See Beyond the Horizon with Visionary Mobile Imaging of the Elegant, Fashion-Next HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro, Available Now Starting at PHP 59,999

HUAWEI continues its legacy of fusing groundbreaking imaging innovation and elegant craftsmanship with the launch of the all-new HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro. These newest smartphones from HUAWEI blend elevated aesthetics with visionary mobile imaging features that let you see and capture the world in stunning clarity, in any setting.

The HUAWEI Pura 80 Ultra is now available at PHP 89,999 while the HUAWEI Pura 80 Pro is available for PHP 59,999.

See the Finer Details with Precision in Every Frame

The HUAWEI Pura 80 Pro captures every frame with remarkable precision, revealing the extraordinary details of everyday beauty through its Ultra Lighting Macro Telephoto Camera with up to 5cm Super Close Focus. Its large F2.1 aperture allows more light in, delivering vibrant lifelike shots whether you’re capturing the glow of lanterns at night or your favorite artist under stage lights. The HUAWEI Pura 80 Pro excels at night photography with its 1-inch Ultra Lighting Camera and Ultra Chroma Camera, which preserves the rich colors and mood of cityscapes, night markets, or concert scenes with striking clarity and emotional depth.

Bring the World Closer with Picture-Perfect Clarity

Photos by Karen dela Fuente shot using the HUAWEI Pura 80 Ultra

From electrifying live concerts to the quiet beauty of a moonlit street, the HUAWEI Pura 80 Ultra lets you capture life’s most unforgettable moments in vivid, vibrant detail. The HUAWEI Pura 80 Ultra breaks new ground for mobile photography with the industry’s first Switchable Dual Telephoto Camera, which effortlessly combines a 3.7x mid-telephoto and 9.4x ultra-telephoto lens in one sleek unit. Whether you’re recording your favorite artist on stage from rows away, or zooming in to capture the glint in a loved one’s eyes, the HUAWEI Pura 80 Ultra delivers breathtaking clarity, cinematic depth, and true-to-life texture without sacrificing quality.

Photos by Edwin Martinez shot using the HUAWEI Pura 80 Pro

Its 1/1.28-inch Ultra Large Sensor enables the largest telephoto light intake ever seen on a smartphone. This means you can capture the distant city skyline at dusk or frame dramatic portraits during a twilight stroll, and your photos will remain sharp, vibrant, and rich. Thanks to its micron-level motor and over 140 precision components, switching between focal lengths is seamless.

The HUAWEI Pura 80 Ultra’s innovative 1-inch Ultra Lighting HDR Camera is a powerhouse unit that lets you master the play of light and shadow. Its real-time TCH-HDR processing offers an incredible 16EV dynamic range to preserve every highlight and subtle detail when you’re photographing sun-drenched architecture on vacation or shooting moody nightscapes in your neighborhood. The AI Cinematic Engine transforms casual videos into emotionally rich, true-to-life scenes with nuanced contrast and realistic colors that make playback feel like you’re actually there.

Carry Dazzling Elegance Anywhere You Go

True to the HUAWEI Pura Series legacy, the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro combine industry-leading imaging with elegant, dazzling design. The HUAWEI Pura 80 Ultra turns heads with its exquisite aesthetic touches and a “golden glaze” finish that gleams with understated luxury. Available in the dazzling Prestige Gold or the elegant Golden Black, the HUAWEI Pura 80 Ultra is designed to make you stand out beautifully wherever you go.

You’ll find the perfect style companion with the HUAWEI Pura 80 Pro, which evokes quiet sophistication at every glance with its fluid contours and radiant finish. Choose the style that suits your style best from three available colors: Glazed Red, Glazed White, or Glazed Black.

Beyond their aesthetic beauty, these devices are built to endure life’s unexpected moments. Whether it’s an accidental slip at the beach or rough tumble from a bustling night out, the HUAWEI Pura 80 Ultra remains unscathed thanks to its 2nd Gen Crystal Armor Kunlun Glass. Meanwhile, the HUAWEI Pura 80 Pro stays protected by its 2nd Gen Kunlun Glass. IP68 and IP69 dust and water resistance allows both devices to perform with impressive resilience.

Elevate Your Mobile Experience with Intelligent, Powerful, Immersive Performance

Everyday moments turn into immersive escapes with the stunning HUAWEI X-True Display™, which delivers ultra-bright, vivid visuals. Whether you’re scrolling through your feed or editing photos, your display remains fluid, vibrant, and easy on the eyes even under bright sunlight. This, along with Large Amplitude Dual Speakers, transforms the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro into your personal theater, concert hall, or gaming arena anytime, anywhere. Powered by EMUI 15, you can indulge in a more playful personalized smartphone experience with AI-powered interactive themes like Emoji Crush and Air Hoops. 

Both devices offer a smarter experience with AI-powered features, such as the AI Smart Control Button. This gives you instant access to your favorite apps and tools, while also doubling as a fingerprint sensor to keep your phone secure. Feel like a professional photo editor and easily erase unwanted objects in your perfect shots using AI Remove. Keep your messages away from prying eyes with AI Messaging. Enjoy hands-free scrolling or screenshotting with Air Gesture, or communicate in any language with Real-Time Translation. Keep your voice heard during calls with AI Noise Cancellation.

A massive 5170mAh battery, along with ultra-fast 100W HUAWEI SuperCharge and 80W Wireless SuperCharge, keep the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro powered from early morning meetings to late-night catch-ups.

Frame the World in a Brand New Light with the HUAWEI Pura 80 Ultra and Pura 80 Pro, Available Now with Exclusive Service Offerings

See what lies ahead clearer, sharper, and more stunning than ever before with the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro, now available in the Philippines. The HUAWEI Pura 80 Ultra retails for PHP 89,999 on Shopee, Lazada, TikTok, HUAWEI Online Store, and HUAWEI Experience Stores nationwide. 

The HUAWEI Pura 80 Pro is priced at PHP 59,999 on Shopee, Lazada, TikTok, HUAWEI Online Store and HUAWEI Experience Stores nationwide. 

The HUAWEI Pura 80 Ultra and Pura 80 Pro come with a free 1-Year 1-Time Accidental Damage Protection and 1-Year Battery Renewal Service from HUAWEI Care+, official APAC Region warranty coverage, Priority Maintenance Service, and free door-to-door collection and delivery for repairs

Get exclusive freebies when you purchase the HUAWEI Pura 80 Ultra or Pura 80 Pro. Enjoy a HUAWEI FreeClip, trade-in tokens worth PHP 8,000, HUAWEI Care+ worth PHP 7,199, and a HUAWEI WATCH GT 5 with the Pura 80 Ultra. For the Pura 80 Pro, receive PHP 5,000 trade-in tokens, HUAWEI Care+ worth PHP 5,999, and a HUAWEI WATCH GT 5. Promo runs until September 30, 2025.

To learn more about the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro, visit HUAWEI’s official website or social media accounts (Facebook | Instagram).

HUAWEI Stays Undefeated on DXOMARK Ranking as HUAWEI Pura 80 Ultra Scores Highest-Ever 175 Rating

 

HUAWEI maintains its position on top of the global imaging podium as the newly launched HUAWEI Pura 80 Ultra earns DXOMARK’s highest-ever overall score of 175, a commanding 6 points ahead of the second-ranked device. This triumph is anchored by three historic achievements: a highest-record 180 Photo Score, a record-tying 166 Video Score, and the best-rated telephoto capabilities in DXOMARK's testing. 

This milestone affirms HUAWEI’s pursuit of photographic excellence, transforming "exceptional" into "unmatched". Since its global release last July, the HUAWEI Pura 80 Ultra has resonated with professional photographers and photography enthusiasts worldwide thanks to its pioneering technologies that bridge laboratory innovation and real-world artistry. As the flagship of HUAWEI’s imaging legacy, HUAWEI Pura 80 Ultra redefines the possibilities of smartphone photography.

Redefining Photography with Top-Scoring Excellence

DXOMARK is an established image authority that scores and ranks cameras and camera equipment. Widely trusted by experts, its tests are backed by millions of scientific measurements and perceptual analyses. Earning the highest Photo Score of 180 from DXOMARK reflects HUAWEI Pura 80 Ultra’s mastery of light and detail. The 1-inch Ultra Lighting HDR Camera achieves an industry-leading 16EV dynamic range, transforming challenging lighting into captivating narratives. This lets you capture bonfire dancers framed by translucent flames glowing with golden warmth; their shadowed faces retaining intricate, eyelash-sharp detail in a single exposure. Shooting dusk portraits is made effortless, as subjects shine with natural clarity against skies blending into watercolour gradients enabled by intelligent multi-zone exposure mapping.

This 180-score brilliance also excels in portrait photography. Advanced AI segmentation ensures pinpoint precision, rendering stray hair strands, delicate earrings, and intricate accessories with flawless clarity against creamy bokeh backgrounds. Even in candlelit settings, facial textures maintain lifelike dimensionality, and skin tones glow with natural warmth. The variable aperture (f/1.6–f/4.0) offers creative flexibility: for group shots, it intelligently narrows to keep everyone in sharp focus from foreground to background, delivering professional-grade results.

HUAWEI Pura 80 Ultra redefines long-range photography with the industry’s first Switchable Dual Telephoto Camera, which earned DXOMARK’s highest telephoto score. By merging 3.7x medium and 9.4x super-telephoto lenses into a single optical unit, it delivers unmatched versatility. Architectural carvings half a kilometre away emerge with DSLR-grade crispness; performers’ sweat-beaded intensity crystallizes from stadium back rows. At 10x+ magnification, where competitors often falter, the HUAWEI Pura 80 Ultra captures the Himalayan snowcaps with wind-carved ridges or leopard eyeshine through twilight gloom, still maintaining exceptional color and exposure consistency through advanced optical design and algorithms.

Setting New Benchmarks for Video Mastery

The HUAWEI Pura 80 Ultra conquers dynamic extremes with masterful video capabilities that earned a 166 Video Score, a 10-point improvement over its predecessor and ties with the industry’s top score. Its 16EV Ultra Lighting HDR Camera delivers "layered imaging with accurate light and shadow restoration,” transforming backlit portraits into balanced compositions where subjects glow against perfectly graded skies. Bonfire scenes render transparent flame layers alongside detailed shadows, creating immersive visuals. With advanced stabilization that anticipates motion like a cinematic guide, creators can capture everything from stage performances to urban storytelling and produce lifelike visuals while shooting entirely handheld.

The dual-telephoto system extends its excellence to video. An impressive 9.4 magnification and advanced stabilization allows wildlife documentarians to track eagles in flight, capturing every feather’s tremor without handheld shake. Concert videographers isolate drummers’ stick-work from arena back rows, with AI motion tracking maintaining focus through spotlights and pyrotechnic effects. This cinematic versatility ensures vibrant, professional-grade footage across scenarios.

The exceptional photo and video performance owes much to the Ultra Chroma XMAGE camera, which leverages 1.5 million multi-spectral channels for near-perfect color accuracy. Skin tones radiate natural warmth against neon-lit streets or golden-hour horizons, while environmental hues retain atmospheric richness. This unparalleled color science underpins the historic Photography and Video Scores, rendering emerald forests, crimson silks, and azure skies exactly as the human eye perceives them. Complex lighting scenarios yield to its intelligence, ensuring authentic reproduction in every frame.

Redefining Possibilities with Fashion-Next, Durable Design

Beyond imaging supremacy, the HUAWEI Pura 80 Ultra honors HUAWEI’s tradition of daring aesthetics. The evolved Forward Symbol Design, now adorned with sunburst motifs and golden accents, radiates horological luxury in two striking finishes: Prestige Gold and Prestige Black. Practical elegance shines through with the Second-Gen Crystal Armor Kunlun Glass, offering 25x greater drop resistance than conventional glass. The AI Smart Controls Button transforms the device into an extension of the creator’s intuition, while EMUI 15’s interactive themes add delightful touches, like lockscreen emojis tumbling playfully under fingertips.

Since its debut, the HUAWEI Pura 80 Ultra has seen much enthusiasm across global markets. Both professional photographers and photography hobbyists, who demand uncompromised imaging excellence, have swiftly adopted the device as part of their photography device lineup. Gizmochina Picks from Gizmochina even hailed the device as a "Camera Master.” More than a tool, the HUAWEI Pura 80 Ultra has become the ultimate creative companion. This global resonance amplifies HUAWEI’s core philosophy that technology should liberate creativity, never constrain it.

Through deep hardware-software integration and comprehensive imaging evolution, HUAWEI Pura 80 Ultra demonstrates HUAWEI’s profound technical heritage while delivering unprecedented all-scenario imaging experiences. By elevating every strength, from telephoto versatility and colour science, to light mastery, it has expanded photography’s frontier for everyone who dreams in frames.

Read more about DXOMARK’s review of the HUAWEI Pura 80 Ultra HERE. 

Capture Excellence with the HUAWEI Pura 80 Ultra 

Get your hands on the HUAWEI Pura 80 Ultra, now available for pre-order on Shopee, Lazada, TikTok, HUAWEI Online Store, and HUAWEI Experience Stores nationwide. Available in Prestige Gold and Golden Black, the HUAWEI Pura 80 Ultra retails for PHP 89,999 and comes with premium care services, including including free 1-Year 1-Time Accidental Damage Protection and 1-Year Battery Renewal Service from HUAWEI Care+, official APAC Region warranty coverage, Priority Maintenance Service, as well as a free door-to-door Collection and Delivery for repairs.

Pre-Order the HUAWEI Pura 80 Ultra and get an exclusive freebie bundle, which includes HUAWEI WATCH GT 5, HUAWEI FreeBuds 5, a 1-Year 1-Time Accidental Damage Protection and Battery Swap Service from HUAWEI Care. 

To learn more about the HUAWEI Pura 80 Ultra, visit Huawei’s official website or social media accounts (Facebook | Instagram).

HUAWEI Pura 80 Series Takes the Spotlight at HUAWEI’s APAC Launch in Bangkok

Peter Liu - Director of Flagship Handsets GTM

HUAWEI introduced a new generation of innovative products last July 22 at a major Asia-Pacific launch event in Bangkok themed “Fashion Next.” Among the latest lineup of devices were the HUAWEI Pura 80 Series, which redefines mobile photography with its industry-first switchable dual telephoto system and ultra-large sensor technology, and the HUAWEI MatePad 11.5-inch PaperMatte Edition (2025), a PC-like tablet designed for seamless productivity on the go.

As part of the event, XMAGE APAC was also held in Bangkok, showcasing outstanding photography from across the region and celebrating the power of visual storytelling. It was also officially announced that XMAGE will return to Paris later this year, with the global “The World, You and Me” XMAGE Awards Ceremony and Exhibition.

A New Benchmark for Mobile Imaging

Held at One Bangkok Forum, the launch event brought together industry partners, media, HUAWEI fans, and key opinion leaders to witness HUAWEI’s latest advancements in smartphone imaging and mobile innovation with the debut of the HUAWEI Pura 80 Series.

“Huawei never stops pushing the boundaries of mobile technology, not just to lead in innovation, but to create meaningful experiences that serve human expression,” said Peter Liu, Flagship Handsets GTM Director at HUAWEI. “From foldables to imaging, we believe the best camera is the one you have with you, not only to capture images, but to tell stories, stir emotions, and connect lives. This philosophy guides everything we do,inspiring new ways of seeing, working, and creating.”

At the APAC launch event, HUAWEI demonstrated the newest evolution of mobile photography through an immersive low-light experience zone. The HUAWEI Pura 80 Ultra delivered impressively sharp and vivid images even from a distance, a testament to its breakthrough Night Zoom capability and the Ultra Lighting HDR. These allow the HUAWEI Pura 80 Ultra to capture scenes with exceptional clarity across challenging lighting conditions.

The HUAWEI Pura 80 Ultra also introduces the industry’s first Switchable Dual Telephoto Camera, which combines 3.7x and 9.4x optical zoom within a shared 1/1.28-inch ultra-large sensor. Enabled by a precision-engineered optical path and switching mechanism, the system ensures seamless transitions across focal lengths with consistent color and detail. This solves the long-standing limitation of traditional telephoto designs.

The HUAWEI Pura 80 Pro, which inherits the legendary 1-inch sensor of the HUAWEI Pura 80 Ultra, also delivers exceptional low-light performance and image sharpness. Its Ultra Lighting Macro Telephoto Camera unlocks fine textures at close range, while the Ultra Chroma Camera enhances color fidelity across the imaging system.

Precision Engineering: Redefining Optical Architecture with Device Durability and Advanced AI Experience

The HUAWEI Pura 80 Ultra holds one of HUAWEI’s most advanced camera modules. This custom unit has 143 components, assembled through more than 150 precision manufacturing steps, nearly three times more than a conventional periscope camera. It integrates dual prisms and a four-lens group to deliver seamless optical transitions and outstanding clarity across zoom ranges, rivaling the capabilities of a professional DSLR.

The HUAWEI Pura 80 Ultra’s engineering brilliance doesn’t stop at photography. From screen to lens, the HUAWEI Pura 80 Ultra is protected by 2nd-Gen Crystal Armour Kunlun Glass with 25× improved drop resistance and 16× scratch resistance. New and Advanced AI-powered features like AI Messaging, AI Gesture Control, and AI Best Expression push the boundaries of how naturally and securely, users interact with their devices. Precision hardware meets intelligent software, bringing a flagship experience built to perform, to understand, and to endure.

HUAWEI will also soon introduce an AI Remove feature, which enables users to effortlessly eliminate bystanders and unwanted objects from their photos. Powered by generative fill technology, the background is intelligently restored for a clean, natural result that looks as if the distractions were never there.

HUAWEI MatePad 11.5: PC-like Experience, Office On The Go

Also unveiled at the event, the new HUAWEI MatePad 11.5-inch (2025) brings a PC-like experience in a sleek, portable form. Equipped with HUAWEI’s PaperMatte Display for clear, low-reflection viewing and the latest Magnetic Keyboard for smooth, stable typing, the tablet is built for students and young professionals on the move. With access to PC-level WPS Office, the HUAWEI MatePad 11.5-inch (2025) delivers full-function editing and seamless compatibility to make mobile work as effortless as it is efficient.

AppGallery: Everything You Need, All in One Place

HUAWEI’s AppGallery brings together a rich ecosystem of high-quality apps across lifestyle, travel, finance, entertainment, and productivity. Whether for work or leisure, AppGallery is a one-stop hub for daily convenience and discovery.

For more information on the latest lineup of HUAWEI devices, visit Huawei’s official website or social media accounts (Facebook,Instagram)