DMAP launches first-ever program certifications at DigiCon 2024 to upskill, future-proof digital professionals

 The Digital Marketing Association of the Philippines (DMAP), the country’s center of excellence and innovation in digital marketing, has announced its strategic partnership with the Certified Digital Marketer (CDM) designed to offer program certifications to over 2,000 expected attendees at the Digital Congress (DigiCon) 2024 on October 15-16, 2024, in Newport City, Metro Manila.

For the first time in its nine-year history, DMAP will offer certifications at DigiCon, which annually converges professionals from marketing, advertising, business, academia, media, and innovation sectors.

Attendees can earn a certification of completion through this year's focused tracks: 'From Ecommerce to Digitally Enabled Commerce' (Ecommerce), 'From IMC to Customer-Centric Campaigns' (Brand Building in AI Age), 'From Digital Transformation to Business Evolution' (Digital Transformation), 'From Data Driven to Insight Driven' (Analytics RPA and Data Science), and 'From I to AI' (Innovation Labs on AI).

Through this initiative, attendees can not only boost their knowledge but also enhance their professional credentials in the digital marketing world.

DigiCon REVOLUTION 2024 Co-chair Alan Fontanilla emphasizes the importance of upskilling for digital professionals, saying, "In today's rapidly evolving digital landscape, the ability to continuously upskill is a necessity rather than a competitive advantage. DigiCon 2024 offers professionals the opportunity to stay ahead of emerging trends and transform their expertise into real, measurable business impact. With a focus on practical, industry-leading certifications, this year's event ensures that attendees are equipped to lead in the digital revolution."

The country is predicted to have a PHP 5 trillion injection in the country’s annual economic value by 2030 if digital transformation is leveraged fully.

The partnership aligns with DMAP’s commitment to address the widening digital skills gap in the Philippines. Despite the country’s digitally connected population, the local workforce remains challenged by a digital skills gap. The 2023 World Digital Competitiveness Ranking by the International Institute for Management Development (IMD) ranked the Philippines 59th out of 64 countries, with particularly low scores in knowledge and talent (63rd), technology (51st), and future readiness (59th).

Founded in the Philippines in 2008, CDM empowers professionals and organizations to equip themselves for the future of work with highly-rated and expert-led digital marketing training and certifications.

This initiative complements the government's ongoing efforts to address the skills gap. The Philippine Digital Workforce Competitiveness Act (Republic Act 11927) aims to enhance the competitiveness of the workforce by promoting public-private partnerships and establishing an Inter-Agency Council involving industry stakeholders.

To learn more about DMAP DigiCon REVOLUTION 2024 and to secure your slot, visit https://www.digicon.com.ph.

DMAP to address digital skills gap, future-proofing workforce at DigiCon 2024

 The Philippine Statistics Authority (PSA) reported that the country’s digital economy amounted to PHP 2.05 trillion in 2023, contributing 8.4 percent to the Gross Domestic Product (GDP). It is predicted that, if leveraged fully, digital transformation can create up to PHP 5 trillion in annual economic value by 2030.

However, despite the country’s digitally connected population, the workforce remains challenged by a digital skills gap. The 2023 World Digital Competitiveness Ranking by the International Institute for Management Development (IMD) ranked the Philippines 59th out of 64 countries, with particularly low scores in knowledge and talent (63rd), technology (51st), and future readiness (59th).

Amidst the widening digital skills gap that threatens the competitiveness of its workforce, the Digital Marketing Association of the Philippines (DMAP), the country’s center of excellence and innovation in digital marketing, will focus on future-proofing the digital landscape at the ninth Digital Congress (DigiCon) on October 15-16, 2024, in Newport City, Metro Manila.

Recognizing these industry challenges, DMAP will bring together global and local industry experts, thought leaders, and technology pioneers to share key insights with attendees from various sectors, including marketing, advertising, business, academia, media, and innovation.

Attendees will be provided a roadmap for leveraging rapid digital changes through five focused tracks: 'From Ecommerce to Digitally Enabled Commerce' (Ecommerce), 'From IMC to Customer-Centric Campaigns' (Brand Building in AI Age), 'From Digital Transformation to Business Evolution' (Digital Transformation), 'From Data Driven to Insight Driven' (Analytics RPA and Data Science), and 'From I to AI' (Innovation Labs on AI).

DigiCon REVOLUTION 2024 Co-chair Alan Fontanilla highlights the opportunities for upskilling: "The digital revolution is reshaping workplaces with advancements in data analytics and AI impacting decision-making processes across industries. Organizations are now prioritizing talent with the skillsets needed to excel in this complex environment. At DigiCon REVOLUTION 2024, our goal is to help attendees understand the critical importance of upskilling to maintain a competitive edge."

With the theme “REVOLUTION,” this year's event is set to drive innovation and digital transformation across the Philippines. Over 2,000 attendees are expected, each provided with tools and insights for digital agility and continuous learning through master classes and immersive activities.

DMAP's initiative complements the government's ongoing efforts to address the skills gap. The Philippine Digital Workforce Competitiveness Act (Republic Act 11927) aims to enhance the competitiveness of the workforce by promoting public-private partnerships and establishing an Inter-Agency Council involving industry stakeholders.

To learn more about DMAP DigiCon REVOLUTION 2024 and to secure your slot, visit https://www.digicon.com.ph.