HONOR 400 Pro 5G First Day Sale Kicks Off with Grand Opening of Experience Store at SM Lanang Premier

L-R: Ms. Kimberly Remolona, SM Lanang Premier, Mall Manager; Mr. Johnny Ong, Partner Dealer and Owner of Mikrocell; Ms. Therese Villamor, HONOR Star and Star Magic Artist; Mr. Tom Yuan, HONOR Philippines’ National Sales Director; and Mr. Pao Oga, HONOR Philippines’ Public Relations Manager.  

Global leading technology brand, HONOR Philippines, made history today in the King City of the South with a double celebration — the much-anticipated First Day Sale of the HONOR 400 Pro 5G and the grand opening of the newest HONOR Experience Store at SM Lanang Premier. 

The event was graced by the Davao Bloggers Society and other local media partners, loyal HONOR fans, and special guests, including Mr. Johnny Ong, partner dealer and owner of Mikrocell, HONOR Philippines National Sales Director Mr. Tom Yuan, and HONOR Star and ex-Pinoy Big Brother housemate Gen 11, Therese Villamor. The launch marks a major step in HONOR’s mission to bring premium, AI-powered technology closer to Filipinos across the country. 
  The HONOR 400 5G made waves during its initial launch, selling out in record time. Due to overwhelming demand, HONOR Philippines proudly brings the upgraded HONOR 400 Pro 5G to Davao — delivering even greater power, intelligence, and camera excellence. 

The new HONOR Experience Store, SM Lanang Premier, Davao City

“We’ve seen an incredible show of support from Filipinos nationwide, and Davao is no exception,” said Stephen Cheng, Vice President of HONOR Philippines. “The HONOR 400 Pro 5G is designed for those who want nothing less than flagship quality at a competitive price. It combines cutting-edge AI features, professional-grade photography, and all-day power — exactly what our customers have been asking for. This store opening in Davao is a promise that we will keep bringing the HONOR experience closer to more Filipinos.” 

HONOR 400 Pro 5G: Flagship Power Meets AI Brilliance 

The HONOR 400 Pro 5G isn’t just a smartphone — it’s your all-in-one creative, gaming, and productivity powerhouse.  

• 200MP Ultra Clear AI Camera – Capture every detail with unparalleled clarity 
• 50MP Telephoto + 12MP Ultra-Wide Camera – Versatile photography for every shot 
• Snapdragon 8 Gen 3 Chipset – Flagship performance for seamless multitasking and gaming 
• HONOR AI Features – AI Image to Video, AI Cutout, and more for next-level creativity 
• 6,000mAh Battery with 100W HONOR SuperCharge – All-day power in just minutes of charging 
• Snapdragon 8 Gen 3 Flagship Chip – Perfect for multi-tasking, gaming, and binge-watching  
• 6.78” Quad-Curved AMOLED Display, 120Hz Refresh Rate – Immersive visuals for work and play 
• Up to 16GB RAM + 512GB Storage – Space and speed for everything you need 
   

Davao Gets the Full HONOR Experience 
The newly opened HONOR Experience Store at SM Lanang Premier is designed to give customers the ultimate hands-on experience with the latest HONOR devices, exclusive promos, and top-notch after-sales service. 

With this opening, HONOR reaffirms its commitment to making premium technology more accessible, giving Davaoenos the opportunity to explore HONOR’s cutting-edge products right in their hometown. 

Pricing and Availability 

Available in stunning color options—Lunar Grey and Midnight Black—the HONOR 400 Pro 5G is now available for pre-order across the Philippines for only Php 32,999 (24GB + 512GB)!  

 

Order now at any HONOR Experience and Partner Stores, and online via Lazada - https://bit.ly/Laz_H400Pro_PR, Shopee - https://bit.ly/Shop_H400Pro_PR, or TikTok Shop - https://bit.ly/TikTok_H400Pro_PR. 

 

To know more about HONOR 400 Pro 5G, head on to: https://bit.ly/Web_H400Pro_PR. For more exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph) and TikTok (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/. 

 

 

HONOR 400 Pro 5G Powers King’s Honor Tournament, in Partnership with wetrnd and HOK

 

From L-R: GGSphere, HOK Talent; Sh1n Boo, Shoutcaster; Eason de Guzman, HONOR Philippines Digital Marketing Manager and Content Lead; Benj Dalmacio, Senior Business Development Manager of Tencent Philippines; April Joy, HOK Talent; Kcbae, HOK Talent; Sumpak, HOK Talent

HONOR Philippines officially joins the frontlines of mobile gaming with the launch of King’s Honor Season 1, in partnership with digital media powerhouse wetrnd and phenomenally growing MOBA game Honor of Kings, positioning the HONOR 400 Pro 5G as the official smartphone partner of the highly anticipated tournament.

Kicking off with a thrilling friendly match with technology media on August 2, the collaboration was celebrated with appearances from top esports personalities, including Sumpak, April Joy, Kcbae and other gaming influencers, alongside the HONOR 400 Pro 5G – a device engineered for peak gaming performance and AI-enhanced experiences.

Organized by wetrnd, King’s Honor Tournament aims to ignite the competitive spirit of the Philippine esports community. With a Php 200,000 grand prize for the champion team and Pho 20,000 for the Season MVP, the tournament sets the stage for aspiring and professional gamers to showcase their skills. The event is also expected to garner 3 million total views, 500,000 engagements, 101 KOL activations, and more than 1,000 team registrations across nine electrifying livestreams.

“Esports is no longer just a hobby—it’s a thriving industry, especially here in the Philippines where the gaming community continues to grow exponentially,” said Stephen Cheng, Vice President of HONOR Philippines. “We’re proud to support this movement through King’s Honor Season 1, with the HONOR 400 Pro 5G delivering the speed, power, and performance, highlighting the Snapdragon 8 Gen 3 processor, perfect for gamers demand.

Known also as a PRO photography smartphone through a 200MP Ultra Clear AI Camera System, paired with a 50MP Telephoto Camera with a Sony IMX856 sensor, 3x optical zoom, and OIS, ensures outstanding photos even from a distance. Even paired with AI Technology, the HONOR 400 Pro 5G is capable to deliver crispier photo output and edits when needed. 

It is equipped with the AI Enhanced Portrait feature that delivers ultra-high-definition Portraits that ensure the true colors of every subject shine through. With its enhanced AI Super Zoom feature, the HONOR 400 Pro boasts an AIGC-powered telephoto capability of up to 50x, making it perfect for capturing distant subjects

Tournament Timeline:

August 7-8 Week 1 Livestream

August 14-15 Week 2 Livestream

August 21-22 Week 3 Livestream

August 28-29 Week 4 Livestream (Semis and Grand Finals)

The bracket format evolves from Best-of-3 (BO3), Best-of-5 (BO5), to the epic Best-of-7 (BO7) matches. Each livestream will feature dynamic casters, exclusive showmatches, and high-profile KOL appearances, making King’s HONOR Season 1 one of the biggest grassroots tournaments of the year.

Pre-order for HONOR 400 Pro 5G

Available in stunning color options—Lunar Grey and Midnight Black—the HONOR 400 Pro 5G is now available for pre-order across the Philippines for only Php 32,999 (24GB + 512GB)! 

You can still pre-order HONOR 400 Pro 5G until August 8, 2025 to get a FREE HONOR Choice Earbuds Clip worth Php 4,999 and HONOR High Speed Fan Vimi Sonic 1 Pro worth Php 1,099. Order now at any HONOR Experience and Partner Stores, and online via Lazada - https://bit.ly/Laz_H400Pro_PR, Shopee - https://bit.ly/Shop_H400Pro_PR, or TikTok Shop - https://bit.ly/TikTok_H400Pro_PR.

To know more about HONOR 400 Pro 5G, head on to: https://bit.ly/Web_H400Pro_PR. For more exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph) and TikTok (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

HONOR 400 Pro 5G Steals the Spotlight at VMA 2025, Cup of Joe Hailed as the AI Portrait Masters

 

Leading global technology brand HONOR Philippines just announced the arrival of its HONOR 400 Pro 5G on August 2 which will boast a 200MP Super Sensing AI Camera System. In partnership with The New Hue for its Video Music Awards 2025, the said smartphone’s camera capabilities were put to a test.

“As an institution that champions top-of-the-line technology, we also recognize local talents. This partnership with The New Hue reflects our commitment in supporting music scene in the country together with our upcoming smartphone HONOR 400 5G,” said HONOR Philippines Vice President Stephen Cheng.

HONOR 400 Pro 5G champions OPM

On July 27, The New Hue recognized mainstream and up-and-coming OPM talents with awards such as Song of the Year, Music Video of the Year, Group Artist of the Year, among others. Famous OPM talents such as Cup of Joe, Maki, Amiel Sol, Philia, Hev Abi, Janine Teñoso are present at the event.

200MP Super Sensing AI Camera System

The HONOR 400 Pro 5G includes a 50MP Telephoto Camera with a Sony IMX856 sensor, 3x optical zoom, and OIS, ensuring detailed zoom shots. It is equipped with the AI Enhanced Portrait feature and delivers ultra-high-definition Portraits that ensure the true colors of every subject shine through. With its enhanced AI Super Zoom feature, the HONOR 400 Pro boasts an AIGC-powered telephoto capability of up to 50x, making it perfect for capturing distant subjects.

Stay tuned for the arrival of HONOR 400 Pro 5G and never miss the latest updates and visit HONOR’s official website at www.hihonor.com or follow their social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

HONOR 400 Pro 5G Powers In on August 2 at the GMA Gala 2025

Leading global technology brand HONOR Philippines officially announced the arrival of the highly anticipated HONOR 400 Pro 5G in the Philippines. Mark your calendars as this smartphone with 200MP AI Camera is set to be launched on August 2, the same time as the GMA Gala 2025

“We owe the success of the HONOR 400 5G to our HONOR fans, without a doubt, and with that, we are introducing the HONOR 400 Pro 5G. They asked for it and their wish is our command. Coming this August 2, HONOR fans and tech enthusiasts should definitely watch out for #YourAIPhone with 200MP AI Camera,” said HONOR Philippines Vice President Stephen Cheng. “For two years straight now, we have partnered with GMA for its annual gala to really bring out the camera capabilities of our midrange heroes. We are excited to share this feat with them,” Cheng continued.

What do we know about HONOR 400 Pro 5G So Far

Addition to the exceptional AI photography experience and outstanding durability of the standard version, the HONOR 400 Pro 5G includes a 50MP Telephoto Camera with a Sony IMX856 sensor, 3x optical zoom, and OIS, ensuring detailed zoom shots. It is equipped with the AI Enhanced Portrait feature and delivers ultra-high-definition Portraits that ensure the true colors of every subject shine through.

Never miss the latest updates and visit HONOR’s official website at www.hihonor.com or follow their social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

HONOR 400 Pro 5G Teased: Is the 200MP AI Beast Coming to the Philippines?

Leading global technology brand HONOR Philippines released something that might be a teaser for the HONOR 400 Pro 5G. Is it possible that with the success of #YourAIPhone HONOR 400 5G, the tech giant will bring in the Pro version in the Philippines too? 

“You should know by now that we love surprising and treating our HONOR fans. They asked for it, and now, we are giving it to them. We are very excited for the coming days so stay tuned” said HONOR Philippines Vice President Stephen Cheng. 

In its recent post, HONOR Philippines teased a photo of the upcoming phone with its brand ambassadors Julia Barretto and Joshua Garcia. Is the HONOR 400 Pro 5G really coming to the Philippines soon? 

Never miss the latest updates and visit HONOR’s official website at www.hihonor.com or follow their social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.