Entering the global market in 2018 and surpassing 200 million smartphone shipments in 2021, realme defies competition, becoming the fifth-fastest brand to join the '200 Million Club.' Dedicated to disruptive technology, realme focuses on "No Leap, No Launch" to guarantee leap-forward innovations in each product generation. In 2023, it prioritizes breakthrough tech, design, and performance, aligning with user demands and achieving mutual success.
Amid a shrinking global smartphone market, realme's resilient growth and influence rise, allowing the brand to deliver a comprehensive lineup worldwide. With 200 million global shipments, realme stands out, holding 88% market share in emerging markets within the '200 Million Club.' The brand emphasizes continuous innovation, investing in R&D and establishing the realme Global Institute of Leap-forward Technology.
Planning a 470% increase in R&D spending in 2024, realme collaborates with 33 tech partners for cutting-edge technologies in imaging, gaming, display, and charging. The brand also expands its tech talent pool with a 400% increase in research personnel. As realme faces future challenges, founder and CEO Sky Li envisions continued growth, scaling new heights, and creating miracles alongside global users.
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