN3


The WH-1000XM6 supports the High-Resolution Audio and High-Resolution Audio Wireless, thanks to LDAC, Sony’s industry-adopted audio coding technology. In addition, using Edge-AI, DSEE Extreme™ upscales compressed digital music files in real time to restore high range sound lost in compression. 


The Sony | Sound Connect app makes it even easier to fine tune your entertainment experience on the WH-1000XM6. When listening to music, you can dial in the perfect sound with the 10-band EQ, or create a spacious feel with Background Music Effect. Gamers can also enjoy the Game EQ, developed with Sony’s expertise from its INZONE range to enhance sound quality for FPS gaming. For those watching movies on the go, the WH-1000XM6 also feature 360 Reality Audio Upmix for Cinema that brings spatial sound experience just like you are in a movie theater from 2ch stereo sound by Sony’s unique upmix and 360 Spatial Sound technology. 


Game EQ


Always be heard with the Ultra clear call quality 

The WH-1000XM6 allows you to enjoy clarity in every call. Intelligent beamforming isolates your voice from background noise, so you are always heard even when others are talking. If you need to mute you can do it instantly, via the button right on your headphones. 


With the advanced six-microphone AI- based beamforming system, the WH-1000XM6 homes in on your voice while filtering out background noise, so every word comes through crystal clear even in chaotic environments.


Ultra clear call quality


The AI-optimized noise reduction algorithm suppresses background sound while isolating your voice. Beamforming microphones and precise voice pickup technology ensuring every word is heard clearly.


Masterfully crafted for all-day comfort

The familiar iconic design of the WH-1000X series has been taken to the next level with an elegant, soft fit wider headband infused with vegan leather ensuring a pressure-free fit. The asymmetrical headband design makes it easy to identify the left and right side with just a glance. 


The earpads are designed for all-day wear thanks to stretchable material that provides a secure yet gentle fit to reduce pressure whilst blocking external noise. 


Plus, the intuitive controls allow you to easily switch between noise canceling, ambient sound and mic mute with tactile buttons and a responsive touch panel.


Intuitive controls


Inspired by products with handcrafted precision workmanship, the folding mechanism on the WH-1000XM6 is crafted using advance metal injection for a seamless durable fold, while designed to slip seamlessly into bags and airplane pockets. The compact case now features a magnetic closure for easy access.  


Folding mechanism


With three premium colors to suit your style, the WH-1000XM6 are available in Black, Platinum Silver and Midnight Blue


More Intuitive, Smarter than ever 

With WH-1000XM6 you can experience Scene-based Listening, a new intuitive feature that uses sensing technology to automatically play music according to your activity and adjust noise cancellation level based on your environment and location. Along with Quick Access and Scene-based Listening, you can effortlessly connect to the top music service including Amazon Music (via "Amazon Music Play Now"), Apple Music, Spotify (via "Spotify Tap") and YouTube Music.​ 


The WH-1000XM6 is ready for LE Audio, delivering ultra-low latency for flawless gaming and effortless access to broadcasts with Auracast™, with exceptional sound quality. The Multi-Point and Auto Switch makes switching between devices seamless, so you are always connected without interruption. 


The WH-1000XM6 allows you to listen and charge all at once. Need to keep going when the battery is low? Simply plug in the USB charging cable and keep listening to your favorite tunes. 

On the go? Even quicker charging is possible, with three minutes giving you up to three hours of charge


Listen and charge all at once


Partnership with global superstar Post Malone

Sony partners with 9x Diamond-certified, GRAMMY® Award-nominated global icon Post Malone as part of Sony’s “For The Music” audio brand campaign. As one of the most influential and genre-defying artists of his generation, Post Malone embodies the spirit of authenticity, creativity, and connection – values that lie at the core of Sony’s approach to audio innovation. 


Post Malone wearing WH-1000XM6 in Black


“Great sound is essential for me when I’m making and listening to music,” said Post Malone. “These new noise canceling headphones make you feel completely inside the music.” As part of the campaign, Post Malone worked alongside Sony’s team to create a series of ads that showcase how Sony’s audio technology transforms the listening experience, making fans feel like they’re sharing a moment with the artist in real-time.


Made with the environment in mind

Sony has designed these headphones with the environment in mind. The WH-1000XM6 packaging is made from 100% paper materials. We continue to advance the adoption of Sony’s proprietary paper, Original Blended Material, for the packaging of our flagship headphone model, the 1000X series (the WF-1000XM5, WF-1000XM4, WH-1000XM5 and WH-1000XM6). Original Blended Material is an environmentally conscious paper material made from bamboo, sugarcane fibers, and post-consumer recycled paper.


Made with the environment in mind



For The Music

Sony established the brand platform "For The Music" for its premier consumer and professional audio products and services. With "For The Music," Sony is affirming itself as the premier audio brand connecting music creators and consumers, aiming to create authentic music experiences and transcend emotion for fans by supporting creator vision over everything. ​


Pricing and availability

The WH-1000XM6 will be available in Black, Platinum Silver and Midnight Blue at authorized Sony Dealers nationwide from May 16 to June 20, 2025 with a suggested retail price of P27,999. The pre-order bundle comes with a raffle for a chance to win a trip to Coron, Palawan.


For more information, see this link: www.sony.com.ph/microsite/wh1000xm6/index.html


###


About Sony Electronics (Singapore) 

Sony Electronics (Singapore) is responsible for the marketing and sales of Sony products in Singapore. It also handles export business for Sony products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the electronics market. For more information on Sony’s products and services in Singapore, please visit http://www.sony.com.sg/ 


About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net/


*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.


For media enquiries, please contact:

Pearl Avone Lumanao

Marketing Communications Head

Sony Philippines

Email: PearlAvone.Lumanao@sony.com


Angela Jacob-Batin 

General Manager

DigistarPH

Email: angela.jacob@digistarph.com




الأربعاء، 23 أبريل 2025

Recycled TV Components Utilized in SORPLAS™1 for BRAVIA™ TV Parts

Sony has developed practical "Material-to-Material recycling" that reuses plastic recovered from the rear covers of end-of-life televisions in new TV products. Material-to-Material recycling refers to recycling where materials recovered from used products are reused as raw materials in new products of the same category with equivalent quality.


This Material-to-Material recycling has been made possible by successfully incorporating plastic recovered from end-of-life TVs by the designated collection facility newly added as part of the raw material for SORPLAS, Sony's flame-retardant recycled plastic material. This innovative recycling method utilizing SORPLAS will be implemented for the first time in the 65-inch model of the 4K OLED BRAVIA 8 (2024 models), with global shipments scheduled to begin within 2025.

A diagram of a computer system

AI-generated content may be incorrect.

Material-to-Material Recycling of TV Backs


A screen with a person on it

AI-generated content may be incorrect.

BRAVIA 8 (65-inch) and its rear cover made with SORPLAS 


Rear covers collected from end-of-life TVs contain various types of plastic, which previously made direct reuse in new products difficult due to differences in strength and texture. To overcome this challenge, the BRAVIA design team collaborated with Sony Semiconductor Solutions Corporation, the developer of SORPLAS, to create advanced sorting technology and optimal material blending methods suitable for television reuse. This technology enables the collection and sorting of specific plastics from used TV rear covers from any manufacturer for partial reuse as raw materials while maintaining the same high quality as conventional SORPLAS.


In the future, Sony aims to achieve complete "closed-loop recycling" (fully circular recycling that reuses end-of-life products as raw materials for new products) by recovering and reusing rear covers made with SORPLAS.


April 22nd each year marks "Earth Day", a day for individuals to consider and take action for the global environment. To coincide with this day, Sony will publish its environmental initiatives on a website. 


Sony Corporation: Earth Day Special Page

https://www.sony.net/corporate/sustainability/environment/earthday25/ 

BRAVIA's environmental initiatives:

https://www.sony-asia.com/eco/eco-tv 

The Flame-retardant Recycled Plastic SORPLAS™ Environmentally Conscious Material:

https://www.sony-semicon.com/en/products/sorplas/index.html