Innovative technology brand TECNO has announced its new role as the Official Global Supporter of the Asian Football Confederation’s (AFC) newly launched club competitions, including the AFC Champions League Elite™, AFC Champions League Two™, and AFC Women’s Champions League™ for the 2024-2025 season. This strategic partnership highlights TECNO's commitment to expanding its presence in Asia while connecting with football fans who embody the brand’s “Stop at Nothing” spirit of progress and innovation.
The partnership was formally unveiled during a signing ceremony in Kuala Lumpur, Malaysia, where representatives from both the AFC and TECNO expressed their excitement and shared ambitions. The collaboration marks a significant milestone for TECNO, showcasing its dedication to creating impactful experiences for football fans across Asia.
Laury Bai, Chief Marketing Officer of TECNO, emphasized the synergy between the two organizations: “This partnership embodies the shared values of passion, excellence, and innovation between TECNO and the AFC. More than just a sponsorship, it is a celebration of the brand spirit of ‘Stop at Nothing,’ as both parties embark on a new journey to create memorable experiences for fans across Asia.”
Bai also highlighted TECNO’s belief in the power of sports to unite communities and drive progress: “At TECNO, we always believe in the power of sports to unite communities and inspire progress. This collaboration allows us to empower every Asian football fan globally with more interactive and immersive experiences at matches through our advanced technology. We aim to build a deeper connection of shared passion between TECNO and football fans.”
Datuk Seri Windsor John, General Secretary of the AFC, welcomed TECNO’s involvement: “As the AFC enters into a new era of innovation and transformation, driven by the revamp of our club competitions, we are delighted to welcome TECNO, a global leader in innovative technology, as a partner. We thank TECNO for recognizing the growing global appeal of the AFC’s world-class competitions, and we look forward to working closely with them to create more engaging moments for the passionate fans of Asian football.”
Through this partnership, TECNO aims to tap into the vast fan base of AFC club competitions, which boasts global television viewership approaching 1 billion. TECNO is poised to connect with huge sports communities, enhancing the joy and excitement of football and encouraging fans to bring the passion of the game into their daily lives. As digital experiences become increasingly integral to the football fan experience, and as demand for smart technology rises across Asia, TECNO plans to expand its brand presence across the continent. The brand's goal is to provide unique, immersive digital experiences that enhance the way fans experience football.
The partnership also underscores TECNO's ongoing commitment to using sports as a platform to resonate with global consumers and create shared experiences. TECNO's belief in the power of sports and technology to inspire individuals to pursue their passions is embedded in the brand’s DNA. TECNO has consistently brought this belief to life by developing programs that motivate consumers to unlock their potential through sports.
In previous initiatives, such as the sponsorship of the 34th Africa Cup of Nations (AFCON), TECNO made a lasting impact by creating campaigns that made matches accessible to the entire football community in Africa. The brand committed to renovating 100 football fields across Africa over the next five years, making football more accessible to remote communities. Through its partnership with the AFC, TECNO is poised to deliver similar unforgettable experiences in Asia, inspiring football fans to champion the “Stop at Nothing” spirit and build a better future together.
For any media inquiries, please contact pr.tecno@tecno-mobile.com.
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