Sony Philippines capped off its inaugural Creator’s Fest, an immersive event designed to empower content creators to elevate their storytelling through superior technology and expertise. Set against the historic and culturally rich backdrop of Intramuros, this exclusive event featured a day packed with engaging experiences, demonstrations, and insights from Sony’s roster of creators.
Sony Philippines President Shuhei Suhigara welcomed the crowd with a heartfelt message, expressing the company’s goal to connect more closely with creators and digital followers. He shared that “it is people that create and experience Kando,” one of Sony’s core values, emphasizing the power of emotional connection.
A Camera for Every Creator
Sony’s cameras are globally recognized for their superior specifications, making them ideal for creators who prioritize quality and creativity. Whether participants were beginners finding their creative eye, growing creators mastering their craft, or industry leaders pushing boundaries, the Creator’s Fest provided the perfect environment for content creation exploration.
An extensive lineup of Sony cameras was on full display for creators to experience and find the right gear for their evolving needs. From the ZV-1 II, perfect for beginners, to the A6700 and FX30, designed for more advanced storytellers, Sony offered a range of options to suit every content creator. These cameras are engineered to deliver the best in content creation, ensuring every shot is captured with precision and clarity.
Experiential Zones to Inspire and Ignite Creativity
At the heart of the Creator’s Fest were five experiential zones, embodying Sony’s ethos of Kando—a Japanese word meaning "the power of emotions." These zones provided guests with hands-on experiences that sparked creativity and passion.
Gastro Experience with Erwan Heussaff and Abi Marquez: Focused on food styling and photography, Erwan Heussaff and Abi Marquez led a session at Barbara’s Heritage Restaurant, demonstrating how to plate and capture the classic Filipino dessert, Brazo de Mercedes. Using the ZV-E10 II, participants learned to highlight texture, color, and cultural context in their food shots, from creative plating techniques to mastering indoor lighting.
Lifestyle Fashion Shoot with Janina Manipol and Marco Gallo: Creators explored the intersection of colonial and modern styles through editorial fashion photography using professional equipment from Aputure PH. Guided by Janina and Marco, participants captured outdoor beauty, focusing on natural light, angles, textures, and background blur. This session emphasized capturing intricate fashion details to ensure each shot told a unique story.
Beauty and Lifestyle with Jaz Reyes: Jaz Reyes showcased beauty photography techniques with Ellana Cosmetics, teaching creators to blend product items naturally into the landscape. Participants learned to explore the interplay between sunlight, shadows, and textures for captivating beauty shots.
Travel Content Creation with Anjohn Sorza: Anjohn Sorza demonstrated creating compelling travel content in collaboration with Herschel. Using the ZV-E10 II, A6700, and A7CII, creators learned to incorporate architectural elements into visual stories, leveraging dramatic natural light, creative angles, and human elements to bring historical spaces to life.
Lifestyle Bar and Action Photography with Jessica Lee: Jessica Lee guided participants in capturing dynamic action shots during a live cocktail flaring performance with Hikaru. Creators learned how to freeze fast movements and highlight the shine and motion of bottles and glasses with creative lighting techniques, capturing the excitement and drama of bartending tricks from unique angles.
A Celebration of Creativity and Innovation
Attendees not only participated in hands-on workshops and immersive experiences but also had the unique opportunity to explore the latest Sony products, including the highly anticipated ZV-E10 II. Product experts were available for demonstrations, showcasing how Sony’s cameras and accessories enhance content creation across various niches. In addition to exclusive product showcases, participants enjoyed special giveaways from Sony and its partner brands, making the event both educational and rewarding.
With this first-ever Creator’s Fest, Sony Philippines reaffirmed its commitment to fostering a community of creators who are passionate about storytelling, quality, and innovation. The event offered a unique opportunity to learn, create, and connect with like-minded individuals in a dynamic and inspiring setting.
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