Apple introduces AirPods Max 2

AirPods Max 2 bring even better ANC, elevated sound quality, and intelligent features to the iconic over-ear design.

Apple today announced AirPods Max 2, bringing even better Active Noise Cancellation (ANC), elevated sound quality, and intelligent features to the iconic over-ear design. Powered by H2, features like Adaptive Audio, Conversation Awareness, Voice Isolation, and Live Translation come to AirPods Max for the first time. The new AirPods Max also unlock creative possibilities for podcasters, musicians, and content creators, with useful features like studio-quality audio recording and camera remote.

AirPods Max 2 will be available in midnight, starlight, orange, purple, and blue. 

“With the incredible performance of H2, AirPods Max are upgraded with up to 1.5x more effective ANC for the ultimate all-day listening experience,” said Eric Treski, Apple’s director of Audio Product Marketing. “The sound quality is remarkably clean, rich, and acoustically detailed — and when combined with capabilities like Personalized Spatial Audio, AirPods Max 2 deliver a profoundly immersive experience.”

Active Noise Cancellation Gets Even Better

Thanks to H2 and new computational audio algorithms, AirPods Max 2 deliver ANC that’s up to 1.5x more effective than the previous generation. This reduces even more noise — like airplane engines or commuter trains — so users can fully immerse themselves in music, work, or phone calls.

With a new digital signal processing algorithm optimized for H2 and the microphone array on AirPods Max, Transparency sounds even more natural so users can stay aware of their environment and those around them.

AirPods Max 2 deliver ANC that’s up to 1.5x more effective than the previous generation, thanks to H2 and new computational audio algorithms.

Highest-Fidelity Listening Experience

AirPods Max 2 feature a new high dynamic range amplifier for even cleaner audio while maintaining the incredible sound signature of AirPods Max. Spatial Audio content sounds better than ever, with improved localization of instruments, more accurate and consistent bass response, and more natural-sounding mids and highs.

For the highest-quality audio across music, movies, and games, the new AirPods Max support 24-bit, 48 kHz lossless audio when connected with the included USB-C cable. Lossless audio and ultra-low latency audio enable music creators to fully utilize AirPods Max throughout their entire professional workflow on Logic Pro and other music creation apps. Using the USB-C cable, AirPods Max are the only headphones that let musicians both create and mix in Personalized Spatial Audio with head tracking.¹

Reduced wireless audio latency also makes gaming even better. For those using AirPods Max 2 and playing in Game Mode, iOS, macOS, and iPadOS games feel even more responsive and immersive.

AirPods Max 2 feature a new high dynamic range amplifier for even cleaner audio while maintaining the incredible sound signature of AirPods Max.

Intelligent Features Come to AirPods Max

H2 ushers in an array of features that make AirPods Max 2 even more intelligent and convenient.

• Adaptive Audio adjusts the levels of ANC and Transparency in response to the environment automatically to optimize the audio experience.²

• Conversation Awareness helps lower content volume and reduce background noise when a user starts speaking to someone nearby.²

• Live Translation, powered by Apple Intelligence,³ helps users communicate across languages in person.⁴

• Voice Isolation uses advanced computational audio powered by H2 to prioritize the voice during calls, while blocking out ambient noise.²

• With camera remote, users can capture content at a distance by pressing the Digital Crown to take a photo and start or stop video recording while using the Camera app or compatible third-party camera apps on iPhone or iPad.

• Studio-quality audio recording allows interviewers, podcasters, singers, and other creators to record their content with higher-quality audio and more natural vocal texture.⁵

• Loud Sound Reduction helps users prevent exposure to loud environmental noise while preserving the sound signature of what they’re listening to.

• Personalized Volume automatically fine-tunes the listening experience for users based on their preferences over time.²

• Siri Interactions allow users to conveniently and privately respond to Siri announcements by simply nodding their head yes or gently shaking their head no.

AirPods Max 2 and the Environment

Apple 2030 is the company’s ambitious plan to be carbon neutral across its entire footprint by the end of this decade by reducing product emissions from their three biggest sources: materials, electricity, and transportation. AirPods Max 2 are made with 100 percent recycled rare earth elements in all magnets, 100 percent recycled polyester in the ear cushion, and 100 percent recycled gold plating and tin solder in all Apple-designed printed circuit boards. The paper packaging is 100 percent fiber-based and can be easily recycled.⁶

Pricing and Availability

• Airpods Max 2 is coming soon to customers in the Philippines.

• AirPods Max 2 start at ₱34,990.

• AppleCare delivers exceptional service and support, with flexible options for Apple users. All plans include coverage on eligible products, battery replacement service, and 24/7 support from Apple Experts. For more information, visit apple.com/applecare.

• New subscribers may get Apple Music free for three months with the purchase of AirPods Max 2. See apple.com/promo for details.

• Live Translation may not be available in all regions or languages. For feature and language availability and system requirements, visit support.apple.com/en-ph/121115.

Apple introduces iPhone 17e

Introducing iPhone 17e, the most affordable member of the iPhone 17 family.

Apple today announced iPhone 17e, a powerful and more affordable addition to the iPhone 17 lineup. At the heart of iPhone 17e is the latest-generation A19, which delivers exceptional performance for everything users do. iPhone 17e also features C1X, the latest-generation cellular modem designed by Apple, which is up to 2x faster than C1 in iPhone 16e. The 48MP Fusion camera captures stunning photos, including next-generation portraits, and 4K Dolby Vision video. It also enables an optical-quality 2x Telephoto — like having two cameras in one. The 6.1-inch Super Retina XDR display features Ceramic Shield 2, offering 3x better scratch resistance than the previous generation and reduced glare. With MagSafe, users can enjoy fast wireless charging and access to a vast ecosystem of accessories like chargers and cases. And when iPhone 17e users are outside of cellular and Wi-Fi coverage, Apple’s groundbreaking satellite features — including Emergency SOS, Roadside Assistance, Messages, and Find My via satellite — help them stay connected when it matters most.

Available in three elegant colors with a premium matte finish — black, white, and a beautiful new soft pink — iPhone 17e will be available for pre-order soon. iPhone 17e will start at 256GB of storage for ₱44,990 — 2x the entry storage from the previous generation, and 4x more than iPhone 12 — giving users more space for high-resolution photos, 4K videos, apps, games, and more.

iPhone 17e delivers powerful features at an incredible value, including Apple’s latest-generation A19, a 48MP 2-in-1 camera system, storage starting at 256GB, and the magic of MagSafe.

“iPhone 17e combines powerful performance and features our users love at an exceptional value, making it a compelling option for customers looking to upgrade to the iPhone 17 family,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing. “We know our customers want a product that will last, and iPhone 17e delivers just that. With A19 for incredible performance, double the entry storage, a smarter camera system, and enhanced durability, iPhone 17e is designed to stay fast, secure, and valuable for years to come.”

A Beautiful Design with Enhanced Durability 

iPhone holds its value longer than other smartphones, and iPhone 17e is built to last. It features a strong yet lightweight aerospace-grade aluminum design, and is splash, water, and dust resistant with an IP68 rating. The Ceramic Shield 2 front cover — featured across the iPhone 17 family — is tougher than any smartphone glass, and an Apple-designed coating provides 3x better scratch resistance than the previous generation as well as improved anti-reflection to reduce glare.

The Super Retina XDR display with OLED technology delivers a fantastic viewing experience whether a user is streaming videos in Dolby Vision or playing games, and with up to 1200 nits peak HDR brightness, it is easy to view content on brighter days. Face ID provides a seamless and secure way to unlock iPhone 17e, authenticate purchases, sign in to apps, and more. With the Action button, users can access their favorite features — like the flashlight, visual intelligence, and more — with just a press.

iPhone 17e features a 6.1-inch Super Retina XDR display that delivers an incredible viewing experience.

Powerful Performance and Exceptional Efficiency

iPhone 17e features the latest-generation A19 built with advanced 3-nanometer technology, delivering powerful performance. The faster, more efficient 6-core CPU — up to 2x faster than iPhone 11 — handles everything from simple tasks like scrolling through photos to advanced Apple Intelligence capabilities like Clean Up. The 4-core GPU with Neural Accelerators unlocks console-level gaming on the go, supporting demanding AAA titles and hardware-accelerated ray tracing for more realistic lighting and reflections. The upgraded 16-core Neural Engine is optimized for large generative models and, combined with Neural Accelerators built into each GPU, enables Apple Intelligence and other AI models to run faster than on the previous generation.

iPhone 17e also features C1X, the latest-generation cellular modem designed by Apple. C1X is up to 2x faster than C1 in iPhone 16e and matches the speed of iPhone Air. C1X uses 30 percent less energy than the modem in iPhone 16 Pro, contributing to the exceptional all-day battery life.

A19 enables fast, efficient performance and stunning graphics for gaming on the go, including in Arknights: Endfield.

Excellent Battery Life, Fast Charging, and MagSafe

iPhone 17e delivers exceptional all-day battery life, enabled by the efficiencies of Apple silicon, including the C1X cellular modem, and the advanced power management of iOS 26. With fast wired charging using USB-C, iPhone 17e can charge up to 50 percent in around 30 minutes. iPhone 17e also supports MagSafe and Qi2 for fast wireless charging up to 15W compared to 7.5W Qi wireless charging on iPhone 16e. MagSafe chargers, stands, cases, wallets, camera accessories, and more snap easily to the back of iPhone 17e, providing seamless alignment with a wide ecosystem of accessories.

iPhone 17e supports MagSafe for fast wireless charging and connects to a wide ecosystem of chargers, cases, wallets, and other accessories.

An Advanced Camera System to Capture Everyday Moments

iPhone 17e takes gorgeous photos with excellent detail, including in low light with Night mode. The 48MP Fusion camera enables an optical-quality 2x Telephoto, giving users two cameras in one so they can get closer to the subject and easily frame their shot. Users can shoot sharp photos at up to 48MP resolution, or capture in the 24MP default for incredible image quality at a file size perfect for storing and sharing. Portrait mode improves thanks to an advanced image pipeline, delivering remarkably natural depth and smooth bokeh that gracefully blurs the background while keeping subjects sharp. The advanced pipeline also enables next-generation portraits, so iPhone 17e recognizes people, dogs, and cats, and automatically saves depth information, allowing users to turn photos into beautiful portraits with background blur after capture and to adjust the focus point in the Photos app. The latest generation of HDR captures subjects with true-to-life renderings of skin tones and ensures bright highlights, rich midtones, and deep shadows across the image — all while preserving fine details.

iPhone 17e takes stunning videos with the ability to record in 4K with Dolby Vision up to 60 fps. iPhone 17e also records video in Spatial Audio for immersive listening with AirPods or Apple Vision Pro, and enables more ways to edit video sound with Audio Mix. With wind noise reduction, powerful machine learning algorithms automatically reduce unwanted noise for better audio quality.

Groundbreaking Safety and Communication Capabilities

iPhone 17e helps users stay connected and get assistance when it matters most. When outside of cellular and Wi-Fi coverage, users can text friends and family with Messages via satellite; connect with emergency services using Emergency SOS via satellite; and reach roadside assistance providers with Roadside Assistance via satellite. The Find My app lets users share their location via satellite, reassuring friends and family of their whereabouts while traveling off the grid. Crash Detection can detect a severe car accident and automatically dial emergency services if a user is unconscious or unable to reach their iPhone.

iOS 26 and Apple Intelligence

iPhone 17e comes with iOS 26, delivering a beautiful new design, powerful Apple Intelligence capabilities, and meaningful improvements to the apps users rely on every day. The new design with Liquid Glass makes apps and system experiences more expressive and delightful, bringing greater focus to content while keeping iOS instantly familiar and introducing even more ways to personalize iPhone. Apple Intelligence allows users to communicate across languages with Live Translation in Messages, FaceTime, Phone, and with AirPods. Visual intelligence now extends to a user’s iPhone screen, letting them search, ask questions, and take action on the content they’re viewing. To help users eliminate distractions, Call Screening can screen calls from unknown numbers and automatically ask the reason for calling, while Hold Assist can hold on the line until a live agent is available In Messages, users can now choose to screen messages from unknown senders by filtering them to a dedicated folder so they don’t clutter up the conversation list.

iPhone 17e and the Environment

Apple 2030 is the company’s ambitious plan to be carbon neutral across its entire footprint by the end of this decade by reducing product emissions from their three biggest sources: materials, electricity, and transportation. iPhone 17e is made with 30 percent recycled content, including 85 percent recycled aluminum in the enclosure and 100 percent recycled cobalt in the battery. It is manufactured with 55 percent renewable electricity, like wind and solar, across the supply chain. iPhone 17e is designed to be durable, repairable, and also offers industry-leading software support, while meeting Apple’s high standards for energy efficiency and safe chemistry. The paper packaging is 100 percent fiber-based and can be easily recycled.

Pricing and Availability

• iPhone 17e will be available in black, white, and soft pink in 256GB and 512GB storage capacities, starting at ₱44,990.
  

• Apple Intelligence is available in beta with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-ph/121115.

• iPhone 17e Silicone Case with MagSafe will be available in six colors — black, anchor blue, light moss, vanilla, bright guava, and soft pink — for $₱3,390 and is compatible with the Crossbody Strap. iPhone 17e Clear Case with MagSafe will also be available for ₱3,390.
  

• AppleCare delivers exceptional service and support, with flexible options for Apple users. Plans include coverage on eligible products, battery replacement service, and 24/7 support from Apple experts. For more information, visit apple.com/ph/support/products.
  

• iCloud+ plans start at just ₱49 per month, providing additional storage to keep photos, videos, files, and more safe in the cloud and accessible across devices. iCloud+ also gives access to premium features such as event creation in the Apple Invites app, as well as Private Relay, Hide My Email, Custom Email Domains, and HomeKit Secure Video. With Family Sharing, users can share their subscription with five other family members at no extra cost. For more information, visit apple.com/ph/icloud.
  

• Customers who purchase iPhone 17e may receive three free months of Apple Arcade, Apple Fitness+, Apple Music, and Apple TV with a new subscription. Offer and services availability varies by region. See apple.com/ph/promo for details.