FWD launches new Set for Life Plus with more benefits to support life’s plus-ibilities

 FWD Life Insurance (FWD Philippines) launched a new insurance plan that provides life protection plus more benefits to support policyholders as they take on different roles while achieving more.

In recent years, more Filipinos have embraced shifting lifestyles and achieved success outside traditional paths compared to previous generations. The Philippine Institute of Development Studies recently reported how 30-40% of the employed workforce have careers that do not align with their educational background. Recent trends also indicate that most young Filipinos are delaying marriage or having kids to prioritize personal passions, fuelled by changing aspirations and economic realities.

Recognizing these evolving priorities, FWD Philippines introduces Set for Life Plus, an investment-linked insurance that complements young Filipinos who want to explore life’s plus-ibilities—be it as a parent, an entrepreneur, a hobbyist, and more.

The plan guarantees life protection with up to 25% Start-up Bonus, plus a one-time Guaranteed Milestone Increase that can be activated upon hitting major life goals such as getting married, having a new baby, graduating, buying a new real estate property, retiring, or celebrating the policy’s 10th anniversary.

A Loyalty Bonus is also awarded in the 10th year of the policy, plus every 5 years after. A Premium Extension Bonus of 2% is also invested in the account when premium payments are continued after the required period.

Accidental death coverage and waiver of premium are also already included in the benefits. Policyholders can also customize according to their needs and add coverage such as additional life protection, hospital cash benefit, and critical illness protection. 

“As the insurer of the next generation that’s committed to nation-building, FWD recognizes the ever-evolving goals and aspirations of Filipinos. We want to help them celebrate living while building their best future,” said FWD Philippines President and CEO, Manuel “Jumbing” De Rosas. “With Set for Life Plus, they can embrace every opportunity in life and fulfill their goals while having reliable life protection and financial growth.”

Learn more about FWD Set for Life Plus by visiting https://www.fwd.com.ph/investment/set-for-life-plus/. Sign-up to talk to an FWD financial advisor here and get a chance to win an all-expense paid trip to South Korea. 

Artificial intelligence can now help Filipinos make smarter financial decisions that suit their needs

 FWD Life Insurance introduces an artificial intelligence (AI)-powered tool that suggests insurance coverage plans based on similar customer profiles. This new platform, FWD FitForMe, is free to use to help bridge the protection gap and increase financial inclusion.

The Philippines has one of the lowest insurance penetration rates in the region, at under 2% according to the Insurance Commission. This protection gap in essential coverage leaves many Filipinos exposed to additional economic risks, a challenge FWD is addressing proactively.

FWD started in the Philippines with digital in its DNA but using human insights to deliver the best customer experience and services. The latest innovation FWD FitForMe leverages AI partnered with people-centric approach. FWD FitForMe is free to use for everyone, developed to help close the protection gap by giving Filipinos access to information on how much and what kind of financial protection people of similar background have. 

By completing a short questionnaire, FWD FitForMe analyzes answers against FWD’s first-party data to identify the appropriate financial profile. It then provides personalized insurance recommendations that better suit the customer’s needs, lifestyle, and what they want to achieve. Insurance plans can range from full plans to digital products that may be relevant to customers. To get a more holistic financial advice, customers may also set a consultation with a financial advisor.

Roche Vandenberghe, Chief Marketing and Digital Business Officer of FWD Philippines, emphasized how innovative solutions like FWD FitForMe contribute to nation-building and address common issues faced by Filipinos with insurance. “We want to help those seeking better protection to make financial decisions easily and more accurately while keeping their data safe and secure. As the insurer of the next generation, we remain committed in changing the way people feel about insurance by providing tools and solutions that are intuitive and relevant in addressing Filipinos’ evolving needs,” said Vandenberghe.

Discover insurance plans designed for people like you and try FWD FitForMe today at fwd.com.ph.

FWD Life Insurance introduces innovative and accessible mental health initiative for Filipinos

 In celebration of Self-Care Awareness Month in September and National Mental Health Month in October, FWD Life Insurance (FWD Philippines) is launching the Mind Strength Support Program in response to Filipinos’ growing prioritization of their mental health.

Mind Strength Support Program is the first of its kind, offering a holistic approach to mental, emotional, and financial wellbeing. The program includes Mind Strength Assessment, a free quick online test providing valuable insights into mental health; The One for mental wellbeing, a customizable insurance plan with an exclusive voucher for the mental wellbeing app ThoughtFull Mindfulness; and financial literacy resources that offer easily accessible content to support overall wellbeing.

“With more young Filipinos learning to prioritize their wellness, it is important that we recognize the often-overlooked challenges related to mental health,” said FWD Chief Marketing and Digital Business Officer, Roche Vandenberghe. “Which is why we need to raise greater awareness and make mental health resources more accessible to help more people address their personal battles, be it with a professional or through self-care.” 

Start better self-care in minutes

The Mind Strength Assessment test can be accomplished in minutes and calculates a Mind Strength score that provides insights into their mental health. Upon completion of the test, individuals may sign up for 30 days of free access to the ThoughtFullChat app, where they can start their self-care plan by engaging in multiple and confidential text-based mental wellness coaching sessions with a mental health expert of their choice, in their preferred language.

Individuals can also freely access mindfulness and financial literacy resources that offer a variety of content to help individuals strengthen their minds, improve their finances, and better their mental wellbeing.

To enhance protection against the long-term effects of mental health concerns, FWD also launched The One for mental wellbeing, a one-year life insurance plan with customizable benefits for accidental death and critical illnesses associated with mental health conditions including cerebral aneurysm, chronic lung disease, and cancer. Additionally, policyholders get a year-long subscription for mental health support through the ThoughtFullChat app to continue their self-care journey.

Ms. Vandenberghe added, “As the insurer of the next generation, we are committed to offering innovative services that champion the next generation of Filipinos and their mental health, while providing financial security as they build their best future and celebrate living.” 

These new services complement a recent FWD study that highlights that a significant majority (63%) of Filipinos surveyed recognize mental health as a crucial priority, especially in the face of current economic challenges. With the Department of Health reporting that over 3.6 million Filipinos are affected by mental, neurological, and substance use disorders, more mental health resources are needed now, more than ever.

Celebrate National Mental Health Month this October by taking the free online assessment at the FWD Mind Strength website. Visit the FWD Online Shop to purchase The One for mental wellbeing in minutes, no medical assessment required.

FWD Life Insurance’s new product puts protection and wealth growth within reach for young Filipinos

 To help bridge the priority and protection gap in the country, FWD Life Insurance (FWD Philippines) introduces SmartStart Investment-linked Insurance—the insurance plan for everyone.

According to a comprehensive online study conducted by FWD Philippines, the majority of Gen Zs (85%) agree that owning an insurance is important and is something they need. However, while most (73%) have an intent to protect themselves, only 3 out of 10 own life insurance. This highlights a priority gap as they choose to spend on other essentials first. 

This is further aggravated by the next generation’s lack of awareness and understanding on how insurance products and services work, which leads to the Philippines having one of the lowest insurance penetration rates in the region at less than 2%.

“As the insurer of the next generation, providing innovative, inclusive, customer-centric products to more Filipinos has been our priority as part of our nation-building efforts,” explains FWD Philippines President and CEO, Antonio Manuel “Jumbing” De Rosas. “In celebration of our 10th anniversary and to continue our commitment in changing the way young people feel about insurance, we designed a trailblazing product to align with the youth’s behavior to spend on their passions while maximizing value— helping them to celebrate living and build their best future.”

FWD SmartStart Investment-linked Insurance is one of the most affordable entry-level insurance products in the market. SmartStart is perfect for active hustlers with a FIRE (Financial Independence, Retire Early) mindset—these are people who have no dependents, are investing in their passions, and are looking to diversify their finances. Starting at PhP1,800+ per month, benefits include accidental death coverage, waiver of premium, and investment options. Policyholders also have add-on benefit options for life insurance, hospital cash benefit, and critical illness coverage.

For those with limited budget, there is also SmartStart Lite, perfect for breadwinners who are looking to get their first insurance to help them raise a family or even support their parents. Starting at PhP1,200+ monthly, policyholders can sustain their responsibilities and keep it within their budget while getting comprehensive coverage for accidental death and critical illness plus a waiver of premium. Life insurance and hospital cash benefits can also be availed as add-on benefits.

Additionally, policyholders can enjoy the Guaranteed Milestone Increase Benefit, which offers a pre-approved one-time increase in coverage amount when they hit major life milestones— from getting married, having or adopting a baby, owning a new real estate, graduating from university, retiring, to celebrating their policy’s 10th anniversary. Furthermore, customers can get as much as 200% of their policy fees back as a reward for keeping their policy active and paid through the Fee Reinvestment Benefit.

SmartStart was launched alongside The One for mental wellbeing, which is a fully customizable life insurance policy that provides special access to certified mental health professionals via ThoughtFull mobile app. Both products were introduced as part of FWD’s 10th anniversary celebrations since establishing roots in the Philippines in 2014.

Celebrate living today and thank yourself later with FWD SmartStart Investment-linked Insurance. Contact an FWD financial advisor today or visit http://www.fwd.com.ph/investment/smartstart/ for more information.