At Paris Photo 2023, OPPO and Hasselblad announced a transformative partnership, revealing plans to co-develop the next-gen HyperTone Camera Systems in 2024. These systems, set to debut in future Find series flagships, promise an unparalleled mobile imaging experience.
OPPO Imaging Director Oliver Zhang expressed excitement about the collaboration, emphasizing the positive reception of the Find X6 Series. The partnership with Hasselblad aims to merge classic imaging aesthetics with cutting-edge mobile technology, with the 2024 launch expected to set new industry standards.
Hasselblad Global Marketing Manager Bronius Rudnickas highlighted the project's significance, emphasizing an organic integration of aesthetics and technology for enhanced image quality. The collaboration aims to provide photography enthusiasts with stylized experiences beyond typical mobile phones.
Revolutionizing Mobile Imaging Aesthetics:
OPPO's approach to mobile imaging focuses on aesthetics rather than traditional technical specifications. The Photography Aesthetics Feature Quantification Lab, comprised of photography technicians, professional photographers, and color experts, spearheads a new era in computational photography.
HyperTone Camera System:
OPPO's HyperTone Camera System includes the All Main Camera System, HyperTone Image Engine, and HyperTone ProXDR Display, offering end-to-end system-level imaging capabilities.
The HyperTone Camera System introduces the industry-first All Main Camera System, delivering high-quality images for every focal length, day or night.
HyperTone Image Engine addresses traditional computational photography challenges, using advanced algorithms like Extra HD Algorithm to enhance clarity and reduce noise.
Hasselblad Portrait Mode, following aesthetics, pioneers computational photography innovation by providing industry-leading portrait photography effects.
The HyperTone Engine optimizes tonal changes, skin tones, and introduces Bokeh Flare Portrait for a cinematic bokeh effect.
OPPO at Paris Photo 2023:
OPPO's presence at the 26th Paris Photo event showcased its commitment to pushing the boundaries of mobile imaging. The imagine IF Project and OPPO imagine IF Photography Awards 2023 received global recognition, with over 700,000 submissions from 51 countries and regions.
Renowned photographers, including Hasselblad Master Tina Signesdottir Hult and OPPO imagine IF Photography Awards 2023 winner Ahei Huan, displayed their work shot using OPPO phones at Paris Photo.
Exclusive OPPO Christmas Promos in the Philippines:
Celebrate the holidays with OPPO and enjoy exclusive discounts, freebies, and exciting festivities when you purchase OPPO smartphones until January 7, 2024. Spread holiday cheer and make the season merrier with OPPO.
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