Global Availability of the Find X8 and Find X8 Pro Series
OPPO, the world’s leading smart device brand, today announced the global availability of its Find X8 and Find X8 Pro flagship smartphones. Each device delivers ultra-premium experiences in camera capabilities, performance, and battery life, while also debuting ColorOS 15 with its suite of advanced OPPO AI solutions.
The global launch of the OPPO Find X8 series underscores OPPO’s commitment to globalization and its dedication to providing top-quality products and services to users worldwide.
OPPO Find X8 Series
“Our progress in globalization stems from OPPO’s commitment to understanding local communities and delivering exceptional products and services,” said Billy Zhang, President of Overseas Marketing, Sales, and Services at OPPO. “As we expand in overseas markets, we remain focused on creating diverse and innovative solutions that enhance the user experience.”
Overseas Markets as OPPO’s Growth Engine
Overseas markets have become the primary growth driver for OPPO. The company currently operates in over 70 countries and regions, with more than 300,000 retail spaces worldwide. OPPO now ranks fourth globally in smartphone shipments, with overseas shipments accounting for approximately 60% of its total volume.
Southeast Asia remains a core market for OPPO, where the brand holds the top position. Newly established markets in 2024, such as Brazil and Argentina, highlight OPPO’s commitment to expanding in Latin America. OPPO now ranks fifth in the region, achieving a 62% year-on-year growth in Latin America.
Broadening Horizons Beyond Smartphones
OPPO’s globalization ambitions extend beyond smartphones as it evolves into a comprehensive global technology company. Its diverse product portfolio includes internet services that engage 700 million ColorOS users worldwide (as of June 2024) and a growing lineup of IoT products.
Strengthening Local Connections Through Retail, Manufacturing, and Cultural Engagement
A significant part of OPPO’s globalization success comes from its commitment to connecting with local communities. With the goal of resonating with people and understanding their unique cultures, OPPO partnered with the Discovery Channel this year to launch the Culture in a Shot initiative, which celebrates cultural diversity through OPPO imaging technology. To date, over 330 million people worldwide have been inspired by these cultural images and stories.
OPPO’s understanding of local culture is also evident in its retail strategy. As part of its Retail 3.0 Pro upgrading plan, which involves a $60 million investment, OPPO integrates local culture into its retail spaces to create welcoming and familiar environments for customers. In Indonesia, for example, OPPO stores feature coffee corners serving locally sourced coffee.
To ensure reliable quality for local consumers, OPPO products are not only sold globally but also made globally. With manufacturing centers in eight countries, OPPO’s local production capabilities enable it to efficiently meet regional market demands while fostering connections with local communities and economies.
Driving Premiumization Through Joint Innovation
As OPPO expands globally, it is also focusing on premiumization. By collaborating with leading tech companies such as Google, MediaTek, Ericsson, and Hasselblad, OPPO continues to push the boundaries of innovation in AI, imaging, and connectivity.
For example, the OPPO Find X8 Series features AI Telescope Zoom and Lightning Snap, making it the perfect Matchday Phone under OPPO’s collaboration with UEFA.
These partnerships empower OPPO to deliver exceptional premium experiences, catering to discerning consumers worldwide and strengthening its influence in premium markets.
With its focus on global expansion, local engagement, and premium experiences, OPPO is committed to bringing innovative, high-quality solutions to users around the world. The global launch of the OPPO Find X8 series exemplifies this commitment, supported by OPPO’s dedicated service network spanning over 62 countries and regions.
As it moves forward with both globalization and localization, OPPO remains devoted to delivering technology that empowers and connects communities worldwide.
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