The Next Generation of LG AI TVs Is Here, Dedicated to You in Ways You’ve Never Seen Before!

The next evolution in home entertainment is here. Continuing its 12-year legacy of OLED innovation, LG Electronics introduces its 2025 TV lineup, packed with powerful AI, immersive displays, and smart features designed to fit your lifestyle.

With next-level AI performance, intuitive controls, advanced display technology, and a refined user interface powered by enhanced processing, LG’s latest TVs deliver a major leap forward in performance, personalization, and everyday convenience.

Leading the Way in Display Technology: OLED evo and QNED evo

Marking 12 years of OLED excellence, LG continues to raise the bar in home entertainment with its 2025 OLED TV lineup. The latest LG OLED AI B5 delivers lifelike colors and richer hues for a more natural viewing experience, while the LG OLED evo AI C5 enhances brightness with its new Brightness Booster for clearer, more vibrant scenes. At the top of the range, the LG OLED evo AI G5 offers exceptional clarity and immersive visuals in a sleek, premium design—perfect for any modern space.

Pushing boundaries beyond OLED, the LG QNED evo AI impresses with Dynamic QNED Color that brings every scene to life. With a new 100” screen size option, ultra-slim design, and advanced color technology, LG’s QNED evo series redefines what’s possible for these TVs.

Smarter Performance with α-Series AI Processors

LG’s 2025 TVs are powered by the latest lineup of α-series AI processors: α11 AI Processor Gen2, α9 AI Processor Gen8, and α8 AI Processor Gen2, each designed to deliver a smarter, more immersive viewing experience. The α11 AI Processor Gen2 brings the most powerful performance for fast-paced content and premium entertainment. The α9 AI Processor Gen8 delivers incredibly clear and lifelike picture quality. The α8 AI Processor Gen2 ensures smooth and reliable everyday viewing.

With intelligent upscaling, adaptive sound, and content recommendations, LG’s AI processors help create a viewing experience that feels effortless, personal, and elevated.

A Viewing Experience Designed for You

LG’s 2025 OLED TV models learn and adapt to you. With a simple press of the AI button, the screen greets you with a personalized welcome and suggests relevant keywords based on your habits and environment. These TVs enable real-time learning, voice recognition, and accurate content recommendations that evolve over time.

The new Voice ID feature enhances personalization by instantly recognizing individual users without the need for manual profile switching. Just say, “Show me action movies,” and the TV curates content tailored to your viewing preferences. With support for user profiles, customizable Quick Cards, app prioritization, and the intuitive AI Concierge, LG’s 2025 lineup transforms the home screen into a smart, dynamic space that responds to your lifestyle.

Next-Level Picture and Sound, Powered by AI

Elevate your viewing experience with LG’s AI Picture Pro technology that maps each scene in three dimensions, fine-tuning contrast and detail for incredibly lifelike visuals. At the same time, LG’s AI Sound Pro adapts audio in real time, surrounding you with rich, immersive sound that makes every moment feel cinematic.

Remote Control, Reinvented for You

The AI Magic Remote, redesigned for your smart life, comes standard with the 2025 LG OLED lineup. The AI button has been moved front and center for easier access, replacing the previous mic button. Meanwhile, the new Home button replaces the usual Input button, providing quick access to the Home Hub for effortless management of all your connected devices.

Refreshed in design, the remote retains the familiar point, click, and scroll functions, making navigation simple and smooth. Engineered to unify your smart ecosystem, the AI Magic Remote streamlines control across all your devices.

Troubleshooting Made Easy

With LG’s built-in AI Chatbot, assistance is always at your fingertips. First introduced in 2024 and now even smarter, it can easily distinguish between content requests and technical issues. Just long-press the AI button and describe a problem such as “My TV turns on by itself,” and the system quickly scans relevant settings to provide real-time troubleshooting tips, making solutions effortless and quick.

LG’s latest OLED TVs don’t just innovate—they connect with you on a whole new level. With smart technology that adapts to your preferences, every moment at home becomes more immersive, intuitive, and truly yours. Designed to inspire optimism, these TVs help you appreciate the good in today while opening doors to tomorrow’s possibilities through meaningful, connected experiences, because life’s good when your TV feels like it knows you.

Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph/tv-soundbars/ and stay connected by following LG Philippines (@lgphilippines) on www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.

Experience balanced and warm xboom Signature Sound with the New LG xboom Buds

LG Philippines marks its comeback in the wireless earbuds segment as it introduces the online-exclusive LG xboom Buds.

Graphene drivers contribute to pristine sound comparable to high-end speakers. Meanwhile, the long battery life, up to 10 hours of continuous listening and an extra 20 hours by charging from the case makes sure you can go on days out on errands, long runs, or even alone time comfortably without worrying about the music ending. An intense workout or a hot and humid summer day should be a breeze too because the xboom Buds stay protected from sweat and moisture thanks to its IPX4 water-resistant rating. Optimize the xboom Buds to suit your unique preferences, changing various features like EQ settings, with the help of the xboom Buds App, available on Google Play for Android and the App Store for iOS.

Pre-order Offer¹

Until April 9 only, pre-order the LG xboom Buds at its special price of PHP 3,490, from its SRP of PHP 5,990! What’s more, customers can also enjoy a FREE 32oz Aquaflask with every purchase during the pre-order period! Shipping starts April 21!

The LG xboom Buds is the perfect wireless earbuds for those who want to enjoy premium optimizable sound, up to 30 hours of battery life, and freedom from the worry of getting sweat and moisture on their earbuds. To know more about the new LG xboom Buds, click here and pre-order now!

xboom Buds specifications

Sound	Speaker Unit	Dynamic 10Φ, Graphene Driver
	3D Sound & Head tracking	-
	Hi-Res Audio (BT)	-
	Codec	-
	Adaptive EQ	●
ANC	ANC	ANC
Call	Mic System	3MIC
Connectivity	LE Audio - Auracast	●
	Plug&Wireless / Plug&Play	-
	Easy Connection (Fast Pair/Swift Pair)	●
	Multi-Point & Multi-Pairing	●
	Profile setting (widget)	●
Convenience	IPX Rating	IPX4
	Ear Hook Design	●
	PUI	Touch
	Ambient Sound / Listening, Conversation	●
	Whispering Mode (Mic)	●
	MFi Certification	-
	Find My TONE	●
Battery Life	Play Time (Earbuds / Cradle)	10hrs ↑ / 30hrs
	Wireless Charging	-
	Fast Charging	●
Hygiene	UVnano	-
	Medical Grade Eargels	-
Assistant	Health Assistant	-

Ice Made Cooler: LG Refrigerators Are Ready to Turn Up the Cool at BGC

Get ready for a whole day of experiences packed with exciting activities as LG brings the cool factor this Saturday, March 22, 2025, at the Bonifacio High Street (BHS) Amphitheater with the highly anticipated launch of its latest refrigerator lineup. It’s an event you won’t want to miss!

LG Electronics, known for redefining modern home living, will introduce its newest refrigerator lineup, designed to make life at home more convenient and refreshing. Making a fresh impression is the innovative Auto Ice Maker feature, ensuring you’ll always have ice on hand — perfect for warm days and spontaneous get-togethers. These new models are sure to upgrade your hosting game and keep the vibe chill — whether you’re mixing drinks or winding down with friends.

Get an up-close look at the Auto Ice Maker Zone, where LG experts will walk you through the impressive lineup and demonstrate how this smart feature keeps a steady supply of ice ready to serve for any occasion. Catch an exclusive product presentation showcasing LG’s latest models in action, with actress and mom, Dimples Romana, showing how LG Refrigerators make staying cool effortless with ice on demand.

The fun won’t stop there — more exciting activities await. Learn how to craft refreshing drinks like a pro with beverage expert Ian Libang — perfect for impressing guests at your next gathering. After shaking things up at the mixology session, drop by the Refreshment Zone for interactive games and challenges at partner booths. Complete tasks for a chance to win LG appliances.

Experience ‘Ice Made Cooler’ with LG’s latest refrigerator lineup on Saturday, March 22, 2025 from 10:00 AM to 10:00 PM at the Bonifacio High Street (BHS) Amphitheater, Bonifacio Global City, Taguig! Life’s Good with smarter solutions, and cooler vibes.

 

For more event updates, like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph for more information.

LG Triumphs at 60th Anvil Awards for Bridging Art and Technology with OLED TVs at the National Museum of the Philippines

LG Electronics Philippines received a prestigious recognition at the 60th Anvil Awards for its campaign, "LG OLED TV Illuminates Artistic Legacy at the National Museum of Fine Arts." The campaign won a Silver Anvil in the Public Relations Tools (Special Events) category, celebrating its innovative approach to blending technology and culture.

L-R: Mr. Jorell Legaspi, Deputy Director of the National Museum of the Philippines; Mr. Nakhyun Seong, LG Philippines Managing Director; Mr. Yongwoo Park, LG Philippines Product Director for Home Entertainment

 

In May 2024, LG collaborated with the National Museum of the Philippines to honor the 140th anniversary of Juan Luna's iconic painting, Spoliarium. As part of the initiative, LG donated its cutting-edge OLED AI TVs, equipped with the advanced α11 AI Processor to enrich visuals and provide deeper historical insights, revolutionizing how visitors experience cultural artifacts.

 

LG Electronics Philippines receives Silver Anvil for Public Relations Tools (Special Events) category

 

The success of the campaign was made possible through the strategic expertise of M360 PR+Activations Agency, which played a pivotal role in the creative conceptualization and seamless execution of the project. From shaping the narrative to orchestrating impactful storytelling, the agency ensured that LG’s cutting-edge OLED technology was not just showcased but also meaningfully integrated into the cultural experience. M360 PR+Activations also curated an engaging launch event, bringing together key media partners who amplified the campaign’s reach. Beyond the launch, museumgoers experienced firsthand how innovation enhanced their appreciation of Juan Luna’s Spoliarium, solidifying LG’s role in bridging technology and heritage.

 

LG Philippines Managing Director, Mr. Nakhyun Seong and the National Museum of the Philippines Director-General Jeremy Barns, CESO III stand proudly at the National Museum of Fine Arts with Juan Luna’s Spoliarium as the backdrop. Experience art in a new light with the 2024 LG OLED AI evo TVs, featured beside the masterpiece.

 

Mr. Nakhyun Seong, Managing Director of LG Philippines, shared his thoughts on the achievement, stating "At LG, supporting the arts and culture is an integral part of what we do. We are honored to collaborate with the National Museum of Fine Arts for the 140th anniversary of the masterpiece Spoliarium by Juan Luna. Through our donation, we hope to provide a deeper appreciation of Filipino artists’ works while creating an immersive and interactive experience for all visitors."

 

National Museum of the Philippines Director-General Jeremy Barns, CESO III, expressed his appreciation for the initiative, stating: “At the National Museum, we are always looking for new ways to enrich how visitors engage with our cultural treasures. This collaboration with LG Electronics is a perfect example of how technology can deepen historical appreciation. Through LG’s OLED AI TVs, we are able to offer a more immersive and enlightening experience for all who come to see Juan Luna’s Spoliarium and other masterpieces.”

 

 

The Anvil Awards, organized by the Public Relations Society of the Philippines, recognizes exemplary public relations campaigns and tools that showcase innovation and excellence. LG's campaign stands out as a remarkable example of how modern technology can elevate the appreciation of historical and cultural treasures. 

 

This award highlights LG's commitment to cultural preservation, setting a benchmark for future collaborations between technology and the arts.

 

As LG enters its 12th year with OLED in 2025, the tech company hopes to continue to lead in the technology, break new ground, as well as push the boundaries of entertainment. LG perseveres and takes pride in supporting initiatives that bring people together, spark creativity, and promote education, aligning with LG's brand promise of “Life’s Good” and mission of creating a better life for all through smart life solutions, here in the Philippines and around the world.

 

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. Like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph for more information.

LG PRESENTS ITS LATEST INNOVATIONS POWERED BY “AFFECTIONATE INTELLIGENCE” AT CES 2025

LG Electronics (LG) is showcasing its latest innovations powered by AI at CES® 2025. Themed “Life’s Good 24/7 with Affectionate Intelligence,” LG’s booth at the Las Vegas Convention Center illustrates how the company is providing incredible convenience and new customer experiences by seamlessly integrating AI into everyday life. 

At the entrance of the booth, LG’s theme comes to life with the dynamic and immersive Brand Façade: a massive semi-circular display featuring LG Kinetic LED Media Art. LG offers its customizable Kinetic LED products as part of a total solution for customers, providing everything from the initial design to post-installation services. The company’s innovative displays deliver exceptional, multisensory experiences with stunning picture quality and the ability to perform elegant kinetic movements in sync with video and audio content.

 

LG’s booth at CES 2025 is divided into distinct zones representing morning, noon, afternoon, evening and night, all grounded in LG’s pursuit of “Space-as-a-Service” to expand the horizons of living spaces. Each area demonstrates how LG’s AI-powered innovations can enrich people’s daily routines. Visitors will experience firsthand how LG’s intelligent home appliances, smart living solutions and cutting-edge technologies combine to create around-the-clock comfort, convenience and connection.

 

A Morning with LG AI

The Rise & Shine (LG AI Home) zone showcases LG’s vision for a seamless start to the day, enabled by LG’s Affectionate Intelligence and On-device AI Hub. Visitors can explore an Intelligent Home that understands and adapts to their needs, offering proactive solutions to make each day smoother, and a personalized living environment that is both safe and hyper-connected. Visitors can witness innovations like face and voice recognition in the bedroom, which provide personalized content and wellness insights based on sleep patterns. The technologies even adapts to user’s routines thanks to automatic situational recognition and offers easy-to-digest data and insight with On-device AI hub, where sensitive information is securely protected by LG Shield.

 

The Connect & Cruise (Car-Commercial) zone focuses on LG’s AI-driven mobility and commercial innovations for life on the move. Here, visitors can experience AI-based in-cabin sensing solution, Vision AI mobility concept that is designed to bring greater safety, convenience and hyper-personalization to the future mobility experience.

 

Noon – the Perfect Time for Work and Play

The Work & Create (Intelligent Office) zone exemplifies AI’s ability to transform work into a smarter, more streamlined experience. Visitors can get hands-on experience with LG gram Pro 2-in-1, while experts demonstrate how to maximize AI capabilities using the LG CreateBoard. This presentation highlights the simplicity of generating document-based AI insights and leveraging AI-driven system controls.

 

The Gear up & Game (Gaming Playground) zone is an AI-optimized environment where visitors will discover an unparalleled gaming experience. LG’s ThinQ ON, which can connect with a variety of IoT sensors and devices, makes it easy to create a personalized gaming station and control mood settings with just the push of a button. Visitors can also try out the advanced webOS smart gaming monitor, including the LG UltraGear™ OLED Bendable Gaming Monitor.

 

A Rejuvenating Afternoon with Innovations that Inspire

The Inspire & Innovate (LG Labs Studio) zone is a space that inspires creativity and promotes personal well-being through innovative solutions, including AI-driven technologies. Visitors can explore personalized “ambient solutions” that align with their unique lifestyles and tastes, and see how LG’s products can transform a living space into a chic café, a relaxing retreat or a premium personal cinema. In addition, the zone also features the MX platform, which expands the definition of home solutions by creating a new type of multipurpose space. Utilizing a modular package system, it integrates LG’s innovative appliance hardware and AI technologies to transform the vehicle cabin into a flexible area.

 

Throughout the zone, visuals and ambient content are generated by EXAONE, LG AI Research’s multimodal AI model, creating dynamic atmospheres curated to individual preferences. Trained on 350 million license-free images, EXAONE can generate an infinite number of images with distinct moods. The images displayed in the zone are created using prompts such as “gentle breeze,” “orange summer view” and “cozy, serene atmosphere,” uniquely depicting city and countryside morning scenery in four seasons, resulting in images that cannot be found anywhere else in the world.

 

Curate Your Evening, Elevate Your Experience

The Curate & Elevate (Upscale Home Living) zone offers an immersive lifestyle experience that combines AI tech with enduring design and customized luxury. This exclusive space demonstrates how intelligent technology and refined aesthetics can come together to elevate every moment at home. Highlighted within this zone are innovative display products like the LG Signature OLED T. Visitors can see the transparent OLED T showcased alongside iconic clear acrylic pieces from Kartell, a renowned premium furniture brand, introducing innovative user experiences and new possibilities for space curation.

 

The zone also highlights the second-generation LG SIGNATURE lineup, including the brand-new LG SIGNATURE 4-Door French-Door refrigerator with a transparent OLED door panel, as well as the LG SIGNATURE Smart InstaView™ Over-the-Range Microwave and Slide-in Double Oven Induction Range, which pairs timeless design with state-of-the-art AI technology. With the famed Italian designer furniture company, Molteni&C, LG has crafted an exhibit that emphasizes LG SIGNATURE’s “Live Beyond” philosophy. Visitors can learn how the brand’s latest AI-equipped premium products elevate convenience and provide more personalization options than ever before.

 

Entering the Night area of the zone, visitors will encounter the breathtaking kinetic media chandelier; an installation that boasts 28 units of the transparent LG Signature OLED T. When closed, it highlights the elegance of transparency through synchronized video and lighting; when open, it emphasizes the sleek, thin design of transparent OLED technology. Visitors will be wowed by mesmerizing visuals, including the colorful Cloud Bloom, Aquarium, and stained-glass effects; all synchronized with dynamic lighting and all enhanced by AI assistance to deliver an immersive, 360-degree experience.

 

The Dive & Vibe zone offers an entertaining, multisensory exploration of AI-powered sound and music. New 2025 xboom speakers on display employ advanced AI calibration technology to automatically adjust sound settings and recommend the best lighting mode according to the space and the mood of the music.

 

Last but not least, the Escape & Immerse zone takes CES attendees on a journey of personalized content curation and optimal viewing experiences enabled by LG’s α11 AI processor and webOS platform. The zone is divided into an entry area and an experience area, with the latter designed to showcase the capabilities of the α11 and webOS. The entry area features a dramatic man cave atmosphere, where visitors will discover a ‘secret door’ to experience AI of LG TV, where a digital guide showcases the exciting features of the technology. Highlights include the AI-powered Magic Remote, Voice ID and the cinematic picture and sound quality delivered by α11 AI processor technology.

 

Along with the latest smart life solutions, LG’s exhibition booth at CES 2025 showcases the company’s dedication to sustainability and corporate responsibility. Throughout the booth, visitors will find several trees symbolizing the company’s commitment to ESG. These include the Comfort Kit Tree, the Sustainable Exhibition History Tree, the Energy Tree, the Global Carbon Neutrality Tree and the Sustainable Cycle Tree, which together form a visual representation of LG’s vision for a sustainable future.

 

Visitors can experience LG’s latest innovations at its CES booth (#15004, Las Vegas Convention Center) from January 7-10. For more information on LG products unveiled at CES 2025, please check out the CES 2025 Press Kit.