Every Bottle Tells a Story: How a Shared Love for Coca-Cola Built a Community Across Generations

 Across the Philippines, independent communities of Coca-Cola collectors continue to connect through shared memorabilia, stories, and friendships built over time. These groups—formed organically by enthusiasts—reflect a broader culture of collecting that brings together people from different backgrounds through a common appreciation for the brand.

Among these communities is the Coca-Cola Collectors Club Philippines, one of several independent collector groups in the country. It has brought together collectors and enthusiasts who share an interest in Coca-Cola memorabilia since 2015.

What began as a space for enthusiasts has grown into a multi-generational network built on shared stories, friendships, and a lasting connection through collecting Coca-Cola items. On June 20, 2026, members gathered to mark the group’s 11th anniversary and celebrate the people who continue to shape their community.

Collectors from across the Philippines celebrate the club’s 11th anniversary with Coca-Cola Philippines Senior Director for Public Affairs, Communications and Sustainability, Maria Christine Ponce-Garcia | Photo Credit to Sany Chua. 

From hobby to community

Founded by collector Jay-Ar Mendoza, the club draws members from different backgrounds and age groups—from Gen Z hobbyists to long-time enthusiasts. Like many collector communities, members trade, exchange, and showcase Coca-Cola memorabilia while organizing meetups, anniversary gatherings, and exhibits. Over the years, many have also connected with fellow collectors overseas, expanding friendships beyond the Philippines.

Edward Secerio shares a glimpse of his personal Coca-Cola collection, featuring memorabilia that highlights the brand's enduring presence across generations.

Today, the club is led by President Edward Secerio, a member since its early days. His journey began with a single Coca-Cola alarm clock, which he picked up after closing his computer shop and looking for a new hobby. What started as a simple interest grew into a long-term passion, driven by the excitement of discovering pieces he did not yet own.

“More than anything, I want to see the club long after my time. Of course, I’ll guide it as long as I can, but what matters is that the community we’ve built remains strong and relevant. My goal is simple, it is to help shape a community that can grow and still be here for a long time, just like Coca-Cola itself,” Edward shared.

A connection beyond collecting

For some members, the connection to Coca-Cola is both professional and personal. Norman Lontoc, also a member of the Coca-Cola Collectors Club since 2015, first encountered the brand in his career as a Materials and Control Planning Analyst at Coca-Cola from 1992 to 1998. His exposure to promotional items, including miniature bottles, sparked his interest in collecting in the mid-1990s.

Over time, this interest deepened into an appreciation for Coca-Cola’s art and design—something shared by many collectors, including artists and creatives drawn to the brand’s visual identity.

For Norman, each collectible carries a story. “Every bottle has a story,” he said, reflecting on the memories tied to each piece he has acquired over the years.

Members of the Coca-Cola Collectors Club Philippines participate in international collector gatherings, including the Hong Kong Coke Fair 2024 and Singapore Coke Fair 2015, connecting with fellow Coca-Cola enthusiasts from around the world.

On what the club means to him after more than a decade, he added: “It means a lot, because this is where you meet new people and bring them into something shared. You build friendships, then you become part of a community grounded in a common interest. You start to value these kinds of connections and the memories you make with it more as you grow older.”

Connecting generations through collecting

Tatay Dong and Nanay Tess, among the club's pioneer members, share their vintage Coca-Cola memorabilia with fellow and enthusiasts.

One of the things that makes collecting unique is how it connects generations. Across different communities, longtime collectors share stories and experiences alongside younger enthusiasts who are discovering the hobby for themselves.

Within the Coca-Cola Collectors Club Philippines, pioneer members Tatay Dong and Nanay Tess have turned collecting into a shared family activity, even involving their youngest daughter in fairs and exhibits. Their collection includes vintage Coca-Cola items dating back to the 1940s, which they regularly showcase in mall displays and collector events.

The club welcomes its newest members during the Coca-Cola Collectors Club Philippines' 11th anniversary celebration.

Ms. Angie, now 77 years old, represents another layer of the collecting community. Although she only recently joined the club, her collecting journey began in the 1970s. She has welcomed fellow collectors into her home to view her collection—a practice common across collector circles, where enthusiasts visit one another, exchange items, and learn from shared experiences.

At the same time, a new generation is finding its place in the community. Among them is Papi Louie, a toy collector and content creator who documents his collecting journey online. Like many younger collectors today, Louie first entered the hobby through  “anik-anik” culture and online collector communities before expanding into Coca-Cola memorabilia.

“As a new member, I'm excited to learn more about Coca-Cola memorabilia, discover new pieces, and build friendships with fellow collectors. As a content creator, I'm also looking forward to sharing these experiences with a wider audience and hopefully inspiring more people to appreciate the stories, history, and community behind collecting,” Louie shared.

A shared culture of collecting

The Coca-Cola Collectors Club 11th anniversary was a celebration of the broader collecting culture—where enthusiasts come together to celebrate a shared interest and the connections that come with it. Representatives from Coca-Cola Philippines also attended the event as guests, including Sr. Director of Public Affairs, Sustainability & Communications Christine Ponce-Garcia, who met with attendees and recognized the passion shared across the collecting community.

"It's meaningful to see how collecting continues to bring people together across generations. Behind every bottle, every collection are personal stories, friendships and memories that reflect the many ways Coca-Cola has been present of their everyday life over time," said Ponce-Garcia.

Across the country, independent Coca-Cola collector communities continue to bring together people from different walks of life. More than collections of items, they reflect how shared interests can create meaningful connections—linking generations through stories, experiences, and a collective appreciation that continues to evolve over time.

To learn more about Coca-Cola Philippines and its community, visit www.coca-cola.com/ph/en.

The Coca-Cola Collectors Club Philippines is an independent fan community. It is not owned, operated, or officially endorsed by Coca-Cola Philippines.

Coca-Cola Philippines Shares EPR Implementation Perspectives at ASEAN- EU Summit in Cebu

 Government, business, and development leaders recently convened in Cebu for the ASEAN-EU Sustainability Summit 2026, a regional forum focused on practical approaches to environmental and economic challenges across Southeast Asia. 

The summit was organized by the EU-ASEAN Business Council (EU-ABC) and the European Chamber of Commerce of the Philippines (ECCP), in partnership with the Philippines’ role as ASEAN Chair, and brought together public and private sector stakeholders to discuss policy alignment, implementation realities, and investment conditions.

[L-R] Rob Kaplan, Founder and CEO of Circulate Capital; Hon. Jonas Leones, Undersecretary of the Department of Environment and Natural Resources (DENR); Antonio “Tony” Del Rosario, President of Coca-Cola Philippines; Dr. René van Berkel, Co-Convenor of the ASEAN Circular Economy Business Alliance; and Chris Humphrey, Executive Director of the EU-ASEAN Business Council, during the panel discussion at the summit.

Coca-Cola Philippines participated as a sponsor and speaker in the flagship session, “Making Circularity Work: Scaling Extended Producer Responsibility (EPR) in ASEAN.” Discussions focused on how EPR frameworks can move from policy design to consistent execution on the ground.

As a total beverage company, Coca-Cola shared several considerations for effective EPR systems and to maximize compliance models, including: clear and enforceable regulatory EPR system design; alignment with local collection and recycling infrastructure; inclusion of informal waste workers within recycling value chain and recovery systems; and stronger incentives that support recycled material use and infrastructure investment across the region.

Antonio “Tony” Del Rosario, president of Coca-Cola Philippines, joined fellow panelists from government, ASEAN institutions, and civil society to discuss implementation challenges and lessons from early-stage EPR markets.

Antonio “Tony” Del Rosario, President of Coca-Cola Philippines, shares Coca-Cola’s perspectives on effective EPR implementation.

“EPR systems work best when design, enforcement, and on-the-ground realities are aligned,” Del Rosario said. “That requires coordination across government, industry, and waste management stakeholders.”

Discussions throughout the summit similarly underscored that successful EPR systems require coordinated action across governments, businesses, financial institutions, waste management stakeholders, and communities. Speakers also highlighted the importance of ensuring that frameworks remain practical and locally relevant, recognizing the differing levels of infrastructure and market maturity across ASEAN economies.

Coca-Cola Philippines referenced examples from its local experience supporting collection and recycling efforts locally. These include Tapon to Ipon, a collection initiative now operating through more than 6,000 community drop-off points nationwide, and partnerships focused on waste recovery and recycling infrastructure. The company also noted the role of its philanthropic arm, the Coca-Cola Foundation Philippines, in supporting programs that engage informal waste workers in the recycling value chain.

The company also cited PETValue Philippines, the country’s first bottle-to-bottle PET recycling facility established through a joint venture between Coca-Cola Europacific Aboitiz Philippines and Indorama Ventures, as an example of private sector investment contributing to domestic recycling capacity.

Speakers across the summit emphasized that EPR outcomes depend on consistent implementation, investment-enabling policies, political stability, knowledge-sharing and collaboration across markets, particularly given differences in infrastructure maturity across ASEAN economies.

Coca-Cola Philippines said it will continue to engage with government, industry peers, and community partners as EPR frameworks evolve across Southeast Asia.

Learn more about Coca-Cola Philippines’ sustainability initiatives at Coca-Cola Philippines Sustainability.

Coca-Cola Philippines Wins Dual Honors at Synergy-YouGov Awards, Topping Trust and Value Rankings Among Filipino Consumers

Coca-Cola Philippines receives the company’s awards during the Synergy-YouGov Awards night in Bonifacio Global City.

Coca-Cola Philippines received two recognitions at the Synergy-YouGov Awards held on April 24, 2026, securing the #1 spot in Net Reputation among Sustainability Advocates and emerging as the #1 Most Improved in Net Perceived Value in the Non-Alcoholic Beverages sector.

The accolades underscore Coca-Cola Philippines’ position as a trusted and relevant brand in the country built on consistent actions, strong community connections, and a focus on delivering quality and value in everyday moments.

Trust built through consistent action

Coca-Cola Philippines ranked first in Net Reputation among sustainability advocates, a measure that reflects whether people feel proud or hesitant to be associated with a brand. The result underscores the role of consistency and accountability in building trust.

Maria Christine Ponce-Garcia, Director for Public Affairs, Sustainability and Communications at Coca-Cola Philippines, said the recognition speaks to something the company has long worked toward.

“This award isn't just recognition. It's a reflection of trust. The kind that takes years to build and speaks louder than any campaign ever could. To be seen as a company people are proud to be part of — that means everything," Ponce-Garcia said after receiving the award.

Coca-Cola Philippines’ sustainability work—including waste management, water stewardship, and wellbeing initiatives—is central to that trust. The recognition highlights how these efforts contribute to stronger credibility and long-term relationships with consumers. 

"Being a trusted company means contributing in ways that are meaningful not just to our business, but to the communities we serve," Ponce-Garcia added.

Value rooted in everyday Filipino Life

Coca-Cola Philippines also ranked as the Most Improved brand in Net Perceived Value in the Non-Alcoholic Beverages sector, recording the highest year-on-year improvement between 2024 and 2025. Net Perceived Value measures whether consumers believe a brand offers genuine value for money in terms of meaningfully delivering on what it promises, not just its price point.

Ponce-Garcia said value is about more than the product itself: Value was never about the price tag. It's about what people feel when they choose you — the confidence that they made the right call. That means delivering quality without compromise, staying within reach, and being there for the everyday moments that shape people's lives.

In the Philippines, this connection is shaped by strong local relevance. Coca-Cola continues to engage communities and remain part of daily routines, reinforcing its role beyond refreshment.

“We believe value is built by consistently delivering what people expect, showing up in ways that are reliable, relevant, and part of daily life. That’s what allows Coca-Cola to be not just a product, but part of everyday moments, shared meals, celebrations, and simple, everyday connections,” Ponce-Garcia noted.

Continuing to earn trust and deliver value

Presented by Synergy Market Research + Strategic Consultancy, the Synergy-YouGov Awards combine Synergy’s brand and communications expertise with YouGov’s data and insights platform to measure brand health and perception, including reputation, value, and consumer sentiment. These rankings are grounded in consumer data, reflecting how people assess brands over time.

Coca-Cola Philippines’ consistent efforts in sustainability and visible action for community wellbeing contribute to strong positive sentiment within these categories.

The dual recognition also strengthens Coca-Cola Philippines’ focus on trust and value as core to its relationship with consumers. It reflects the collective efforts of its employees, partners, and communities in delivering consistent impact.

For Ponce-Garcia, the awards are an affirmation and a commitment: "We know that trust is earned and that we must continue to prove it. We will continue to keep improving, to keep listening, and to continue delivering value for our consumers and for society, to refresh the world and make a difference."

To learn more about Coca-Cola Philippines, visit https://www.coca-cola.com/ph or follow us on Facebook and Instagram.

Festival-Goers Dared to Switch as LIFT Powers Up Its First MassKara Experience

Festival-goers joined the fun as LIFT brought its bold spirit to MassKara for the first time.

Coca-Cola Philippines’ newest drink, LIFT, brought an electrifying boost to the streets of Bacolod with its first MassKara Festival appearance. The three-day activation along Lacson Street became one of the festival’s most talked-about stops, as thousands of festival-goers took on the “Dare to Switch” challenge.

At the heart of the activation were exciting activities that captured LIFT’s bold challenger spirit. Attendees took on the LIFT Maze, racing against the clock to find their way through the puzzle’s twists and turns; tested their strength at the LIFT UpBar; struck creative poses at the LIFT Art Photo Wall; and proved their unwavering focus and coordination at the LIFT Bottle Up challenge. Each game encouraged participants to push their limits, boost their confidence, and drive to go further.

Attendees eagerly joined the activities at the grand LIFT booth, won exclusive prizes, and captured their unforgettable MassKara moments.

The LIFT booth buzzed with excitement as festival-goers lined up to take their shot at beating the timer and outscoring others. Many also stopped to capture their share-worthy moments at the booth and turned the experience into an online celebration of the challenger mindset. Across every challenge, the LIFT booth became a space where high spirits met determination, proving that anyone can dare to switch.

“LIFT’s first-ever MassKara activation was a celebration of the bold spirit that defines both the brand and the festival,” said Frenissa Mae Lagman, Frontline Marketing Senior Director of Coca-Cola Philippines. “MassKara is all about uplifting the Filipino spirit, and LIFT embodies that same drive — to face every challenge with confidence and dare to switch when it’s time to level up.”

As the festival wrapped up, LIFT left its mark after energizing thousands of attendees and introducing more Filipinos to the brand’s challenger spirit. Ready to make the switch? LIFT is now available in sari-sari stores across Western Visayas, with more events and activations to come nationwide.

Follow LIFT Philippines on Facebook and Instagram to catch the next stop of the Dare to Switch experience.

Dare to Switch: LIFT — The New Drink for the Always‑On Generation

 

                       

Made for all the go-getters who need to switch modes with a refreshing boost!

Life these days? It’s a constant switch up. One minute you’re grinding on school or work, next you’re vibing with your crew, then jumping into an all-night game or passion project. Filipinos are pros at shifting modes—and now there’s a new drink in town made exactly for that: LIFT! 

Meet LIFT—Coca-Cola Philippines’ newest drink for the modern-day challengers. It isn’t your usual fizzy drink. LIFT Is like a mindset in a can, a new invigorating drink made to match your pace, your flow, your hustle, and your chill. It’s for the go-getters who are always in motion, whether they’re students owning a new semester, professionals chasing a promotion, or creators building their passion projects on the side.

Made with Vitamin B3, Zinc, and Caffeine, LIFT is more than a quick pick-me-up. It’s crafted to help you lock in and stay sharp, giving you the focus and extra push to own your every mode. It’s not about chasing energy; it’s about owning your (“LIFT”) mode. The newest, coolest drink in town isn’t here to play it safe. It’s bold, versatile, and built for multi-hyphenates—people who run the show in different arenas and still find time to show up.

“With LIFT, we’re giving today’s generation a drink that’s as adaptable as they are,” said Frenissa Mae Lagman, Frontline Marketing Senior Director of Coca-Cola Philippines. “It’s for people who play different roles and still find a way to make every moment count. LIFT is here to help you get int your zone and make a statement with every step you take.”

Actor and performer Ruru Madrid joins the Coca-Cola Philippines team at the official launch of LIFT last August 9 in Bacolod City. 

Leading the charge is Ruru Madrid—actor, performer, and a true multi-mode player. Whether he’s on set, on stage, or just hanging out with friends, Ruru embodies the “LIFT” Vibe: always ready, always in motion, and always bringing his A-game. 

Whatever your mode—study mode, hustle mode, game mode, barkada mode—switch it up with LIFT. Get your first taste for just PHP 11 SRP at sari-sari stores across Western Visayas.

Ready to conquer what’s next? Dare to switch to LIFT.

Want in on more “LIFT” Mode stories? Follow us on Facebook and Instagram and join the convo or visit https://www.coca-cola.com/ph/en. #LIFTModeNaYan

Coca-Cola Philippines’ iSTAR Program Powers Family-Owned Carinderia’s Rise in Cebu

Coca-Cola Philippines continues to support Filipino micro-entrepreneurs through its entrepreneurship training programs, helping small businesses gain the right tools, knowledge, and confidence to grow and sustain their livelihoods. 

 

Among the inspiring stories is that of Juniel and Salome Lucero, a couple from Pinamungahan, Cebu who turned a small food venture into a sustainable family enterprise. Their business journey — guided by passion, persistence, and the right training provided by the iSTAR (Innovative Sari-Sari Store Training and Access to Resource) Program, a joint initiative of Coca-Cola Philippines and TESDA, where they gained essential skills in financial literacy, inventory management, and basic operations. 

 

 

Juniel and Salome Lucero of Nicolai’s Cuisine transformed their home-based food business into a thriving family enterprise with the help of Coca-Cola’s iSTAR Program. 

 

From online orders to a growing enterprise 

Juniel, a former overseas Filipino worker (OFW), made a bold leap into the food business in hopes of turning his vision for success and Salome’s love for cooking into a reliable source of income for their family. Together, the Luceros opened Nicolai’s Cuisine in 2018.  

 

When the pandemic hit, Juniel returned to the Philippines, and the couple found themselves seeking new ways to support their family. They changed their business approach and started selling packed lunches online, where they built a network of loyal customers. Today, Nicolai’s Cuisine has expanded to three staff members, offers catering services, sells lechon belly packages, and even runs a small trading sideline for plastic and paper packaging. Their clients now come from different parts of Cebu, far beyond their barangay. 

 

Training that turned challenges into opportunities 

 

Their journey to success is not without its challenges. It was riddled with difficulties, especially during the first year of running Nicolai’s Cuisine. Sales were unpredictable, their location had little foot traffic, and they lacked a system for managing operations.  

 

Mahina, matumal ‘yong business, ‘di mo masabi. Madaming losses. Hindi maganda ‘yong pwesto. Sa sobrang daming problema, [kaunti] na lang ‘yong dishes,” the couple said. 

 

(Business was weak, slow, you just can’t tell. There were a lot of losses. The location wasn’t ideal. With so many problems, we could only offer a few dishes.) 

Their turning point came in 2019 when Juniel completed the STAR Program (Sari-Sari Store Training and Access to Resources). As the foundation of what would later become the digital iSTAR Program, STAR helped them gain essential skills in financial literacy, inventory management, and basic operations. 

In July 2024, they took their learning further by joining the iSTAR Training Program via Lamac Multi-Purpose Cooperative. There, they learned product costing, digital payments, online marketing, and customer engagement—skills they immediately applied by setting up online group chats with nearby schools and cooperatives for streamlined orders and mobile payments. 

“Napakalakas ng benta ng online talaga. Nasa bukid kami, so ginamit ‘yon (online channels) to reach more customers,” Juniel and Salome said. “Nung nasimulan namin ‘yong online, napaisip kami, ‘Bakit ngayon lang?’ [Pero hindi] pa huli ang lahat.” 

 

(Online sales are really strong. We live on a farm, so we used that (online channels) to reach more customers. When we started selling online, we thought ‘Why just now?’ But it’s not too late.) 

 

  

 

The Luceros introduced creative promotions such as raffles for lechon belly, free delivery services, and new menu items such as kakanin and merienda bilao orders to boost customer engagement and sales 

 

 

With their improved business strategy, the Luceros grew their monthly income from ₱30,000 to ₱50,000, allowing them to provide better opportunities for their children. Their business is now registered with the Philippine Government Electronic Procurement System (PhilGEPS), giving them access to orders from local government units. 

 

Their efforts also earned them recognition, receiving the Top One Most Impactful and Inspiring Award under the iSTAR: HERStories program—an iSTAR initiative that highlights inspiring entrepreneurs who applied their training to grow their businesses. 

 

Empowering more entrepreneurs  

The Luceros’ success story highlights how Coca-Cola Philippines’ entrepreneurship programs help small business owners build sustainable livelihoods. Their journey reflects the potential of countless Filipino micro-entrepreneurs when given the right tools, support systems, and mindset. 

 

“[Kapag] willing kang matuto, libre naman [at] worth it naman. Grab the opportunities na darating sa’yo,” the Luceros said, encouraging others to have confidence and pursue their dreams of building a business. 

 

(If you’re willing to learn, it’s free and it’s worth it. Grab the opportunities that will come your way.) 

 

Juniel added that completing the courses on iSTAR provided a major boost in growing their business, “Ang kagandahan [dito ay] iSTAR na talaga ang lumapit sa pamamagitan ng LMPC. Kaya sobrang nagpapasalamat kami sa mga opportunity na ino-offer ng iSTAR dito sa amin.”” 

 

(The good thing here is that iSTAR approached us through LMPC. That’s why we are thankful for the opportunities that iSTAR continues to provide.) 

 

iSTAR builds on the legacy of the STAR Program, which was launched in 2012 under Coca-Cola’s global 5by20 initiative and empowered around 250,000 MSMEs through business training and support. In 2020, the program evolved into iSTAR to continue equipping entrepreneurs with the skills and tools needed to start and grow their businesses in today’s digital economy. In 2024, it was further strengthened with the launch of Centers for Entrepreneurship (CFEs) in seven key areas, offering training, mentorship, and financial support to help small businesses thrive. To date, iSTAR has produced over 300,000 graduates. 

 

For more information about the iSTAR Program, visit the Coca‑Cola Philippines Sustainability Hub at https://www.coca-cola.com/ph/en/brands/coca-cola/sustainability. 

Bacolod Goes Lift Mode: Coca-Cola PH Introduces New Beverage Lift with Epic Unveiling

 Coca-Cola Philippines has launched Lift, its newest invigorating drink  powered with Vitamin B3, Zinc, and Caffeine to energize today's generation of go-getters. With its vibrant citrus taste and empowering call to Go Lift Mode, the new drink, now available in Western Visayas, is designed to inspire consumers to break from routine and embrace life with boldness. 

 

  

Coca-Cola Philippines President Tony Del Rosario, Coca-Cola Europacific Aboitiz Philippines Unit Director Gus Gatuslao, and Lift ambassador Ruru Madrid lead the high-energy launch of Lift in Bacolod. 

 

To celebrate the launch, Coca-Cola Philippines held a high-energy event “UNDO THE USUAL, LIFT MODE NA ‘YAN: Epic Unveiling” at the Bacolod City New Government Center (NGC) on August 9, 2025. The celebration marked Lift’s arrival and kicked off the brand’s mission to energize communities across Western Visayas. 

 

As Coca-Cola Philippines continues its mission to Refresh the World and Make a Difference, Lift serves as a vibrant call to action for consumers to break from routine and embrace their boldest, most energized selves. The brand invites everyone to Go Lift Mode and show up with confidence and choose to stand out.  

  

The launch campaign built momentum across Bacolod with branded Lift crates placed in iconic locations like Bacolod Plaza and CityMall Parola in Iloilo. These teasers sparked curiosity and conversation, setting the stage for the Lift Recorida Caravan from August 7 to 9. The caravan energized key spots in Bacolod and Iloilo with on-ground sampling, street performances, and social media buzz — culminating in the dramatic crate delivery to the NGC for the main event.  

 

 

Attendees went on full “Lift mode” by joining high-energy challenges and exploring interactive booths for a chance to win exclusive prizes 

 

At the heart of the launch was the Epic Unboxing, where the crowd witnessed the reveal of the new Lift. Thousands gathered for an afternoon of bold flavors and immersive experiences. The venue featured live performances and Lift-themed booths such as the Lift Bar, a Crate Maze, and an interactive Trick Art Wall. These installations encouraged attendees to explore, taste, and share their Lift experience online. 

 

 

Ruru Madrid, Lift’s official ambassador, brought energy and excitement to the event, as he celebrated with fans and joined the launch festivities. 

 

 

The brand’s official endorser Ruru Madrid made a special appearance to meet fans and followers of the Lift Philippines Facebook page, energizing the crowd and bringing the brand’s bold and vibrant spirit to life throughout the event. 

The event drew in thousands of  active consumers across Bacolod and nearby provinces, signaling a strong return for the brand. The excitement extended to the online space, with high engagement on social media and conversations about Lift’s invigorating flavor and feel. 

 

"We’re thrilled by the energy and excitement from Bacolod and the entire Western Visayas,” said Tony Del Rosario, President of Coca-Cola Philippines. “ The new Lift we’re introducing today offers that great taste — and more. It’s a bold, citrus-flavored drink charged with Vitamin B3, Zinc, and Caffeine, made for today’s youth who switch between multiple modes in a day. It carries a powerful message that dares you to switch — to choose something different, break the routine, and power through with confidence.” 

 

 

The crowd came together to mark the launch, savoring its bold and energizing taste. 

 

Consumers across Western Visayas can now grab Lift in sari-sari stores and partner retailers. More regional rollouts, pop-ups, and promotions are on the horizon as Lift continues to spread its bold message: Undo the Usual. Go Lift Mode. 

 

To learn more about Lift and upcoming events, visit the official Facebook page at https://web.facebook.com/people/Lift-Philippines/61578806605159/ .