HP Launches Industry’s Largest Portfolio of AI PCs in the Philippines

 HP Inc. (NYSE: HPQ) has launched the industry’s largest portfolio of commercial and consumer AI PCs1 leveraging the power of AI to enhance productivity, creativity, and user experiences in hybrid work settings.

In an ever-changing hybrid work landscape, workers are still struggling with disconnection and digital fatigue. HP's 2023 Work Relationship Index reveals that only 27% of knowledge workers have a healthy relationship with work, and 83% believe it’s time to redefine our relationships with work. Most employees believe AI will open new opportunities to enjoy work and make their jobs easier,6 but they need the right AI tools and technology to succeed.

 “AI creates a level playing field ensuring we’re all creators, innovators and entrepreneurs. The sheer variety of applications and services in [insert country] and the entire region is testament to the need for local solutions that fit local needs. AI ensures that ideas can be executed,” said Ida Evina Ong-Co, Managing Director HP Philippines. “Beyond that, AI will greatly boost productivity for everyone, taking care of time-consuming tasks and allowing our talents across the country to focus on higher-level creativity and innovation. The latest suite of AI PCs from HP are designed to deliver on the potential of [insert country]’s future”.

The latest HP Elite and Pro PC solutions are equipped with AI capabilities powered by Intel® Core™ Ultra 5 and 7 processors with dedicated NPUs for tackling AI tasks with more personalized performance. HP Smart Sense is designed to automatically anticipate and adjust to your PC usage behavior, ensuring the best balance of performance and power. 

HP now has the largest portfolio of Intel® processors demonstrating a commitment to innovation and performance. The lineup launched today includes:

• HP Elite 1000 Series G11 Notebook PCs: As the world’s most powerful AI business PCs, the series is designed to deliver a seamless blend of portability, performance, and up to 21 hours of battery life for leaders and workers on the go. Harnessing the power of AI, users experience up to 80% better graphics performance, up to 38% less power for AI-enhanced collaboration, and up to 132% faster AI video editing compared to the previous generation. With HP Smart Sense, AI transforms your PC’s power so it runs up to 40% quieter. Over 70% of major parts contain recycled materials, including recycled fishnets in the keyboard. Additionally, power data tracking and suggestions help reduce energy use.

• HP EliteBook 800 and 805 Series G11 Notebook PCs: Created to meet the needs of enterprise knowledge workers taking on daily workloads that demand powerful performance and collaboration features. The new series is equipped with Intel® Core™ Ultra 5 and 7 processors for AI-driven productivity. These PCs contain at least 75% PCR plastic in the bezel.
  
  

• HP ProBook 400 and 405 Series G11 Notebook PCs: Purpose-built for hybrid workers splitting time between the office and home, these devices unlock AI-powered workflows and essential performance while offering upgradeable storage and memory. The series contains 50% post-industrial recycled stamped aluminum in the chassis.

 Focus on the work that matters with AI PCs

Today’s PC is no longer a personal computer, but a personalized companion that anticipates your needs for more responsive and optimized experiences. For example, the HP Spectre x360 14 inch 2-in-1 Laptop PC and the HP Spectre x360 16 inch 2-in-1 Laptop PC do just that with:

• A PC That Adapts to You: A 9 MP camera with hardware-enabled low-light adjustment for clear calls day or night; a dedicated AI chip that delivers built-in security features including walk away lock, wake on approach, and privacy alerts to warn you of snooping eyes; adaptive screen adjustments like a screen dimmer when you look away to save power and variable refresh rate for immersive performance and power efficiency;4 and, automatic performance optimization that adjusts fan noise and temperatures based on applications being used, placement of the laptop, and battery status.

• Powerful AI Technology: Three engines (CPU, GPU, and NPU) across Intel® Core™ Ultra processors offer some of the most exciting technology available today to perform a variety of local AI workloads like photo and video editing for faster, more efficient content creation and collaboration.

• Advanced Collaboration: The latest Spectre laptops are the first consumer devices to feature audio tuning by Poly. Poly brings decades of audio tuning experience to these devices, delivering the best voice clarity and remarkable sound. Further enhance calls and video with Windows Studio effects, which offloads AI features like automatic framing, background blur, and the ability to maintain eye contact onto the NPU for engaging connections. ​

• Picture Perfect Views: The latest Spectre laptops offer the world’s most immersive experience display,7 with up to a 2.8K OLED screen for sharper images and more vibrant colors, along with an IMAX Enhanced Certification for watching movies. The 16:10 aspect ratio allows you to view more content, and the display can adjust from 48 Hz to 120 Hz based on the type of content you are viewing.

Work protected with HP security solutions

Building upon our reputation as the world’s most secure and manageable PCs, today, HP introduced the world’s first business PCs to protect firmware against quantum computer hacks featuring HP’s upgraded Endpoint Security Controller (ESC) chip, which helps ensure the manageability and protection of sensitive data. Isolated from the processor and OS, the ESC provides a hardware platform that reduces the risk of data breaches and improves productivity by preventing downtime.

The HP Elite and ProBook notebooks and Z by HP workstations are equipped with HP Wolf Security for Business to protect end users no matter where and how they work. HP also launched HP Cloud Endpoint Manager SaaS32, which is purpose-built for mission-critical devices to help IT secure endpoints from threats with automated device monitoring and remediation.

Transforming the gaming experience

Those who value a gaming lifestyle crave versatile machines capable of handling the rigor of top-tier AAA games while boasting the performance to manage visually demanding creative endeavors from multitasking projects to operating robust creative platforms. Specifically crafted for gaming and creative work, including students, the OMEN Transcend 14 Gaming Laptop is offered with an advanced OLED display, an elegantly slim body, and superior-grade internals, which make up the world’s coolest and lightest 14-inch gaming laptop.

The new OMEN Transcend 14 brings hybrid lifestyle gaming to life with:

• Exceptionally Vivid Display: Immersive for gameplay and perfect for content creation, this stunning device is offered with an IMAX Enhanced Certified 2.8K 120Hz VRR OLED display for incredible details and vibrant true-to-life color. The world’s first gaming laptop with a lattice-less sky printed RGB keyboard extends the vibrant color experience beyond the screen.

• Luxurious and Compact Design: Gamers want significant power in easily portable designs. This device weighs in at world-class 1,637 g with up to 11.5 hours battery life and a type-C PD 140W adapter to make charging on-the-go easier than ever before.

• Epic Speed Through AI: Maximize your experience with up to an Intel® Core™ Ultra 9 185H processor and up to NVIDIA® GeForce® RTX™ 4070 Laptop GPUs to effortlessly engage with the latest games or handle compute-intensive tasks. Streamers and gamers can leverage the device’s NPU and OpenVINO™ plugins for OBS studio to make streaming and gameplay smoother than ever with up to a 24.6% Frames Per Second (FPS) improvement. Take full advantage of Auto Dynamic Refresh Rate (DRR) in OMEN Gaming Hub for a smoother gameplay experience by automatically switching between different refresh rates depending on content and power mode which can improve battery life up to 7%. Get up to 20% longer battery life in ECO mode.

• Thermal Revolution: No one wants scorching hot hands when they’re gaming, creating, or working. A redesigned chassis utilizes inbound airflow to create a pressurized zone using a vapor chamber for direct heat dissipation through rear vents. This thermal innovation co-engineered with Intel’s dual channel flow technology produced in the world’s coolest 14-inch gaming laptop, which can achieve 4x higher static pressure with an 80w thermal capability within a 12 mm base.

• Boost Your Play and Productivity: Perfect for the student gamer, OMEN Transcend 14 offers both local AI capabilities through its Intel® and NVIDIA® processors, as well as built-in AI with Otter.ai for features like live transcript and real-time captions during meetings or classes, a record function for transcribing audio, and AI-generated notes.

• The World’s First Gaming Laptop with Audio tuned by HyperX: The HyperX audio team worked closely with the OMEN Transcend 14 engineers to custom tune the laptop's sound performance, elevating clarity and spectral balance to enhance the overall gaming audio experience, ensuring that subtle details are not overshadowed by louder sounds.

HP has also updated its OMEN Transcend 16.1 inch Gaming Laptop PC with the addition of up to a striking 2.5K 240Hz OLED display option as well as its OMEN 16.1 inch Gaming Laptop PC and Victus 16.1 inch Gaming Laptop PC – all updated with Intel® Core™ i7 HX processors.

HP Study: Onus on Millennials and Gen X to dispel Gen Z and baby boomer tech doubts

 HP has revealed 56% of millennials (27 to 42-year-olds) and 55% of Gen X (43 to 58-year-olds) strongly believe that adopting technology for business is a smart choice for the future. But findings from the HP Smart Where IT Matters Study, show a generational gap is apparent, as Gen Z microbusiness owners now sit alongside baby boomers in displaying high levels of doubt and resistance to technology adoption in the Asian markets of Indonesia, Malaysia, Thailand, and the Philippines. 

Across the region, 77% of microbusinesses view technology as critical in helping mitigate business challenges. Countering this positive technology sentiment are the 69% of baby boomers (59 years and above) who see no clear benefit or return from investing in technology. Surprisingly, 57% of digital-native Gen Z (19 to 26-year-olds) also share similar doubts on the benefits of technology investments. 

Similar to their regional counterparts, almost 60% of Gen Z and 71% of baby boomers in the Philippines are skeptical of investing in technology for their businesses. Additionally, only 36% of Gen Z and 22% of Gen X have a strong belief that technology is one of the key solutions to mitigating business challenges. Meanwhile, over 50% of millennials expressed a strong belief in technology’s relevance in business, with 66% agreeing that adopting technology for business is a smart choice for the future. 

The study conducted by research firm Kantar and commissioned by HP, surveyed approximately 1,200 microbusiness owners to explore the dynamics of technology adoption in Southeast Asia. 

The study findings suggest that for microbusinesses to thrive in the digital age, Gen X and Millennials must take the lead to dispel lingering technology fear uncertainty and doubt. Over 70% of all microbusinesses fear the complexity and security of new emerging technologies, which highlights the prevailing challenge that business owners face when considering new investments.

“HP recognises the vital importance of thriving microbusinesses to the growth of Philippines’ economy. Microbusiness owners want to beat the competition, grow customers and revenue, be moreefficient with time and money, so technology cannot be complex and intimidating. Technology simply

has to work, be seamless, secure, and today it must also be sustainable,” said Christian Reyes, Managing Director of HP Philippines. “HP is committed to building technology that is smart where it matters most and builds trust while empowering businesses of all generations and sizes to thrive in the emerging digital economy with confidence and ease.”

Simple and Smart Overcome Fear and Doubt

While doubts remain, they have not stopped microbusinesses making the most of technology where the ROI has been clear and obvious. One key finding showed that 85% of microbusinesses in the region use smartphones and tablets to run their business, with 59% also using printers for business. 

HP has ensured the same level of technology convenience and simplicity with its recently launched HP Smart Tank 700 and 500 Series printers. Both feature the best-in-class HP Smart App that enables full mobile capability that is core to a smarter user experience. The HP study also highlights how business owners across Southeast Asia value simple smarts with 55% citing the ability to print and scan directly through mobile as a highly valued feature, while 56% value the ability to scan documents and share instantly on the cloud. 

“Technologies like the HP Smart Tank and HP Smart App remove complexity by providing a smart print

experience that works from anywhere, anytime, any device. In light of today’s business owner priorities,

the ability to provide seamless, smart and sustainable printing on the go with high capacity and

performance, can be critical to the smooth running of fast-growing microbusinesses everywhere,” Reyes added.

In the Philippines, microbusinesses seek a printer that prioritizes multi-function capabilities (36%), speed (39%), and a user-friendly interface (41%). HP Smart Tank is an example of a simple, no-fuss technology that helps businesses overcome prevailing fear uncertainty and doubt.

HP’s belief is that for microbusinesses especially, technology matters most to them when it can be: trusted to operate seamlessly – providing a no-fuss experience that just works; trusted to perform for a better business – deliver reliable performance as promised with security; and trusted for a better planet – driving a sustainable business and lifestyle.

For more information on the HP Smart Tank Series Printers and the HP Smart App, click HERE.